WVRX

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For 95.7 FM in Marysville, Tennessee (2013–2015), see WDKW.
WVRX
Simulcast of WVRS Gore, VA
CityStrasburg, Virginia
Broadcast areaNorthern Shenandoah Valley
Frequency104.9 FM MHz
BrandingThe Point FM
Programming
Language(s)English
FormatSouthern Gospel[1]
Ownership
OwnerPoint FM Ministries[2]
(Point FM Ministries, Inc.)
WVRS
History
First air date
November 4, 1986
(35 years ago) (1986-11-04) (as WESI)
Former call signs
  • WESI (1986–1992)
  • WBPP (1992–2002)
  • WWRT (2002–2009)
  • WXBN (2009–2011)
  • WZFC (2011–2021)
  • WKDV-FM (2021-2022)[3]
Technical information
Licensing authority
FCC
Facility ID60362
ClassA
ERP4,100 watts
HAAT65.7 meters (216 ft)
Transmitter coordinates
39°1′6.0″N 78°25′35.0″W / 39.018333°N 78.426389°W / 39.018333; -78.426389
Links
Public license information
Profile
LMS
WebcastWVRX Webstream
WebsiteWVRX Online

WVRX (104.9 FM) is a Southern Gospel formatted broadcast radio station licensed to Strasburg, Virginia, serving the Northern Shenandoah Valley.[1] WVRX is owned by Point FM Ministries.[4][2][5] WVRX simulcasts sister station WVRS.

History[]

On January 31, 2018, the then-WKDV-FM changed their format from classic country to a simulcast of sister news/talk station WINC in nearby Winchester.[6]

On November 17, 2020, both WKDV-FM and sister station WXBN became a simulcast of WINC-FM and its hot adult contemporary format. WINC-FM's programming was migrated to the two stations in anticipation of its sale to the Educational Media Foundation.[7][8]

On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM and sister-station WKDV-FM (then WZFC) to Fairfax, Virginia-based Metro Radio, Inc. for $225,000.[4][9] Fellow sister station WINC was not included in the sale.[4][9] Allen B. Shaw, Centennial's President and CEO, said in a May 2021 interview with The Winchester Star that Metro Radio, Inc. had had assured Shaw "they do not intend to" change the format of WINC-FM and WKDV-FM (then WZFC).[10] Shaw further said Metro thought WINC-FM's format was "probably the best format for the Winchester market" for ad revenue.[10]

On June 30, coincident with the consummation of the sale to Metro Radio,[11] long-time morning show host Barry Lee signed off after 37 years at the station.[12] Hours later, long-time afternoon host Paula Kidwell would also sign off.[13] The same day, the callsign was changed from WZFC to WKDV-FM to match new sister station WKDV, licensed to Manassas.[3]

On September 30, just three months after Metro Radio purchased the station (and sister WINC-FM), Metro entered into an agreement to sell WKDV-FM to Point FM Ministries for $125,000.[2][11][14][15] Point FM Ministries owns locally based, Southern Gospel-formatted WVRS.[2][14][15][16] Metro Radio will retain WINC-FM.[2] The sale was consummated on December 17, 2021.

On January 13, 2022, the station changed its call sign to WVRX, and the station changed its programming to a simulcast of new sister station WVRS.

References[]

  1. ^ a b "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved June 2, 2014.
  2. ^ a b c d e Venta, Lance (October 1, 2021). "Station Sales Week Of 10/1". RadioInsight/RadioBB Networks. Retrieved October 2, 2021.
  3. ^ a b "Call Sign History". Federal Communications Commission, audio division. Retrieved June 2, 2014.
  4. ^ a b c Venta, Lance (April 30, 2021). "Metro Radio Inc. Acquires WINC-FM". RadioInsight/RadioBB Networks. Retrieved April 30, 2021.
  5. ^ "WVRX Facility Record". Federal Communications Commission, audio division. Retrieved June 2, 2014.
  6. ^ Venta, Lance (January 31, 2018). "WZFC Flips To Simulcast Of 1400 WINC". RadioInsight/RadioBB Networks. Retrieved February 1, 2018.
  7. ^ Venta, Lance (October 8, 2020). "Educational Media Foundation Acquires WINC-FM". RadioInsight/RadioBB Networks. Retrieved November 17, 2020.
  8. ^ Venta, Lance (November 17, 2020). "WINC-FM Begins Frequency Move Ahead Of EMF Sale". RadioInsight/RadioBB Networks. Retrieved November 18, 2020.
  9. ^ a b "Assignment of Authorization". Federal Communications Commission, audio division. April 30, 2021. Retrieved April 30, 2021.
  10. ^ a b Powell, Mickey (May 5, 2021). "WINC-FM and its sister station to be sold to Fairfax firm". The Winchester Star. Winchester, Virginia: Ogden Newspapers. Retrieved May 6, 2021.
  11. ^ a b "Notification of Consummation". Federal Communications Commission, audio division. July 7, 2021. Retrieved July 7, 2021.
  12. ^ Venta, Lance (June 30, 2021). "Barry Lee Retires From WINC-FM Mornings After 37 Years". RadioInsight/RadioBB Networks. Retrieved July 1, 2021.
  13. ^ "Today is my last day on WINC FM..." Paula Kidwell/Centennial Broadcasting/Facebook. June 30, 2021. Retrieved July 1, 2021.
  14. ^ a b "Assignment of Authorization". Federal Communications Commission, audio division. September 30, 2021. Retrieved October 2, 2021.
  15. ^ a b "Asset Purchase Agreement". Federal Communications Commission, audio division. September 8, 2021. Retrieved October 2, 2021.
  16. ^ "Other Broadcast Interests". Federal Communications Commission, audio division. September 8, 2021. Retrieved October 2, 2021.

External links[]

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