Braze, Inc

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Braze, Inc.
FormerlyAppboy Inc. (2011–2017)
TypePublic company
Nasdaq: BRZE
Industry
Founded2011[1]
Founders
  • Mark Ghermezian
  • Bill Magnuson
  • Jon Hyman
Headquarters
New York, NY
,
U.S.
Key people
  • Bill Magnuson CEO
  • Jon Hyman CTO
  • Sara Spivey CMO
  • Isabelle Winkles CFO
[2]
ProductsCustomer Engagement Platform
Number of employees
800+
Websitewww.braze.com

Braze, Inc. is an American cloud-based software company based in New York City, with additional offices in San Francisco, London, Singapore, Chicago and Tokyo.[3][4] It is a customer engagement platform used by businesses for multichannel marketing.[4]

Braze provides mobile marketing automation for Domino's Pizza, SoundCloud, HBO Max,[5] and Urban Outfitters.[4] The company has also worked with Burger King on their Whopper Detour campaign,[6] Babylon Health,[7] Grubhub,[8] NASCAR[9] and CleanChoice Energy.[10]

History[]

Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian. The three met after Magnuson and Hymam won the 2011 NYC Disrupt Hackathon for Gilt-ii. The trio raised $3 million from investors in order to start the company.[1][11][12] As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and Jon Hyman transitioned from CIO to CTO. [13]

In August of 2017, the company received $50 million in Series D Financing[14] and later that year, Appboy rebranded to Braze, Inc.[15]

In 2018, the company launched Braze Alloys, a network of over 45 integration applications with companies like Segment, mParticle, and Amplitude.[16] The company also opened an office in Singapore.[17]

In 2019, Braze added Google AMP for email[18] and passed $100 million in annual recurring revenue.[19]

In 2020, Braze boycotted Facebook advertising and encouraged other brands to do that same over content moderation practices.[20] The company also joined several other Marketing Tech firms to offer free of charge technologies to Black founded businesses.[21]

By 2020, Braze was delivering over 100 billion messages each month[22] and had raised over $175 million in funding.[23] Braze also helped Bloom and Wild with an opt-out option to their Mother’s Day campaign.[24]

In 2021, Braze continued its relationship with Amazon Web Service by becoming a partner in AWS’s ISV Accelerate program.[25] Later that year, Braze filed to go public.[26]

Industry Report[]

Braze produces industry reports including the Global Customer Engagement Review,[27] 2020 The Year of Streaming Report,[28] the Braze Data Privacy Report[29] and along with Skyscanner and Apptopia published the Ready for Takeoff 2021 Travel Industry Trends, Insights and Strategies.[30]

Products[]

  • Canvas (Cross Channel Journey Management): Allows brands to leverage behavioral insight and incentivize customers with rewards.[31]
  • Channels
    • Email: Ability to engage audiences with personalized messages.[8]
    • Mobile/Web Push: Creating campaigns that activate data through APIS, utilizing push notifications.[32]
  • Integration
    • Snowflake Data Sharing: Shared customers can extend Braze data into Snowflake without maintenance.[33]
    • Shopify App: Allows marketers to use real time Shopify data to drive segmentation and personalization.[34]

Recognition[]

In 2019 and 2020, Inc. listed Braze as one of the Best Places to Work.[35][36] In 2019, the company was awarded Gartner Magic Quadrant's leader for Mobile Marketing Platforms.[16]

In 2020, Forbes listed Braze at number 56 on its Cloud 100 list,[37] and in 2021 the company was listed as number 23.[38] In 2021 the magazine also named Braze as one of America’s Best Startups.[39]

References[]

