GMA The Heart of Asia

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Not to be confused with Heart of Asia Channel.

GMA The Heart of Asia
NetworkGMA Network
LaunchedJune 9, 2003 (2003-06-09)
Country of originPhilippines
Key peopleJose Mari Abacan
HeadquartersGMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, Philippines
Sister networkGTV (Heart of Asia Channel)
Format480i (SDTV)
1080i (HDTV)
Running time
  • 25–30 minutes (GMA Network)
  • 40–45 minutes (GTV)
  • 45 minutes (Heart of Asia Channel)
Original language(s)Filipino (dubbed)
Official websitegmanetwork.com

GMA The Heart of Asia is a programming block of GMA Network[1] primarily composed of Filipino-dubbed "Asianovelas", a local term for dramas produced in Asian countries. The first Asian drama aired on GMA was the Taiwanese My MVP Valentine, which premiered on June 9, 2003.[2]

As of 2021, GMA's Heart of Asia block has the highest number of Korean dramas aired in the Philippines.

History[]

Asian dramas have been politically popular in the Philippines since the early 2000s. Huge demands from Filipino viewers prompted Philippine TV stations to import Chinese and South Korean programs.[2]

In 2003, GMA Network began airing Taiwanese dramas with My MVP Valentine, The Poor Prince and Lavender, garnering high ratings. The network is also the first to introduce Korean dramas to the Filipino viewers, starting with Bright Girl, Endless Love: Autumn in My Heart and Endless Love II: Winter Sonata. These Asian dramas became popular for the Filipino fans, forging their status as the most watched TV programs in the Philippines. Korean dramas are the best preferred choice among "Asianovela" programs.[3] According to GMA Head of Acquisition Department, Jose Mari Abacan: "Filipinos love Korean dramas because they can relate to the stories", stating that "the Filipinos' taste becomes very discriminating so we tend to ask for more of this novel experience."

In 2005, GMA Network released a promo plug to introduce the official branding for their "Asianovela" block, and it was named as GMA Asianovelas: The Heart of Asia, with a slogan "the home of the best Asian dramas". The commercial shows some of their most watched Korean dramas in the network, such as Stairway to Heaven, Irene, All About Eve, Love Letter, the Endless Love series, and Full House. Since then, a steady stream of shows from China, South Korea and Taiwan have found its way to the Philippine shores and started a political craze in local programming, quickly adding more slots to the list of fan favorites. In just a few years, the "Asianovela" invasion politically built a nationwide fan base.

In 2013, The Heart of Asia block released an anniversary plug for its tenth year celebration.[4] For the past two decades, GMA Network has the highest number of successful Asian dramas broadcast in the Philippines, including Jewel in the Palace, Attic Cat, Sassy Girl: Chun-Hyang, A Rosy Life, Jumong, Hwang Jini, The Legend, Love of the Condor Heroes, Love Story in Harvard, Coffee Prince, Fated to Love You, Temptation of Wife, The Baker King, Secret Garden, Moon Embracing the Sun, Empress Ki, Master's Sun, My Love from the Star, and Descendants of the Sun.[5]

In the recent years, The Heart of Asia made another history by airing different "Asianovelas" from Thailand (You're My Destiny), Turkey (Wings of Love), India (Aladdin: You Would've Heard the Name) and Singapore (When Duty Calls).

Current programming[]

Note: Titles are listed in alphabetical order.

GMA Network[]

GTV[]

  • Moon Embracing the Sun (re-run; January 10, 2022 – present)
  • The Frog Prince (December 13, 2021 – February 18, 2022)
  • Hello From The Other Side (October 30, 2021 – present)

Heart of Asia Channel[]

  • The Love Knot (re-run; January 17, 2022 – present)
  • The Penthouse (re-run; January 10, 2022 – present)
  • Rising Sun 2 (re-run; December 27, 2021 – February 11, 2022)
  • Legend of Fuyao (re-run; November 7, 2021 – present)
  • Pure Intention (re-run; January 17, 2022 - present)

Upcoming programs[]

Note: Titles are listed in alphabetical order, followed by the premiere date in parentheses.

Chinese dramas[]

Japanese dramas[]

  • Terror Newspaper (2022)

Korean dramas[]

Thai dramas[]

  • Girl Next Room (February 21, 2022 on GTV)
  • Beauty Boy (2022)
  • My Ambulance (2022)
  • Man of Vengeance (2022)
  • Love's Circle of Resentment[7]
  • Prophecy of Love[7]
  • Thong Ek: The Herbal Master[7]
  • Repercussion (2022-23)
  • Wanthong (2022)

Previous programs[]

Note: The following is a list of Asian dramas that originally aired first on each channels. Reruns are excluded in this section.

