2020s in fashion

From Wikipedia, the free encyclopedia
Natalie Biden wearing a matching cloth corona mask at her grandfather's inauguration

Fashions of the 2020s represent a departure from 2010s fashion and have thus far been largely inspired by fashions of the 1960s, 1970s, 1980s, 1990s, and especially early to mid 2000s.[1][2][3][4][5][6] Popular unisex brands in the UK, US and Australia include Adidas, Nike, Globe International, Vans, Kappa, Shein, Tommy Hilfiger, Ellesse, Ralph Lauren, Forever 21, The North Face and Superdry. The rise of e-stores such as Depop and Etsy made it extremely accessible to buy trendy clothing without the input of major retailers.[7]

General trends[]

COVID-19 pandemic[]

Hand sewn cloth face masks in various colours and patterns during the COVID-19 pandemic

The global COVID-19 pandemic, which dominated events in the early part of the decade, also influenced fashion. Wearing a face mask became a common and often mandatory practice to prevent the spread of the virus.[8] The human desire for self-expression and the ability of brands to quickly design and make effective face masks with no specialised cloth technology soon led to a diversity of mask designs. In addition, the ability of brands to key into the dynamics of the world during the pandemic allowed for an infusion of fashion into COVID-19 preventive strategies; especially with the use of face masks.[9][10] In response to the new norms that the pandemic brought, new fashion trends emerged that prioritised comfort, style and safety. In addition to the aforementioned face masks, both men and women favoured sneakers, loungewear, pyjamas and zoom tops as everyday wear.[11]

Social media influences[]

Clothing items used to express beliefs during a Black Lives Matter protest

One of the biggest fashion influences of the 2020s was social media. Many companies used social media as a marketing tool[12] and have often collaborated with influencers and celebrities to help promote their product/idea to their audience. The rise of TikTok has seen fast-fashion brands such as SHEIN and SHEKOU make their mark on 2020s fashion.

Women's clothing[]

2000s revival[]

Women wearing 2000s inspired clothing, 2020.

The spring of 2020 was characterised by a rejection of the form-fitting 2010s fashion[13] in the UK, Asia, Latin America, Australia and Europe, due in part to the coronavirus lockdown and a resurgence of interest in early to mid 2000s fashion. Fairtrade, vintage and cruelty-free friendly clothing free from wool and leather went mainstream in reaction to the needless disposal of unsold cotton and polyester fast fashion clothes, and also in response to the closure of high street stores during the coronavirus pandemic.[14][15][16] Fashion conscious British women rejected nylon, acrylic, rayon, new cotton and polyester in favor of tencel, linen, organic cotton and recycled polyester.[17] In India, Pakistan and Ceylon, Generation Z girls repurposed the sari worn by their mothers' generation by pairing it with sneakers, casual knitwear, crop tops, T-shirts, black Oxford shoes, Y2K inspired platform sandals, and sportswear. The dresses were often made in contrasting shades of grey, black and blush pink for a sleek, modern and corporate look.[18]

By fall 2020, younger British and American women were abandoning skinny jeans in favor of sweatpants, puffer jackets made from upcycled deadstock fabric, sweat suits, crocs,[19][20] leggings, baggy shorts,[21] pants with drawstring waists, zip up denim jumpsuits with large pockets, pink velour tracksuits, platform sandals, baggy pants,[22] white knee boots, fringed handbags especially in black or yellow, multi-coloured 80s inspired earrings made from recycled ocean plastic,[23] brocade topcoats,[24] midriff baring tops, leather skirts, puffer jackets,[25] ankle length skirts sometimes made from sheer fabric,[26] Telfar branded bags, ribbed turtlenecks, off the shoulder knitted tops in beige or blush pink, white bralets, chunky cable knit scarves, culottes[27] chelsea boots, Doc Martens, science fiction inspired metallic jackets,[28] loose-fitting shift dresses[29] or blouses, oversized 80s inspired[30][31] pale blue or dog's tooth check jackets popularized by Kaia Gerber and Miley Cyrus,[24] and cashmere cardigans,[32][33] and it became acceptable to wear pajamas in public. Popular colors included grey, silver,[28] pastel pink, violet, pale blue, lavender, mint green,[24] faded yellow, pastel teal, orange, red and brown.[32][34] Workplace dress codes became more casual due to a higher proportion of white collar staff working from home, and many professional women paired a formal blouse with casual leg wear like shorts or even pajama bottoms when holding video conferences.[20]