  1. ^ a b "Gilt-ii Turns Flash Sales Site Gilt Into An Auction Marketplace". TechCrunch. Retrieved July 16, 2021.
  2. ^ "Braze Inc Company Profile". Bloomberg. Retrieved February 2, 2021.
  3. ^ Walmsley, Julie (January 31, 2018). "This Company Got to $400 Million Advising Clients to Do This 1 Thing". Inc. Retrieved March 6, 2018.
  4. ^ a b c Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved September 20, 2016.
  5. ^ Rodriguez, Ashley. "How HBO Max's marketing team works to turn free-trial users into paying customers and prevent cancellations". Business Insider. Retrieved July 1, 2021.
  6. ^ Machado, Fern (May 17, 2019). "The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing". Retrieved August 31, 2021.
  7. ^ "Talking mobile with Babylon Health". mobilemarketingmagazine.com. Retrieved August 25, 2021.
  8. ^ a b Talbot, Paul. "Inside The Grubhub Marketing Strategy". Forbes. Retrieved August 6, 2021.
  9. ^ Zelaya, Ian (December 15, 2020). "How Nascar Got Quarantined Fans to Tune Into Virtual Races". Retrieved August 18, 2021.
  10. ^ Althouse/, Michaela (May 25, 2021). "Power Moves: CleanChoice Energy CTO Anthony Hoang hopes to use tech to boost decarbonization in the District". Technical.ly DC. Retrieved August 18, 2021.
  11. ^ Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". The New York Times. Retrieved September 20, 2016.
  12. ^ Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved September 20, 2016.
  13. ^ Alex Konrad. "Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO". Forbes.com. Retrieved November 7, 2017.
  14. ^ "This Startup Raked in $50 Million to Take on Salesforce". Fortune. Retrieved July 16, 2021.
  15. ^ Aydlett, Marissa (June 14, 2018). "How one software company rebranded to break down silos". Marketing Week. Retrieved July 16, 2021.
  16. ^ a b Barry Levine (October 15, 2018). "Braze launches an app ecosystem with more than 45 integrations". MarTechToday. Retrieved February 1, 2021.
  17. ^ "Braze: How This Startup Grew Quickly Into A Marketing Automation Giant". Pulse 2.0. October 9, 2018. Retrieved July 7, 2021.
  18. ^ "Daily Buzz: Is AMP for Email Ready for Prime Time?". Associations Now. October 31, 2019. Retrieved August 25, 2021.
  19. ^ Alex Wilhelm. "Kicking off 2020 with 4 new members of the $100M ARR club". TechCrunch. Retrieved January 29, 2021.
  20. ^ Swant, Marty. "As Civil Rights Groups Ask Marketers To Boycott Facebook, Outdoor Brands Pause Spending". Forbes. Retrieved July 23, 2021.
  21. ^ Williams, Colleen (July 6, 2020). "Several MarTech Firms to Give Away Free Services to Black-Founded Startups". AfroTech. Retrieved July 23, 2021.
  22. ^ Council, Jared (September 21, 2020). "Behind Snowflake's Debut: Rising Data Demands". Wall Street Journal. ISSN 0099-9660. Retrieved July 1, 2021.
  23. ^ "Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors". MarTech Series. February 12, 2020. Retrieved July 7, 2021.
  24. ^ "Bloom & Wild put the customer first with Mother's Day opt out". Econsultancy. Retrieved July 30, 2021.
  25. ^ "AWS eyeing new partner 'paths'". CRN Australia. Retrieved August 11, 2021.
  26. ^ "Customer engagement platform Braze files for a $100 million IPO". Renaissance Capital. Retrieved November 8, 2021.
  27. ^ "Report: US imports up 8% for 2020 - Ecommerce - BizReport". www.bizreport.com. Retrieved September 3, 2021.
  28. ^ "Disney+ beat Netflix in recent US downloads (report)". TechCrunch. Retrieved September 3, 2021.
  29. ^ Swant, Marty. "Senator Kirsten Gillibrand Introduces Bill To Create A Data Protection Agency". Forbes. Retrieved July 30, 2021.
  30. ^ Kiesnoski, Kenneth (June 13, 2021). "Eager to travel, Americans book Sun Belt beach, city stays as pandemic fades". CNBC. Retrieved July 30, 2021.
  31. ^ Page, Rosalyn (July 30, 2020). "CMO's top 8 martech stories for the week". www.cmo.com.au. Retrieved August 6, 2021.
  32. ^ "Movable Ink Pulls In $30 Million In Series C Funding". www.mediapost.com. Retrieved September 9, 2021.
  33. ^ "Braze Enhances Platform, Partners With Movable Ink". www.mediapost.com. Retrieved August 12, 2021.
  34. ^ "Braze Integrates with Shopify". www.destinationcrm.com. Retrieved August 18, 2021.
  35. ^ "Everything You Need to Know to Start and Grow Your Business". Inc.com. Retrieved August 4, 2021.
  36. ^ "The 346 Best Places to Work in 2019". Inc. May 16, 2019. Retrieved January 29, 2021.
  37. ^ Alex Konrad. "The Cloud 100". Forbes. Retrieved January 29, 2021.
  38. ^ "The Cloud 100 2021". Forbes. Retrieved August 18, 2021.
  39. ^ "America's Best Startup Employers 2021". Forbes. Retrieved August 4, 2021.

External links[]

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