Who What Wear

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Who What Wear
TypePrivate
IndustryFashion and lifestyle ecommerce and social media
Founded2012; 10 years ago (2012)
FoundersKatherine Power, Hillary Kerr
Headquarters
Los Angeles, California
,
U.S.
Key people
Katherine Power (CEO)
Hillary Kerr, Chief Ideation Officer
ProductsClothing, books, fashion events, Versed brand skincare products
ParentClique Brands
Websitewhowhatwear.com

Who What Wear is a Los Angeles, California-based fashion brand that produces trend reports, celebrity style guides, wardrobe how-tos, and fashion news. The company also sells a line of fashion apparel and accessories in cooperation with Target Corporation, along with the Versed line of skincare products, and publishes fashion books under the Who What Wear brand.[1] Founded in 2006, the company is owned by Los Angeles fashion company Clique Brands.

History[]

Who What Wear was launched in 2006 by former Elle Magazine West Coast editor Katherine Power and Elle contributor Hillary Kerr.[2] The business began as a simple daily fashion eNewsletter and blog, with posts about the latest fashion news.[3]

In August 2009, the company published its first fashion book, Who What Wear: Celebrity and Runway Style For Real Life.[4]

In March 2011, they published their second book, What to Wear, Where.[5]

In 2012, the two founders launched Clique Media Group (now Clique Brands), a media and marketing company, and Who What Wear became the group's first media brand.[2]

In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line.[1]

In 2017, the company held its first live fashion show, as part of New York Fashion Week, and streamed the event on YouTube Live.[6]

In May 2019, as its first spinoff, the company launched Versed, a 19 piece skincare line sold at Target. The products were designed to be free of toxins and with minimalist packaging, and are also available online on the company's own website.[7]

References[]

  1. ^ a b "Target Teams with 'Who What Wear' on Full-Fledged Fashion Line". The Business of Fashion. 2015-10-13. Retrieved 2018-06-11.
  2. ^ a b "Most Innovative Companies: Clique Media Group". fastcompany.com. Retrieved 2018-06-28.
  3. ^ "How 'Who What Wear' Evolved From a Fashion Newsletter Into a Clothing Brand". Fashionista. 2016-01-29. Retrieved 2018-06-11.
  4. ^ "Book To Buy: Who What Wear: Celebrity and Runway Style For Real Life". Instyle. 2009-08-26. Retrieved 2018-06-11.
  5. ^ "How Hillary Kerr and Katherine Power, Founders of Who What Wear/Clique Media, Built a Media Empire". Forbes. 2014-11-12. Retrieved 2018-06-11.
  6. ^ "Digital, Runway to Collide With Who What Wear's First Fashion Show". Women's Wear Daily. 2017-01-26. Retrieved 2018-06-11.
  7. ^ "This is how Who What Wear's Katherine Power creates Target brands customers love". Fast Company. 2019-08-29. Retrieved 2020-01-11.

External links[]

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