1960s influences and Cottage core[]

1960s inspired outfit from 2021 featuring knee high boots, pop-art inspired top, miniskirt, and cardigan with checkerboard motif.

The summer of 2021 saw a revival of psychedelic mid to late 1960s fashion in the UK, Asia, America, and Africa. This floral, frilly aesthetic was termed "cottage core" by various fashion publications and social media influencers. Many younger women wore flared trousers,[35] prairie dresses with floral embroidery,[20] blue gingham mini-dresses,[36] backless sundresses,[37] floor-length kaftans with jeans,[38] grey Pendleton jackets popularized by British TV presenter Abbey Clancy,[39] tiered flamenco dresses that flared out below the knee,[40] satin slip dresses which became as ubiquitous in America as the white T shirt,[41] jumpers with smiley faces and mushroom designs, red and pink satin blouses, checkerboard sweater vests,[42] red leather 3/4 length coats, grey Crombie style wool overcoats, leopard print winter coats,[43] lime green zip collar turtleneck sweaters, dog's tooth check skirts and mini-dresses, zip-up polo shirts with white collar trim,[44] black cropped slim-fitting jeans,[45] white gypsy tops with Mexican-inspired floral embroidery,[46] and dresses, maxi skirts and blouses with sunflower print, checkerboard motifs, diamond, and hexagonal geometric prints. Popular colors included brown,[35] sage green, royal blue, hot pink, orange, yellow and purple.[47]

Men's clothing[]

2000s and 1980s influences[]

Korean men in the 1980s and 2000s inspired outfits fashionable from 2020-2021.

