YMI Jeans
Founded | 2000 |
---|---|
Founders | David Vered Michael Godigian Moshe Zaga |
Headquarters | Los Angeles, California, U.S. |
Website | www |
YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]
In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"[2] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[3]
References[]
- ^ "About Us". YMI. Retrieved 14 September 2015.
- ^ Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.
- ^ Asch, Andrew; Belgum, Deborah (7 April 2016). "Majors Market Buzzing". California Apparel News. Retrieved 12 June 2016.
Categories:
- Jeans by brand
- Manufacturing companies based in Los Angeles
- American companies established in 2000
- Clothing companies established in 2000
- 2000 establishments in California
- Clothing brands of the United States
- Fashion company stubs