Yoola

From Wikipedia, the free encyclopedia
Yoola
IndustryEntertainment
Founded2012; 10 years ago (2012)
FoundersArtyom (Arik) Geller, Michael Shaposhnikov, Alexander Shaposhnikov, Ilan Troyanovsky, Eyal Baumel
Headquarters
Los Angeles, California
,
United States
Number of locations
5 (2022)
Key people


Websiteyoola.com

Yoola is a U.S.-based[1] entertainment company and a global YouTube multi-channel network (MCN) that works with creators and brands to develop, distribute, license, promote, and monetize content and products.[2]

The Yoola network generates over 10 billion monthly views, has more than 1.5 billion subscribers, and manages 300 YouTube creators and channels with more than 1 million subscribers each.[3][4][5][6]

History[]

Yoola was founded in 2012 by Artyom (Arik) Geller, Michael Shaposhnikov, Alexander Shaposhnikov, and Ilan Troyanovsky, originally focused on creating a single content channel focused on fashion and lifestyle. After gaining viewership, Yoola shifted to become an MCN, working with and managing various other content channels.

Yoola’s President, Eyal Baumel,[7][8][9][10] was previously co-founder of Bites.tv.[11][12][13]

In 2018, former YouTube senior strategist and partnerships manager Anna Gradil joined the company as COO.

Yoola has offices in Los Angeles, Beijing, Haifa, Kyiv, St. Petersburg and Moscow.

Distribution[]

Yoola works with content creators and rights holders to develop, manage, produce, localize and distribute multi-channel content.[14][15]

As a distribution platform,Yoola focuses on globalization of content by partnering with creators to extend their reach and penetrate emerging markets (e.g. China, Brazil and Russia).[16][17][18][19][20] With teams in Moscow and Beijing and through partnerships with local platforms,[21] networks, influencers and brands, Yoola localizes, manages, promotes, and monetizes content across local leading social and video networks[22][23] such as Sina Weibo, Tencent, Youku Tudou, Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, Ok.ru and VK (social networking).[24][25][26][27][28]

See also[]

References[]

  1. ^ Perelli, Amanda. "Meet Yoola, the company helping YouTube stars like 6-year-old Anastasia Radzinskaya make millions from global business empires". Business Insider. Retrieved 2020-06-02.
  2. ^ Hyder, Shama. "How To Innovate The Influencers Space Using The Disney Playbook: A Case Study With Eyal Baumel And Yoola". Forbes. Retrieved 2021-05-13.
  3. ^ Social Blade, Top 250 YouTube Networks by Most Viewed.
  4. ^ Melissa Goh (April 13, 2017). "Western content is heading to Chinese social media feeds". CNBC.
  5. ^ Adam Rowe (April 12, 2017). "How Yoola Is Bringing Western Influencers to the Chinese Market". Tech.co.
  6. ^ Social Blade, Yoola.
  7. ^ Christina DesMarais (April 20, 2017). "27 Expert Tips for Marketing to Millennials". Inc.
  8. ^ David Cohen (March 6, 2019). "Instagram Shed Some Light on Its Game Plan for Branded Content in 2019". AdWeek.
  9. ^ Danny Parisi (March 13, 2019). "'You can't make everyone happy': Brands are choosing close-knit communities over followers". Glossy.
  10. ^ Paris Martineau (November 18, 2018). "Inside the Pricey War to Influence Your Instagram Feed". Wired.
  11. ^ "Eyal Baumel". Digital Entertainment World. 2019-01-31. Retrieved 2019-03-21.
  12. ^ "Premier Partners Archives". Stop Cyberbullying Day. Retrieved 2019-03-21.
  13. ^ Levin, Michal (2014-02-13). Designing Multi-Device Experiences: An Ecosystem Approach to User Experiences across Devices. "O'Reilly Media, Inc.". ISBN 9781449340421.
  14. ^ Geoff Weiss (November 17, 2021). "Like Nastya Crosses 250 Million YouTube Subscribers, Remaining Biggest Creator In Kids' Field". TubeFilter.
  15. ^ John Hall (March 26, 2017). "3 Companies Bringing Content Marketing Back to Life". Inc.
  16. ^ Yuyu Chen (April 14, 2017). "Western YouTube stars look to crack the Chinese social networks". Digiday.
  17. ^ China Daily (May 22, 2018). "Makin' Dough with Dough: Yoola's popular channel So yummy launches in China". China Daily.
  18. ^ Melissa Goh (April 13, 2017). "Western content is heading to Chinese social media feeds". CNBC.
  19. ^ eMarketer, Recommended Reading: April 17, 2017.
  20. ^ "全球第四大MCN来到中国，"你得拥有更多创造力才能变现"_科技". xinwen.eastday.com (in zh-cmn-Hans-CN). Retrieved 2018-05-15.{{cite web}}: CS1 maint: unrecognized language (link)
  21. ^ Geoff Weiss (July 17, 2017). "This Is The Most-Shared Facebook Video Of All Time". Tubefilter.
  22. ^ eMarketer, Five Things You Should Know About China's Millennials.
  23. ^ Sam Flemming (August 10, 2016). "The State of Chinese Social Media in 2016: What You Need to Know". AdAge.
  24. ^ Melissa Goh (April 13, 2017). "Western content is heading to Chinese social media feeds". CNBC.
  25. ^ Diogo Costa (October 25, 2016). "Top YouTube MCNs Yoola and UUUM Partner to Develop New Productions". Tech.Co.
  26. ^ China.com (April 11, 2018). "顶尖MCN Yoola：搭建中西方KOL和品牌间的传播桥梁". China.com.
  27. ^ Ashley Dudarenok (December 27, 2018). "Rise of foreign stars in Chinese social media marks the beginning of a new trend". The Next Web.
  28. ^ Zhang Xingjian (August 10, 2018). "Top media company Yoola connects China and the West". China Daily.

External links[]

Retrieved from ""