Amora (mustard)

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Amora Maille, also written as Amora-Maille, is a French company and brand that manufactures condiments. The company is a subsidiary of Unilever and the leading condiment maker in France. The company operates two major brands, Amora and Maille.

History[]

Operations[]

Amora Maille was formerly headquartered in Dijon, France.^[1]

In 1999, the company had around 1,000 employees and operated plants in the communes of Dijon, Chevigny, Appoigny, Carvin and Vitrolles.^[1][2] The company also had a sales operation in Belgium at the time.^[1] A mustard museum was located at the Amora Maille plant in Dijon.^[3]

In 2008, Amora Maille announced that it was closing three of its plants in Dijon, laying off more than half of their workers, and concentrating their operations in Chevigny.^[4] The Dijon plant closed in 2009, some production was exported to Poland, and as of 2018 part of the company's production takes place in Chevigny-Saint-Sauveur.^[5]

Products[]

The company operates two major brands, Amora and Maille.^[1][2]

The Amora brand sells mustard, ketchup, bouillon, salad dressing, and seasonings.^[1][2] The Maille brand sells mustard, sauces, olive oil, and vinegar.^[1][2]

Acquisition by Unilever[]

In 1999, it was announced that Amora Maille was to be acquired by the multinational consumer goods company Unilever.^[1][2][6] Unilever paid $739.3 million for the company, equivalent to 460 million pounds or 716.5 million euros.^[1] The company was sold by a division of the French banking group Paribas SA, the Paribas Affaires Industrielles LBO Fund, and several other investors.^[1][2]

The acquisition was estimated to increase Unilever's share of the European culinary market from 9% to 12%.^[1]

Controversies[]

In August 2018, foodwatch (a European advocacy group focused on consumer rights), accused Amora of false advertising for its "Mustard Vinaigrette" salad dressing product, which was found to contain only 0.7% mustard and mustard seeds not sourced from Dijon. ^[7]

See also[]

• List of mustard brands
• List of brand name condiments

References[]

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