INSEAD

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INSEAD
Institut européen d'administration des affaires
INSEAD Strapline Logo.svg
MottoThe Business School for the World
TypePrivate business school
Established1957
Endowment€282 million[1]
ChairmanAndreas Jacobs[2]
DeanIlian Mihov[3]
Academic staff
250+
Students1,410
(~1,000 in MBA)
(~300 EMBA)
(~30 MFin)
(80 in Ph.D.)
Location
Fontainebleau
Singapore
Abu Dhabi
San Francisco
Websiteinsead.edu

INSEAD is a nonprofit graduate business school with locations in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San Francisco, USA). Founded in 1957, INSEAD is an acronym for "Institut Européen d'Administration des Affaires."[4] As a graduate-only business school, INSEAD offers a full-time Master of business administration, an Executive MBA (EMBA), a Master in Finance, a PhD in management, a Master in Management,[5] Business Foundations Post-Graduate degrees, and a variety of executive education programs.

INSEAD is known for its MBA program, which is taught in English and consistently ranked among the best in the world.[6][7] Its MBA program has produced the second most CEOs of the 500 largest companies globally, only after Harvard Business School’s.[8] The MBA program has also educated three heads of state.[9][10]

INSEAD alumni include the CEOs/COOs/Chairpeople of AlleyCorp, Credit Suisse, Morgan Stanley, Uber, Naspers, WPP, LEGO, and founders of L'Occitane, Octapharma, TransferWise, MongoDB, BlaBlaCar and Business Insider.

An area of focus of the school is business as a force for good, something that has become more prominent in recent years with the establishment of the Hoffmann Global Institute for Business & Society and the launch of the Campaign for INSEAD.

INSEAD was founded in France in 1957 by Georges Doriot, a French-American professor at Harvard Business School, and his two students, and Olivier Giscard d'Estaing. In 2000, the school opened another teaching facility in Singapore. In 2012, INSEAD became a founding member of the Sorbonne University Alliance, moving toward a merger with leading specialist institutions in other fields to create a top-tier multidisciplinary university.

Known for its high degree of internationalism, INSEAD admits no more than 12% of students of the same nationality[11] and requires each student to speak two languages on entry and three languages by graduation.[12]

History[]

Château de Fontainebleau

INSEAD was founded in 1957 by venture capitalist Georges Doriot[13] Claude Janssen, and Olivier Giscard d'Estaing. Original seed money was provided by the Paris Chamber of Commerce.[14] The school was originally based in the Château de Fontainebleau, before moving to its current Europe campus in 1967.[15]

Georges Doriot, a professor at Harvard Business School and a General in US Army during World War II, had been always thinking about an institution that introduces business education to Europe and brings European businessmen together post-war. In 1955, he presented his idea of creating a new school of management and business administration to the Paris Chamber of Commerce, whose presidents, and , became presidents of the school . The welcoming ceremony of the first promotion for the Master of Business Administration at the Château de Fontainebleau is held on September 12, 1959. Almost 110 candidates had applied, 62 were admitted and 57 attended the first course. The official inauguration takes place on October 9, 1959, still at the Château de Fontainebleau 5.

From day one, INSEAD emphasizes cross-cultural understanding and business co-operation. It imposes a quota on percentage of students with the same nationality which it keeps until now. Proficiency in multiple languages is also considered a critical enabler to achieve such goal. Initial classes were taught in 3 languages: English, French and German, interchangeably. Until 1990s, classes could still be taught in either of the 3 languages. As of now, all classes are taught in English but the school still requires students to know any 3 languages as a requirement for graduation.

History[]

