Boiler Room (music broadcaster)
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Industry | Music & Entertainment |
---|---|
Founded | March 2010 |
Founder | Blaise Bellville Thristian Richards[1] |
Headquarters | London, England |
Area served | Worldwide |
Key people | Blaise Bellville (CEO) Thristian Richards (host)[2] |
Website | boilerroom |
Boiler Room is an online music broadcasting platform based in London, commissioning and streaming live music sessions around the world.[3][4][5] Founded in London in 2010, Boiler Room has now hosted shows in around 100 cities worldwide.[6][7] It has regular operations in London, Amsterdam, New York City, Berlin, Lisbon, São Paulo, Mexico City, Kraków, Tokyo, Sydney, Lima and Los Angeles and produces about 30 to 35 new shows each month.[8][9] Its music programming originally focused on electronic music such as garage, house, techno, dub but expanded to include grime, hip hop, classical, and jazz.[10][11][12]
According to The Guardian, by 2015 Boiler Room had streamed over 3.5 billion minutes of music, with audiences of up to 400,000 watching.[5] Boiler Room increased in presence significantly between 2017 and 2018 due to a number of marketing communications and new initiatives including a series of documentaries. Since 2018, Boiler Room has launched 4:3 by Boiler Room;[13] System,[14] an initiative created in partnership with Gaika that uncovers and celebrates the impact of migration on music: borderless cultural movements that grow from underground subcultures to worldwide mainstream success;[15] Contemporary Scenes,[16] exploring underground collectives, artists and subcultures from across the world; and Low Heat,[17] a series of parties and films celebrating new artists.
History[]
Birth[]
In March 2010 Blaise Bellville invited Gilles Peterson affiliate, Thristian "Thris Tian" Richards and the founder of NTS Radio, Femi Adeyemi, to record a mixtape for his online magazine Platform. This led to the creation of Boiler Room.[18][19][20] The first Boiler Room session was recorded using a webcam duct taped to the wall of a disused boiler room, and the session was broadcast live online on Ustream.[21][22]
During this period, Boiler Room developed their format of filming a DJ facing the camera a projected visual backdrop of the Boiler Room logo overlaid on old rave video footage, with Time Out noting: "the artists are, after all, the sole attraction at Boiler Room: attendees are positioned behind the decks in a bedroom DJ style set-up so that the selector is always the main figure in view.".[23]
2010–11: Expansion[]
Boiler Room's first session in March 2010 turned into a weekly show, becoming a Ustream "Supported Channel" and getting widespread press recognition, with coverage from the BBC, Fader, Time Out, Hypetrak, and Dummy Magazine, who noted that "from a small room in Dalston to a globe-spanning brand, in just over a year Boiler Room has emerged as one of the most important broadcasters in underground music."[24][25][26][27]
In its first year in 2010 Boiler Room featured performances from mostly electronic musicians and DJs including Theo Parrish, Jamie xx, SBTRKT, Hudson Mohawke, Jamie Woon, Mount Kimbie, Falty DL, James Blake, and Ben UFO.[27][28][29][30][31][32] London based record labels Young Turks and Hessle Audio, as well as hip-hop collective Livin' Proof, hosted Boiler Room takeovers in 2010.[28][31][33] Radiohead hosted a Boiler Room takeover in October 2011, featuring sets by Thom Yorke, Jamie xx, Caribou, Lone, and Illum Sphere.[34]
Boiler Room first began international shows in August 2011 with a run hosted in Germany by Michail Stangl, a Russian-born music curator and DJ.[35][36][37][38] Shortly thereafter, Boiler Room expanded in the United States, starting with broadcasts in Los Angeles headed up by Sofie Fatouretchi,[39][40][41][42] an Austro-Iranian artist and musician.
