What's on Your Mind (Pure Energy)

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"What's on Your Mind" redirects here. For the Erik B. and Rakim song, see Don't Sweat the Technique.
For the compilation album Pure Energy, see Pure Energy (Information Society album).
"What's on Your Mind (Pure Energy)"
WOYMFront.jpg
Single by Information Society
from the album Information Society
Released
  • April 26, 1988 (US)
  • June 21, 1988 (UK)
Genre
Length4:33 (album version)
3:36 (single version)
LabelTommy Boy – TB 911
Songwriter(s)
Producer(s)Fred Maher
Information Society singles chronology
"Running"
(1985) 		"What's on Your Mind (Pure Energy)"
(1988) 		"Walking Away"
(1989)
Audio sample
Menu
0:00
"Pure Energy"
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Music video
"What's on Your Mind (Pure Energy)" on YouTube

"What's on Your Mind (Pure Energy)" is a song by American synth-pop band Information Society that was released as a single in 1988. The "Pure Energy" subtitle derives from a sample of Leonard Nimoy's voice from the Star Trek episode "Errand of Mercy".[1] There are also samples of DeForest Kelley and Richard Tatro's (The Android Norman) voices from the episode "I, Mudd". John Leland of Spin magazine called it a "pretty potent dance record".[2]

In 2009, VH1 ran a countdown of the 100 Greatest One Hit Wonders of the '80s. Information Society's "What's on Your Mind (Pure Energy)" placed at number 74 on the countdown[3] despite the fact that the group had two other top 40 hits: "Walking Away" (number 9)[4] and "Think" (number 28).[5]

The song was a big hit in the US, spending 25 weeks on the Billboard Hot 100, peaking at number three in October 1988.[6] The single was certified gold by the RIAA on January 18, 1989, selling 500,000 copies.[7]

The song was featured in Loverboy and American Psycho. A remixed version was included in American Psycho's soundtrack.

In 1989, Pittsburgh radio station WYDD-FM executed an early viral marketing plan by playing this song non-stop in a loop for 25½ hours — focusing on a repeat of the "Pure Energy" sample from Leonard Nimoy as Star Trek's Mr. Spock. The marketing stunt caused listeners to call emergency services, concerned that some calamity had befallen the DJs and other station employees. Bob Hank, general manager at the time, told reporters he was only trying to draw attention to the station's switch in format and new call letters WNRJ (N-R-J = "energy"). "We were just trying to draw a little bit of attention," Hank said. "We never dreamed it would go this far".[8] The song also samples Star Trek in the intro, with the character Dr. McCoy saying "it's worked so far, but we're not out yet."

Composition[]

The song started out as a 10-minute instrumental jam, when Information Society was trying to record their first album. Tommy Boy Records grew frustrated that the band was spending so much money in the studio but had nothing to show for it, and pressured them to make a hit. Paul Robb came up with a chorus he said was partly inspired by "Sledgehammer" by Peter Gabriel, as well as Duran Duran. After the chorus, he wrote verses with Kurt Harland.

Robb emulated minimalist New Wavers such as Gary Numan and Devo by trying to write lyrics that "said as little as possible". He said the verses were "just sort of a random collection of emotional impressions. ... But when you look back at it now, it's a clear narrative about the difficulty that people have communicating with each other. At the time, we weren't writing it with that in mind, but it's so clear when you just read through the lyrics. It's a very simple and very clear-cut story."[9]

Track listings[]

1988[]

7": Tommy Boy * London / 886 420-7 (Netherlands)[]

  1. "What's on Your Mind (Pure Energy)" (Pure Energy Radio Edit) – 3:35
  2. "What's on Your Mind (Pure Energy)" (Club Radio Edit) – 3:15

12": Tommy Boy / TB 911 (US)[]

  1. "What's on Your Mind (Pure Energy)" (Club Mix) – 8:00
  2. "What's on Your Mind (Pure Energy)" (The 54 Mix) – 5:12
  3. "What's on Your Mind (Pure Energy)" (Percappella) – 4:09
  4. "What's on Your Mind (Pure Energy)" (Pure Energy Mix) – 4:33
  5. "What's on Your Mind (Pure Energy)" (What's on Your Dub Mix) – 6:22
  • tracks 1–3 remixed by "Little" Louie Vega, Roman Ricardo
  • track four is the album version.
  • also available on MC (TBC 911)
  • also available on CD (TBCD 911)

