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Wizards of Waverly Place

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For other uses, see Wizards of Waverly Place (disambiguation).

Wizards of Waverly Place
WOWP logo.png
Genre
Created byTodd J. Greenwald
Starring
  • Selena Gomez
  • David Henrie
  • Jake T. Austin
  • Jennifer Stone
  • Maria Canals-Barrera
  • David DeLuise
Opening theme"Everything Is Not What It Seems" by Selena Gomez
Country of originUnited States
Original languageEnglish
No. of seasons4
No. of episodes106 (list of episodes)
Production
Executive producers
ProducerGreg A. Hampson
CinematographyRick F. Gunter
Camera setupMulti-camera
Running time22 minutes
Production companyIt's a Laugh Productions
DistributorDisney-ABC Domestic Television
Release
Original networkDisney Channel
Picture format
Original releaseOctober 12, 2007 (2007-10-12) –
January 6, 2012 (2012-01-06)
External links
Website

Wizards of Waverly Place is an American fantasy teen sitcom created by Todd J. Greenwald that aired on Disney Channel for four seasons between October 2007 and January 2012. The series centers on Alex Russo (portrayed by Selena Gomez), a teenage wizard living in Greenwich Village, Manhattan, who undertakes training alongside her siblings, Justin and Max, who are also equipped with magical abilities. The siblings are trained knowing that one day they will compete to win sole custody of their family's powers. Episodes deal with Alex's challenges in keeping her secret powers hidden, while she deals with the social and personal issues of her youth. She frequently uses magic in her everyday life, sometimes irresponsibly, and hones her supernatural abilities while doing so. While the series contains fantasy elements, the main themes depicted include the focus on family, friendship, and adolescence.

The Walt Disney Company created the series to follow on from its successful line of comedy series in the 2000s, including Lizzie McGuire, The Suite Life of Zack & Cody and Hannah Montana. It's a Laugh Productions produced the program and it premiered on Disney Channel on October 12, 2007. A made-for-television film adaptation, Wizards of Waverly Place: The Movie aired on the network in 2009 and was awarded a Primetime Emmy Award for Outstanding Children's Program in 2010. The program last aired on January 6, 2012. It ended to allow its actors to take on more mature roles. After its conclusion, the cast returned for a stand-alone television special entitled The Wizards Return: Alex vs. Alex, which was released in 2013. Every season has been distributed through digital download and on the Disney+ streaming service.

Wizards of Waverly Place enjoyed consistently high viewership in the United States on broadcast television and gave rise to the development of merchandise, a soundtrack album and video game adaptations. Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career apart from the program. Wizards of Waverly Place won two additional Emmys for Outstanding Children's Program in 2009 and 2012, as well as two Artios Awards from the Casting Society of America for Outstanding Achievement in Casting – Children's Series Programming between 2009 and 2012. Its series finale was the most-watched final episode of any Disney Channel show.

Premise[]

Story and characters[]

Main article: List of Wizards of Waverly Place characters
A mid shot of a teenage girl with tied back brown hair, wearing a black, frilled dress. She is posing at a press event and smiling, looking directly towards the camera. Behind her are hoarding signs with names of commercial sponsors.
Selena Gomez, pictured in 2009, serves as the program's central focus during its four-season run.

Alex, Justin and Max Russo are three teenage wizards-in-training living in an apartment on Waverly Place in Greenwich Village, Manhattan.[1] Their father Jerry Russo, a former wizard, provides his children with daily lessons in their secret lair on how to use magic responsibly.[2] He administers this training in his spare time when not running the family business with his wife, Theresa, a sandwich shop designed to look like a subway station, on the ground level of their apartment building.[1][3] According to the rules of the "Wizard World", once they complete their training, the Russo children will compete to determine which sibling will retain their powers permanently and become the sole wizard of the family.[1] Since the other children will eventually lose their powers, Jerry tries to teach them not to become dependent on magic.[2] Jerry descends from a family of wizards, and won his own family's competition as a teenager, but relinquished his powers when he married Theresa, a mortal.[1][2] His powers were transferred to his younger brother, Kelbo. Alex must keep her powers hidden from her best friend, Harper Finkle, which causes an occasional strain on their relationship.[4] Alex reveals her secret to Harper in the second season, however, the existence of wizards must remain hidden to the wider mortal world.[5]

