WMRR

WMRR

City	Muskegon Heights, Michigan
Broadcast area	Muskegon, Michigan
Frequency	101.7 MHz
Branding	Rock 101-7
Programming
Format	Classic rock
Ownership
Owner	iHeartMedia, Inc. (iHM Licenses, LLC)
Sister stations	WKBZ, WOOD-FM, WMUS
History
First air date	March 29, 1974; 47 years ago (1974-03-29) [1]
Former call signs	WKJR-FM (1974–1990) WQFN (1990–1991) WQWQ-FM (1991–1992)
Call sign meaning	Muskegon Rock Radio
Technical information
Facility ID	24640
Class	B1
ERP	12,000 watts
HAAT	145 meters (476 ft)
Links
Webcast	Listen Live
Website	https://rock1017fm.iheart.com/

WMRR (101.7 FM, "Rock 101-7") is a radio station broadcasting a classic rock format. Licensed to Muskegon Heights, Michigan, it first began broadcasting under the WKJR call sign.

WMRR identifies itself hourly with the slogan Broadcasting from the Beer Tent Capital of the World. This reference was coined by then Program Director, Don Beno, and now serves as an unofficial nickname for the city of Muskegon, Michigan.

History[]

101.7 began as WKJR-FM in 1974, sister station to the now-defunct WKJR AM 1520. At the time, both stations were formatted with Christian programming and owned by the Kuiper family which also owned (and continues to own) WFUR-AM and FM in Grand Rapids and WKPR-AM in Kalamazoo. In the early 1980s WKJR-FM separated programming to air a beautiful music format as WABM. The Kuiper family sold the station in 1986 to Goodrich Radio, which at the same time acquired competitor easy listening station 104.5 WQWQ; Goodrich moved the WQWQ calls and format to 101.7 and launched a Top-40 format as "104.5 Sunny-FM" with the calls WSNX. Coinciding with an industry trend away from the Beautiful Music/Easy Listening format as its demographics became older and unsalable, 101.7 WQWQ moved to Adult Contemporary as WQFN "Fun 101.7" in 1990, back to the WQWQ calls and easy format a year later, and then to Album Oriented Rock as WMRR in 1992.

HD programming[]

WMRR transmits in HD Radio and features:

• HD1, which is a digital simulcast of the traditional analog signal - Rock 101.7.
• HD2, the iHeartRadio radio station called iHeart80's, similar to 107.9 FM HD2 Format-playing 1980s music that switched from hip hop in August 2016.^[2]

References[]

External links[]

• WMRR in the FCC FM station database
• WMRR on Radio-Locator
• WMRR in Nielsen Audio's FM station database
• Michiguide.com - WMRR History

Coordinates: 43°16′37″N 86°20′06″W / 43.277°N 86.335°W / 43.277; -86.335

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