Advantage Business Media

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Advantage Business Marketing
TypePrivate
IndustryMarketing
Founded2006 (2006)
DefunctJune 2019 (2019-06)
FateBankruptcy
Headquarters
Rockaway, New Jersey
Services
ParentOwner Resource Group
WebsiteArchived home page

Advantage Business Marketing (ABM) was a private American digital marketing and information services company owned by the venture capital firm Owner Resource Group. The company was founded in 2006 and was based in Rockaway, New Jersey (United States). It filed for bankruptcy in June 2019.

Business model[]

In the period between 2006 and 2014, the company transitioned from print-centric to digital media, increasing digital revenues from 11% to 50% of total revenues.[1][2] The company's growth during this period came from both "organic" growth and strategic acquisitions.[1]

In 2018, the organization transitioned fully from a digital media organization to a digital marketing organization, following market trends. As such, the company changed its name from Advantage Business Media to Advantage Business Marketing, updated its logo, and began the overhaul of its digital websites and assets.[3]

The organization offered digital marketing services including inbound marketing, branding, automation services, CRM integration, and data management.

History[]

In 2006, Rich Reiff and George Fox purchased several publications from Reed Business Information with the backing of private equity provided by Catalyst Investors.[2][4] Catalyst sold ABM to in 2014.[5]

In 2011, ABM acquired Continuity Insights and Vicon Publishing;[2][4] this was followed in 2013 by acquisition of eMedia Vitals.[1] Vicon Publishing was renamed by ABM to Vicon Business Media and instantiated as a subsidiary organization.[4] Vicon operates out of New Hampshire, United States.[4]

In 2014, Jim Lonergan was brought in as CEO by investment firm ORG (Owners Resource Group).

In 2018, Lonergan was replaced by Bruce Cummings and the company rebranded, changing its name to Advantage Business Marketing.[3] However, the new leadership did nothing substantial to right the ship and the company's financial woes continued.

on June 11, 2019, Cummings held a staff meeting where he told all employees that the company was filing for bankruptcy and closing effective immediately. Staff had until end of day to vacate the premises.[6] No severance pay was given to employees, customers lost much of what they'd purchased, and many vendors were never paid.

Titles published by ABM[]

As of 2017, ABM published 23 titles.[2]

Publication titles and ISO 4 abbreviations are listed

  • ALN Magazine (ALN Mag.)[4]
  • ALN World (ALN World), no longer published[4]
  • Bioscience Technology (Biosci. Technol.)[4]
  • CED (CED), formerly Communications, Engineering & Design[7]
  • Chem.Info (Chem.Info) [7]
  • Continuity Insights (Cont. Ins.), no longer an ABM brand
  • Chromatography Techniques (Chromatogr. Tech.), no longer an ABM brand[4]
  • Controlled Environments Magazine (Control. Environ. Mag.)[4]
  • DFI News Digital Forensic Investigator (DFI News Digit. Forensic Investig.), no longer published[4]
  • Drug Discovery & Development (Drug Discov. Dev.) aka DDD Mag.[8]
  • Electronic Component News (Electron. Compon. News) aka ECN[5][7]
  • Food Manufacturing (Food Manuf.)[7]
  • Forensic Magazine (Forensic Mag.)[4]
  • Industrial Distribution (Ind. Distribution)[4]
  • Industrial Maintenance & Plant Operations (Ind. Maintenance Plant Oper.)[7]
  • Laboratory Design (Lab. Des.)[4]
  • Laboratory Equipment (Lab. Equip.)[7]
  • Manufacturing Business Technology (Manuf. Bus. Technol.)[5]
  • Manufacturing.net (Manuf. Net.)
  • Medical Design Technology (Med. Des. Technol.)[7]
  • Pharmaceutical Processing (Pharm. Process.)[7]
  • Product Design & Development (Prod. Des. Dev.)[5]
  • R&D Magazine (R&D Mag.)[4]
  • Scientific Computing (Sci. Comput.)[4]
  • Surgical Products (Surg. Prod.)
  • Wireless Design & Development (Wirel. Des. Dev.)
  • Wireless Week (Wirel. Week)[5]

References[]

  1. ^ Jump up to: a b c Rondon, Michael (13 February 2014). "Advantage Business Media Sold to PE Firm". .
  2. ^ Jump up to: a b c d Callahan, Sean (9 August 2011). "Advantage Business Media's digital road map". Advertising Age.
  3. ^ Jump up to: a b Marketing, Advantage Business. "National Media Publisher Pivots Business Model to Deliver Greater Customer Value". www.prnewswire.com. Retrieved 2018-06-19.
  4. ^ Jump up to: a b c d e f g h i j k l m n o Staff (18 January 2012). "Advantage Business Media Purchases Vicon Publishing, Inc". . Archived from the original on 9 April 2016 – via HighBeam Research.
  5. ^ Jump up to: a b c d e Collins, Allison (12 February 2014). "Owner Resource Buys PE-Backed Advantage Business Media". Mergers & Acquisitions.
  6. ^ Dool, Greg (June 19, 2019). "Advantage Business Marketing Ceases Operations After 13 Years". Folio. Retrieved March 8, 2021.
  7. ^ Jump up to: a b c d e f g h Mickey, Bill (24 September 2010). "Falsified Recordings Land Eight Advantage Business Media Titles on BPA Probation". . Archived from the original on 6 August 2014. Retrieved 4 August 2014.
  8. ^ "2015 Integrated Media Planning Guide" (PDF). Drug Discovery & Development. Archived from the original (PDF) on 2014-10-03. Retrieved 2 October 2014.
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