In the third season, Harper moves in with the Russo family, and Max's efforts to win the family wizard competition become more serious.[6] Leading into the fourth season, Alex and Justin are both tricked into exposing the existence of wizards to government officials and a group of reporters.[4][7] It is revealed that the whole scenario was a test devised as part of their training, and consequently, Alex and Justin are demoted to lower positions in the family competition.[4] Alex is overwhelmed by her loss of progress and quits;[4] she later rejoins to continue dating her werewolf boyfriend, Mason Greyback. Meanwhile, Justin adopts the role of tutor for a group of delinquent wizards, which assists him in recovering his position in the competition.[8] At the conclusion of the series, the siblings compete to see who will retain their supernatural abilities.[9] Alex wins the family wizard competition and is awarded full magic powers,[2] while Justin is allowed to retain his abilities when he assumes the role of headmaster at WizTech, a boarding school for young wizards-in-training.[8] Max loses his powers and is set to become the new manager of the family's sandwich shop instead.[2]

Themes[]

The series deals with the theme of secret identities.[1][4] It explores the fantasy that children may experience of wanting magical powers, in the same way that Hannah Montana explores the fantasy of being a pop star.[4][10][11] Series such as Sabrina the Teenage Witch and the Harry Potter franchise, and a trend towards the fantasy television genre made stories about children with magical powers popular.[12][13][14] Episodes of Wizards of Waverly Place typically show the Russo children using magic to solve an issue in their personal lives quickly, but they learn not to become dependent on their powers.[2] The children attempt to live life normally; the show presents the idea that life can be enjoyable without magic.[8][13] Conflicts in the series arise from Alex's struggle to balance both her private and public life.[4] In an essay, scholar Colin Ackerman suggests that the concept of magic in the series is an example of social privilege, and that the Russo children are encouraged to keep their advantage hidden.[2] The program's stories center on family, friends and growing up.[15] The Russo family is depicted as working class.[2] They run a family business in the service industry.[2] Jerry and Theresa teach their children the importance of family, hard work and responsibility.[2] The series explores the link between magic and family heritage.[2] The Russo family have a mixed background—Italian, Mexican and American, and while they celebrate traditions such as the Quinceañera, their culture is not prominently featured in most episodes.[4]

Production[]

Development[]

A long shot of a mid-rise apartment building on the side of the street. The building has gates and trees at its front, with trees leaning over the street, and pedestrians walking on the sidewalk.
The series is set on Waverly Place in Greenwich Village, Manhattan.

In the early 2000s, The Walt Disney Company found success through its pay television network Disney Channel with a pattern of original comedy series for a tween and family audience, like Lizzie McGuire, The Suite Life of Zack & Cody and Hannah Montana.[10][16] The network planned to build on these successes with a new comedy series aimed at girls.[10][12] Wizards of Waverly Place was created by Todd J. Greenwald, who had previously worked on the first season of Hannah Montana.[3][17] He had also worked on a pilot for NBC; Disney hired him after seeing it.[17] Greenwald adopted the network's idea of a show centering on a family of wizards.[17] The series' setting is inspired by Waverly Place in Greenwich Village, Manhattan.[3] Greenwald wanted to produce a series for children set away from the "beaches and sunshine" of Los Angeles.[3] Peter Murrieta had worked previously on the sitcom Hope & Faith in New York City, and had moved to Los Angeles, before being approached by Disney to help develop the series.[18] When Murrieta joined the project as an executive producer, it was titled The Amazing O'Malleys; he thought they would only produce a pilot.[19] He had never produced a show targeted at tweens and was apprehensive about being involved.[18][19] Murrieta helped guide the writing and casting throughout the development process, and re-wrote the pilot.[18][20] Adam Bonnett, a Disney Channel programming executive, cited the influence of sitcoms Bewitched and I Dream of Jeannie on the series.[10]

