William John Storey

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William John Storey (born 13 September 1978) is a British businessman, from Richmond on Thames. He has been involved with the carbonated drink brand Rich Energy since 2015.

He was educated at the Russell School in Petersham and then at the Tiffin Boys School in Kingston upon Thames, and then studied maths at the University of St Andrews, and claims to have had short spells in the RAF (or possibly the ATC - accounts differ), as a professional footballer (for QPR reserves), as a professional gambler, and as a tobacco farmer in Zimbabwe.[1][2] He founded a sports management company, William Storey management,[1] though many of his filings at Companies House describe him as a 'Computer Consultant', and he traded for many years as 'Tryfan Technologies', an IT consultancy.[3] He managed the boxer Frank Buglioni,[4] with whom he founded a fashion company named Danieli Style, and was part of an ill-fated sponsorship deal between the Haas Formula 1 team and Rich Energy.[5][6] He was leading efforts to return the Rich Energy brand as a Formula 1 team sponsor in 2021.[7]

In 2019, Storey was a defendant in a case brought by Whyte Bikes against Rich Energy for copyright infringement.[8] In finding against Storey and his co-defendants, the judge said that he was not a "credible or reliable witness" and that "He had a tendency to make impressive statements, which on further investigation or consideration were not quite what they seemed."[9]

In July 2020 Storey claimed to be part of a consortium who were trying to purchase Sunderland Association Football Club,[10][11] though the Roker Report says the claim does not "stack up",[12] and former club CEO Jim Rodwell refused to comment upon his involvement.[13]

References[]

  1. ^ Gerrard, Bradley (2018-03-30). "Rich Energy chief: 'I fell into the drinks business after meeting a mad scientist'". The Telegraph. ISSN 0307-1235. Retrieved 2020-07-25.
  2. ^ Duberley, Linda (2019-07-08). "The Strange Story of William Storey". RiverTribe. Retrieved 2020-07-25.
  3. ^ "William John STOREY - Personal Appointments (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2020-10-12.
  4. ^ Dawson, Alan (2013-09-19). "Fan fave Buglioni desperate to stand and fight, will continue career trajectory on Saturday". HITC. Retrieved 2020-07-25.
  5. ^ Saunders, Nate (2020-03-03). "The bizarre Haas-Rich Energy saga explained". ESPN.com. Retrieved 2020-07-25.{{cite web}}: CS1 maint: url-status (link)
  6. ^ King, Alanis; Blackstock, Elizabeth (4 October 2019). "What You Find When You Look Into Rich Energy, the Mystery Sponsor of America's F1 Team". Jalopnik. Retrieved 2020-07-25.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Fair, Asher (2021-02-14). "Formula 1: Rich Energy sort of announced their F1 return". BeyondtheFlag.com. Retrieved 2021-02-16.{{cite web}}: CS1 maint: url-status (link)
  8. ^ "STAG". WHYTE BIKES. Retrieved 2020-07-25.
  9. ^ "Claim No: IP-2017-000235" (PDF).{{cite web}}: CS1 maint: url-status (link)
  10. ^ Donnelly, Mark (24 July 2020). "Who is William Storey? The Rich Energy CEO claiming to have launched a takeover bid for Sunderland AFC". www.sunderlandecho.com. Retrieved 2020-07-25.{{cite web}}: CS1 maint: url-status (link)
  11. ^ Taylor, Louise (2020-07-24). "Founder of soft drinks firm Rich Energy bids to buy Sunderland". The Guardian. Retrieved 2020-07-25.{{cite web}}: CS1 maint: url-status (link)
  12. ^ Bendelow, Ian (2020-12-22). "The obsession with William Storey should stop - now". Roker Report. Retrieved 2020-12-23.{{cite web}}: CS1 maint: url-status (link)
  13. ^ Smith, Phil (2020-12-14). "Sunderland CEO Jim Rodwell had this to say about William Storey's takeover claims". www.shieldsgazette.com. Retrieved 2020-12-23.{{cite web}}: CS1 maint: url-status (link)
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