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Who Can Know It? is the ninth studio album by American rock band Showbread. The album was released on November 16, 2010 through non-profit record label . Who Can Know It? was produced by Sylvia Massy, who had previously produced Showbread's albums No Sir, Nihilism Is Not Practical, Age of Reptiles and The Fear of God. This is the band's first album to be funded completely by fans and released as a free download.