The Trofeo Birra Moretti(Birra Moretti Trophy) was an annual footballfriendly tournament that had been organised and sponsored by Birra Moretti from 1997 to 2008.[1] The teams played three round-robin matches lasting 45-minutes each. If any match ended in a draw, it was decided by shoot-outs or penalties (as in 2008 edition).
The stage of the awards ceremony at San Paolo in Naples during the 2007 edition.
After 2008, the event has not taken place anymore. Officially, Heineken Italia announced its intention to suspend it for only one year in 2009, coinciding with a change of promotional strategies at the 150th anniversary of Beer Moretti S.p.A., but was not resumed even in the following years.
The tournament was played in 3 matches, each of 45 '(plus any recovery): the loser of the first match challenged the third team, later engaged against the winner of the opening match. In most of the editions, the matches were divided into 2 halves (from 22'30 "each) to give kickoff to each formation: the interval was also useful to the organizers for promotional and advertising purposes. If after 45 'the match was tied, there was a shoot-out (penalty in motion) with 3 executions per team and possible continuation to the bitter end. Penalty shots. The score was thus assigned :
3 points for victory in the 45 '
2 points for winning on penalties
1 point for losing on penalties
no points for the defeat in the 45 '
For tie situations in the standings, the goal difference first and the were considered first. Only the goals of the 45 minutes were counted in the goal difference.
The best mark in the event is Christian Vieri with 6 goals, all made with the Inter shirt.
Television[]
All editions of the Birra Moretti Trophy were transmitted in clear and exclusive channels from Mediaset (sometimes Canale 5, sometimes Italia 1, in some editions the first minigirl was transmitted by Italy 1 and the other two by Channel 5).
References[]
^"Archived copy"(PDF). Archived from the original(PDF) on 2011-07-08. Retrieved 2011-01-24.CS1 maint: archived copy as title (link)
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