Starting in 2020, fashions of the early to mid 2000s made a comeback as Generation Z reached adulthood and mixed carefully selected contemporary fashion brands like Ellesse, Kappa, Tommy Hilfiger, or Ralph Lauren[48] with original vintage clothing and recent thrift shop finds.[49][50] Fashions of the late 70s to early 80s[51] such as pinstripes, textured knits with vertical stripes, corduroy, pleated trousers, and Chelsea boots underwent a revival by the fall of 2021, due to many 2000s fashions being revivals of throwback 1980s styles.[52] Popular trends in the UK, Sweden,[53] China,[54] America, and Australasia[55] included old school hip-hop inspired satin track jackets, athletic tank tops with contrasting black, orange and magenta stripes, midnight blue U.S. Woodland camouflage baseball caps,[56] suede desert boots, navy blue Harrington jackets,[57] sky blue baseball jackets, bucket hats,[20] sports jerseys, bold multicolor motif shirts popularized by DJ Khaled,[58] cyan floral print Vans sneakers popularized by Nick of the Jonas Brothers,[59] plum toweling polo shirts,[60] orange turtlenecks, olive cargo pants, brown bomber jackets, contrasting red, white and blue color block jackets,[61] aviator sunglasses, stone grey corduroy sportcoats popularized by Daniel Craig as James Bond,[60] tracksuits with business suit styling,[62] preppy Madras plaid shirts, blouson style black leather jackets, long sleeve knitted polo shirts,[63] white Ivy League college-style cardigans with contrasting red, blue, black, or green trim,[64] silk skinny ties with bold prints,[65] all-black imitation leather Adidas trainers,[66] suede Timberland boots, Gucci loafers,[67] brow line sunglasses,[68] pleated khaki chino pants, Lacrosse or Sorel[disambiguation needed] duck boots, suede Beatle boots[69] jacquard, dog's tooth and cashmere check wool scarves,[70] loafers with chunky brothel creeper soles[71] favored by Shawn Mendes,[72] mid-washed slim-fitting indigo jeans and jean jackets,[73] Nike Air Max sneakers,[74] tie dye socks, oversized sweaters,[68] "Gorpcore" hiking and fishing clothing like Fjallraven windbreakers or cargo pants,[75] taupe or olive green Sandqvist canvas rucksacks,[53] ecru or pale denim bleached almost white,[76] black paisley sweatpants,[77] looser fitting stonewashed jeans, imitation leather messenger bags featuring throwback logos especially Dunlop and Super dry,[78] Fred Perry[79] Oxford shirts with vertical stripes,[80] sleeveless undershirts, Nike Shorts, swim shorts, white polo shirts, club wear especially brightly patterned camp shirts as worn by Tyler the Creator,[81][82] elements of workwear like fleece jackets, zip-up hoodies or unbranded baseball caps, corduroy pants, trucker caps,[83] mid-wash double denim, oversized Bermuda shorts in reaction to the effeminate short shorts of the 2010s, off-white or navy color block hoodies and sweatpants with a stripe down the leg, parkas, duffle coats,[84] paint-spattered T-shirts, slim-fitting grey or khaki cargo pants worn with matching lightweight M65 Field Jackets with lots of external patch pockets, black or white crew neck shirts designed by Carhartt, Ralph Lauren, Calvin Klein, or Hanes,[85] classic blue and white Air Jordan's, over shirts made from blanket cloth, tricolor socks,[86] grey Vans,[87] retro bowling shirts, striped Rugby shirts, heavily distressed Perfecto motorcycle jackets,[54] black or white monotone plimsolls,[80] chunky hiking sandals, worker boots, combat boots bought as army surplus, and black Tees featuring vintage-inspired graphics such as muscle cars, comic book characters like the Marvel Avengers,[88] advertising brands especially Coca-Cola, stylized pale blue and magenta representations of palm trees or cassette players, vintage movie posters such as Star Wars, and sports logos like the Adidas trefoil.[89][90] Desirable colors included white, yellow, lime green, brown, charcoal, orange, burgundy, and pale blue.[91]

As the result of many men working from home throughout the lockdown, workplace dress codes became more casual and employees returning to the office frequently combined 1990s business casual attire with elements of loungewear and athleisure such as black monotone sneakers, navy hoodies, shorts, and even dark grey sweatpants.[92] Due to the closure of many gyms during the pandemic, digital smart watches with timers replaced the traditional analog wristwatches popular in the 2010s as many younger men in Europe and America subscribed to online apps for tracking and planning their exercise routines at home.[93][94] In the UK,[95] Middle East and some parts of Africa,[96] keffiyehs were used in an attempt to block viruses[97] (though they are not as effective as surgical masks)[98][99] and to show support for Palestinian nationalism.[100][101][102]

Gender neutral clothing[]

Italian band Maneskin in androgynous outfits, 2021

Genderless fashion began as a niche Japanese subculture at the end of the 2010s, and had gone mainstream by 2021 in reaction to the prevailing navy blue suit masculinity. Some fashion experts have speculated that the emerging androgynous style represents a new ideal of male beauty.[103] The style took inspiration from 1980s fashion, anime, trendsetters like Ryuchell, and the often androgynous style of K-pop boy bands.[104] Dyed hair, makeup, short shorts,[105] knee socks, necklaces, tight pants, brothel creepers, Pink Panther and Betty Boop motifs, and feminine blouses in leopard print[106] silver, or bright colors like pink were particularly common. At the same time, a few men in the UK and Korea[107] were also experimenting with androgynous fashion like feather boas,[108] kimono style shirts, drop earrings,[109] frilly lace blouses, boots with stacked Cuban heels, crop tops, furry ugg boots,[110] kilts,[111] mint green safari jackets with Nudie Cohn inspired embroidery,[112] shiny jackets with shoulder pads and puffy sleeves, flared trousers,[106] transparent shirts, shawl lapel sportscoats[113] sometimes covered with sequins or rhinestones, thigh boots,[107] and suits in eccentric colors like fuchsia.[114] The main trendsetters included Sam Smith, Lil Nas X, Italian rock band Maneskin, South Korean pop star Jimin,[111] drag artists Ru Paul and Jodie Harsh,[115] Paul Mescal,[105] African entrepreneur Ezra Olubi,[116] and Harry Styles who shocked the press by wearing a dress in public.[117]