Present day[]
The early focus on the underground music scene and electronic music in London has broadened. Taking in hip hop, jazz, experimental, classical, world music and talk-based podcast formats.[43][44]
2014 was defined by a push into classical music, launched with German prepared pianist Hauschka,[45] and followed by broadcasts from St Johns Church in Hackney featured Japanese composer Ryuichi Sakamoto and Julia Holter.[46] A broadcast within the Pula Arena in Croatia[47] saw Nils Frahm perform.[48]
Boiler Room partnered with music festivals including SXSW, Sónar, Dimensions, and Dekmantel.[49][50][51]
Boiler Room launched in China with a show in Beijing in April 2016 followed by a show in Shanghai with Disclosure in May 2016.[citation needed]
Boiler Room's first full-length documentary, on Atlanta based collective , launched in June 2016.[52] Boiler Room has since continued producing TV shows and documentaries aimed at telling stories tied to the people, artists and culture.[53] This includes shows like Gasworks, a 20-minute, grime-focused talk show starring & Poet[53]
In 2018 Boiler Room launched 4:3, a platform for film, documentary and music videos, with Amar Ediriwira as its creative director.
In 2019 Boiler Room announced the Boiler Room Festival,[54] in Peckham in London. Showcasing a different underground scene each day, the multi-event programme will feature emerging artists from contemporary jazz, rap, bass and club.[55]
Awards[]
In 2018 Boiler Room received a number of award wins and nominations for its marketing and content:
4:3[]
- Gold Lovies – Best Music and Culture Platform[56]
- Peoples Choice Lovies – Best Music and Culture Platform[56]
- Digiday Media Awards – Best New Vertical[57]
- The Drum DADI Awards – Best Digital Strategy[58]
- The Drum DADI Awards – Best News Media Website[58]
- Webbys – Best Music Website[59]
System and Migrant Sound[]
- Webbys – Social Content Series & Campaigns – Migrant Sounds[60]
- The Drum Content Awards – Best News Marketing Strategy – System – Highly Commended[61]
- Drum Marketing Awards – Best Music and Entertainment Campaign – System[62]
- The Drum Awards – Best Media Content Marketing Campaign – System[58]
Contemporary Scenes[]
- Webbys – General Social-Music for Social – Contemporary Scenes[60]
Individual and team awards[]
- The Drum Digerati – Stephen Mai (Top 100 in Digital)[63]
- Campaign's Power 100 – Stephen Mai (Top 100 in Marketing)[64]
- Jodie Nicholson – Alternative Power 100 Music List[65]
- Video Team of the Year – Digiday Media Awards[57]
Tech[]
Boiler Room broadcast Run the Jewels live in 360° format December 2015 before the technology was widely available.[66]
According to Wired, Boiler Room is "developing a content suggestion algorithm that challenges viewers' tastes, rather than pandering to them."[9]
It is building what is claimed to be the world's first purpose-built virtual reality music venue, in collaboration with virtual reality company Inception, set to open in 2017 in London.[needs update][67][68][69][70]
Notable events[]
A number of notable musicians and cultural organisations have worked with Boiler Room to celebrate key releases and other one-off events.
- Richie Hawtin celebrated the release of his PLAYdifferently mixer with a Boiler Room show in May 2016 featuring a performance from Hawtin and Dubfire, as well as performances from Chris Liebing, Ellen Allien, Joseph Capriati, and others.[71][72][73]
- DJ EZ's 24-hour DJ set on the 27 and 28 February 2016 which raised over £60,000 on behalf of Cancer Research UK was also broadcast live on Boiler Room.[74][75][76][77]
- Skepta celebrated the release of album Konnichiwa with an album launch party arranged with and streamed by Boiler Room live from Tokyo in May 2016.[78][79][80][81]
- Notting Hill Carnival's Rampage, Deviation, Aba Shanti-I, Channel One, Nasty Love, Saxon Sound, King Tubbys, Gladdy Wax and Disya Jeneration soundsystems were broadcast live by Boiler Room in August 2016, totalling 42 hours video coverage. Part of the live coverage was also broadcast by partners The Guardian, Time Out, Noisey, Thump, SB.TV, NTS Radio, and the Deviation and Rampage soundsystems.[82][83][84][85][86][87][88][89][90][91]
References[]
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- ^ "Boiler Room Company Profile: Valuation & Investors | PitchBook". pitchbook.com.
