AlphaTauri (fashion brand)
 | This article needs to be updated. The reason given is: Only discusses 2018 activity. (October 2020) |
 | |
| Product type | Clothing |
|---|---|
| Owner | AlphaTauri GmbH |
| Introduced | 2016 |
| Markets | Worldwide |
| Tagline | Fits body and mind |
| Website | alphatauri |
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The name is taken from Alpha Tauri, the giant red star of the Taurus constellation, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.
AlphaTauri launched its first campaign for the Autumn/Winter 2018 season.[2] The collection in 2018 included parkas, coats, shirts, sweaters, T-shirts, caps, belts and bags.[citation needed] The brand had two flagship stores in 2018, one in Graz and one in Salzburg.[3]
Motorsport[]
The Scuderia Toro Rosso Formula One team was rebranded to Scuderia AlphaTauri from the 2020 Formula One season.[4] Pierre Gasly won the 2020 Italian Grand Prix while driving for the team.
References[]
- ^ "Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand". HYPEBEAST.
- ^ "Red Bull's AlphaTauri Delivers a Future-Ready AW18 Campaign". Complex.
- ^ "Echt unglaublich, aber wahr: Dieser Trenchcoat macht dich fit!". InStyle. 17 October 2018.
- ^ Mitchell, Scott (16 October 2019). "Toro Rosso's name change approved for 2020 Formula 1 season". Autosport.com. Retrieved 1 December 2019.
External links[]
Categories:
- Brand name products stubs
- Company stubs
- Red Bull
- Clothing brands
- Luxury brands
- High fashion brands
- Clothing manufacturers