2nd Avenue (TV channel)

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2nd Avenue

Country	Philippines
Affiliates	RJTV (Rajah Broadcasting Network) (2008-2018)
Headquarters	Upper Ground Floor Worldwide Corporate Center, EDSA corner Shaw Boulevard, Mandaluyong
Programming
Language(s)	English
Ownership
Owner	Solar Entertainment Corporation
Sister channels	ETC
History
Launched	December 15, 2005; 16 years ago (2005-12-15)
Closed	Free-to-air: June 5, 2018; 3 years ago (2018-06-05) Provincial: June 30, 2018; 3 years ago (2018-06-30)
Replaced by	RJTV Shop TV (channel space)
Former names	ETC 2nd Avenue (December 15, 2005-January 16, 2007)

2nd Avenue (stylized as 2ND AVENUE) was a Philippine free-to-air television network owned by Solar Entertainment Corporation, and formerly broadcast on free-to-air television under a blocktime agreement with Rajah Broadcasting Network via flagship station DZRJ-TV Channel 29.

2nd Avenue broadcast through Solar's master control, studios and offices located at the Third Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong, with RJTV-produced programs produced at RJTV's Venture's I Building in Makati. RJTV holds free TV transmissions from their tower located at Nuestra Señora de la Paz Subdivision, Bo. Sta. Cruz, Antipolo City, province of Rizal.

History[]

logo used from April 27, 2014 to October 16, 2016

Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.

In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. RJTV's RJ Sunday Jam and Thank God, It's RJ were retained and integrated to 2nd Avenue's programming.^[1]

On June 5, 2018, 2nd Avenue ceased its broadcast after more than 12 years due to low ratings as well as cost-cutting measures by Solar Entertainment Corporation. Many programs from this channel transferred to ETC and Jack TV starting June 6, 2018. However, other provincial cable and satellite TV providers still broadcast 2nd Avenue until its cessation on June 30, 2018 at 02:00 AM PHT, ending with the black screen, until the providers' plans to replace the former channel space with another channel.

Final programming[]

As a general entertainment channel, 2nd Avenue's programming consisted of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies, and infomercials.

References[]