Billionaire Boys Club (clothing retailer)
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| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 2003 |
| Founder | Pharrell Williams |
| Headquarters | Tokyo New York City |
Area served | United States, Japan, China |
Key people | Pharrell, Nigo |
| Products | Apparel, accessories and footwear |
| Website | http://www.bbcicecream.com/ |
Billionaire Boys Club (commonly abbreviated as "BBC") is a streetwear clothing and accessory brand created by Pharrell Williams and Nigo.
History[]
In 2003, singer Pharrell Williams partnered with fashion designer and A Bathing Ape creator, Nigo, and Japanese graphic designer, Sk8thing, to create Billionaire Boys Club.[1]
BBC debuted in Williams' 2003 Frontin' music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.[2] ICECREAM graphics feature all-over print motifs of beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.
In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand.[3] The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Williams reacquired Iconix's stake in the business in 2017.
In 2012, "Bee Line" BBC's sister brand for the female consumer.[4]
Locations[]
Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.[citation needed]
See also[]
- A Bathing Ape
- Anti Social Social Club
- Highsnobiety
- Ronnie Fieg
- Virgil Abloh
- OVO
- Chrome Hearts
- The Hundreds
- Freshjive
- Stüssy
- Visvim
- Complex Magazine
- Supreme
References[]
- ^ Hamada, Xerxes Cook,Daisuke (2015-11-27). "English Inspiration | The Brain Behind Japan's Biggest Streetwear Brand". Amuse. Retrieved 2021-08-07.
- ^ "Pharrell's Ice Cream Sneakers Are Coming Back for $350". Complex. Retrieved 2019-08-01.
- ^ The Oral History of Billionaire Boys Club and Icecream by Kadia Blagrove, Joe La Puma, Jian Deleon, Complex, December 3, 2013.
- ^ "Bee Line x Timberland 6-Inch Boot: Official Release Information". Highsnobiety. 2020-11-16. Retrieved 2021-08-07.
External links[]
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- Clothing retailers of Japan
- Clothing retailers of the United States
- Hip hop fashion
- Clothing brands of Japan
- Clothing brands of the United States
- Clothing companies based in New York City
- Retail companies based in Tokyo
- Clothing companies established in 2005
- Retail companies established in 2005
- 2005 establishments in New York City
- 2005 establishments in Japan
- Pharrell Williams
- Jay-Z
- 2000s fashion