Blade (company)

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Blade Urban Air Mobility, Inc.
TypePublic company
Nasdaq: BLDE
IndustryTechnology, Transportation, Aviation
FoundedMay 2014
FounderRob Wiesenthal, Steve Martocci
Headquarters
New York City
,
United States
Key people
Melissa Tomkiel, Will Heyburn, Brandon Keene, Amir Cohen
ServicesMobile application, Helicopter transfer, Helicopter charter, Scheduled air service, SaaS aviation technologies
Websiteblade.com

BLADE Urban Air Mobility, Inc. (stylized "BLADE") is an urban air mobility platform based in New York City.[1] It allows users of its app to book seats on scheduled flights throughout the Northeast and West Coast of the United States, and also arrange private charter flights.[2]

Blade launched on Memorial Day (May 26) of 2014, with service between Manhattan, Southampton, East Hampton, and Montauk.[3]

On May 7, 2021, Blade became the first publicly traded urban air mobility company.[4]

BLADEone[]

In December 2015, Blade expanded its offerings and launched BLADEone, a seasonal by-the-seat jet service between Manhattan and Miami or Manhattan and Aspen. Utilizing a Gulfstream IV jet, the inaugural flight took place on December 3 in conjunction with Art Basel. Seating 12 passengers, the service aims to offer an experience that is far more luxurious than conventional air travel, including amenities such as meals designed by gourmet chefs.[5]

In November 2016, Blade announced their second season of BLADEone, utilizing a Bombardier CRJ 200 commercial airline jet typically configured for 65 passengers, but retrofitted for 16.[6] BLADEone uniforms were designed by Cynthia Rowley and Sarah Jessica Parker and dubbed as the “chicest uniforms of all time".[7] In partnership with the Faena Hotel Blade again launched their One-Click weekend. For passengers who booked two round trip flights on BLADEone, a complimentary room at the Faena was included in addition to ground transportation between the hotel and Blade Lounge Miami.[6]

BLADEone service is also available between Manhattan and Aspen, being the only direct service between those two locations. A 14-passenger Gulfstream G400 operates this flight.[8]

Activations[]

Over the 2014 Fourth of July weekend, Blade partnered with Uber to power , a service that allowed Uber users to book a helicopter through their mobile application to The Hamptons.[9]

To avoid gridlock midtown traffic during the UN General Assembly and Pope Francis’s visit to NYC in 2015, Blade offered a 6 minute[10] cross town shuttle departing every 15 minutes.[11]

In partnership with Velocity and Sessanta restaurant, Blade offered a Valentine's Day package which included drinks at the Blade Lounge, a helicopter downtown, ground transportation and dinner.[12]

During the 2016 Sundance Film Festival Blade provided jet service on the BLADEone jet between NYC and the festival. They created a lounge located in a residence on a private farm[13] and offered heli transfers from Salt Lake City International Airport to the property,[13] located minutes from downtown.

During the 2016 Ultra Music Festival in Miami, Florida, Blade partnered with Yachtlife to power a by-the-seat boat shuttle between South Beach and the Artist Dock at the festival.[14] Notable passengers included The Chainsmokers, Tiesto and Deadmau5.[15]

At the Coachella Valley Music and Arts Festival in 2016, Blade partnered with Uber to offer Uberchopper powered by Blade, a helicopter service between Los Angeles and Coachella Valley at the Thermal Airport.[16]

In partnership with Uber Boston, Blade launched Uber Air over Memorial Day 2016 with scheduled flights between Boston and the Blade Lounge in Nantucket. Utilizing a nine-passenger Cessna Grand Caravan turboprop plane from Boston to the island, Blade was able to cover the 90-mile distance in 40 minutes.[17]

In an effort to capture numerous Tri-State area parents who typically drive between 5 and 8 hours to visit their children on camp visiting day Blade offered crowdsourced flights between Manhattan or The Hamptons and more than 20 camps in Maine, Vermont, Pennsylvania, and upstate New York.[18]

In August 2016, Blade partnered with T-Mobile to create a same-day Hamptons beach experience. Flights departed Sunday mornings to East Hampton Airport where ground transportation brought passengers to the T-Mobile beach lounge[19] where drinks and lunch were included and a flight home the same afternoon.