  • 1957: INSEAD founded[16] as the first business school outside the US
  • 1959: First MBA intake in Fontainebleau and first business school to offer a one-year MBA program
  • 1967: Opening of the school's first campus on the edge of the Forest of Fontainebleau (now called the 'Europe Campus')
  • 1968: First Executive Education programme
  • 1976: Launch of the INSEAD Alumni Fund
  • 1989: Launch of the PhD programme
  • 1995: Launch of the first INSEAD Development Campaign,[17] which raised funds for permanently endowed chairs and research
  • 2000: First business school with full campuses on multiple continents, with the Asia Campus opening in Singapore[18]
  • 2001: Announcement of the INSEAD-Wharton Alliance[19] and first MBA participant exchanges
  • 2003: Launch of the Executive MBA programme
  • 2007: INSEAD Centre opened in Abu Dhabi, primarily for research and executive education; launch of a dual degree Executive MBA with Tsinghua University in China[20]
  • 2013: MBA participant exchange agreement with CEIBS launched[21]
  • 2015: Inauguration of the Leadership Development Center in Singapore[22]
  • 2016: First and only business school to achieve a ‘triple first’ in rankings – MBA, Executive MBA (Tsinghua-INSEAD EMBA) and Single School Executive MBA (INSEAD GEMBA) in the Financial Times 2016 rankings
  • 2018: Launch of the Hoffmann Global Institute for Business and Society[23][24]
  • 2020: Opening of the INSEAD San Francisco Hub for Business Innovation
  • 2021: Financial Times ranks INSEAD MBA #1 in the world, for the third time in 6 years

Campuses[]

The original campus (the INSEAD Europe Campus) is located in Fontainebleau, near Paris, France. INSEAD's second campus (the INSEAD Asia Campus) is in the one-north district of the city-state of Singapore next to one-north MRT station. The third campus (the INSEAD Middle East Campus) is located in Abu Dhabi. INSEAD expanded its presence to North America in 2020 with the opening of the INSEAD San Francisco Hub for Business Innovation. INSEAD follows the US model of a business school.[25] INSEAD has been a pioneer in setting up a multi-campus business school as a way to increase the global presence and nature of its faculty and curriculum and to reflect the global diversity of its international student and participant population.[26][27] A Harvard Business School case study, for instance, explores its approach to business education in a global context and how it functions with a multi-campus setting.[28]

Degree programmes[]

Master in Management (MIM)[]

This 14 to 16-month programme has an innovative learning approach with an applied problem-solving orientation. It aims to empower the next generation of well-rounded, agile-thinking and innovative individuals who are ready to make a positive impact in today's society.

MBA programme[]

INSEAD's MBA participants can take the MBA's core courses at either or both of its Europe and Asia campuses[29] (as well as an MBA period at its Middle East campus). They follow the same core courses in parallel regardless of campus, and there are faculty who teach on both the Europe and Asia campuses as well as permanent faculty at each of the three campuses who live and work in the respective regions.[30] Approximately 20% of the class entered the MBA program with other graduate or professional degrees; including medical doctors, lawyers, and Ph.Ds.

INSEAD offers two MBA schedules per year: one starting in September which takes ten months to complete, and a 12-month promotion starting in January for students who want to complete a summer internship.[31]

The INSEAD MBA curriculum comprises required core courses and electives. The core covers traditional management disciplines including finance, economics, organizational behavior, accounting, ethics, marketing, statistics, operations management, international political environment, public policy, supply chain management, leadership and corporate strategy. There are 75 electives on offer[32] in areas such as accounting and control, decision sciences, economics and political science, entrepreneurship and family enterprise, finance, and organisational behavior, strategy, marketing, technology and operations management. Students are required to speak two languages upon entry and a third by graduation.

Executive MBA programme[]

INSEAD has two EMBA Executive MBA programmes. The Global Executive MBA (GEMBA),[33] and the Tsinghua INSEAD EMBA (TIEMBA).[34] Both EMBA programmes are master's-level degree programmes that take place on a part-time, modular basis.

The programmes offer experienced business executives an intensive 14–17-month modular course that takes place in modular periods (approximately every six to seven weeks). Each period on campus is between one and two weeks' duration. For the GEMBA programme the physical time on campus represents 12 weeks in total with participants going to all three campuses (Fontainebleau, France, Abu Dhabi, and Singapore). For the TIEMBA programme the physical time on campus represents 12 weeks in total with participants alternating between Tsinghua's campus in Beijing, China,[35] and INSEAD's campus in Singapore.