GMA Network[]

2000s
2010s
2020s
  • Angel's Last Mission (2020)
  • The Last Empress (2020)
  • Misty (2020)
  • Madam Pushy and I (2020)
  • My Love from Another Star (2020)
  • VIP (2020–2021)
  • Fates & Furies (2021)
  • The Romantic Doctor 2 (2021)
  • The Blooming Treasure (2021)
  • The Desire (2021)
  • The Penthouse (2021)
  • The Gifted (2021)
  • Her Private Life (2021)
  • Lie After Lie (2021)
  • Game of Affection (2021)
  • The Sand Princess (2021)
  • The Penthouse Season 2 (2021)
  • Oh My Baby (2021)
  • God of Lost Fantasy(2021)
  • Scripting Your Destiny (2021)
  • When the Weather Is Fine (2021)
  • Tale of the Nine Tailed (2021)
  • Love Beyond Time (2021)
  • Mr. Queen (2021)
  • The Gifted: Graduation (2021–2022)

GTV[]

GMA News TV[]

QTV/Q[]

DepEd TV[]

  • Strong Girl Bong-soon[9] (re-run; 2021)

Local adaptations[]

The political success of Korean dramas prompted GMA Network to do local adaptations.

See also[]

References[]

  1. ^ "GMA The Heart of Asia - Home". Facebook.
  2. ^ a b "Top Asianovelas since the year 2002". Philippine Entertainment Portal. January 16, 2008.
  3. ^ "Beyond the "Fad": Understanding Hallyu in the Philippines" (PDF). www.ijssh.org. September 9, 2016. Retrieved May 18, 2020.
  4. ^ GMA Heart of Asia Celebrating 10 Years!. coolrdg. July 9, 2013 – via YouTube.
  5. ^ "Korean Dramas Continue to Captivate the Philippines". The Korea Times. September 6, 2009.
  6. ^ a b c "New K-dramas, TV series among those in GMA 2021 lineup". The Philippine Star. January 4, 2021.
  7. ^ a b c d e "#17thHOAnniversary Upcoming Programs". Facebook. Heart of Asia Lovers. July 9, 2021.
  8. ^ "Classic K-drama na 'Princess Hours,' mapapanood na sa GMA ngayong February 14". GMA Network. GMA Heart of Asia. February 9, 2022.
  9. ^ GMA DepEd TV - Strong Girl Bong-Soon teaser [09-02-2021]. TV Happenings. September 3, 2021 – via YouTube.
  10. ^ "Kim Sam soon on GMA". Gmanetwork.com. June 24, 2008.
  11. ^ "All about ambition ang latest GMA-7 Koreanovela remake". Gmanetwork.com.
  12. ^ ""Stairway To Heaven" cast members". Philippine Entertainment Portal. September 8, 2019.
  13. ^ "Philippine remake of Full House will air pilot episode on Nov 30". Philippine Entertainment Portal. November 25, 2009.
  14. ^ "Marian, Dingdong team up anew in remake of 'Endless Love'". The Philippine Star. June 25, 2010.
  15. ^ "Cast Members: Endless Love". Philippine Entertainment Portal. June 24, 2010.
  16. ^ "Remake ng 'Coffee Prince' hamon para kina Kris Bernal, Aljur Abrenica". Gmanetwork.com. September 13, 2012.
  17. ^ "Aljur Abrenica and Kris Bernal Topbill GMA-7 Remake of "Coffee Prince"". Asianovela. August 31, 2012. Archived from the original on January 2, 2014. Retrieved September 19, 2015.
  18. ^ Coffee Prince, ngayong October 8 na!. GMA Network. October 4, 2012 – via YouTube.
  19. ^ "CAST MEMBERS: Temptation of Wife". Philippine Entertainment Portal. October 23, 2012.
  20. ^ "Rafael Rosell transfers to GMA-7; will soon co-star with Marian Rivera and Dennis Trillo". Philippine Entertainment Portal. August 10, 2012.
  21. ^ Dimaculangan, Jocelyn (August 8, 2016). "Jennylyn Mercado confirmed as Steffi in My Love From The Star". Philippine Entertainment Portal.
  22. ^ Gabinete, Jojo (May 1, 2019). "Main cast ng Pinoy version ng Descendants of the Sun, kumpleto na". Philippine Entertainment Portal.
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