WIL-FM
City | St. Louis, Missouri |
---|---|
Broadcast area | Greater St. Louis |
Frequency | 92.3 MHz (HD Radio) |
Branding | 92.3 WIL |
Programming | |
Format | Country |
Subchannels | |
Ownership | |
Owner | Hubbard Broadcasting (St. Louis FCC License Sub, LLC) |
KSHE, WXOS, KPNT, WARH | |
History | |
First air date | 1962 |
Former call signs | KFMS (March 30, 1973-September 1, 1974) |
Call sign meaning | carried over from the former WIL (1430 AM); said to have stood for Watch It Lead |
Technical information | |
Facility ID | 72390 |
Class | C0 |
ERP | 99,000 watts MAX: 100,000 watts |
HAAT | 300 meters |
Translator(s) | HD3: 94.3 W232CR (Alton, Illinois) |
Links | |
Webcast | Listen Live |
Website | 923wil |
WIL-FM (92.3 FM) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).
Format[]
WIL-FM plays a variety of country music in St. Louis.[2] WIL-FM personalities include Remy & Kasey, Marty Brooks and B-Dub. WIL-FM is programmed by Tommy Mattern and the Music Director is Marty Brooks.
History[]
WIL radio began January 31, 1925—but originally broadcasting at the 1430 AM frequency, and with the call letters WEB. By the early-1970s, WIL switched to an FM signal, and was programming a country music format by mid-decade.
WIL-FM was first licensed in 1962. It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.[3]
Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[4] The sale was completed on April 29, 2011.[5]
On January 30, 2017, WIL-FM re-branded as "New Country 92.3".[6]
On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.[7]
HD Radio[]
Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM.
On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an oldies format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)).[8]
Previous logos[]
References[]
- ^ "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22.
- ^ "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved 2009-12-22.
- ^ FCC’s history cards for WIL-FM; retrieved April 28, 2021.
- ^ "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Archived from the original on January 22, 2011. Retrieved January 19, 2011.
- ^ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.
- ^ WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017
- ^ WIL Rebrands Back To Its Call Letters Radioinsight - October 6, 2020
- ^ "WBGZ Moves to 107.1; Launches Oldies My Mix 94.3".
External links[]
- Official website
- WIL Radio Collection finding aid at the St. Louis Public Library
- WIL-FM in the FCC FM station database
- WIL-FM on Radio-Locator
- WIL-FM in Nielsen Audio's FM station database
- STLRadio.com - Historic information about St. Louis radio broadcasting
- W232CR in the FCC FM station database
- W232CR on Radio-Locator
- HD Radio stations
- Radio stations in Missouri
- Hubbard Broadcasting
- Radio stations established in 1962
- 1962 establishments in Missouri
- Country radio stations in the United States