Both the GEMBA and TIEMBA programmes include a schedule of group coaching, 360-degree assessments and team activities designed to develop a leadership style, called the Leadership Development Programme.[36]

Executive Master in Coaching and Consulting for Change[]

The Executive Master in Coaching and Consulting for Change is a specialized master's degree. It provides a grounding in basic drivers of human behavior and the hidden dynamics of organizations. Integrating business education with a range of psychological disciplines, the programme enables participants to understand themselves and others at a fundamental level, which prepares them to assume roles in organisations, individual and organizational development and change management.[37][38]

Master in Finance[]

INSEAD's Master in Finance (MFin) teaches participants finance and accounting skills on a par with those taught in an MBA programme, and also offers leadership and management perspectives. The program is offered in a modular format over a 20-month period to allow professionals to study while continuing to work. Participants take time off from work for each of the six modules (2–3 weeks each) to take classes on campus, and continue working in between.[39]

PhD programme[]

The INSEAD PhD in Management is a doctoral degree in business to prepare students for a career in academia. It requires four to five years of full-time study - the first two years devoted to coursework, while from the third and fourth (or sometimes fifth) years dedicated to research and dissertation.[40] Students have the option to start their studies on either the Asia (Singapore) or Europe (France) campus,[41] and do an exchange in North America (USA) through the INSEAD-Wharton Alliance.[42] There are eight areas of specialization: Accounting, Decision Sciences, Entrepreneurship, Finance, Marketing, Organisational Behavior, Strategy, and Technology and Operations Management.[43] INSEAD offers fellowships, whereby students receive full tuition fee waiver, annual stipend and research support funding.[44]

Business Foundations Programme[]

INSEAD in collaboration with Sorbonne Université offers the Dual Degree: Business Foundations (BFC) programme which is one of INSEAD's most selective degrees. "BFC" is tailored for recent master or PhD graduates from the sciences, medicine, humanities, engineering and law. The programme equips participants with a broad set of business and economics skills that optimally complement their graduate training. It also supports participants' transition to a business career and helps aspiring entrepreneurs to fulfil the goal of their own start-up by complementing their ideas with a foundation in business and leadership. Both Universities offer fellowships to selected students.

Executive education[]

INSEAD holds both company/firm specific and open enrolment executive education programmes at its locations in Europe, Asia, the Middle East and North America, as well as in partnership with corporate universities. The school offers programmes in-person, online, and virtually. Participants usually come from senior or top management, with many years of experience within their company or industry and younger 'high-potentials' identified as being key in succession strategies within their companies. Approximately 12,000 executives of around 130 nationalities undertake courses or programmes at INSEAD each year.[45]

Since the establishment of its executive education programmes in 1967, 195,000 participants have undertaken a programme at INSEAD.

In 2011, INSEAD launched an Executive Certificate in Global Management which is a formal recognition awarded to participants who complete at least three INSEAD global management and leadership programmes within a four-year period.[46]

Open Programmes[]

INSEAD executive education Open Programmes, include more than 60 offerings, covering all business disciplines as well as specific industries and world regions.

Customised Programmes[]

For more than 50 years, INSEAD has designed Customised Programmes for some of the world’s largest and most respected companies. Expert faculty partner with organisations to design programmes that develop specific skills to meet targeted objectives.

Certificates[]

INSEAD offers four certificates: the Certificate in Global Management, two Certificates in Corporate Governance and the new INSEAD Online Certificate: Leading in a Transforming World.

Online Programmes[]

INSEAD has a many online programmes for executives.

INSEAD GO-Live[]

This is the latest addition to the INSEAD executive education portfolio and uses real-time learning technology, Participants connect from anywhere in the world and engage live with faculty and peers.

Rankings, reputation and controversy[]

Business school rankings
Worldwide overall
QS[47]2
Worldwide MBA
Business Insider[48]6
Financial Times[49]1
INSEAD position in Financial Times Global Rankings
2016 2017 2018 2019 2020 2021
MBA 1st 1st 2nd 3rd 4th 1st
Tsinghua—INSEAD EMBA (TIEMBA) 2nd 3rd 3rd 9th 5th N/A
INSEAD Global EMBA (GEMBA) 4th 8th 13th 19th 9th N/A

INSEAD is consistently ranked among the world's top business schools. Its MBA program has been ranked 1st globally in 2021, 2017 and 2016 in the Financial Times Global MBA Ranking.[50] The dual degree Executive MBA with Tsinghua University is consistently ranked in the top 10 globally by the Financial Times.[51]

In 2018, INSEAD's 'Welcome Week', an elaborate 35-year-old tradition in which new students "were offered access to half a dozen student clubs on the condition they proved their calibre", came under official investigation by the French National Committee Against Hazing after receiving complaints filed by four students.[52]

According to the alumni organisers, the notion behind Welcome Week's hoax is to "burst the inflated egos of those who felt their acceptance on the course put them above the rest of society." However, students who had gone through Welcome Week previously had expressed being made to feel unnecessarily embarrassed and evoked scenes more akin to a fraternity initiation.[53]

INSEAD has since revamped its Welcome Week.