Youth fashion[]

E-kids, punk and emo[]

From 2020 to 2021, widespread internet and social media access caused a boom in the popularity of 2000s subcultures and fashion styles amongst teenagers, particularly scene kids, punk, emo, skater and mall goths.[118] This fad was referred to as the "Rawring Twenties" by some teenage social media influencers.[119][120] Unlike subcultures of the past, people sought to fully recreate the 'peak' of their chosen subculture in every aspect of their lifestyle. This phenomenon also bought a rise in popularity of secondhand shopping, as it enabled people to find genuine or dead stock items from their chosen subculture. Like the millennial scene kids swapping style tips on MySpace during the mid to late 2000s, the Generation Z e-kids of 2021 use YouTube and TikTok to showcase their multi-coloured bangs haircuts,[121] customized androgynous all-black outfits, lowrise pants, stripy T shirts, silver jewellery, platform sneakers, knit caps, band T-shirts, garishly printed shirts, hoodies, fishnets, wallet chains,[122] and pale emo inspired makeup.[123] Reasons given for the past subculture revivals are nostalgia; using the past as a form of cocooning; and the fashion being considered more liberating and eye-catching than modern-day clothing.[124][125][126][127][128][129][130] E-Kids from the early 2020s would base their diverse fashion styles and subcultures on emo rap, dark trap, ragecore, digicore, and industrial trap music.

Hip-hop[]

British rapper Stormzy in 2020

For black American and black British youth, hip-hop fashion became more politicised during the early 2020s due to the influence of social justice activist rappers like Stormzy,[131] No Name,[132] the Black Lives Matter movement, and a resurgence of interest in past civil rights organisations like the Black Panthers.[133] Slogan T-shirts inspired by punk fashion,[134] black leather jackets or trench coats,[135] hoodies,[136] black sweatpants, face-concealing black bandanas, dark glasses, marijuana motifs, skull masks, morale patches, paramilitary tactical vests,[133] and camouflage patterns were popular. Black American activists in the South sometimes wore blue union army kepis at the demolition of Confederate statues, to taunt lost cause revisionists and white supremacists.

Indie Kids and Kid-core[]

Indie fashion of the early 2020s had a major crossover with the Japanese subculture Kid-Core, to the point where the two terms are used interchangeability in the United states when referring to this style. The indie kid look centers around bright colors and nostalgia for the late 90s and 2000s.[137] The popularization of thrifting was felt across the entire internet landscape in 2020 due to Gen Z's distaste for fast fashion and a desire to emulate the past. American and European teens started flooding Thrift Stores like Goodwill in hopes of finding trendy items such as oversized jeans as worn by indie rapper Russ,[138] oversized zip up hoodies and striped cardigans, tie dye orange, pale blue and purple T shirts worn by Aussie rapper the Kid Laroi[139] crop tops, collared shirts, shoestring belts, and bucket hats. Though this movement started of as an attempt to be anti-conformist and being eco friendly, this trend has been heavily criticized for young people reselling cheap second hand clothing on websites such as Depop and Etsy for inflated prices.[140][141] Unlike the hipster subculture of the 2010s, American indie kids of the 2020s took inspiration from the bright fashions of the late 2000s, bedroom pop, skater fashion, energy drink culture and hyper pop.

