Atlas Ramachandran

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Atlas Ramachandran
Ram02
Born
M. M. Ramachandran

(1942-07-31) 31 July 1942 (age 79)
Thrissur, Kerala, India
NationalityIndian
OccupationChairman of Atlas Jewellery
Spouse(s)Indira Ramachandran
Children2
Parent(s)
  • V. Kamalakara Menon
  • M. M. Rugmani Amma
Websitewww.atlaseraa.com

M. M. Ramachandran (born 31 July 1942), better known as Atlas Ramachandran[1] is an Indian jeweller, film producer and actor. He is the chairman of Atlas Jewellery and is known for the tagline of his jewellery, "Janakodikalude Vishwasthasthapanam". He has produced and distributed films under the banner "Chandrakanth Films".[2] Vaisali (1988) and Sukrutham (1994) are the major films that he has produced. He has also acted in few movies notabily in Subhadram (2007) in a lead role. Ramachandran was arrested in 2015 for a financial fraud case and was released in 2018 after a 3 year imprisonment in Dubai.[3]

Early life[]

Mathukkara Moothedath Ramachandran was born in Thrissur[4] on 31 July 1942 into a family with a rich cultural and literary background. His father, late V. Kamalakara Menon (d. 1995), was a poet and there were frequent Akshara Shlokam recitation sessions at his home. Ramachandran was the third of the eight children of his parents, and the second son. After acquiring his bachelor's degree in commerce from St.Thomas College, Thrissur affiliate to Kerala University, Ramachandran left to New Delhi for work.

Career[]

In Delhi, Ramachandran started his career in the banking industry. He joined Canara Bank and completed a post-graduate degree in economics from the Delhi School of Economics. Later on, selected as a probationary officer by the State Bank of India, he moved to the State Bank of Travancore where he was a field officer, accountant and manager. By the time he left the bank, he was the superintendent of over 100 branches.

In 1974, he moved to Kuwait City to work for the Commercial Bank of Kuwait.[1] He assumed the post of Administration Manager of the International Division.

Having been convinced of immense demand for gold ornaments, he opened the first ATLAS showroom in Souk Al Watya in Kuwait.[when?]

Kuwait was looted during the Gulf War and Ramachandran experienced a total loss, so he started over in the United Arab Emirates. He introduced the concept of mega-offers in the regional gold trade. From gold bars to luxurious cars, shoppers won generous prizes. ATLAS served well over a million customers.[citation needed] This led to the coining of the now famous slogan, "ATLAS jewellery-Trusted by Millions", with Ramachandran himself serving as the Brand Ambassador and lending his face and voice for the advertisements.

Marketing strategies[]

Ramachandran developed numerous marketing strategies hitherto unknown in the gold industry. He believed in joint promotions with well known brands. Some of his innovative promotions were:

Positions[]

Ramachandran was elected to serve as the first Chairman of the Gold Promotion Committee of the Dubai Shopping Festival (DSF) and was instrumental in crafting the concept of a gold-based shopping incentive. In the inaugural year of the DSF, 43 kilos of gold were given away as prizes. He served in this position for three consecutive years. ATLAS supports the DSF.

Other note-worthy positions include:

  • Secretary of Dubai Gold & Jewellery Group[1] for its first six years
  • Key founding member of the Abu Dhabi Gold & Jewellery Group
  • Editor of the film magazine Chalachithram
  • Vice President of Malayalam Film Producers Association

Philanthropy[]

Both in his adopted home in the Gulf and in India, his community initiatives include welfare, education, film, literature and music. He gave scores of gold medals in the UAE schools. He also gave scholarships to deserving students of limited means in Kerala. In the same way, customers of ATLAS Jewellery were handed over the ornaments selected by them even if they were short of money. He patronized many competitions including reciting the Quran held by the Islamic organizations in the Gulf.[5]

Imprisonment in Dubai[]