Blade is the first helicopter company to offer service to Woodbury Commons premium outlet mall. Launching over Black Friday Blade offered flights to and from the Simon-owned property between Thanksgiving and Christmas.[20]

In partnership with Andrew Saffir, creator of The Cinema Society, Blade hosted a socially distanced, drive-in premier of Disney+'s 'Artemis Fowl' June 2020. The drive-in raised over $200,000 for All For The East End's Feed The Need Campaign.[21]

In November 2020, Blade became the first aviation company to require pre-boarding coronavirus testing for flights within the United States. The tests were distributed by CrowdRX, a division of Global Medical Response.[22]

Blade India[]

In December 2018, Blade announced its intentions to launch an Urban Air Mobility Pilot Program in India. Blade is operating the service in partnership with equity investment firm Hunch Ventures. Blade India, launched in Fall 2019, enables fliers to travel by helicopter between Blade Lounges at convenient urban heliports, avoiding large commercial airports entirely and transforming unpredictable four to eight hours drives into short 35-minute flights. Initial routes connect the cities of Juhu and Mahalaxmi with heliports in Pune and Shirdi.[23]

Opposition[]

There has been pushback within The Hamptons community against increased air traffic at the local East Hampton Airport. Opponents claim that noise levels have increased as a direct result of increased air traffic.

East Hampton Airport has long been owned and operated by the local municipality. This detail has caused a significant rift in the community, as politicians and residents fight over whether to accept Federal Aviation Administration funds or not. Recently, the Town of East Hampton reached an agreement with the FAA to self-fund the airport, allowing them to impose stricter rules on air traffic.[24]

On April 16, 2015, The Town of East Hampton voted to adopt strict laws limiting air traffic in and out of the East Hampton Airport. Beginning summer of 2015, there was a ban on all flights from 11:00PM to 7:00AM. Any aircraft that fell under the Town's classification of “noisy” (aircraft with an Effective Perceived Noise in Decibels EPNdB approach level of 91.0 or greater) was forbidden from taking off or landing from 8:00PM to 9:00AM all year and was limited to one landing and one takeoff per week. There is currently a lawsuit against the FAA for its part in waiving grant assurances that allowed the Town to enact these rules.[25]

Incidents[]

On May 15, 2019, a Bell 206 helicopter operated by Zip Aviation, made an emergency landing on floats on the water near the W. 30th Street Heliport in NYC, USA.[26] There were no passengers on board. [27] The pilot was uninjured and immediately exited the aircraft after landing.[28] At the time of the incident, the helicopter was being repositioned for fueling by the operator and was not flying for Blade.[29]

Operations[]

Passengers must download the Blade app to their iOS or Android device, sign up for an account, and enter additional information such as a valid phone number and credit card details. When a passenger wants to fly, they open the app and select an existing flight to join at a time that works for them. If no times work for the passenger, they can crowdsource their own flight at a more convenient time; any remaining seats on a crowdsourced flight may then go on to be sold to other flyers through the digital community Blade provides in-app.

References[]

