Ajay Kohli

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Ajay Kumar Kohli
NationalityUnited States
Known forMarket orientation
TitleGary T. and Elizabeth R. Jones Chair
Academic background
EducationUniversity of Pittsburgh
Indian Institute of Management Calcutta
Indian Institute of Technology Kharagpur
ThesisDeterminants of Influence in Organizational Buying: A Contigency Perspective (1986)
Doctoral advisorGerald Zaltman
Academic work
DisciplineMarketing
InstitutionsGeorgia Institute of Technology
Emory University
University of Texas at Austin

Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology.[1] He is known for his work on market orientation,[2] marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing.[3] He is a fellow of the American Marketing Association.[4][5]

Selected publications[]

  • Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
  • Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
  • Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
  • Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
  • Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.

References[]

  1. ^ "Ajay Kohli".
  2. ^ "Faculty Profile: 'Market-Orientation' Research Leads to Honorary Doctorate for Ajay Kohli".
  3. ^ "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ "About the AMA Fellows".
  5. ^ "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.{{cite web}}: CS1 maint: archived copy as title (link)

External links[]

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