Hundreds of applicants auditioned for the central role, before Selena Gomez was brought in by Disney executives.[3] The network discovered Gomez at an open casting call in Austin, Texas, at age twelve;[10][21] she appeared in guest roles on Disney Channel programs, including The Suite Life of Zack & Cody.[22] She filmed two pilots for the network, Arwin! (a spin-off of The Suite Life of Zack & Cody), and Stevie Sanchez (a spin-off of Lizzie McGuire), however, neither of these series were green-lit by the network.[23][24][25] Disney saw potential in Gomez and wanted her to star in a full series.[3][21] Wizards' producers were asked to audition Gomez, and she was ultimately successful.[3] The unaired pilot was set in a magic store and featured only two siblings, Jordan and Julia.[26][a] The show was green-lit after this pilot.[26] After Gomez was cast and moved to Los Angeles, she appeared in a guest role on Hannah Montana as cross-promotion for the new series;[27] Wizards would eventually be aired in a timeslot after its peer series.[14] Gomez was attached to the series by February 2007, as well as David Henrie and Jake T. Austin; the characters were named Brooke, Sully and Max O'Malley at this stage.[28] In March 2007, the network officially announced Disney's Wizards as an upcoming half-hour live-action comedy to premiere in the fall.[29] At the time of the announcement, the characters were named Alexa, Aaron and Max Esposito.[29] Greenwald and Murrieta served as executive producers;[29] Murrieta claimed he changed the family's surname to Russo and made the children mixed-race.[19]

Casting[]

Main article: List of Wizards of Waverly Place characters
A mid shot of a man with spiked, light brown hair, wearing a brown, leather jacket. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors.
A mid shot of a teenage boy with dark brown hair parted to the sides, wearing a black shirt and blazer with a white tie. He is posing at a press event and smiling, looking directly towards the camera. Behind him are hoarding signs with names of commercial sponsors.
David Henrie (left, 2010) and Jake T. Austin (right, 2011) portrayed Alex Russo's siblings, Justin and Max, throughout the series.

Selena Gomez portrays the central character of Alex Russo. Gomez had left traditional school after the seventh grade and moved to Los Angeles.[30] She sings the series' theme song, "Everything Is Not What It Seems".[31] Her affiliation with the network led to the formation of the band Selena Gomez & the Scene who Disney signed to their label, Hollywood Records, and subsequently, a prominent solo music career.[30] Alex has been described as dark, crass and a jerk, as well as a "wisecracking underachiever".[1][32] She is characterized by her rebellious and lazy attitude.[1][8] Gomez asked for her character to remain "edgy" and tomboyish, to resemble her own style.[27] Jennifer Aniston's portrayal of Rachel Green on Friends inspired her and she adopted similar mannerisms while playing Alex.[33]

David Henrie plays Justin Russo.[34] Justin is sarcastic, and Greenwald described him as a nerd, compared to Alex, a "tough female character".[12][34] Henrie wrote two episodes of the series, "Alex's Logo" and "Meet the Werewolves".[34][35][36] Max Russo is portrayed by Jake T. Austin, who said the character was "dumb", but becomes slightly smarter toward the end of the series.[9] His character was temporarily transformed into a female in the fourth season because of a magic spell; Bailee Madison played the female counterpart, Maxine, while Austin took a hiatus from the program.[7][9][13] Maria Canals-Barrera plays the children's mother Theresa Russo;[13] David DeLuise plays their father Jerry Russo.[5][12] The parents are loving but "slightly goofy".[5] DeLuise was not featured in the unaired pilot.[26] Jennifer Stone portrays Alex's best friend, Harper, who has been described as "comic relief".[12][13] Stone had previously auditioned for a Disney Channel pilot called Bus Life, which was not picked up.[11] Throughout the course of the series, guest stars include Bridgit Mendler as Juliet van Heusen, Justin's vampire girlfriend;[13] and Gregg Sulkin as Mason Greyback, Alex's werewolf boyfriend.[7][13]

Writing and filming[]

Wizards of Waverly Place was filmed at Hollywood Center Studios.[28] Special effects were typically used in the series.[10] The series was renewed for a third season in May 2009,[6][21] with eight episodes added to the order in September.[37]

Writing for the series, Greenwald said he would strive to incorporate experiences unique to New York.[3] He frequently reminded the writers not to include characters visiting a shopping mall, as there are no malls in Greenwich Village.[3] Greenwald wrote the family's business as a sandwich shop, as he aspired to own a deli himself.[3] Murrieta said his own background inspired writing the Russo family as mixed-race,[19] and that the contentious relationships between the siblings were reminiscent of his childhood.[19] Greenwald said that since the unaired pilot, the brother-sister dynamic was the heart of the show.[26] While magic was used as an "extra twist", the series was designed to be relatable by depicting stories mainly about family, friends and growing up.[15] Murrieta explained he enjoyed allowing the characters to age, referencing Justin graduating from high school.[18] Greenwald said the episode "Make it Happen", in which Alex starts a band, was a concept suggested by Disney executives to add music to the series.[38] He felt it was "weird" and that the episode strayed too far from the central premise of Wizards.[38]