Partnerships and alliances[]

INSEAD is in alliance with:

INSEAD has exchange programmes with:

INSEAD has degrees partnership with:

Research[]

Centres of excellence[]

INSEAD has 16 research centres conducting research in different business and geographical areas. These include:

The Hoffmann Global Institute for Business and Society[]

In August 2018, INSEAD launched the Hoffmann Global Institute for Business and Society. The goal of the Institute is to equip leaders to make decisions in ways that deliver positive outcomes to business, communities, people and our planet, in line with the globally agreed UN Sustainable Development Goals.

The Institute’s research, teaching and engagement priorities are dynamic to respond to the world’s changing challenges. Current priorities include:

  • Ethics
  • Humanitarian Operations
  • Sustainability
  • Wealth Inequality
  • Gender Balance
  • Social Impact
  • Tech for Good

Teaching methods[]

Teaching methods at INSEAD include case studies, lectures, peer-to-peer learning, tutorials, group work, simulations and role-plays.

Case studies[]

The case method is largely used in the classroom as a teaching method. Business case studies authored by INSEAD professors are the second most widely used in classrooms by business schools globally, after Harvard Business School's case studies.

The business cases that have been designed at INSEAD have received many awards,[66][better source needed] are made available in case clearing houses, and are used by many other business schools.

Business simulation games[]

Business simulation games are used by INSEAD. Many of them have been designed by INSEAD faculties, and used in many institutions, including:[67]

  • The EIS simulation[68] (change management)
  • FORAD[69] (finance)
  • INDUSTRAT (marketing)
  • Markstrat (marketing)

Innovation in education[]

A lot of research and initiatives are conducted at INSEAD to incorporate innovative learning approaches.

Centers conduct research in learning technologies and approaches such as:

  • INSEAD CALT (the Centre of Advanced Learning Technologies)[70] has been involved in many research projects, and in particular projects funded by the research programmes from the European Commission on approaches such as business simulations, or learning communities.
  • INSEAD Learning Innovation Centre[71] was funded to managing innovation in INSEAD programme design and delivery. For instance, INSEAD Learning Innovation Centre has introduced the use of the Second Life virtual world as an education tool.[72]
  • INSEAD VR Immersive Learning Initiative is pioneering new approaches to learning and research for management and business. The Initiative uses immersive experiences to educate future business leaders. VR technology is also used in the annual Master Strategist day at INSEAD.

Alumni[]

Main article: List of INSEAD alumni

The INSEAD alumni community consists of 62,034 individuals in 176 countries.

The INSEAD Alumni Association (IAA) was founded by alumni in 1961 and represents all INSEAD alumni. The IAA is an umbrella organisation, coordinating the National Alumni Associations (NAAs) and Clubs, providing the driving force that keeps INSEAD’s diverse body of alumni connected and sustained with growth opportunities – through networking, career development and lifelong learning services.

Currently there are 49 National Alumni Associations (NAA) representing 52 countries across the world. The purpose of the NAAs is to support its members throughout the world with a comprehensive and wide range of professional and social activities to nourish the network and to promote INSEAD. In addition, there are more than 4,300 volunteers among the global alumni community and 8 global clubs.

INSEAD Knowledge[]

INSEAD Knowledge is the INSEAD  flagship management publication of the school, providing business insights based on the latest INSEAD research. This free resource features articles, blogs and video interviews from INSEAD faculty and other thought leaders.

INSEAD Knowledge receives 300,000 unique visitors each month from across the globe.

See also[]

References[]

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External links[]

Coordinates: 48°24′19″N 2°41′07″E / 48.4054°N 2.6853°E / 48.4054; 2.6853

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