Cerruti 1881

Cerruti Italian Brand

Industry	Fashion
Founded	1967
Founder	Nino Cerruti
Headquarters	3 Place de la Madeleine Paris, France
Number of locations	78 stores in 34 cities (March 2020)
Area served	Worldwide
Products	Luxury goods
Parent	Trinity Limited
Website	Cerruti

Cerruti 1881 is a brand of the fashion house Cerruti founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti. It was named "1881" because Nino's grandfather founded the family wool mill, Fratelli Cerruti Wool Mill, in Italy in 1881.^[1]

In 1967 the Cerruti label was launched with the opening of the flagship store, at 3 Place de la Madeleine in Paris, France, in order to be closer to the international fashion capital. The place is also the headquarters of the firm.

In August 2006, the company became property of the American firm MatlinPatterson Global Advisors.

In December 2010, the company was acquired by Chinese clothing retailer Trinity Limited.^[2]

History[]

In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella (Piemonte, Italy) the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin. Nino Cerruti took over the family business after his father's death in 1950.^[3] Cerruti fabrics are still produced in the same workshops.

The Cerruti label was launched in 1967 with a menswear collection. In 1976, the line 'Cerruti Woman' was created. Before creating his own brand in 1974, Giorgio Armani had worked in Paris under Cerruti.

In 1978, the house launched its first fragrance with Nino Cerruti pour Homme, followed by numerous other fragrances for both men and women such as Fair Play in 1985, Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.

In the 1980s, Cerruti began producing clothes for films. See Cinema and Cerruti for details.

In 1994, Cerruti was the official designer of the famous Scuderia Ferrari.^{[citation needed]}

In October 2000, Nino Cerruti sold his brand to Italian investors^[4] and got back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881.^{[citation needed]} His departure came after the full takeover of the company by Fin.part.^[5]

In autumn 2001, Fin.Part installed Roberto Menichetti, who previously was responsible for the creative revival of Burberry as a creative director. Menichetti left the house of fashion after only one season and was replaced by Istvan Francer, a former DKNY designer. Francer stayed on for two seasons. In spring 2003, David Cardona, who had worked for Richard Tyler and Chrome Hearts, replaced Istvan Francer as a creative director at Cerruti. Scotsman Adrian Smith was appointed head of the menswear collections. By 2004, Fin.part was in a deep financial crisis and declared bankruptcy in 2005. In the same year the Cerruti brand survived unsuccessful takeover attempt by another Italian menswear manufacturer - Manifattura Paolini.

In August 2006, Cerruti was finally sold to American private equity firm MatlinPatterson. MatlinPatterson intended to revitalize the Cerruti brand by taking on Nicolas Andreas Taralis, a former designer with Dior who also owned his signature fashion label Homme. He was appointed creative director in the summer of the same year.

In October 2007, Taralis was replaced by Belgian Jean Paul Knott, a former Krizia, Yves Saint Laurent, and Louis Féraud designer who also owned an eponymous fashion label.^[6][7] Knott had originally been hired by Taralis to oversee the label's diffusion line Cerruti 1881 in March 2007.^[8]

Products[]

Cerruti 1881 Jacket

The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories. It offers three lines, each for men and women: Cerruti (top line), Cerruti 1881 (diffusion line) and 18CRR81 (sportswear). Other highly specialized sub-labels including Cerruti Jeans, Cerruti Parfums.

Fragrances

• 1978 Nino Cerruti (M)
• 1985 Fair Play (M)
• 1987 Nino Cerruti pour femme (F)
• 1990 Cerruti 1881 (M)
• 1995 Cerruti 1881 (F)
• 1998 Cerruti Image (F)
• 2000 Cerruti Image (M)
• 2002 Cerruti 1881 Amber (M)
• 2003 Cerruti 1881 Eau d'Eté (F)
• 2004 Cerruti Sí (M)
• 2006 Cerruti 1881 – Black (M)
• 2006 Cerruti 1881 pour femme – White (F)
• 2008 L'Essence de Cerruti (M)

Cerruti 1881 Bag

Stores[]

There are Cerruti 1881, 18CRR81 and Cerruti stores throughout the world in Milan, Cosenza, Madrid, London, Kuala Lumpur, Chennai, Munich, Stockholm, Athens, Birmingham, Riyadh, Moscow, New York, Hong Kong, Taipei, Jakarta, and Tokyo among other locations. In addition, the label is sold through some 1,500 vendors.

Cerruti 1881 shop in Hong Kong

From July 2009 to May 2010, the flagship store at Place de la Madeleine closed its door for renovation. The design was contracted to the French architect Christian Biecher. The inauguration was launched with the presence of the founder Nino Cerruti.^{[citation needed]}

As of March 2020, Cerruti 1881 has 78 stores in 34 cities.^[9]

Country/Region	China		France	Kazakhstan	Malaysia	Taiwan
City	Beijing Changchun Changsha Chengdu Chongqing Dalian Fuzhou Guangzhou Guiyang Haikou Harbin Huhhot Hong Kong Jinan Lanzhou Macau	Nanchang Qingdao Shanghai Shaoxing Shenyang Shenzhen Suzhou Taiyuan Tangshan Ürümqi Wuhan Xi'an Xiamen Yichang Zhoushan	Paris	Pavlodar	Kuala Lumpur Selangor	Kaohsiung New Taipei City Taichung Taipei Taoyuan Tainan

Cinema and Cerruti[]

Nino Cerruti created exclusive clothes for films and actors, since he first dressed French actor Jean-Paul Belmondo in 1965.^[10] Some of his contributions include:

• 1985 – Jewel of the Nile, Michael Douglas
• 1987 – The Witches of Eastwick, Jack Nicholson
• 1987 – Fatal attraction, Michael Douglas^[11]
• 1987 – Wall Street, Michael Douglas
• 1990 – Pretty Woman, Richard Gere^[12]
• 1991 – Silence of the Lambs, Scott Glenn
• 1992 – Basic Instinct, Michael Douglas
• 1993 – Philadelphia, Tom Hanks
• 1993 – Indecent Proposal, Robert Redford
• 1994 – Prêt-à-Porter, Marcello Mastroianni^[13]
• 1997 – As good as it gets, Jack Nicholson
• 1997 – Air Force One, Harrison Ford^[14]
• 2000 – American Psycho, Christian Bale

Sports and Cerruti[]

Cerruti also used the power of communication in sports and its champions, dressed players of different sports:

• Ski – Ingemar Stenmark
• Tennis – Jimmy Connors, Mats Wilander
• Football – Jean Pierre Papin
• Car Racing – Jean Alesi, Ferrari Team, Gerhard Berger, Jacques Villeneuve, Michael Schumacher

See also[]

• Nino Cerruti
• High Fashion

References[]

External links[]

• Official site