Bigo Live

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Bigo Live
Bigo live tv logo.webp
The logo of Bigo Live
Type of site
Live streaming
Available in18 languages
OwnerBIGO Technology
URLwww.bigo.tv
CommercialYes
RegistrationYes
Users400 million
LaunchedMarch 2016; 5 years ago (2016-03)
Current statusActive

Bigo Live is a live streaming platform owned by a Singapore-based BIGO Technology,[1][2][3] which was founded in 2014 by David Li and Jason Hu. As of 2019, BIGO Technology is owned by Joyy, a Chinese company listed on the NASDAQ.[4][5]

BIGO Technology has developed proprietary artificial intelligence and machine learning that is integrated into the application. The AI features are used to enhance user engagement and experience during live streaming.[6]

Viewers can support their favorite broadcasters with in-app gifts, and some extremely popular broadcasters use the app as a full-time employment.[7] Bigo owns Likee, the short video creation and sharing app.[8][9][10]

History[]

David Li was a journalist prior to entering the technology industry, and Jason Hu had worked for many technology companies before the creation of BIGO Technology. In 2014, Bigo was founded in Singapore.[citation needed] In March 2016, Bigo Live launched.[11] It is available for iOS and Android operating systems.

In April 2016, Bigo Live was the most downloaded app in Thailand.[citation needed]

In December 2018, Bigo Live reached 26.7 million monthly active users.[citation needed]

In March 2019, the NASDAQ listed company JOYY Inc. completed the acquisition of BIGO Technology.[12]

In November 2019, monthly active users of the company's apps reached over 350 million globally.[13]

In March 2020, it ranked 6th in the United States and 5th worldwide for streaming apps, based on total in-app purchase revenue.[14]

In May 2020, Bigo Live launched a partnership with Bark, an online safety solution, to keep kids safe online.[15]

In December 2020, Bigo Live announced a partnership with The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ youth.[16]

In early 2021, Bigo Live had 400 million users in more than 150 countries.[17]

Features[]

  • Go Live and watch trendy live streams[18]

People can live broadcast their life moments, show their talents and receive virtual gifts from supporters.

Users can watch trendy live streams and they can filter out broadcasters from a certain country on the explore page.

Users that meet certain criteria can create their own families. 

  • Live Video Chat & Video Call

Users can invite friends to have a 1:1 online video chat or create group video chat or videos calls with up to 9 people via Multi-guest Room.

With the match up function, users can initiate a random chat with people nearby or meet new friend.

Video filters and stickers are available for broadcasters.

  • Gaming Live

Users can broadcast and watch live streams of popular games, such as PUBG, LOL, RoV, Free Fire, Fortnite, Call of Duty, Dota 2, Hearthstone, Rules of Survival and more, etc. German Gaming Streamer Bigo ID

It signed on as a sponsor for Box Fighting Championship in 2020.[19]

  • Live PK

Broadcasters can take PK challenges with other people, who gets more attraction points will win the game.

  • Bar

Users can share pictures and short videos, add hashtags to their posts on bar, where people often upload clips and screenshots of their live streams.

Controversies[]

Further information: Internet censorship

In June 2020, the government of India banned Bigo along with 58 other apps of Chinese origin, citing data and privacy issues and added that it was a threat to the sovereignty and national security of the country.[20] The border tensions in 2020 between India and China might have also played a role in the ban.[21][22]

In July 2020, Pakistan banned Bigo, and warned TikTok and YouTube over immoral, obscene, and vulgar content. The Pakistan Telecommunications Authority said the content on the two platforms could have "extremely negative effects on the society in general and youth in particular," without elaborating.[23] The Pakistan Telecommunication Authority announced the lifting of the ban on 30 July 2020.[24]

On 13 June 2021, Criminal Investigation Department (CID) of Bangladesh Police arrested five people including the Operation Manager of Bangladesh, a Chinese national, for involvement in Money Laundering and Blackmail. They were charged under Anti-Money Laundering Act, Digital Security Act and Pornography Prevention Act. [25]

References[]

  1. ^ "Why young Indians are live streaming on social media?". BBC News. 5 August 2019.
  2. ^ BIGO Technology
  3. ^ "Video app TikTok's India download ban worries wider tech industry". Reuters. 17 April 2019.
  4. ^ "China's YY eyes overseas live streaming with $1.45B Bigo buyout". TechCrunch. Retrieved 2 July 2020.
  5. ^ "YY Announces Completion of Acquisition of Bigo". ir.yy.com. Retrieved 5 July 2020.
  6. ^ "How Bigo Live Is Using AI/ML To Customise & Showcase User-Generated Video Content".
  7. ^ "Apps you've never heard of that your teen is already using". CNN. 25 January 2019.
  8. ^ "Video app TikTok's India download ban worries wider tech industry". Reuters. 17 April 2019.
  9. ^ "Likee launches Independence Day campaign for Indians across the globe". The Asian Age. 13 August 2019.
  10. ^ "Aam Aadmi Party turns to Likee to connect with Indian youth". Deccan Chronicle. 26 September 2019.
  11. ^ "Forget Snapchat, this app is the next big thing with teenagers in Southeast Asia". techinasia.com.
  12. ^ "YY completes Bigo acquisition to expand overseas reach". Technode.
  13. ^ "Singapore-based Likee, led by a former factory worker, is gaining ground on TikTok". South China Morning Post.
  14. ^ "2020: The Year of Streaming". Apptopia. 7 April 2020. Retrieved 13 May 2020.
  15. ^ Marketers Media. "BIGO LIVE Partners With Bark Technologies « MarketersMEDIA – Press Release Distribution Services – News Release Distribution Services". Retrieved 10 February 2021.
  16. ^ "Today's News". www.dcpsych.org. Retrieved 10 February 2021.
  17. ^ Magzter. "BIGO LIVE: A GROWING SENSATION IN AN INDUSTRY WITH A BIG APPETITE". www.magzter.com. Retrieved 10 February 2021.
  18. ^ Bigo Live. "Bigo Live Blog".
  19. ^ Yahoo News. "BIGO Live Kicks Off Game Streaming in The U.S as The Official Sponsor and Live Streaming Partner for Fortnite Box Fighting Championship". ph.news.yahoo.com. Retrieved 10 February 2021.
  20. ^ Shrivastava, Rahul (29 June 2020). "TikTok, Shareit, UC Browser among 59 Chinese apps banned by India as border tensions simmer in Ladakh". India Today. Retrieved 21 July 2020.
  21. ^ "India bans 59 Chinese apps including TikTok, Helo, WeChat". The Economic Times. 3 July 2020.
  22. ^ "Full list of 59 Chinese apps banned by Indian govt". ThePrint. 29 June 2020.
  23. ^ "Pakistan Warns Chinese TikTok, Blocks Singaporean Bigo Live App". TheDiplomat. 21 July 2020.
  24. ^ Pakistan Telecommunication Authority lifts ban on Bigo Live PR Newswire, 1 August 2020
  25. ^ [1] "The Business Standard", 13 June 2021
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