Chief design officer
Chief Design Officer (CDO), or design executive officer (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.
The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives. As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies - such as IBM have many CDOs as executives of major divisions within the corporation.
Chief Design Officers[]
| Name | Company | From | To | Succeed by | Reports to CEO |
|---|---|---|---|---|---|
| Brian Rice | 3M[1] | 2020 | Current | Yes | |
| PepsiCo.[2][3] | 2012 | Current | No[4] | ||
| Philips[5] | 2011 | Current | Yes | ||
| Luc Donckerwolke | Hyundai-Kia | 2018 | Current | Yes | |
| Peter Schreyer | Kia Motors[6] | 2006 | 2018 | Luc Donckerwolke | Yes |
| Pernilla Johannson | Electrolux | 2018 | 2021 | Yes | |
| Lars Erikson | Electrolux | 2014 | 2018 | Pernilla Johannson[7] | |
| Stefano Marzano | Electrolux[8] | 2012 | 2014 | Lars Erikson | Yes |
| Hanna Harris | City of Helsinki[9] | 2020 | Current | ||
| City of Helsinki[10] | 2016 | 2018 | Hanna Harris | ||
| Christopher Hawthorne | City of Los Angeles[11] | 2018 | Current | ||
| Logitech[12] | 2013 | Current | Yes | ||
| Opher Yom-Tov | ANZ Bank[13] | 2017 | Current | No | |
| Dantley Davis | 2019 | Current | |||
| Katrina Alcorn | IBM (Design Programme) | 2021 | Current | Yes | |
| Phil Gilbert | IBM (Design Programme) | 2010 | 2021 | Katrina Alcorn | |
| Arin Bhowmick | IBM (Product Division) | 2015 | Current | No | |
| Daniela Jorge | PayPal | 2020 | Current | ||
| Rainer Wessler | DBS Bank | 2021 | Current | ||
| Chooake Wongwattanasilpa | DBS Bank | 2019 | 2020 | Rainer Wessler | |
| Dan Makoski | Lloyds Banking Group[14] | 2018 | 2021 | Role no longer exists | No |
| Rogier van der Heide | Philips Lighting,[15] Zumtobel Group[16] | 2010 | 2017 | ||
References[]
- ^ "3M Names Eric Quint Chief Design Officer | 3M News | United States". news.3m.com. Archived from the original on 2015-09-25. Retrieved 2015-09-24.
- ^ "PepsiCo Creates Chief Design Officer Role". Retrieved 2015-09-24.
- ^ "What does it mean to be a Chief Design Officer? Interview with Mauro Porcini" DesignWanted
- ^ "Leadership". PepsiCo, Inc. Official Website. Retrieved 2021-12-13.
- ^ "Philips Chief Design Officer Sean Carney at Fortune Brainstorm Design" Official Philips website
- ^ "Design infiltrates the boardroom with the emergence of the 'CDO'" Wired UK, May 2012
- ^ "Electrolux appoints Pernilla Johansson as Head of Design". Electrolux Group. Retrieved 2021-12-13.
- ^ "Electrolux appoints Stefano Marzano to the new role of Chief Design Officer" Official Electrolux Site
- ^ "Hanna Harris appointed new chief design officer". Helsingin kaupunki. Retrieved 2021-12-12.
- ^ "A year as a Chief Design Officer" Helsinki Design Week
- ^ "Why I'm leaving The Times for a job at City Hall" LA Times
- ^ "Logitech Quadrupled Its Profits–With One Big Design Idea" Fast Co.
- ^ "ANZ follows Apple with 'chief design officer'". Australian Financial Review. 2017-09-06. Retrieved 2019-02-06.
- ^ "Lloyds Banking Group hires new Chief Design Officer - Lloyds Banking Group plc". www.lloydsbankinggroup.com. Retrieved 2020-04-27.
- ^ "Rogier van der Heide new Chief Design Officer for Philips Lighting".
- ^ "Rogier van der Heide to join Zumtobel Group as Chief Design Officer".
- Management occupations
- Corporate titles
- Design occupations