Be Kind

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"Be Kind"
Marshmello and Halsey - Be Kind.png
Single by Marshmello and Halsey
from the album Manic (Expanded Edition) and the compilation EP Collabs
ReleasedMay 1, 2020 (2020-05-01)
GenreEDM
Length2:52
Label
Songwriter(s)
Producer(s)
  • Marshmello
  • Miles Ale
  • Gian Stone
Marshmello singles chronology
"Been Thru This Before"
(2020) 		"Be Kind"
(2020) 		"Come & Go"
(2020)
Halsey singles chronology
"The Other Girl"
(2020) 		"Be Kind"
(2020) 		"Life's a Mess"
(2020)
Music video
"Be Kind" on YouTube

"Be Kind" is a song by American producer Marshmello and American singer Halsey. It was released as a single through Joytime Collective, Astralwerks,[1] and Capitol Records on May 1, 2020.[2] "Be Kind" peaked at number 29 on the Billboard Hot 100. Outside of the United States, "Be Kind" peaked within the top 20 of the charts in Australia, Belgium, Canada, Lithuania, Malaysia, and Singapore, as well as the top 40 of the charts in the Czech Republic, Estonia, Hungary, the Netherlands, New Zealand, Norway, the Republic of Ireland, and the United Kingdom. The song appears in Halsey's eigth extended play (EP) and first compilation EP, Collabs (2020), serving as its lead single, and also appears on the expanded version of her third studio album, Manic (2020), serving as its fourth single.

Background and promotion[]

Marshmello and Halsey indirectly came out announcing a collaboration on April 29, 2020, through their social media by posting a flower visual each and the caption "friday".[3][4] The two musicians went on to reveal the song title and cover art, a painting of a flower with a pink sticker, a day later through their social media.[5][6]

Composition[]

Musically, "Be Kind" is an "emotional" EDM[7] song that sees Marshmello and Halsey "[exploring] trust issues and [reinforcing] that it’s OK to be vulnerable with someone you love."[8] In terms of music notation, "Be Kind" was composed using 4
4 common time in the key of E major, with a tempo of 94 beats per minute.[9] Halsey's vocal range spans from the low note F♯3 to the high note of C♯5.[9]

Music video[]

A music video was released on YouTube on June 28, 2020. It was directed by Hannah Lux Davis. The video begins with Halsey sitting in a chair and dancing around a large grey room. Later she appears dancing in a seemingly digital utopia full of flowers and sakura trees. At the end of the video, she awakens back in the grey room where she attempts to communicate with Marshmello, who is seen on a small screen directly in front of her. As of August 22, 2020, the video has over 33 million views.[10]

Remixes[]

A remix of the song by fellow DJ Surf Mesa was released on June 17, 2020.[11] Another remix of the song by DJ Jacques Lu Cont was released on June 26, 2020. A third remix of the song by the DJ trio Joy Club was released on July 10, 2020. A fourth remix of the song by upcoming DJ BLVD was released on the same day as the Joy Club remix for free download.

Personnel[]

Credits adapted from Tidal.[12]

  • Marshmello – songwriting, composition, production, programming
  • Ashley Frangipane – vocals, songwriting, composition
  • Gian Stone – songwriting, composition, production, additional producer, programming
  • Amy Allen – songwriting, composition
  • Freddy Wexler – songwriting, composition
  • Aria McKnight – A&R
  • Jeremy Vuernick – A&R
  • Elizabeth Isik – A&R administration
  • Brandon Buttner – engineering, vocal production, studio personnel
  • Michelle Mansini – master engineering, studio personnel
  • John Hanes – mixing engineering, studio personnel
  • Serban Ghenea – mixing, studio personnel

Charts[]

Certifications[]

Region Certification Certified units/sales
Australia (ARIA)[60] Platinum 70,000double-dagger
Austria (IFPI Austria)[61] Gold 15,000double-dagger
Canada (Music Canada)[62] 3× Platinum 240,000double-dagger
Italy (FIMI)[63] Gold 35,000double-dagger
Mexico (AMPROFON)[64] Gold 30,000double-dagger
Poland (ZPAV)[65] Gold 10,000double-dagger
United Kingdom (BPI)[66] Silver 200,000double-dagger
United States (RIAA)[67] Platinum 1,000,000double-dagger

double-dagger Sales+streaming figures based on certification alone.