Ramachandran was arrested by the Dubai police in August 2015, after some banks, which had lent him huge sums, filed cases against him for his failure to repay the amount.[6] Two months later, he was imprisoned by the Dubai court. After three years of imprisonment, he was released from prison in June 2018.[7]

Filmography[]

Ramachandran ventured into film production and distribution. He was known as Vaisali Ramachandran due to the fame from his debut film production 'Vaisali', an episode from Mahabharata, which was a classic in the Malayalam film industry. He resigned from the Commercial Bank to focus solely on the jewellery business and motion pictures. At the time of his resignation, he was one of the most highly respected and highly paid bank managers in Kuwait.[citation needed] With his new focus, he either produced or distributed the hit films Sukrutham, Dhanam, Kauravar, Chakoram, Vasthuhara, Innale and Venkalam. A number of his films were selected to Indian Panorama, were critically acclaimed, and won prestigious awards.[citation needed]

Film Year Director Role
Vaisali 1988 Bharathan Producer
Vasthuhara 1991 G. Aravindan Producer
Dhanam 1991 Sibi Malayil Producer
Sukrutham 1994 Harikumar Producer
Holidays 2010 M. M. Ramachandran Director
Anantha Vruthantham 1990 P. Anil Distributor
Innale 1990 P. Padmarajan Distributor
Kauravar 1992 Joshey Distributor
Venkalam 1993 Bharathan Distributor
Chakoram 1994 M. A. Venu Distributor
Youth Festival 2004 Jose Thomas Actor
Anandabhairavi 2007 Jayaraj Actor
Arabikkatha 2007 Lal Jose Actor
Subhadram 2007 Sreelal Devaraj Actor
Malabar Wedding 2008 Rajesh-Faisal Actor
2 Harihar Nagar 2009 Lal Actor
Thatwamasi 2010 Swami Viswa Chaithanya (Sunil) Actor
3 Char Sou Bees 2010 Govindankutty Actor
2010 V. Somanath Actor
Bombay Mittayi 2013 Umer Karikkad Actor
Balyakala Sakhi 2014 Pramod Payyannur Actor
Daivathinte Kayyoppu 2016 Benny Ashamsa Actor
(Tele Film) 2016 Shaji Kallur Actor

Awards and accolades[]

Ramachandran has been presented with a number of awards and honors for his contributions to the business world, film, literature, culture and charity.

The accolades include:

  • He won Filmfare Award for Best Film - Malayalam - Sukrutham (1994)[8]
  • Pravasi Excellence Award from the Pravasi Rehabilitation Centre in Riyadh, Saudi Arabia
  • Pravasi Shree Award from the Pratheeksha Trust for his outstanding contribution to business and culture
  • Businessman of the Year Award given by the Thrissur District Souhritha Vedi
  • Millennium Award for Best NRI Businessman presented by Kerala Kala Kendra
  • Chalachithra Prathiba Puraskaram - 2005 from the Kerala Film Critics Association
  • from the Governor of Kerala

References[]

  1. ^ Jump up to: a b c "Atlas Jewellery". atlasera.co. Retrieved 18 August 2019.
  2. ^ "Chandrakanth Films". Retrieved 27 August 2019.
  3. ^ "Gold bizman Atlas Ramachandran released from Dubai jail, three years after his arrest". The News Minute. 9 June 2018. Retrieved 3 July 2021.
  4. ^ "ATLAS". Atlasera.co. Retrieved 20 February 2014.
  5. ^ "The fall of Atlas Ramachandran: His wife Indira opens up in a tell-all interview". The News Minute. 20 June 2017. Retrieved 3 July 2021.
  6. ^ "Atlas Jewellery owner let off after 3 years in Dubai jail". www.deccanchronicle.com. Retrieved 3 July 2021.
  7. ^ "I will rise like a phoenix: Atlas Ramachandran". www.deccanchronicle.com. Retrieved 3 July 2021.
  8. ^ https://ia601901.us.archive.org/14/items/42ndAnnualFilmfaresouthawardsTeluguMalayalamwinners/IMG_20161006_074048%5B1%5D.jpg

External links[]

[1]

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