Arthur Sadoun

Arthur Sadoun (born 23 May 1971) is a French businessman, the chairman and CEO of Publicis since June 2017. He was previously the CEO of .

Founded in 1926, Publicis Groupe counts today over 80,000 employees and is present in over 100 countries around the world.

Education[]

Arthur Sadoun graduated from the European Business School in Paris in 1992. He then received an MBA from INSEAD in 1997.

Career[]

At the age of 21, after graduating, Sadoun left for Chile where he founded his own advertising agency Z Group, which he later sold to BBDO.

Returning to France in 1997, he joined TBWA in 1999 as Head of International Strategic Planning and Head of Development.

In 2000, he was appointed as Managing Director of TBWA/Paris and, in August 2003, he became chief executive officer.

Under his management TBWA/Paris received the « Agency of the Year » award four years in a row at the Cannes Lions International Advertising Festival.

In December 2006, Arthur Sadoun was named CEO of Publicis Conseil, the flagship agency of Publicis Groupe founded by Marcel Bleustein-Blanchet and previously presided over by Maurice Lévy. His initial focus was on development winning key accounts: BNP Paribas, Capgemini, Intermarché, AXA, Yoplait, Luxottica, Orange, GDF SUEZ, Carrefour and Total.

In January 2009, Maurice Lévy appointed Arthur Sadoun to the role of CEO of the network Publicis France, which counted 1,600 people and brought together fifteen entities including Publicis Conseil, Publicis Dialog, Marcel, Carré Noir as well as a market-leading regional networks across France.

Under Sadoun's leadership, Publicis Conseil was crowned Agency of the Year in 2008, 2009 and 2010, and Publicis France was named Network of the Year consecutively from 2009 to 2012.

In April 2011, Arthur Sadoun was appointed Managing Director of Publicis Worldwide, the global network of Publicis creative agencies, before being named as the network's Chief Executive Officer in October 2013.

In December 2015, he was named CEO of Publicis Communications, Publicis Groupe's creative hub composed of the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, MSLGROUP and Prodigious networks and counting nearly 30,000 employees.

His appointment as Chairman & CEO of Publicis Groupe was announced in January 2017. Arthur Sadoun officially took on this role June 1, 2017, making him the 3rd leader of Publicis Groupe in its 91 years of existence after the founder Marcel Bleustein-Blanchet and Maurice Lévy.

Personal life[]

Sadoun is married to the French journalist and television presenter Anne-Sophie Lapix.^[1]

Distinctions[]

Arthur Sadoun was made Chevalier of the National Order of Merit in 2014.

In 2016, he was also appointed by AdAge as “Agency Executive of the Year”, and as “Personality of Year” during the 37th French Grand Prix des Agences de l’Année.

References[]