Boing (Italian TV channel)
 | |
| Country | Italy |
|---|---|
| Broadcast area | Italy |
| Programming | |
| Language(s) | Italian |
| Picture format | 576i SDTV |
| Timeshift service | Boing Plus |
| Ownership | |
| Owner | Boing S.p.A. (Mediaset, 51%; WarnerMedia International, 49%) |
| Sister channels | WarnerMedia CNN International Cartoon Network Boomerang Mediaset Cartoonito Canale 5 Rete 4 Italia1 La5 Mediaset Extra |
| History | |
| Launched | 20 November 2004 |
| Replaced | Pop (Boing Plus) |
| Links | |
| Website | Boing |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 40 Channel 45 (Boing Plus) |
| Cable | |
| UPC Switzerland | Channel 70 (Plus) / 71 (Ticino) Channel 570 (Plus) / 571 |
| Satellite | |
| Tivùsat | Channel 40 |
| IPTV | |
| Sunrise (Switzerland) | Channel 174 |
| FL1 (Liechtenstein) | Channel 138 |
Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's Mediaset (through its RTI subsidiary) and AT&T's WarnerMedia (through its International division).[1][2] It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.
History[]
The channel launched on 20 November 2004 at 8:00 pm, after replacing some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of the Animadz lasted until August 2020. With the birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.
Boing rebranded to a new graphics package along with its Spanish and French versions developed by on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]
On 11 July 2019 another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00 am–1:00 pm and Boing's programming for the rest of the day.[4]
On 30 August 2020 Boing rebranded again to a new graphics package by , with only 2 Animadz remaining.[5]
See also[]
- Mediaset
- WarnerMedia
- Boing (Africa)
- Boing (France)
- Boing (Spain)
References[]
- ^ Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
- ^ "Mediaset Group – Corporate – Free channels". www.mediaset.it. Retrieved December 9, 2018.
- ^ "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. Retrieved September 3, 2016.
- ^ https://www.ilsole24ore.com/art/la-jv-turner-mediaset-sbarca-canale-45-digitale-terrestre-ACoLywX
- ^ "Boing, via al rebrand del canale con un nuovo look & feel – Digital-News". Digital-News.it (in Italian). September 1, 2020. Retrieved March 17, 2021.
External links[]
- Official site (in Italian)
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- 2004 establishments in Italy
- Television channels and stations established in 2004
- Boing (TV channel)
- Children's television networks
- Television channels in Italy
- Italian-language television stations
- Turner Broadcasting System Italy
- Television stations in Malta
- Italian television stubs