- ^ "how boiler room works | read | i-D". i-D. 12 February 2015. Retrieved 25 May 2016.
- ^ Dazed (2 May 2012). "East London 2012: Blaise Bellville – Boiler Room". Dazed. Retrieved 10 December 2014.
- ^ Jump up to: a b McQuaid, Ian (30 November 2015). "Stream team: how Boiler Room changed the face of live music". The Guardian. Retrieved 24 May 2016.
- ^ "Cities Archive". Boiler Room. Retrieved 10 December 2014.
- ^ "Boiler Room Is Going to China for the First Time | Thump". Thump. Retrieved 24 May 2016.
- ^ "building a music empire with boiler room's blaise and sofie | read | i-D". i-D. 12 February 2015. Retrieved 24 May 2016.
- ^ Jump up to: a b Nast, Condé. "How Boiler Room streams live gigs to more than a million fans worldwide using a webcam (Wired UK)". Wired UK. Retrieved 25 May 2016.
- ^ "Sergei Prokofiev 'would support classical music and younger audiences'". London Evening Standard. 16 October 2015. Retrieved 24 May 2016.
- ^ Reidy, Tess (4 October 2014). "Classical music breaks out and joins the youth underground". The Guardian. Retrieved 24 May 2016.
- ^ "jazz plus picks | 02.03.16 – jazz plus". jazzplus.org. Retrieved 24 May 2016.
- ^ "Boilerroom's "Netflix for the underground"". 8 June 2018.
- ^ "System". BOILER ROOM.
- ^ "SYSTEM: LDN Launch". BOILER ROOM.
- ^ "BOILER ROOM: watch - listen - dance". BOILER ROOM.
- ^ "Low Heat". Low Heat.
- ^ "BNTL – Inside Boiler Room". Vimeo. Retrieved 10 December 2014.
- ^ "Thristian Richards and Blaise Bellville, Boiler Room". Rolling Stone. 17 March 2014. Retrieved 10 December 2014.
- ^ Ruth Saxelby. "The rise and rise of NTS Radio". Dummymag.com. Retrieved 10 December 2014.
- ^ "Red Bull Music Academy". daily.redbullmusicacademy.com. Retrieved 24 May 2016.
- ^ McQuaid, Ian (30 November 2015). "Stream team: how Boiler Room changed the face of live music". The Guardian. Retrieved 25 May 2016.
- ^ "Welcome to the Boiler Room – Clubs". Time Out London. Retrieved 25 May 2016.
- ^ Scott Wright. "Dollars to Pounds: Boiler Room". The Fader. Retrieved 10 December 2014.
- ^ "Welcome to the Boiler Room". Time Out London. Retrieved 10 December 2014.
- ^ Charlie Jones. "Music businesses of the year". Dummymag.com. Retrieved 10 December 2014.
- ^ Jump up to: a b "Jamie XX Live at Boiler Room". HYPETRAK. Retrieved 25 May 2016.
- ^ Jump up to: a b "Boiler Room No. 21 Livin' Proof Takeover w/ Hudson Mohawke". SoundCloud. Retrieved 25 May 2016.
- ^ "Theo Parrish's 45 min mix – BOILER ROOM". BOILER ROOM. Retrieved 25 May 2016.
- ^ "Frank and Tony Boiler Room NYC DJ Set". SoundCloud. Retrieved 25 May 2016.
- ^ Jump up to: a b "Boiler Room No. 25 Hessle Audio Takeover w/ James Blake, Untold, Elgato & Ben UFO". SoundCloud. Retrieved 25 May 2016.
- ^ "Boiler Room – Jamie xx Mix". LivingEars. 10 December 2010. Retrieved 25 May 2016.
- ^ "Boiler Room No. 18 Young Turks Takeover". SoundCloud. Retrieved 25 May 2016.
- ^ "Thom Yorke 30 Min Mix – BOILER ROOM". BOILER ROOM. Retrieved 25 May 2016.
