Ajay Kohli
Ajay Kumar Kohli | |
---|---|
Nationality | United States |
Known for | Market orientation |
Title | Gary T. and Elizabeth R. Jones Chair |
Academic background | |
Education | University of Pittsburgh Indian Institute of Management Calcutta Indian Institute of Technology Kharagpur |
Thesis | Determinants of Influence in Organizational Buying: A Contigency Perspective (1986) |
Doctoral advisor | Gerald Zaltman |
Academic work | |
Discipline | Marketing |
Institutions | Georgia Institute of Technology Emory University University of Texas at Austin |
Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology.[1] He is known for his work on market orientation,[2] marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing.[3] He is a fellow of the American Marketing Association.[4][5]
Selected publications[]
- Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
- Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
- Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
- Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
- Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.
References[]
- ^ "Ajay Kohli".
- ^ "Faculty Profile: 'Market-Orientation' Research Leads to Honorary Doctorate for Ajay Kohli".
- ^ "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.
{{cite web}}
: CS1 maint: archived copy as title (link) - ^ "About the AMA Fellows".
- ^ "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.
{{cite web}}
: CS1 maint: archived copy as title (link)
External links[]
Categories:
- Living people
- Marketing theorists
- Marketing people
- Georgia Tech faculty
- Fellows of the American Marketing Association
- University of Pittsburgh alumni