WMGI
 | |
| City | Terre Haute, Indiana |
|---|---|
| Broadcast area | Terre Haute metropolitan area |
| Frequency | 100.7 (MHz) |
| Branding | 100.7 Mix FM |
| Programming | |
| Format | contemporary hit radio |
| Ownership | |
| Owner | Duey E. Wright (Midwest Communications, Inc.) |
| Technical information | |
| Facility ID | 6828 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 149 meters |
| Links | |
| Website | mymixfm.com |
WMGI, "100.7 Mix FM", is an FM radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana. The station operates on the FM radio frequency of 100.7 MHz, FM channel 264.[1] The studios are located at 925 Wabash Avenue in Terre Haute.
History[]
On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to Top 40 as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial.[2]
References[]
External links[]
- WMGI in the FCC FM station database
- WMGI on Radio-Locator
- WMGI in Nielsen Audio's FM station database
Coordinates: 39°27′22″N 87°28′52″W / 39.456°N 87.481°W
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- Radio stations in Terre Haute, Indiana
- Contemporary hit radio stations in the United States
- Midwest Communications radio stations
- Indiana radio station stubs