- ^ "Boiler Room Berlin 001/ Redshape, Kassem Mosse, Jimmy Edgar & Objekt". Boiler Room. Retrieved 10 December 2014.
- ^ "EX.161 Michail Stangl". Resident Advisor. Retrieved 25 May 2016.
- ^ CTM, club transmediale. "CTM Festival: MICHAIL STANGL". archive.ctm-festival.de. Retrieved 25 May 2016.
- ^ "Michail Stangl hat zusammen mit Boiler Room Kultstatus erreicht—sogar als Meme | Thump". Thump (in German). Retrieved 25 May 2016.
- ^ "Building a music empire with boiler room's blaise and sofie". 12 February 2015.
- ^ "Boiler Room is at the Forefront of Underground Electronic Music".
- ^ "Sofie's Mailout 001". 25 August 2015.
- ^ "Crate Diggers: Sofie Fatouretchi". 3 March 2017.
- ^ Tess Reidy (4 October 2014). "Classical music breaks out and joins the youth underground". The Guardian. Retrieved 10 December 2014.
- ^ "In Stereo: Gnawa Special". Boiler Room. Retrieved 10 December 2014.
- ^ "Hauschka Discusses Prepared Piano Techniques in New Videos". XLR8R. Retrieved 10 December 2014.
- ^ "The Quietus – News – TONIGHT: Julia Holter & More At St John". The Quietus. Retrieved 10 December 2014.
- ^ Luke Morgan Britton (26 August 2014). "Boiler Room to broadcast Caribou, Nils Frahm & Kwabs sets from Dimensions Festival". The Line of Best Fit. Retrieved 10 December 2014.
- ^ "Boiler Room vs. Dimensions Festival". Nilsfrahm.com. Retrieved 10 December 2014.
- ^ "Ray-Ban SXSW Performances". Boiler Room. Archived from the original on 12 November 2014. Retrieved 10 December 2014.
- ^ https://web.archive.org/web/20141112150730/http://2011.sonar.es/en/noticies.php?id=181. Archived from the original on 12 November 2014. Retrieved 4 February 2016. Missing or empty
|title=
(help) - ^ "10 Reasons We Loved the Dekmantel Festival". XLR8R. Archived from the original on 24 October 2014. Retrieved 10 December 2014.
- ^ "Watch Boiler Room's 'Awful Days' Documentary | KALTBLUT Magazine". KALTBLUT Magazine. Archived from the original on 19 September 2016. Retrieved 21 August 2016.
- ^ Jump up to: a b Southern, Lucinda (6 August 2018). "Boiler Room expands beyond music streaming to culture and politics with new video push".
- ^ "Boiler Room Festival 2019". Boiler Room Festival 2019.
- ^ "Boiler Room has announced its first ever music festival". Evening Standard. 31 May 2019.
- ^ Jump up to: a b "The Lovie Awards Winners Gallery". The Lovie Awards.[permanent dead link]
- ^ Jump up to: a b Hayes, Melissa (21 March 2019). "Hearst UK and Jungle Creations lead the Digiday Media Awards nominations".
- ^ Jump up to: a b c "DADI 2018". The Drum Awards. 29 March 2018.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index.
- ^ Jump up to: a b "NEW Webby Gallery + Index". NEW Webby Gallery + Index.
- ^ "Content Awards 2018 | The Drum Content Awards".
- ^ "Marketing Awards 2019". The Drum Awards. 13 November 2018.
- ^ "The Drum Digerati 2018: introducing the top talent in media and platforms". The Drum.
- ^ "Power 100 2019: Stephen Mai". www.campaignlive.co.uk.
- ^ "Alt List 2019 Nominations". shesaid.so.
- ^ "Run the Jewels Share 360° View of Full Boiler Room Set | Pitchfork". Pitchfork. 24 February 2016. Retrieved 25 May 2016.
- ^ "Boiler Room Is Building a Virtual Reality Music Venue | Pitchfork". Pitchfork. 25 October 2016. Retrieved 25 October 2016.
