WMTA
 | |
| City | Central City, Kentucky |
|---|---|
| Frequency | 1380 kHz |
| Branding | Star 107.3 |
| Programming | |
| Format | Hot AC |
| Affiliations | Classic American Top 40, Backtrax USA |
| Ownership | |
| Owner | Richard Benham (Giving Hope 2U, LLC) |
| Operator | Michael Davis, Casey Davis |
| History | |
First air date | February 19, 1955 |
Former call signs | WMTA (1955-1988) WTBL (1988-1994) |
Call sign meaning | Messenger Times Argus, newspaper[1] |
| Technical information | |
| Facility ID | 18947 |
| Class | D |
| Power | 500 watts day 23 watts night |
Transmitter coordinates | 37°16′34″N 87°8′39″W / 37.27611°N 87.14417°W |
| Translator(s) | 107.3 W297CC (Central City) |
| Links | |
| Webcast | Listen Live |
| Website | star1073.com |
WMTA (1380 AM) is a radio station broadcasting a hot adult contemporary format. It is licensed to Central City, Kentucky, United States. The station is currently owned by Richard Benham, through licensee Giving Hope 2U, LLC.[2][3]
History[]
The station went on the air as WMTA AM 1380 in January 1955. The station briefly changed its call letters to WTBL W)here T)he B)ible L)ives from 1988 to 1990. The station changed its call sign back to the current WMTA a few years later.[4]
The radio station founded in 1955 as the first radio station in Central City and Muhlenberg County, Kentucky. It was founded by the owners of the local weekly newspaper; The Messenger-Times Argus (founded in 1909), brothers, Amos and Larry Stone. The station's call letters were for the newspaper W) M)essenger T)imes A)rgus. The station remained in the original owners hands until 1985 when the station was sold to Thomas Broadcast Engineering of Owensboro, Kentucky which sold the station to WMTA AM 1380, Inc., in 1989. The station remained under that ownership and management until 2004 when it was sold to Faith Broadcasting Company of Evansville, Indiana.
Effective May 18, 2016, Faith Broadcasting sold WMTA to Giving Hope 2U, LLC for $160,000.
On September 15, 2020, WMTA was sold again to Michael and Casey Davis. They will assume operations and flip the station to Hot Adult Contemporary as "Star 107.3" on October 1.[5]
References[]
- ^ "Call Letter Origins". Radio History on the Web.
- ^ "WMTA Facility Record". United States Federal Communications Commission, audio division.
- ^ "WMTA Station Information Profile". Arbitron.
- ^ "WMTA Call Sign History". United States Federal Communications Commission, audio division.
- ^ https://radioinsight.com/headlines/197620/wmta-to-relaunch-as-star-107-3-on-october-1/
External links[]
- Star 107.3 website
- WMTA in the FCC AM station database
- WMTA on Radio-Locator
- WMTA in Nielsen Audio's AM station database
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- Radio stations in Kentucky
- Muhlenberg County, Kentucky
- Radio stations established in 1955
- 1955 establishments in Kentucky
- Hot adult contemporary radio stations in the United States
- Kentucky radio station stubs