Daily Grommet

The Grommet
Type of site	E-commerce
Owner	Ace Hardware, Jules Pieri, Joanne Domeniconi
Created by	Jules Pieri, Joanne Domeniconi
URL	thegrommet.com
Commercial	Yes
Launched	2008; 13 years ago

The Grommet (formerly The Daily Grommet) is an online marketplace and product discovery platform based in Somerville, Massachusetts for consumer products from maker culture, inventors, entrepreneurs, and small businesses. It was founded in 2008 by CEO Jules Pieri and Chief Discovery Officer Joanne Domeniconi after careers at Continuum, Keds, Playskool, and Stride Rite. They find and review products and select certain ones to be promoted on their web site. They present a new product every weekday with an editorial and video story. Members of the web site then give feedback on the product. Many of their products were initially funded on the crowdfunding platforms IndieGogo or Kickstarter. The Grommet sees itself as a next step after crowdfunding success to help new businesses get launched.^[1]^[2]^[3]

Since 2008, The Grommet has launched more than 2,800 innovative products, including products from Fitbit, Food Should Taste Good, GoldieBlox, IdeaPaint, OtterBox, PopSockets, SimpliSafe, SodaStream, and S'well.^{[citation needed]}

In June 2014, The Grommet Wholesale was launched at the first White House Maker Faire to distribute products to gift shops, museum stores, garden centers, supermarkets, and speciality retailers.^[4]

In October 2017, Ace Hardware acquired a majority stake in The Grommet.^[5]

In April 2019, Pieri's first book, "How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses" was published by McGraw-Hill Education.^[6]