WWHX

WWHX
City	Normal, Illinois
Broadcast area	Bloomington-Normal
Frequency	100.7 MHz
Branding	Now 100.7
Programming
Format	Hot adult contemporary
Ownership
Owner	Neuhoff Media ; (Neuhoff Media Bloomington, LLC)
Sister stations	WBBE, WIHN
History
First air date	August 12, 2005 (as WVMG)
Former call signs	WNDQ (June–August 2005, CP); WVMG (August 2005-April 2012);
Technical information
Facility ID	164105
Class	A
ERP	4,200 watts
HAAT	105 meters (344 ft)
Transmitter coordinates	40°27′8.1″N 88°57′48.3″W / 40.452250°N 88.963417°WCoordinates: 40°27′8.1″N 88°57′48.3″W / 40.452250°N 88.963417°W
Links
Webcast	Listen Live
Website	WWHX Online

WWHX is an FM radio station on 100.7 MHz at Normal, Illinois. It received its license on January 10, 2006,^[1] and began its previous Rhythmic Top 40 format with the name Hot 100.7 on April 1, 2018.^[2] The station is a Neuhoff Media through licensee Neuhoff Media Bloomington, LLC.^[3]

History[]

100.7 signed on in August 2005 as WVMG with an adult contemporary format known as Magic 100.7. Magic signed on as a direct competitor to Star 107.7, but had a better signal within Bloomington/Normal. The station had modest success but was able to eventually drive competitor Star 107.7 out of the format in 2007. Throughout its years as an AC station it flipped to a Christmas format every November around Thanksgiving. The station hired Fasig, a known talent from WBNQ as a morning host. In March 2012, then-owner Connoisseur Media pulled the plug on Magic and flipped to a CHR format as Hits 100.7.

The station continued to air a contemporary hit radio format until April 1, 2018, when it switched to a Rhythmic CHR format with the branding "Hot 100.7: The Beat of BloNo", with the first song being "Hot in Herre" by Nelly.^[2]

On November 1, 2021 WWHX dropped its Rhythmic CHR format and began stunting with Christmas music as "100.7 - Bloomington-Normal's Christmas Station".^[4]

On January 1, 2022, the station switched to a hot adult contemporary format branded as "Now 100.7", with the first song being "Take Me to Church" by Hozier.^[5]