What That Speed Bout!?

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"What That Speed Bout!?"
Mike Will Made It - What That Speed Bout.png
Single by Mike Will Made It, Nicki Minaj and YoungBoy Never Broke Again
from the album Michael
ReleasedNovember 6, 2020
GenreTrap-pop
Length2:51
Label
Songwriter(s)
Producer(s)
Mike Will Made It singles chronology
"Bang Bang"
(2020)
"What That Speed Bout!?"
(2020)
Nicki Minaj singles chronology
"Whole Lotta Choppas (Remix)"
(2020)
"What That Speed Bout!?"
(2020)
YoungBoy Never Broke Again singles chronology
"Bankroll"
(2020)
"What That Speed Bout!?"
(2020)
"How I Been"
(2020)
Music video
"What That Speed Bout?!" on YouTube

"What That Speed Bout!?" is a song by American record producer Mike Will Made It with American rappers Nicki Minaj and YoungBoy Never Broke Again. It was released on November 6, 2020 as the second single from Mike Will's upcoming third studio album, Michael (2021). The song received positive reviews from critics, who generally praised both Minaj and YoungBoy's verses.

"What That Speed Bout!?" gave Mike Will his fourth top 40 hit on the Hot R&B/Hip-Hop Songs chart, debuting and charting at number 11 for one week. It also peaked at numbers 27 and 35 on the Rhythmic and Hot 100 charts, respectively. The song also charted in Canada, reaching number 76 on the Canadian Hot 100 chart. The accompanying music video for the single, directed by Edgar Esteves and Austin McCraken, is a futuristic take on 50 Cent's "In da Club" that sees Mike Will act as a mad scientist building rap cyborgs of Minaj and YoungBoy.

Background[]

The song was first teased by YoungBoy on August 7, 2020, in a now-deleted Instagram post which showed him on set of the song's video alongside Mike Will and Minaj; he captioned it "What that speed bout".[1][2] A fan account also shared a snippet of the song, taken from a Mike Will Instagram Live session.[1] On November 3, Minaj took to Instagram to confirm the song's release date and title, posting a photo from the set of the song's music video.[3] Mike Will Made It previously worked with Minaj on the songs "Rake It Up", "Black Barbies", "Runnin", and "Good Form", and "I Lied".[4][5] YoungBoy had previously paid homage to Minaj, releasing the eponymous 2018 single "Nicki Minaj".[6] He stated in a 2017 interview that he was introduced to Minaj by her ex-boyfriend Meek Mill at their condo. He recalled: "She told me she liked my music".[1] The song follows "Bang Bang" as the second single from Mike Will's upcoming third studio album, Michael, due for release in 2021.[7] It was released following Mike Will's signing to Atlantic Records.[8]

Composition[]

"What That Speed Bout!?" is a trap-pop song,[9] with Minaj and YoungBoy trading verses over "squirming" synths backed by a hypnotic,[7] dynamic beat,[10] and a "hard-hitting" rhythm section.[7] YoungBoy performs the chorus and two verses, the first of which finds him ready to please his girlfriend. Minaj meanwhile raps about her body and jewelry, also making a reference to the late Pop Smoke.[5]

Critical reception[]

Rolling Stone's Jon Blistein opined that Both YoungBoy Never Broke Again and Minaj "are in fine form, peeling off plenty of delightfully outrageous bars", and noted that YoungBoy pulls of off a "clever rhyme" of "Forgiato shoes" and Blue's Clues.[7] Billboard's Rania Aniftos called the song a "fiery collaboration", singling out Minaj for being "fierce as ever".[10] Calling it a "menacing banger", Rap-Up said "the rap queen comes through with another knockout verse".[4] Vulture's Zoe Haylock said Minaj delivers a "fire one-off verse", further stating that in the video, appearing as a bodiless android, she keeps "the focus on her flawless look and fierce bars".[11] Paper's Shaad D'Souza named it a must-hear song, and said "It's a joy to hear two of our wildest, most dexterous rappers atop this Mike Will beat, which itself is a chaotic, clattering delight.[12] The Source's Milcah P. said the song places each collaborator in an impressive light: "On one hand, Mike Will [...] weaves potent basslines with an alluring synth backdrop to add to a catalog of addictive selections. On the other, NBA YoungBoy finds his stride on the commercial effort and makes a strong case for a major crossover opportunity. All the while, Nicki Minaj is unfazed as the new mother hops off a brief hiatus unearthing clever homage".[13] Similarly, Complex's Jessica McKinney noted how both artists delivered: "YoungBoy switches things up, skating over a hype club beat as he raps about coming from the trenches and indulging in late-night activities. Nicki Minaj brings the attitude, laying down gritty bars and finding room to take shots at her ex-boyfriends".[14] Lake Schatz of Consequence of Sound said Mike Will Made It's "winding synths and stabbing percussion make for a listen that alternates between hypnotizing and urgent".[15]

Music video[]

The song was released with an accompanying music video directed by Edgar Esteves and Austin McCraken. It borrows its plot from 50 Cent's "In da Club" video and incorporates heavy CGI.[9] In the visual, a pregnant Minaj shows off her baby bump in a lime green two-piece set and metallic, sparkling silver thigh-high boots. She sports a "complex" braided hairdo, matching silver jewelry and neon eye shadow. YoungBoy contributes to the futuristic aesthetic in a white vest over a blue and white mesh long sleeve shirt.[3][10] The video was considered an "analogy for the link between producer and artist", as it finds Mike Will portraying a mad scientist who builds rap cyborgs of Minaj and YoungBoy, the latter receiving superhuman rap abilities.[6] Mike Will also clones both himself and YoungBoy.[7]