The series was renewed for a fourth season in June 2010.[39] Vince Cheung and Ben Montanio became the new showrunners and executive producers alongside Greenwald, after Murrieta left the program in April.[20][39] Gomez revealed in July that it would be the final season of the program and said she was "heartbroken".[40] The series ended to allow its actors to pursue more mature roles;[41] The A.V. Club's Marah Eakin speculated Gomez had become more popular than the show itself and that it was time for her to move on.[32] The finale aired on January 6, 2012, with the episode depicting the family's wizard competition.[9]

Series overview[]

Main article: List of Wizards of Waverly Place episodes
SeasonEpisodesOriginally aired
First airedLast aired
121October 12, 2007 (2007-10-12)August 31, 2008 (2008-08-31)
230September 12, 2008 (2008-09-12)August 21, 2009 (2009-08-21)
FilmAugust 28, 2009 (2009-08-28)
328October 9, 2009 (2009-10-09)October 15, 2010 (2010-10-15)
427November 12, 2010 (2010-11-12)January 6, 2012 (2012-01-06)
SpecialMarch 15, 2013 (2013-03-15)

Reception[]

Critical reception[]

Wizards of Waverly Place has received positive reviews for its humor and use of an ensemble cast. Marah Eakin felt that Wizards of Waverly Place is a departure from Disney's typical series. While the cast demonstrates exaggerated acting, there is minimal slapstick humor.[1] Gomez was praised for her comic timing and sarcastic delivery; her portrayal of Alex was described as "sweet and sassy".[13][42] McNamara believed that Justin and Max did not serve as comic relief, but appear as often as Alex does; Jake T. Austin was called "absurdly hilarious".[13][42] Reviewers like Barry Garron of The Hollywood Reporter described the central characters as "cute, precocious but far from angelic", and said that children would want to watch more.[5] During the airing of the fourth season, Eakin said that the quality of the series had not diminished,[1] and has a lot of heart, depth and "actual feeling".[1] The Los Angeles Times's Mary McNamara noted the show did not rely on shtick.[13] Critics suggested that the series capitalized on the success of the Harry Potter franchise;[2][13][42] while reviewing the video game, Jack DeVries said that the series was not as much of a rip-off as people might expect.[43] The show was also compared to Bewitched.[13] Author Mark Robinson wrote the series combined fantasy and comedy seamlessly, and listed it as one of Disney's best sitcoms.[42]

The show has been criticized for its predictable premise and contradictory messages. Boston.com's Joanna Weiss called the show's framework "less magical than milquetoast".[12] Reviewers have criticized the role of the parents as "fools" and "buffoons".[8][12] Alex has been viewed as an ineffective role model because of her rebellious nature.[8] Ackerman suggests that the setting of Greenwich Village is misrepresented, as the Russos, a working-class family, would not be financially able to live in one of the most expensive New York neighborhoods.[2] He felt the characters seem to forget the lessons that they learn from episode to episode and continue to make the same mistakes.[2] Ackerman said that there are never consequences for the Russo children abusing their magical powers.[2] He suggested that the lessons Jerry taught about how to live life without magic are pointless, as when the series ends, both Alex and Justin retain their abilities.[2] Reviewing the series finale, Eakin criticized the quality of the wizards' robe costuming and the use of a laugh track.[32] Critics have found fault with the program's special effects, such as the lackluster computer animation of a griffin.[8][12][32] Paul Asay of Plugged In referred to the program's depiction of angels as "spiritually misleading".[8]

U.S. television ratings[]

The series premiere of Wizards of Waverly Place aired on October 12, 2007 as a lead-out to the premiere of Twitches Too, and attracted 5.9 million viewers.[44] The one-hour series finale, "Who Will Be The Family Wizard?" aired on January 6, 2012 and became the show's most-watched episode, with an audience of 9.76 million.[45][46] It was the highest-rating finale for any Disney Channel series.[47]

