Community of style

This article has multiple issues. Please help or discuss these issues on the . (Learn how and when to remove these template messages) This article is an orphan, as no other articles . Please introduce links to this page from ; try the Find link tool for suggestions. (July 2020) This article relies largely or entirely on a single source. Please help by introducing citations to additional sources. Find sources:  –  ·  ·  · scholar · JSTOR (April 2016) (Learn how and when to remove this template message)

A community of style is a community formed on the basis of attachment to a combination of product or marque. In contrast to brand community, where communal social interaction is formed between members because of a shared interest in one particular brand, the concept of community of style illustrates how community emerge when the combining of brands instead is what creates and support communal social action among particular consumer groups.

See also[]

• Brand community

References[]

• Pihl, Christofer (1 January 2014). "Brands, community and style – exploring linking value in fashion blogging" (PDF). Journal of Fashion Marketing and Management. 18 (1): 3–19. doi:10.1108/JFMM-10-2013-0108. ISSN 1361-2026. Retrieved 6 December 2021.
• "Are marketers losing control of fashion brands? Fashion bloggers drive consumer style preferences". Strategic Direction. 30 (6): 20–22. 1 January 2014. doi:10.1108/SD-04-2014-0044. ISSN 0258-0543. Retrieved 6 December 2021.

This marketing-related article is a stub. You can help Wikipedia by .

• v
• t