Chelpark

Chelpark Company Private Ltd. is an Indian manufacturing company of stationery products. Based in Bangalore, Chelpark is one of the oldest manufacturers of fountain pen ink in the country.^[4] The company is located in Bangalore, Karnataka.

Originally a subsidiary of the Parker Pen Company in India, the company was rechristened 'Chelpark', when the Bangalore-based Chellaram family took over the operations.^[5]

History[]

As the Parker Pen Company did not wish to continue its partnership with TTK, a company of Southern India, the Chellaram family (who were buyers of Parker products for trade in west Africa) came up with an offer to Parker representatives so they wanted to associate with Parker to make operations in India.

After Parker agreed with the terms, both parts started to commercialised the Quink Parker ink, given it a local identity for the Indian market. Therefore the brandname "Chelpark" (a portmanteau joining the words "Chellaram" and "Parker") came into being. The launching was supported by an advertising campaign that showed how the Parker label was removed from the bottle, being replaced by a Chelpark one.

When the Chellaram family acquired the majority shares, it changed to "Chelpark Company Private Ltd." in 1985, setting its headquarters in Bangalore, Karnataka.

The partnership came to an end around 1969 due to changes in policies by the Indian Ministry of Finance. As Parker lost profits in its operations in India, the company decided to sell its entire shareholdings. From then on, Chelpark (known only for its fountain pen ink) started expanding to other office stationery products.^[3]

References[]