You Don't Know Love (Olly Murs song)

"You Don't Know Love"
Single by Olly Murs
from the album 24 Hrs
Released	8 July 2016
Recorded	2015
Genre	Dance-pop
Length	3:18
Label	SME Epic
Songwriter(s)	Olly Murs Steve Robson Camille Purcell Wayne Hector
Producer(s)	Steve Robson
Olly Murs singles chronology
"Stevie Knows" (2015) "You Don't Know Love" (2016) "Grow Up" (2016)

"You Don't Know Love" is a song performed by English singer-songwriter Olly Murs. It was released as a digital download on 8 July 2016 through Sony Music as the lead single from his fifth studio album 24 Hrs (2016). The song peaked at number 15 on the UK Singles Chart and his since been certified Gold for selling in excess of 400,000 copies.

Critical reception[]

Jessica Mule of Renowned for Sound gave a mixed to positive response in her 3/5 review writing "You Don’t Know Love is a pop synth breakup anthem. The main query I hold with You Don’t Know Love is the pace of the song. It takes 1 minute and 4 seconds for the first chorus to come in, not unheard of, but generally you will find with pop songs, especially radio hits, that the chorus will usually come in around the 40-second mark. This extra 24 seconds really lingers. The chorus is definitely climatic and punchy enough, and it has what a radio played single needs. It just takes a while to get there. I can just imagine certain first-time listeners becoming impatient and changing the station before it even hits the right hook of a chorus. The chorus is well worth the wait though. With its jaded lyric, buzzing synths and layered harmonised vocals it delivers its statement with enough certainty to have you humming, “You don’t know love, you don’t know love!”. While this one phrase is lyrically placed in the context of not knowing love till it hurts you, it is delivered in a way that also makes it a direct message to the person who inflicted that pain. And who hasn’t wanted to inform an ex of their lack of understanding of love, with the stinging line, "You Don’t Know Love"?"^[1]

Music video[]

A music video to accompany the release of "You Don't Know Love" was first released onto YouTube on 14 July 2016 at a total length of three minutes and forty-eight seconds.^[2]

Filmed in Las Vegas, the video portrays a woman in the sea before it shows Murs in a hotel room putting on a shirt and suit jacket. He then goes outside to his car where he finds a parking ticket. Seeing that he hasn't enough money to pay for the ticket, Murs goes to a pawnshop and trades in his watch for extra money.

After paying for the ticket, Murs drives through Las Vegas before stopping near the sea and dives into it backwards. Murs then swims over to the woman from the start of the video and they embrace.

The video's water scenes were filmed at Wet'n'Wild Las Vegas.

Live performances[]

Murs performed "You Don't Know Love"'s first television performance on the launch show of Strictly Come Dancing on 3 September 2016.^[3]

Track listing[]

Chart performance[]

"You Don't Know Love" was a sleeper hit for Murs. It debuted at number 23 on the UK Singles Chart on 15 July 2016. In its second week it dropped to number 34 yet rebounded to number thirty in its third week. It dropped to number 32 in its fourth week, and dropped even further to number 35 in its fifth week of release. However, after the song was discounted to 59p on iTunes in its sixth week, the song made a sharp increase to number nineteen, giving Murs his fourteenth UK top-twenty single. In its seventh week, the song dropped to number 31 before making a slight recovery to number 27 in its eighth week. In its ninth week, the song scaled up the chart to number fifteen, which became the singles peak position. It later dropped to number eighteen for two weeks and spent a further three weeks in the top-forty, before falling out of the top-forty in its fifteenth week on the chart.

Charts and certifications[]

Weekly charts[] Chart (2016) Peak position Australia (ARIA)[4] 77 Austria (Ö3 Austria Top 40)[5] 57 Belgium (Ultratip Flanders)[6] 20 Czech Republic (Rádio Top 100)[7] 44 Germany (Official German Charts)[8] 76 Hungary (Rádiós Top 40)[9] 9 Ireland (IRMA)[10] 54 Scotland (OCC)[11] 5 Slovakia (Rádio Top 100)[12] 14 Slovakia (Singles Digitál Top 100)[13] 78 Slovenia (SloTop50)[14] 19 Sweden (Sverigetopplistan)[15] 40 Switzerland (Schweizer Hitparade)[16] 90 UK Singles (OCC)[17] 15

Year-end charts[] Chart (2016) Position UK Singles (Official Charts Company)[18] 84 Certifications[] Region Certification Certified units/sales United Kingdom (BPI)[19] Platinum 600,000 Sales+streaming figures based on certification alone.

Release history[]

References[]