Dark Academia[]

The dark academia aesthetic, which combines elements of preppy and gothic fashion, is heavily influenced by 1930s and 1940s fashion, particularly attire worn by students at Oxbridge, Ivy League colleges, and prep schools during the time. Cardigans, blazers, dress shirts, plaid skirts, Oxford shoes, and apparel made of houndstooth and tweed, with a color palette consisting primarily of black, white, beige, browns, dark green, and occasionally navy blue, are some of the most identified articles of clothing with the aesthetic.[142][143] Dark academia has been criticized for its having themes of Eurocentrism and unhealthy learning practices.[144][145] Unlike the e-kid, hip-hop and indie subcultures which were common throughout the world from 2020–21, dark academia is a uniquely American subculture.[citation needed]

Goblincore and Fairy Grunge[]

Goblin core is an American subculture and style of art based on the enjoyment of features of nature that aren't usually considered conventionally beautiful. Animals like frogs and snails, as well as materials like moss, dirt, plants, and fungi like mushrooms, can all be considered. The Goblin, an evil thieving creature in European mythology but a carefree expression of one's infatuation with nature's "ugliness" and overall unpredictability in Goblin core, is a part of this treasured "ugliness." Goblincore is popular in the LGBTQ+ community.[146] Goblin core attire can include any adventure-ready gear, however most goblin core fans appear to prefer ensembles with multiple clashing patterns/colors especially oversized sweaters, worn-out or customized pants and overalls. For a more relaxed vibe, much of the apparel is worn-out, thrifted, or second-hand similar to the crust punk fashion of the late 1990s. Most goblin core enthusiasts prefer getting dirty, therefore keeping their clothes clean isn't a priority for them.[147]

Fairy Grunge combines the aesthetics of Fairy-core and Grunge. Creators on TikTok and other social media platforms were mostly responsible for popularizing this aesthetic. Fairy Grunge might be seen as a natural extension of the Kinderwhore style (which also has deep roots to Grunge), but with a more ethereal touch, given its intentions. The Fairy Grunge fashion often includes oversized t-shirt or hoodie, Long or mini skirt, nightgowns, corsets, mittens gloves, skull patterns mesh tights or fishnets, high knee socks, leg warmers, platform Demonia shoes, fairy wings and sometimes elf ears.[148][149]

Hairstyles[]

Women[]

Long wavy hair, 2021

Due to the restrictions on hairdressers opening during the COVID-19 lockdowns,[150] many women grew out their hair.[151] Side ponytails, 1980s inspired bangs,[152] early 2000s fashion inspired straightened and brightly dyed hair popularized by Doja Cat and Billie Eilish,[153] shaggy hair commonly known as the "wolf cut",[154] natural hair for black American women, and buns were popular.[155] Pearl and sequin hair clips that appeared in the late 1980s to early 1990s were also very popular in America. A few women in the UK, US and Asia attempted DIY haircuts while self-isolating, including variants of the bob cut, crop,[156] partially shaved head, and pixie cut,[157] with varying degrees of success.[158]

Men[]

Japanese man with curtained hair.

Beginning in 2020, the wearing of a full beard associated with the hipster subculture underwent a decline, except in parts of the Middle East, Africa, Eastern Europe and Latin America. When worn, beards were generally trimmed short[159] to accentuate the wearer's features and facilitate the wearing of a face mask.[160] Side parted or centrally parted curtained hair,[161] permed hair and shaggy hair inspired by 1990s and early 2000s fashion saw a comeback among teenagers and young adult men due to barbershops being forced to close during the lockdowns in the UK and US.[162] Many younger African American men opted for natural hair from 2021 onwards, especially short versions of the afro or dreadlocks combined with an undercut. Meanwhile, many balding men in America and Ireland continued to get buzz cuts at home during the lockdown.[163]

Gallery[]

  • Blush pink dress, 2020

  • Woman in fashion week 2021.

  • Clothes for sale in 2021.

  • Woman in 2021.

  • Teen girl wearing early 2020s fashion trends.

  • Social media influencer Belle Delphine wearing all-black e-girl outfit, 2020.

  • Black American woman with brightly dyed hair in 2021.

  • Singer Doja Cat in 2021.

  • Singer Billie Eilish sporting a mask in 2020.

  • Mexican woman, 2021.

See also[]

References[]

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