- ^ "Boiler Room Is Building The First-Ever Virtual Reality Music Venue". The FADER. Retrieved 25 October 2016.
- ^ "Boiler Room to debut first virtual reality music venue". FACT Magazine: Music News, New Music. 25 October 2016. Retrieved 25 October 2016.
- ^ "Boiler Room Is Opening A Virtual Reality Music Venue in London | SPIN". Spin. 25 October 2016. Retrieved 25 October 2016.
- ^ "Richie Hawtin Will Show Off His Mysterious New Mixer on a Boiler Room Webcast | Thump". Thump. Retrieved 24 May 2016.
- ^ "Richie Hawtin reveals PLAYdifferently Model 1 DJ mixer". FACT Magazine: Music News, New Music. 3 May 2016. Retrieved 24 May 2016.
- ^ White, Dan (3 May 2016). "PLAYdifferently Model 1: Hands-On With Richie Hawtin". DJ TechTools. Retrieved 24 May 2016.
- ^ "DJ EZ scoops nearly £60k for Cancer Research after 24-hour marathon set". Mixmag. Retrieved 24 May 2016.
- ^ JustGiving. "Read DJ's story". justgiving.com. Retrieved 24 May 2016.
- ^ stagedoor (27 February 2016). "Live stream: DJ EZ's 24 hour charity DJ set". Stagedoor FM. Retrieved 24 May 2016.
- ^ "DJ EZ Played For 24 Hours Straight This Weekend and Raised Over $80,000 for Charity Along the Way | Thump". Thump. Retrieved 24 May 2016.
- ^ Hsu, Hua (11 May 2015). "One Last Rave". The New Yorker. ISSN 0028-792X. Retrieved 24 May 2016.
- ^ "Stream Skepta's Konnichiwa Launch Party, Live From Tokyo". The FADER. Retrieved 24 May 2016.
- ^ NME.COM (5 May 2016). "Skepta Just Launched His New Album with a Lively Live-Streamed Show in Tokyo – Here's What We Learned | NME.COM". NME. Retrieved 24 May 2016.
- ^ "Listen to Skepta's new album Konnichiwa now". Crack Magazine. 6 May 2016. Retrieved 24 May 2016.
- ^ "Boiler Room to broadcast Notting Hill Carnival livestream | Complete Music Update". www.completemusicupdate.com. Retrieved 1 September 2016.
- ^ "This Is How You Can Stream Notting Hill Carnival Around The World". The FADER. Retrieved 1 September 2016.
- ^ Ch, Abigail; Metro.co.uk, ler for (18 August 2016). "Notting Hill Carnival 2016: Your guide to the sound systems". Metro. Retrieved 1 September 2016.
- ^ Reidy, Tess (13 August 2016). "No mud but all the music: fans flock to watch festivals online". The Guardian. ISSN 0261-3077. Retrieved 1 September 2016.
- ^ "We've Teamed Up with Boiler Room and Deviation to Give You a Taste of Notting Hill Carnival | Thump". Retrieved 1 September 2016.
- ^ SBTV (26 August 2016). "SBTV Partners with Boiler Room for Notting Hill Carnival broadcast – SBTV". Archived from the original on 1 September 2016. Retrieved 1 September 2016.
- ^ "Boiler Room streams live from Notting Hill Carnival". Resident Advisor. Retrieved 1 September 2016.
- ^ "NEWS: BOILER ROOM ARE LIVESTREAMING ALL OF NOTTING HILL CARNIVAL – NOTION Magazine". 16 August 2016. Retrieved 1 September 2016.
- ^ "Live Stream Boiler Room from Notting Hill Carnival". Retrieved 1 September 2016.
- ^ "Boiler Room at Carnival: stream if you wanna go harder". Retrieved 1 September 2016.
External links[]
- Culture in Berlin
- Culture in London
- Electronic music organizations
- Recurring events established in 2010
- Dance music television channels
- Live streaming services
- Internet television channels