Wizards of Waverly Place season viewership in the U.S. television market
Season Episodes Timeslot (ET) Season premiere Season finale Average viewers
(millions)
1 21 Friday 8:30pm[5] October 12, 2007 (2007-10-12)[11] August 31, 2008 (2008-08-31) 4.2[b]
2 30 Sunday 8:30pm[48] September 12, 2008 (2008-09-12) August 21, 2009 (2009-08-21) 4.54[c]
3 28 Friday 8:00pm[37] October 9, 2009 (2009-10-09)[37] October 15, 2010 (2010-10-15)[7] 3.94
4 27 Friday 8:00pm[49] November 12, 2010 (2010-11-12)[7] January 6, 2012 (2012-01-06)[9] 3.87[d]

Awards and nominations[]

List of awards and nominations received by Wizards of Waverly Place
Award Year Recipient(s) and nominee(s) Category Result Ref.
ALMA Award 2008 Jake T. Austin Male Performance in a Comedy Television Series Nominated [50]
Selena Gomez Female Performance in a Comedy Television Series Nominated
Maria Canals-Barrera Nominated
2009 Jake T. Austin Year in Television – Comedy Actress Nominated [51][52]
Selena Gomez Year in Television – Comedy Actress Won
Maria Canals-Barrera Nominated
Peter Murrieta Behind The Scenes – Special Achievement Honorees Nominated
2011 Selena Gomez Favorite TV Actress – Leading Role in a Comedy Nominated [53][54]
Maria Canals-Barrera Favorite TV Actress – Supporting Role Won
Wizards of Waverly Place Favorite TV Series Nominated
Artios Awards 2008 Ruth Lambert and Robert McGee Outstanding Achievement in Casting: Children's Television Series Programming Nominated [55]
2009 Won [56]
2010 Nominated [57]
2011 Nominated [58]
2012 Won [59]
British Academy Children's Awards 2010 Wizards of Waverly Place BAFTA Kids' Vote: TV Won [60]
Directors Guild of America 2008 Fred Savage (for "Crazy 10-Minute Sale") Children's Programming Nominated [61]
Gracie Awards 2010 Selena Gomez Outstanding Female Rising Star in a Comedy Series Won [62]
Imagen Awards 2008 Selena Gomez Best Actress – Television Nominated [63]
Maria Canals-Barrera Best Supporting Actress – Television Nominated
2010 Selena Gomez Best Actress – Television Nominated [64]
Maria Canals-Barrera Best Supporting Actress – Television Nominated
2011 Selena Gomez Best Young Actress – Television Won [65]
Maria Canals-Barrera Best Supporting Actress – Television Nominated
2012 Selena Gomez Best Young Actress – Television Nominated [66]
2013 Selena Gomez (for The Wizards Return: Alex vs. Alex) Best Actress – Television Nominated [67]
The Wizards Return: Alex vs. Alex Best Children's Programming Nominated
NAACP Image Awards 2009 Selena Gomez Outstanding Performance in a Youth/Children's Program - Series or Special Nominated [68]
2010 Nominated [69]
2011 Nominated [70]
Wizards of Waverly Place Outstanding Children's Program Nominated
2012 Vince Cheung and Ben Montanio (for "Wizards vs. Angels") Outstanding Writing in a Comedy Series Nominated [71]
Nickelodeon Kids' Choice Awards (Australia) 2009 Selena Gomez Fave International TV Star Nominated [72]
2010 Fave TV Star Won [73]
Wizards of Waverly Place Fave TV Show Nominated [74]
2011 Selena Gomez Fave TV Star Won [75]
Wizards of Waverly Place Fave TV Show Won
Nickelodeon Kids' Choice Awards (Mexico) 2010 Selena Gomez Favorite International Female Personality Nominated [76]
2011 Wizards of Waverly Place Favorite International Program Nominated [77]
Nickelodeon Kids' Choice Awards (United States) 2009 Selena Gomez Favorite Television Actress Won [78]
2010 Favorite Television Actress Won [79]
Wizards of Waverly Place Favorite TV Show Nominated [80]
2011 Selena Gomez Favorite Television Actress Won [81]
David Henrie Funniest TV Sidekick Nominated [82]
Wizards of Waverly Place Favorite TV Show Nominated
2012 Selena Gomez Favorite Television Actress Won [83]
Jennifer Stone Funniest TV Sidekick Nominated [84]
Wizards of Waverly Place Favorite TV Show Nominated
2013 Selena Gomez Favorite Television Actress Won [85]
Jake T. Austin Favorite Television Actor Nominated [86]
Wizards of Waverly Place Favorite TV Show Nominated
Primetime Emmy Awards 2009 Wizards of Waverly Place Outstanding Children's Program Won [87]
2010 Nominated [88]
2011 Nominated [89]
Rick Frank Gunter (for "Dancing with Angels") Outstanding Cinematography for a Multi-Camera Series Nominated [90]
2012 Wizards of Waverly Place Outstanding Children's Program Won [91]
Shanghai Television Festival 2010 Wizards of Waverly Place Magnolia Award for Best Television Film or Miniseries Nominated [92]
Teen Choice Awards 2009 Jake T. Austin Choice TV: Sidekick Nominated [93]
2010 Selena Gomez Choice TV Actress: Comedy Won [94]
Wizards of Waverly Place Choice TV Show: Comedy Nominated [95]
2011 Selena Gomez Choice TV Actress: Comedy Won [96]
Wizards of Waverly Place Choice TV Show: Comedy Nominated [97]
Young Artist Awards 2008 Selena Gomez, David Henrie, Jennifer Stone and Jake T. Austin Best Young Ensemble Performance in a TV Series Nominated [98]
2009 Selena Gomez Best Performance in a TV Series (Comedy or Drama) – Leading Young Actress Nominated [99]
Jake T. Austin Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor Nominated
2010 Best Performance in a TV Series (Comedy or Drama) – Leading Young Actor Nominated [100]
2011 Bella Thorne Best Performance in a TV Series – Guest Starring Young Actress 11–15 Nominated [101]
2012 Bridgit Mendler Best Performance in a TV Series – Recurring Young Actress 17–21 Nominated [102]
L.J. Benet Best Performance in a TV Series – Guest Starring Young Actor 14–17 Nominated