12": London / LONX 211 (UK)[]

  1. "What's on Your Mind (Pure Energy)" (Club Mix) – 8:00
  2. "What's on Your Mind (Pure Energy)" (Pure Energy Mix) – 4:33
  3. "What's on Your Mind (Pure Energy)" (What's on Your Dub Mix) – 6:22
  • also available on CD (LONCD 211)

1998[]

12": Cleopatra Records CLP 0327[]

Side A

  1. "What's on Your Mind" (Girl Eats Boy Mix)
  2. "What's on Your Mind" (Remixed by David J of Love & Rockets)

Side B

  1. "What's on Your Mind" (Remixed by Christian B./Daren Kramer for CKB Production)
  2. "What's on Your Mind" (Remixed by Judson Leach and Exhibition)
  • All of these remixes would make a second appearance on the remix album InSoc Recombinant.

2001[]

CD single: Tommy Boy silver label[]

  1. "What's on Your Mind (Pure Energy)" (Pure Energy 2001 Edit) – 3:48
  2. "What's on Your Mind (Pure Energy)" (Boris & Beck Exit Edit) – 3:58
  3. "What's on Your Mind (Pure Energy)" (Junior's Blue Zone Club Mix) – 9:08
  4. "What's on Your Mind (Pure Energy)" (Boris & Beck Exit Mix) – 8:46
  5. "What's on Your Mind (Pure Energy)" (Sugarpussy Psychic Funk Mix) – 6:38

Charts[]

Chart (1988–89) Peak
position
Canada RPM Canadian Dance Chart[10] 2
Canada RPM 30 Retail Singles[11] 6
Canada Canadian Singles Chart[12] 11
Canada RPM Top Singles[13] 14
Ireland IRMA[14] 18
UK Singles Chart[15] 81
US Billboard Hot 100[16] 3
US Hot Dance Music/Club Play[16] 1
US Hot Dance Music/Maxi-Singles Sales[16] 2
US Modern Rock Tracks[16] 10
US Cashbox[17] 3

Year-end charts[]

Chart (1988) Position
US Billboard Hot 100[18] 52

See also[]

References[]

  1. ^ "Star Trek TOS Errand of Mercy clip".
  2. ^ John Leland (August 1988), Singles, Spin, p. 80
  3. ^ "VH1's 100 Greatest One Hit Wonders of the '80s: Do You Agree?". EW.com. Retrieved 7 April 2015.
  4. ^ "Hot 100: Week of February 18, 1989". Billboard.com. Retrieved 7 April 2015.
  5. ^ "The Hot 100: Week of December 1, 1990". Billboard.com. Retrieved 7 April 2015.
  6. ^ "The Hot 100: Week of October 22, 1988". Billboard.com. Retrieved 7 April 2015.
  7. ^ https://www.riaa.com/gold-platinum/?tab_active=default-award&ar=INFORMATION+SOCIETY&ti=WHAT%27S+ON+YOUR+MIND+%28PURE+ENERGY%29
  8. ^ Puig, Claudia (May 22, 1989). "Radio". Los Angeles Times. Retrieved 16 December 2015.
  9. ^ "Paul Robb of Information Society : Songwriter Interviews". Songfacts. March 16, 2016. Retrieved February 20, 2021.
  10. ^ http://rpmimages.3345.ca/pdfs/Volume+48-No.+26-October+15%2C+1988.pdf
  11. ^ http://rpmimages.3345.ca/pdfs/Volume+49-No.+4-November+12%2C+1988.pdf
  12. ^ http://hitsofalldecades.com/chart_hits/index.php?option=com_content&task=view&id=5315&Itemid=52
  13. ^ http://rpmimages.3345.ca/pdfs/Volume+49-No.+5-November+19%2C+1988.pdf
  14. ^ "Archived copy". Archived from the original on 2009-06-03. Retrieved 2011-07-06.CS1 maint: archived copy as title (link)
  15. ^ "Information Society: Artist Chart History". Official Charts Company. Retrieved 4 May 2020.
  16. ^ Jump up to: a b c d http://www.allmusic.com/album/information-society-mw0000652260
  17. ^ http://cashboxmagazine.com/archives/80s_files/19881022.html
  18. ^ "Top 100 Hits for 1988". The Longbored Surfer. Retrieved 13 July 2014.
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