Zero Skateboards

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Zero Skateboards
Founded1996
Founder
Headquarters
Carlsbad, California
,
U.S.
Websitezeroskateboards.com

Zero Skateboards is a skateboard company located in Carlsbad, California, United States. The brand was founded by professional skateboarder and entrepreneur Jamie Thomas, and distributed by his Black Box Distribution company. In late June 2014, Thomas announced that the brand would be distributed by the Dwindle Distribution company, based in El Segundo, California. Subsequently, in 2016, Thomas and Dwindle announced that Zero Skateboards would be operated independently by Thomas.[1]

History[]

The Zero brand was originally a clothing company, formed in 1996, and subsequently evolved into a skateboard company, with Thomas leaving Toy Machine to become Zero's first professional team rider.[citation needed]

In early 2003, Thomas opened a plant in Tijuana, Mexico, named "Edieth and Osuna", to manufacture the skateboard decks of the Black Box brands. Zero team rider Chris Cole was a shareholder of the company from 2011 to 2014.[2][3]

The company has released seven videos,[4] with the premiere of the latest release, Cold War, occurring on November 8, 2013. The premiere was held at the La Paloma theater in Encinitas, California, and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.[5]

Transition to Dwindle[]

In a June 2014 interview with the Jenkem online publication, Thomas explained that the Dwindle Distribution company—responsible for the Enjoi, Blind Skateboards, Almost Skateboards, Darkstar and Cliché Skateboards brands—will take over "the sales, finance, production and distribution aspects" of the Zero brand. Thomas further explained that the Zero employees will remain independent and will focus on "the team, marketing and creative aspects" of the brand.[6] Zero celebrated its 20-year anniversary with a photo art show in June 2016.[7]

Awards[]

From 2004 to 2006, Zero won three consecutive Thrasher Magazine King of the Road competitions,[8] beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards.[citation needed] Zero declined defending their title for the 2007 King of the Road to start the "Black and White" tour with the Mystery skateboard team.[9]

Cole won Thrasher S.O.T.Y. award (Skateboarder of the Year) on two occasions, a feat that has only been achieved by two skateboarders in the history of the award (the other skateboarder is Danny Way).[10]

Popular culture[]

Videography[]

  • Thrill of It All (1997)
  • Misled Youth (1999)
  • Dying to Live (2002)
  • New Blood (2005)
  • Promo (2006)
  • Strange World (2009)
  • Fresh 'til Death (feat. DGK) (2011)
  • Cold War (2013)
  • No Ca$h Value (2014)[13]
  • Damn It All (2020)

Team[]

References[]

  1. ^ Lucas Wisenthal (November 30, 2016). "Zero Is Parting Ways With Dwindle Distribution". The RIDE Channel. 900 Films Inc. Retrieved October 5, 2017.
  2. ^ biz_editor (January 27, 2004). "OFFSHORE MANUFACTURING ALTERNATIVE – BLACK BOX HAS FOUND A WAY TO LOWER COSTS WITHOUT GOING". Transworld Business. Bonnier Corporation. Retrieved August 19, 2012.
  3. ^ michaelgoodwin (January 25, 2011). "CHRIS COLE NOW A SHAREHOLDER OF ZERO SKATEBOARDS". Transworld Business. Bonnier Corporation. Retrieved August 19, 2012.
  4. ^ "World's Best Premiere: Cold War" (Video upload). Thrasher Magazine. High Speed Productions. November 10, 2013. Retrieved November 12, 2013.
  5. ^ TWS (November 9, 2013). "ZERO 'COLD WAR' PREMIERE PHOTOS". TransWorld Skateboarding. GrindMedia. Retrieved November 11, 2013.
  6. ^ Ian Michna (June 2014). "THE FUTURE OF ZERO & FALLEN WITH JAMIE THOMAS". Jenkem. Jenkem. Retrieved July 9, 2014.
  7. ^ Brian Blakely (June 30, 2016). "20 Years of Zero Skateboards". TransWorld Skateboarding. The Enthusiast Network. Retrieved October 5, 2017.
  8. ^ [1] Archived November 12, 2006, at the Wayback Machine
  9. ^ [2] Archived August 29, 2007, at the Wayback Machine
  10. ^ Chris Nieratko (January 5, 2010). "A Good Year". ESPN. ESPN Internet Ventures. Retrieved November 11, 2013.
  11. ^ Zero Skateboards products, June 6, 2004 (retrieved from the Internet Archive)
  12. ^ Fall 2015 product lineup (scroll to page 6 to see "Single Skull" design)
  13. ^ "Zero Skateboards skate videos". Skatevideosite.com. Skatevideosite.com. 2005–2013. Retrieved November 12, 2013.
  14. ^ "Dane Burman". Zero Skateboards. July 17, 2011. Retrieved November 11, 2013.
  15. ^ "Tony Cervantes Skater Profile, News, Photos, Videos, Coverage, and More at SPoT". Skateparkoftampa.com. February 28, 2012. Retrieved November 11, 2013.
  16. ^ "Sponsors". Garrett Hill. Garrett Hill. August 14, 2014. Retrieved August 14, 2014.

External links[]

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