Heart of Asia Channel

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Not to be confused with GMA The Heart of Asia.

Heart of Asia Channel
Heart of Asia logo.png
"Ang Nasa Puso ng Bawat Pilipino"
CountryPhilippines
Broadcast areaPhilippines
NetworkGMA Network
HeadquartersGMA Network Center, EDSA cor. Timog Ave., Diliman, Quezon City, Philippines
Programming
Language(s)Filipino
Picture format480i (SDTV)
Ownership
OwnerGMA Network, Inc.
Sister channels
History
LaunchedJune 12, 2020; 19 months ago (2020-06-12) (test broadcast)
June 29, 2020; 18 months ago (2020-06-29) (official launch)
Links
WebsiteHeart of Asia Channel on Facebook
Availability
Terrestrial
Digital terrestrial televisionChannel 7.03 (Mega Manila , Metro Cebu and Ilocos Sur)
Channel 10.03 (Metro Baguio and Dagupan City)
Channel 12.03 (Batangas and Metro Cagayan de Oro)
Channel 13.03 (Metro Bacolod)
Channel 6.03 (Metro Iloilo)
Channel 5.03 (Metro Davao)
GMA AffordaboxChannel 3

Heart of Asia Channel, known on-air as Heart of Asia, is a Filipino free-to-air television channel owned by GMA Network Inc. The channel was on test broadcast from June 12–28, 2020;[1] and was officially launched on June 29, 2020.[2] It operates Mondays to Fridays from 6:00 AM to 12:30 AM and Saturdays and Sundays from 6:00 AM to 12:00 MN.

Overview[]

Background[]

Heart of Asia channel's name is inspired and similarized to the programming block of the same title which airs Filipino-dubbed "Asianovelas" (a local term for dramas produced in Asian countries) from China, Hong Kong, South Korea, Taiwan, Thailand and Turkey. It consists of airing well-loved Asian dramas and movies aired on its sister channels, GMA and GTV (formerly QTV/Q and GMA News TV), mixed with local dramas that been formerly broadcast or currently airing through simulcast on GMA, and local and foreign movies.

Plans[]

In 2019, GMA Network, Inc. has announced its plans to invest for its second phase its transition to digital television, including partnering with South Korean entertainment company JungoTV and Philippine conglomerate PLDT-Smart to distribute content in across all its channels.[3][4][5] In preparation of releasing a self-patented digital television box named GMA Affordabox, and as part of its 70th founding anniversary, GMA Network launched a new channel, Heart of Asia, which its plans to include in their digital channel lineup of DZBB-DTV Channel 15.[6]

Launch[]

On June 7, 2020, GMA Network aired an announcement advising audiences to re-scan their digital TV boxes on June 12, 2020 to receive their new lineup which includes GMA, GMA News TV and Heart of Asia Channel.[1] The channel plans to air dramas shown on GMA Network's Heart of Asia and FantaSeries programming blocks as well as GMA-produced drama programs (either on a simulcast basis or previously aired on cable/satellite channel Fox Filipino, jointly run with Fox Networks Group), and also airing movies with multiple blocks to separate every themes of films.[7]

Heart of Asia Channel first aired on June 12, 2020 in a "Test Broadcast". It airs provisional programs (such as The Big One, My Secret Romance, and now-defunct GMA News TV drama anthology Wagas) while airing promotional plug for the upcoming programs with its assigned blocks. The channel was launched on June 29 to a regular programming.

Development[]

In December 2020, Heart of Asia Channel launched its first Christmas station ID entitled "Punong Puno ng Puso Ang Pasko" sung by Anthony Rosaldo and Hannah Precillas. The two also performed the "Heart of Summer" as its first Summer station ID launched in March 2021. In May 2021, the Heart of Asia Channel launched its official Twitter and Facebook pages on social media platforms.

On June 7, 2021, Heart of Asia Channel celebrate its first anniversary with a new slogan "Heart of Asia, ang Nasa Puso ng Bawat Pilipino." A movie block Asian CineMix was also added on the same day.

Programming[]

Main article: List of programs broadcast by Heart of Asia Channel

Heart of Asia programs are divided into various programming blocks:

Current[]

  • K-Feels (shortened term for Korean Feels) – the channel's flagship programming block featuring Korean dramas previously aired on GMA Network's Heart of Asia programming block and GMA News TV (now GTV).
  • Absolutely Asian (formerly known as Asian Invasion) – a programming block consisting of selected previously aired Asian dramas from GMA Network's FantaSeries block and Heart of Asia block, excluding Korean dramas.
  • ATINovelas (a portmanteau of Filipino word 'atin' ("our own") and the word "novelas") – a programming block consisting of previously aired Filipino dramas from GMA Network (including local dramas from the Afternoon Prime (formerly Dramarama sa Hapon and Haponalo), Telebabad, Sabado Star Power, and Sunday Grandé (formerly Linggo Bingo) programming blocks) and the now-defunct cable channel Fox Filipino.
  • BLnovelas - a programming block for boys' love drama series every Sunday at 11:00pm.
  • Asian CineMix - a movie block consisting of mixed Asian films, every Sunday at 8:00pm.
  • Strictly Pinoy – a movie block consisting of Filipino films produced and/or co-produced by GMA Films (now GMA Pictures), Viva Films, Regal Entertainment, and other movie productions. It airs every Saturday at 6:00pm.
  • Action Flicks – a movie block that airs action-themed Asian films, every Saturday at 8:00pm.
  • Feel na Films – a movie block that airs romance/drama-themed Asian films, every Sunday at 6:00pm.

Former[]

  • Screams on Screen – a movie block that airs horror/mystery-themed Asian films, every Sunday at 8:00pm, currently, the block was absorbed and replaced by Asian CineMix block due to the return of ATINovelas block in weekday slot.

Ratings[]

According to GMA Network's CEO and Chairman Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[8]

See also[]

References[]

  1. ^ a b "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
  2. ^ "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020. Retrieved July 17, 2020.
  3. ^ Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
  4. ^ Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
  5. ^ Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
  6. ^ Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
  7. ^ "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
  8. ^ "GMA-7 supreme: Kapuso channels are 1st, 2nd, 5th in TV ratings a year after ABS-CBN gets off the air – Gozon". Bilyonaryo. May 15, 2021.

External links[]

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