  1. ^ "BLADE LinkedIn Profile".
  2. ^ "Urban Air Mobility: Learn More About BLADE, Flights, Helicopter Service, and Charters - BLADE". www.blade.com. Retrieved 2021-05-13.
  3. ^ "'Beats by Dre for Aviation': This App Will Helicopter You to the Hamptons (With a Maserati As Backup)". Daily Intelligencer. Retrieved January 18, 2017.
  4. ^ "Blade Completes Business Combination Becoming the First Publicly Traded Urban Air Mobility Company" (Press release). Business Wire. May 7, 2021.
  5. ^ "'Uber for helicopters' startup Blade now offers private jet service to Miami, and it wants your flight to be as fun as your vacation". Business Insider. Retrieved January 18, 2017.
  6. ^ a b "Blade Unveils Retrofitted CRJ-200 for Flights to Miami". The Points Guy. Retrieved January 18, 2017.
  7. ^ "Sarah Jessica Parker and Cynthia Rowley Designed the Chicest Flight Attendant Uniforms of All Time". Retrieved January 18, 2017.
  8. ^ "Private Jet Between NYC and Aspen | BLADEone - BLADE". www.blade.com. Retrieved 2021-05-17.
  9. ^ Merced, Michael J. de la. "Blade, a Helicopter-Booking App, to Partner With Uber". The New York Times. Retrieved January 18, 2017.
  10. ^ "Need To Avoid Pope Traffic? Take A Helicopter For $95". Inside Edition. Retrieved January 18, 2017.
  11. ^ Sutherl, Amber; Fredericks, Bob (September 24, 2015). "Avoid papal traffic with a $95 helicopter ride". New York Post. Retrieved January 18, 2017.
  12. ^ "Take her to the moon (or the Lower East Side) with Blade's Valentine's Day extravaganza". Luxury Listings NYC. February 4, 2016. Archived from the original on January 31, 2017. Retrieved January 18, 2017.
  13. ^ a b Dobson, Jim (January 28, 2016). "The Best of Park City: Celebrities and Billionaires Flock to this Snowy Mountain Utah Escape". Forbes. Retrieved January 18, 2017.
  14. ^ "Blade announces speedboat transport to Ultra Music Festival - Dancing Astronaut". dancingastronaut.com. March 16, 2016. Retrieved January 18, 2017.
  15. ^ "Martin Garrix, Tiesto, Steve Aoki, DJ Snake Hit Ultra 2016 (Photos)". TheWrap. March 20, 2016. Retrieved January 18, 2017.
  16. ^ Atkinson, Claire (March 25, 2016). "Blade partners with Uber to offer helicopter rides to Coachella". New York Post. Retrieved January 18, 2017.
  17. ^ Jameson, Daniel. "This Summer, Book an Airplane Ticket—Through Uber". CNT. Retrieved January 18, 2017.
  18. ^ "Why Drive to Summer Camp When You Can Take a Helicopter?". Town & Country Magazine. July 15, 2016. Retrieved January 18, 2017.
  19. ^ "The Ultimate Day Trip". Blade. August 22, 2016. Retrieved January 18, 2017.
  20. ^ Atkinson, Claire; Fickenscher, Lisa (November 19, 2016). "Woodbury Common is hooking up shoppers with Black Friday helicopter rides". New York Post. Retrieved January 18, 2017.
  21. ^ Weiss, Zachary. "Drive-In Movie Raises over $200,000 For East End Food Pantries". Dan’s Papers. Retrieved 2021-01-07.
  22. ^ Gollan, Doug. "BLADE Adds Pre-Flight COVID Tests For Shared Private Jet Flights". Forbes. Retrieved 2021-01-07.
  23. ^ Iyengar, Rishi (December 4, 2018). "A helicopter app for the wealthy plans to tackle Mumbai's traffic". CNN. Retrieved April 8, 2019.
  24. ^ Ruiz, Michael (March 24, 2015). "As Season Nears, Helicopter Issue Roils Hamptons". The Wall Street Journal. Retrieved January 18, 2017.
  25. ^ "Aviation Groups Sue East Hampton Town In Effort To Block Recently Approved Airport Restrictions - East Hampton". Retrieved January 18, 2017.
  26. ^ "Helicopter goes down in Hudson River". 15 May 2019.
  27. ^ "Helicopter Crashes in New York City's Hudson River; No One is Seriously Hurt". Wall Street Journal. 15 May 2019.
  28. ^ @NYPDSpecialops (15 May 2019). "#NYPD Harbor secures a helicopter that fell into the Hudson River moments after taking off from the W 30th Street h…" (Tweet) – via Twitter.
  29. ^ "Helicopter Crashes in New York City's Hudson River; No One is Seriously Hurt". Wall Street Journal. 15 May 2019.
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