Club-Mate

Club-Mate

Country of origin	Germany
Introduced	1924
Website	www.club-mate.de/en/

Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) near Münchsteinach, Germany, which originated in 1924.^[1] Club-Mate has 200 mg of caffeine per L. Club-Mate has a relatively low sugar content of 50 g per L, and low calories (200 kcal per L of beverage) compared to other beverages such as cola or most energy drinks.

Club-Mate is available in 0.33-litre and 0.5-litre bottles.

Some Club-Mate bottles include the slogan "man gewöhnt sich daran" which roughly translates into a challenge to the drinker of “one gets used to it."

Examples of Club-Mate-based mixed drinks are: vodka-mate; Tschunk,^[2] a combination of rum and Club-Mate; Jaeger-Mate, a mix of Jägermeister and Club-Mate.

History[]

Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte since 1924.^[3] The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate in 1994.^[4]

In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.

In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.

In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.

As of July 2010, the company listed additional countries like the United Kingdom,^[5] the United States,^[6] Belgium,^[7] Bulgaria ^[8] and Luxembourg to reach distributors in 40 countries,^[9] primarily in Europe, but also in Canada, ^[10] Australia, Israel, Turkey, Taiwan and South Africa.

Hacker culture[]

Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club.^[11] It is also popular at Noisebridge^[12] and HOPE^[13] in the United States, Electromagnetic Field in the UK, the Hack-Tic events in the Netherlands and the FOSDEM in Belgium. Club-Mate appeared in numerous leading media websites like Al-Jazeera,^[14] TechCrunch^[15] and Vice.^[16]

Ingredients and Variations[]

• Water
• Inverted sugar syrup
• Sugar
• Mate tea extract
• Citric acid
• Caffeine
• Natural flavors
• Caramel color
• Carbonic acid

There are several variations on the original recipe available: Club-Mate IceT Kraftstoff (an iced-tea variant with slightly higher caffeine content (220 mg per L) and more sugar), Club-Mate Granat (with added pomegranate for a more fruity taste) and Club-Mate Winter Edition (with spices giving it a gingerbread-like taste - this edition is only available during the winter months).^[17]

Tschunk[]

Tschunk

Cocktail
Type	Highball
Primary alcohol by volume	Rum
Commonly used ingredients	4–6 cl golden rum or dark rum limes Club-Mate (if desired): brown sugar ice
Preparation	Dice limes, put them together with the brown sugar into a high glass and crush both. Add crushed ice and pour the rum and the Club-Mate over it. Add a straw

Tschunk [ˈtʃʊnk] is a German highball consisting of Club-Mate and white or brown rum. It is usually served with limes and cane or brown sugar.^[18][19]

Like Club-Mate, the Tschunk is a typical drink within European hacker culture^[20][21] and can often be found at scene typical events or locations like the Chaos Communication Congress.^[19][22]

See also[]

• Materva, a Cuban carbonated mate-based beverage

Notes and references[]

External links[]

Wikimedia Commons has media related to Club-Mate.

• Home Page for Club-Mate
• "History of Loscher Brewery. Includes information on acquisition of Geola Beverages" (in German). Archived from the original on 2007-10-11. Retrieved 2008-05-23.