Highsnobiety
Type of site | Online magazine |
---|---|
Available in | English |
Owner | David Fischer |
URL | highsnobiety |
Commercial | Yes |
Registration | No |
Launched | 2005 |
Current status | Active |
Highsnobiety is a Germany-based English streetwear blog, media brand and production agency launched in 2005 by David Fischer.[1] It covers trends and news in fashion, art, music, and culture and is located in Berlin with additional offices in London and New York employing a total of around 100 employees.[2] Its first print issue was Summer 2010.[3] Highsnobiety receives around 500 million impressions per month including social media; its main website receives 8 million unique visits a month.[1]
History[]
Highsnobiety was founded as a private blog by David Fischer in 2005.[citation needed]
In 2017 Highsnobiety initiated a longterm documentary on counterfeit brands in South Korea.[4]
In early 2018, Highsnobiety received $8.5 million in Series-A funding from Felix Capital.[5]
In April 2018 Highsnobiety launched a Japanese-language site.[6]
Collaborations[]
Throughout the years Highsnobiety has collaborated with brands like Xbox,[7] Diadora,[8] Puma,[9] and A Bathing Ape.[10]
Awards and honors[]
See also[]
- Billionaire Boys Club
- Hypebeast
- Nigo
- Supreme
References[]
- ^ a b Maria Bobila (April 11, 2017). "How Highsnobiety Went From Being a Streetwear Blog to a Media Brand and Production Agency". Fashionista.
- ^ "About | Highsnobiety". Highsnobiety. Retrieved 2018-06-26.
- ^ Highsnobiety Bruil & van de Staaij
- ^ "Highsnobiety tackles counterfeit brands in South Korea in a push into long-form documentaries". Digiday. 2017-08-25. Retrieved 2018-06-26.
- ^ "Highsnobiety secures $8.5M from Felix Capital to woo millennial males – TechCrunch". techcrunch.com. Retrieved 2018-06-26.
- ^ "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
- ^ "Xbox teams up with Highsnobiety to launch livestream show | On MSFT". On MSFT. 2017-11-29. Archived from the original on 2018-06-26. Retrieved 2018-06-26.
- ^ "Highsnobiety x Diadora join forces in a unique Berlin-inspired collaboration". Epsilon Magazine. Retrieved 2018-06-26.
- ^ "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
- ^ "BAPE x Highsnobiety 10th Anniversary Tee | Highsnobiety". Highsnobiety. 2018-06-26. Retrieved 2018-06-26.
- ^ Cultural Blog/Website webbyawards.com
- ^ David Fischer BoF
External links[]
- Fashion stubs
- Berlin stubs
- German news websites
- Fashion websites
- Sneaker culture