Other media[]

Films and specials[]

Disney Channel asked the series executive team, including Murrieta and Greenwald, to adapt the series into a made-for-television film.[19][103] Wizards of Waverly Place: The Movie aired on the network on August 28, 2009, and starred Gomez, Henrie, Austin, Stone, Canals-Barrera and DeLuise.[103] It was filmed on location in San Juan, Puerto Rico,[19][103] and depicts the Russo family on a Caribbean vacation.[19] In the film, which was written by Dan Berendsen, Alex unintentionally performs a magic spell which alters history so that her parents have never met.[103] The broadcast had 11.4 million viewers,[104][e] and won a Primetime Emmy Award in 2010 for Outstanding Children's Program.[88] A second television film was ordered in June 2010, scheduled to enter production in 2011, however, in 2012, Austin said it had been canceled because of the maturing careers of the cast.[7][9][39] Berendsen was to write the screenplay.[39]

It was reported in September 2012 that an hour-long television special, entitled The Wizards Return: Alex vs. Alex would be produced for the network, with Gomez in an executive producer role alongside Cheung, Dan Cross and David Hoge.[106] Gomez, Austin, Stone, Canals-Barrera, DeLuise and Sulkin returned for the special which began filming in October in Los Angeles.[106] The special depicts the Russo family traveling to Tuscany, Italy, to meet with relatives, before Alex accidentally casts a spell which creates a "good" and "evil" Alex.[106] Cheung, Montanio and Berendsen wrote the screenplay, and Victor Gonzalez directed.[106] The special premiered on March 15, 2013, watched by 5.9 million viewers.[105]

Asian adaptation[]

A Malaysian adaptation of the series, titled Wizards of Warna Walk, premiered on Disney Channel in Southeast Asia on August 30, 2019.[107] The series ran for 14 episodes and was filmed at Pinewood Studios in Johor, over two months.[108] Set in Kuala Lumpur, the adaptation was designed to use local actors, music compositions, the Malaysian language and Asian values.[108] Network executives considered adapting other series such as Hannah Montana, but ultimately found that Wizards resonated the best with test audiences.[108] Wizards of Warna Walk was broadcast in Malaysia, Singapore, Indonesia, Thailand and the Philippines.[108]

Merchandising[]

DVD compilations of the series were planned by January 2008.[109] The first, entitled Wizard School was released on July 29, 2008,[110] followed by Supernaturally Stylin', released on February 10, 2009.[111] Both titles featured episodes from the program's first and second seasons.[110][111] Walt Disney Records released a soundtrack album for the series on August 4, 2009, including songs from, and inspired by, the series and film.[112] Disney Interactive Studios released two video games based on the series for the Nintendo DS. They released Wizards of Waverly Place in August 2009, and Wizards of Waverly Place: Spellbound in November 2010, respectively.[43][113]

