WLLI (FM)

WLLI
Simulcasting WLYE-FM Glasgow
City	Munfordville, Kentucky
Broadcast area	Bowling Green, Kentucky
Frequency	102.3 MHz
Branding	Willie Country
Programming
Format	Classic country
Ownership
Owner	Royse Radio, Inc
Sister stations	WCLU, WLYE-FM
History
First air date	August 1, 1964 (as WCLU-FM)
Former call signs	WCLU-FM (1964-1979); WLOC-FM (1979–1996); WMCC (1996-1998); WCLU-FM (1998–2021); WBVA (2021-2022)
Technical information
Licensing authority	FCC
Facility ID	61047
Class	A
ERP	2,800 watts
HAAT	125 meters
Transmitter coordinates	37°10′41″N 85°55′15″W / 37.17806°N 85.92083°W
Translator(s)	98.5 W253BN (Glasgow)
Links
Public license information	Profile; LMS
Webcast	Listen Live
Website	radiosoky.com

WLLI (102.3 FM) is a radio station broadcasting a classic country music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.^[1]

History[]

The station first signed on the air WCLU-FM on August 1, 1964.^[2] The station's first callsign change took place on April 2, 1979, when the calls were changed to WLOC-FM to match that of then-sister station WLOC (AM).^[3] It began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996.^[3] It was acquired by Jacor in 1997. The station reverted to its original WCLU-FM calls in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU-AM. The adult contemporary format remained with the station.

On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM in Bowling Green.

On February 4, 2022 WBVA changed their format from country to a simulcast of classic country-formatted WLYE-FM 94.1 FM Glasgow, branded as "Willie Country" under new WLLI call letters.^[4]

References[]

^ "WCLU-FM Facility Record". United States Federal Communications Commission, audio division.
^ 2010 Broadcasting Yearbook, page D-245
^ ^a ^b "WCLU Call Sign History". United States Federal Communications Commission, audio division.
^ Willie Triples Up In Southern Kentucky Radioinsight - February 4, 2022

External links[]

WLLI in the FCC FM station database
WLLI on Radio-Locator
WLLI in Nielsen Audio's FM station database
W253BN in the FCC FM station database
W253BN on Radio-Locator

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[1] "WCLU-FM Facility Record". United States Federal Communications Commission, audio division.

[broad10-2] 2010 Broadcasting Yearbook, page D-245

[fcc-3] "WCLU Call Sign History". United States Federal Communications Commission, audio division.

[4] Willie Triples Up In Southern Kentucky Radioinsight - February 4, 2022

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[2]

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v t Country radio stations in the state of Kentucky
Stations	WAIN-FM – Columbia WAMZ – Louisville WANY-FM – Albany WBIO – Philpot WBKR – Owensboro WBRT – Bardstown WBUL – Lexington WBVR – Auburn WCBL – Benton WCCK – Calvert City WCPM – Cumberland WCYO – Irvine WDGG – Ashland WDHR – Pikeville WEKG – Jackson WEZJ-FM – Williamsburg WFKN – Franklin WFKY – Frankfort WFLE-FM – Flemingsburg WFMW – Madisonville WFTG – London WGGC – Bowling Green WGKY – Wickliffe WGOH – Grayson WGRK-FM – Greensburg WHBN – Harrodsburg WHHT - Cave City WHSX – Edmonton WIKI – Carrollton WJKY – Jamestown WJRS – Jamestown WJSN-FM - Jackson WKCA – Salt Lick WKDO – Liberty WKDO-FM – Liberty WKDP-FM – Corbin WKDQ – Henderson WKDZ – Cadiz WKKS – Vanceburg WKLB – Manchester WKMO – Lebanon Junction WKVN – Morganfield WKWY – Tompkinsville WKYA – Greenville WKYB – Perryville WKYQ – Paducah WLCB - Buffalo WLKS-FM – West Liberty WLLE – Mayfield WLLI - Munfordville WLSK – Lebanon WLVK – Fort Knox WLXO – Mount Sterling WLYE – Glasgow WMDJ – Allen WMJL-FM – Marion WMKZ – Monticello WMMG – Brandenburg WMMG-FM – Brandenburg WMSK-FM – Sturgis WNES – Central City WNKR – Williamstown WQNU – Lyndon WRLV-FM – Salyersville WRUS – Russellville WRVK – Mount Vernon WSEK – Burnside WSEK-FM - Burnside WSGS – Hazard WSIP – Paintsville WSKV – Stanton WSKV-FM - Stanton WTBK - Manchester WTKY – Tompkinsville WTKY-FM – Tompkinsville WUCO – Morganfield WULF – Hardinsburg WVKY – Shelbyville WVLC – Mannsville WVLE – Scottsville WVLK-FM – Lexington WVVR – Hopkinsville WWAG – Mckee WWEL – London WWGY - Fulton WWKY-FM - Providence WXBC – Hardinsburg WYGY – Fort Thomas WXMZ – Hartford
Defunct:	WFLE – Flemingsburg WFUL – Fulton
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Kentucky