Charts[]

On the week of November 21, 2020, "What That Speed Bout!?" debuted and peaked at numbers 11 and 35 on both the Billboard Hot R&B/Hip-Hop Songs and Hot 100 charts respectively.[16][17] In Canada, it debuted and peaked at number 76 on the Canadian Hot 100 chart that same week.[18]

Chart (2020–2021) Peak
position
Canada (Canadian Hot 100)[19] 76
Global 200 (Billboard)[20] 52
US Billboard Hot 100[21] 35
US Hot R&B/Hip-Hop Songs (Billboard)[22] 11
US Rhythmic (Billboard)[23] 27

References[]

  1. ^ Jump up to: a b c Moorwood, Victoria (August 7, 2020). "YoungBoy Never Broke Again teases Nicki Minaj collaboration". Revolt. Archived from the original on December 25, 2020. Retrieved November 15, 2020.
  2. ^ Zidel, Alex (August 7, 2020). "NBA Youngboy Looks Ecstatic Working With Nicki Minaj: See Video Preview". HotNewHipHop. Archived from the original on December 25, 2020. Retrieved November 15, 2020.
  3. ^ Jump up to: a b Rowley, Glenn (November 4, 2020). "Nicki Minaj Teases NBA YoungBoy Collab With Throwback Pregnancy Pic". Billboard. Archived from the original on November 5, 2020. Retrieved November 15, 2020.
  4. ^ Jump up to: a b "Nicki Minaj and NBA YoungBoy Join Mike WiLL Made-It on 'What That Speed Bout!?'". Rap-Up. November 5, 2020. Archived from the original on November 22, 2020. Retrieved November 15, 2020.
  5. ^ Jump up to: a b Walker, Joe (November 6, 2020). "Nicki Minaj, YoungBoy Never Broke Again & Mike WiLL Made-It Hit The Lab In Futuristic 'What That Speed Bout!?' Video". HipHopDX. Archived from the original on November 7, 2020. Retrieved November 15, 2020.
  6. ^ Jump up to: a b McInnes, Laura (November 6, 2020). "Nicki Minaj, YoungBoy NBA and Mike WiLL Made-It connect for 'What That Speed Bout?!'". Sniffers. Retrieved November 15, 2020.
  7. ^ Jump up to: a b c d e Blistein, Jon (November 6, 2020). "Nicki Minaj, Youngboy Never Broke Again Join Mike Will Made It for 'What That Speed Bout?!'". Rolling Stone. Retrieved November 15, 2020.
  8. ^ Rossignol, Derrick (November 9, 2020). "All The Best New Music From This Week That You Need To Hear". Uproxx. Archived from the original on November 9, 2020. Retrieved November 15, 2020.
  9. ^ Jump up to: a b Breihan, Tom (November 6, 2020). "Mike Will Made-It – "What That Speed Bout?!" (Feat. Nicki Minaj & YoungBoy Never Broke Again)". Stereogum. Archived from the original on November 15, 2020. Retrieved November 15, 2020.
  10. ^ Jump up to: a b c Aniftos, Rania (November 6, 2020). "Nicki Minaj Teams Up With NBA YoungBoy & Mike Will Made-It for 'What That Speed Bout'". Billboard. Archived from the original on November 23, 2020. Retrieved November 15, 2020.
  11. ^ Haylock, Zoe (November 6, 2020). "Nicki Minaj and NBA YoungBoy Team Up for Mike WiLL's "What That Speed Bout"". Vulture. Archived from the original on November 16, 2020. Retrieved November 15, 2020.
  12. ^ D'Souza, Shaad (November 13, 2020). "Sound Off: 10 Songs You Need to Hear Now". Paper. Archived from the original on November 15, 2020. Retrieved November 15, 2020.
  13. ^ P., Milcah (November 9, 2020). "Mike Will Made-It Issues A Hefty Return With 'What That Speed Bout?!'". The Source. Archived from the original on November 9, 2020. Retrieved November 15, 2020.
  14. ^ McKinney, Jessica (November 6, 2020). "Best New Music This Week: 2 Chainz, 42 Dugg, Mike Will Made-It, and More". Complex. Archived from the original on December 25, 2020. Retrieved November 15, 2020.
  15. ^ Schatz, Lake (November 6, 2020). "YoungBoy Never Broke Again and Nicki Minaj Link Up on New Song "What That Speed Bout?!"". Consequence of Sound. Archived from the original on December 25, 2020. Retrieved November 15, 2020.
  16. ^ "Hot R&B/Hip-Hop Songs: November 21, 2020". Billboard. Retrieved December 25, 2020.
  17. ^ "The Hot 100: November 21, 2020". Billboard. Retrieved December 25, 2020.
  18. ^ "Canadian Hot 100: November 21, 2020". Billboard. Retrieved December 21, 2020.
  19. ^ "YoungBoy Never Broke Again Chart History (Canadian Hot 100)". Billboard. Retrieved November 17, 2020.
  20. ^ "YoungBoy Never Broke Again Chart History (Global 200)". Billboard. Retrieved August 22, 2021.
  21. ^ "YoungBoy Never Broke Again Chart History (Hot 100)". Billboard. Retrieved November 17, 2020.
  22. ^ "YoungBoy Never Broke Again Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved November 17, 2020.
  23. ^ "YoungBoy Never Broke Again Chart History (Rhythmic)". Billboard. Retrieved January 12, 2021.
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