Rumored revival[]

The possibility of a reunion series has been mentioned by the main cast members since 2017.[114] In August 2020, Henrie commented that all key actors were open to producing a revival of the series.[115] He clarified that formal discussions with Disney had not yet occurred.[115]

In October 2017, Greenwald said he would like to see Wizards of Waverly Place continue with a high-budget feature film in the vein of Harry Potter.[26] He also shared an idea for a prequel series which would follow Jerry as he attended WizTech in his high school years, and would feature his siblings.[26] Henrie suggested that the revival could revolve around a disconnected Russo family, several years later, who are all finding success separately but must learn to come together again.[116]

References[]

Notes

  1. ^ Greenwald named the characters after his children, but altered these to avoid confusion with the series Just Jordan. He named the character Justin after his own middle name.[26]
  2. ^ This data only accounts for nine of the 21 episodes of the first season.
  3. ^ This data only accounts for 21 of the 30 episodes of the second season.
  4. ^ This data only accounts for 25 of the 27 episodes of the fourth season.
  5. ^ The film was credited as the second most-viewed cable TV film broadcast of all time, behind High School Musical 2.[105]

Citations

  1. ^ a b c d e f g h i j Eakin, Marah (February 18, 2011). "Wizards Of Waverly Place". The A.V. Club. G/O Media. Archived from the original on November 15, 2019. Retrieved December 31, 2020.
  2. ^ a b c d e f g h i j k l m n o p Ackerman, Colin (2020). "Family, Hard Work and Magic". In Christopher E. Bell (ed.). Disney Channel Tween Programming: Essays on Shows from Lizzie McGuire to Andi Mack. McFarland & Company. pp. 75–86. ISBN 9781476639635. Archived from the original on January 1, 2021. Retrieved January 1, 2021.
  3. ^ a b c d e f g h i j Shen, Maxine (September 28, 2009). "Off to see the Wiz". New York Post. News Corp. Archived from the original on December 29, 2020. Retrieved December 29, 2020.
  4. ^ a b c d e f g h Hodel, Christina H. (2017). Secret Superstars and Otherworldly Wizards: Gender Biased Hiding of Extraordinary Abilities in Girl-Powered Disney Channel Sitcoms from the 2000s (PDF) (Thesis). New York University. pp. 88–124. Archived (PDF) from the original on January 7, 2021. Retrieved January 7, 2021.
  5. ^ a b c d e Garron, Barry (October 11, 2007). "Wizards of Waverly Place". The Hollywood Reporter. Billboard-Hollywood Reporter Media Group. Archived from the original on September 12, 2018. Retrieved January 5, 2021.
  6. ^ a b Huff, Richard (May 3, 2009). "Inner Tube: Wizards of Waverly Place grows at Disney". New York Daily News. Tribune Publishing. Archived from the original on January 4, 2021. Retrieved January 4, 2021.
  7. ^ a b c d e f Walsh Boyle, Megan (October 14, 2010). "Exclusive: Disney Channel Announces Season 4 of Wizards of Waverly Place". TV Guide. CNET Networks Inc. Archived from the original on August 6, 2017. Retrieved January 4, 2021.
  8. ^ a b c d e f g h Asay, Paul. "TV Review - Wizards of Waverly Place". Plugged In. Focus on the Family. Archived from the original on January 7, 2021. Retrieved January 7, 2021.
  9. ^ a b c d e f Farley, Christopher John (January 6, 2012). "Who Will be the Family Wizard: Jake T. Austin on the Wizards of Waverly Place Finale". WSJ. News Corp. Archived from the original on January 3, 2021. Retrieved January 3, 2021.
  10. ^ a b c d e f Boedeker, Hal (October 12, 2007). "New Kids of Prime Time". Orlando Sentinel. Tribune Publishing. Archived from the original on December 30, 2020. Retrieved December 30, 2020.
  11. ^ a b c "Is Selena Gomez the next Miley Cyrus or Vanessa Hudgens?". Orange County Register. Digital First Media. October 11, 2007. Archived from the original on January 7, 2021. Retrieved January 7, 2021.
  12. ^ a b c d e f g h Weiss, Joanna (October 12, 2007). "Wizards Of Waverly Place doesn't cast any spells". Boston.com. The Boston Globe. Archived from the original on January 5, 2021. Retrieved January 5, 2021.
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