WeMall

This article contains content that is written like an advertisement. Please help by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (May 2020) (Learn how and when to remove this template message)

WeMall

Type of business	Private, subsidiary
Headquarters	Bangkok, Thailand
Area served	Southeast Asia
Industry	Online retail
Services	E-commerce
Parent	Ascend Group
URL	WeMall Thailand iTrueMart Philippines

WeMall, formerly iTrueMart, is the flagship business-to-consumer retail platform of Ascend Group Co. Ltd., with presence in Thailand.^[1] It sells products including electronics, mobiles and tablets, cameras, home appliances, personal care and health and beauty products.^[2]

History[]

WeMall started as iTrueMart, initially a local e-commerce player in Thailand in 2014.

Ventures[]

Logo of iTrueMart before rebranding to WeMall

Thailand[]

iTrueMart Thailand became the first country venture, growing as a major player in online retail in the country.

Philippines[]

iTrueMart Philippines was launched on November 15, 2015.^[3] It began serving the Luzon region in its inception and expanded to Visayas and Mindanao on April 23, 2016.^[4]

The Philippines arm of iTrueMart ceased trading September 9, 2016.

Rebranding[]

Ascend Group announced the rebranding of iTrueMart to WeMall onJuly 6, 2016 at Sofitel Bangkok as a move to enter the marketplace sector.

References[]