Release history[]

Region Date Format Label Ref.
Various May 1, 2020
[2]
Australia Contemporary hit radio Capitol [68]
United States May 5, 2020
  • Astralwerks
  • Capitol
 [69]
Italy May 8, 2020 Universal [70]
United States June 1, 2020 Hot adult contemporary
  • Astralwerks
  • Capitol
 [71]

References[]

  1. ^ S., Lynn (May 1, 2020). "Halsey & Marshmello Preach Positivity On New Single "Be Kind"". . Retrieved May 20, 2020.
  2. ^ Jump up to: a b Richards, Will (April 30, 2020). "New Halsey and Marshmello collaboration "Be Kind" coming this week". NME. Retrieved April 30, 2020.
  3. ^ "Halsey and Marshmello are set to drop a new collaboration this week". music-news.com. April 29, 2020. Retrieved April 30, 2020.
  4. ^ Bain, Katie (April 29, 2020). "A Collaboration From Marshmello & Halsey Is on the Way: See When It's Dropping". Billboard. Retrieved April 30, 2020.
  5. ^ Close, Paris (April 30, 2020). "Halsey & Marshmello Announce New Song "Be Kind": See The Teaser". IHeartRadio. Retrieved April 30, 2020.
  6. ^ Wass, Mike (April 30, 2020). "Marshmello & Halsey Tease A New Collaboration". Idolator. Retrieved April 30, 2020.
  7. ^ Billboard Staff (May 1, 2020). "Halsey Joins Forces With Marshmello on Emotional New Single 'Be Kind': Stream It Now". Billboard. Retrieved May 1, 2020.
  8. ^ Spanos, Brittany; Legaspi, Althea (May 1, 2020). "Marshmello Recruits Halsey for Reassuring New Song 'Be Kind'". Rolling Stone. Retrieved May 1, 2020.
  9. ^ Jump up to: a b "Marshmello & Halsey "Be Kind" Sheet Music in E major". Musicnotes.com. Retrieved May 1, 2020.
  10. ^ "Marshmello & Halsey - Be Kind (Official Music Video)". YouTube. June 28, 2020. Retrieved July 14, 2020.
  11. ^ "Be Kind (Surf Mesa Remix)". The360Mag. June 12, 2020. Retrieved July 29, 2020.
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  38. ^ "Norwegiancharts.com – Marshmello & Halsey – Be Kind". VG-lista. Retrieved August 6, 2020.
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  40. ^ "Portuguesecharts.com – Marshmello & Halsey – Be Kind". AFP Top 100 Singles. Retrieved May 15, 2020.
  41. ^ Arvunescu, Victor (August 31, 2020). "Top Airplay 100 - "Savage Love" dă tonul la început de toamnă" [Top Airplay 100 – "Savage Love" gives its all at the beginning of fall] (in Romanian). Un site de muzică. Retrieved September 4, 2020.
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  46. ^ "SloTop50 – Slovenian official singles chart". slotop50.si. Retrieved 21 July 2020.
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  63. ^ "Italian single certifications – Marshmello & Halsey – Be Kind" (in Italian). Federazione Industria Musicale Italiana. Retrieved September 14, 2020. Select "2020" in the "Anno" drop-down menu. Select "Be Kind" in the "Filtra" field. Select "Singoli" under "Sezione".
  64. ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved November 27, 2020. Type Marshmello & Halsey in the box under the ARTISTA column heading and Be Kind in the box under TÍTULO
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  66. ^ "British single certifications – Marshmallo & Halsey – Be Kind". British Phonographic Industry. Retrieved November 28, 2020.Select singles in the Format field. Select Silver in the Certification field. Type Be Kind in the "Search BPI Awards" field and then press Enter.
  67. ^ "American single certifications – Marshmallo & Halsey – Be Kind". Recording Industry Association of America. Retrieved November 30, 2020.
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  71. ^ "Hot/Modern/AC Future Releases". All Access. Archived from the original on May 6, 2020. Retrieved May 6, 2020.
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