Shark Tank

From Wikipedia, the free encyclopedia
This article is about the American series. For the Australian series, see Shark Tank (Australian TV series). For the arena in California, see SAP Center at San Jose.

Shark Tank
Shark Tank Logo.jpg
GenreReality television
Created byMark Burnett
Directed by
  • Craig Spirko
  • Ken Fuchs
  • Alan Carter
Starring
Composers
Country of originUnited States
Original languageEnglish
No. of seasons12
No. of episodes271 (list of episodes)
Production
Executive producers
  • Mark Burnett
  • Clay Newbill
  • Phil Gurin
Camera setupMultiple-camera
Running time42 minutes
Production companies
  • Mark Burnett Productions
    (2009–11)
    One Three Media
    (2012–14)
    United Artists Media Group
    (2014–15)
    MGM Television
    (2016–)
    Sony Pictures Television Studios
DistributorSony Pictures Television
Release
Original networkABC
CNBC
Picture format720p (16:9 HDTV)
Audio formatStereo
Original releaseAugust 9, 2009 (2009-08-09) –
present
Chronology
Related showsBeyond the Tank
Dragons' Den
Shark Tank Australia
Shark Tank Mexico
Shark Tank Vietnam
Shark Tank India
Shark Tank Israel
Dans l'Oeil du Dragon Québec
External links
Website

Shark Tank is an American business reality television series that premiered on August 9, 2009, on ABC.[1] The show is the American franchise of the international format Dragons' Den, which originated in Japan as Money Tigers in 2001.[2] It shows entrepreneurs making business presentations to a panel of five investors or "sharks," who decide whether to invest in their company.

The series has been a ratings success in its time slot, winning the Primetime Emmy Award for Outstanding Structured Reality Program four times (2014–2017) in the first four years of that category's existence. Prior to that (2012–13), it won Outstanding Reality Program.[3]

On February 5, 2019, ABC renewed the series for an eleventh season,[4] which premiered on September 29, 2019.[5] On May 21, 2020, ABC renewed the series for a twelfth season,[6] which premiered on October 16, 2020.[7] On May 13, 2021, ABC renewed the series for a thirteenth season,[8] which is set to premiere on October 8, 2021.[9]

Premise[]

The show features a panel of investors called "sharks," who decide whether to invest as entrepreneurs make business presentations on their company or product.[10][11] The sharks often find weaknesses and faults in an entrepreneur's valuation of their company, product, or business model.[12] Some of the investors are usually kindhearted and try to soften the impact of rejection, like panel member Robert Herjavec, while others such as Kevin O'Leary can be "brutal" and show "no patience even for tales of hardship".[12] The sharks are paid as cast stars of the show, but the money they invest is their own.[13] The entrepreneur can make a handshake deal (gentleman's agreement) on the show if a panel member is interested. However, if all of the panel members opt out, the entrepreneur leaves empty-handed.[12]

The show is said to portray "the drama of pitch meetings and the interaction between the entrepreneurs and tycoons".[14] A pitch of around 45 minutes by a contestant is edited down to "a segment roughly 11 minutes long".[15] As of the 2018 season, about 40,000 companies apply each season with 158 getting to pitch the Sharks and 88 of those making it to air.[16][17]

Post-show[]

Shark cast member Kevin O'Leary believes about 20% of the handshake deals made on the show are never executed,[17] due to the investors' due diligence process following the handshake deal, which includes product testing and examining the contestants' business and personal financials.[18] Fellow Shark Robert Herjavec believes that about 90% of those withdrawals come from the entrepreneur, in some cases due to only appearing on the program for publicity.[19]

The show is often responsible for what has become known as the Shark Tank effect.[20] Simply appearing on the show, even without getting an offer, has the potential to significantly boost sales for companies.[21] Some entrepreneurs have reported revenue increases of 10–20 times after the show's airing.[22]

Cast[]

Sharks[]

Two of the show's longstanding sharks, Robert Herjavec and Kevin O'Leary, are Canadian entrepreneurs who had previously appeared on the Canadian version of Dragons' Den.

Sharks Seasons
1 2 3 4 5 6 7 8 9 10 11 12
Kevin O'Leary Main
Barbara Corcoran Main
Daymond John Main
Robert Herjavec Main
Kevin Harrington Main
Mark Cuban Guest Main
Lori Greiner Guest Main
Jeff Foxworthy Guest
John Paul DeJoria Guest
Steve Tisch Guest
Nick Woodman Guest
Chris Sacca Guest
Ashton Kutcher Guest Guest
Troy Carter Guest
Rohan Oza Guest
Alex Rodriguez Guest Guest
Bethenny Frankel Guest
Sara Blakely Guest
Richard Branson Guest
Matt Higgins Guest
Charles Barkley Guest
Jamie Siminoff Guest
Alli Webb Guest
Daniel Lubetzky Guest
Anne Wojcicki Guest
Katrina Lake Guest
Maria Sharapova Guest
Blake Mycoskie Guest
Kendra Scott Guest

Notable companies[]

Main article: List of Shark Tank episodes

Some notable companies that have appeared on Shark Tank include:

Due to show popularity, companies have falsely advertised that they've appeared on Shark Tank[23] when the air rate is 0.22% (88 aired of 40,000 applicants for 2018 season).[16][17] A full list of companies that actually appeared on Shark Tank can be found on ABC's website,[23] with cult following websites such as AllSharkTankProducts.com, SharkTankContestant.com, Sharkalytics.com, and SharkTankTales.com documenting details and products for all companies, and Gazette Review documenting episode recaps and updates on what happened "after Shark Tank".[24]

Episodes[]

Main article: List of Shark Tank episodes
SeasonEpisodesOriginally aired
First airedLast aired
114August 9, 2009 (2009-08-09)February 5, 2010 (2010-02-05)
29March 20, 2011 (2011-03-20)May 13, 2011 (2011-05-13)
315January 20, 2012 (2012-01-20)May 18, 2012 (2012-05-18)
426September 14, 2012 (2012-09-14)May 17, 2013 (2013-05-17)
529September 20, 2013 (2013-09-20)May 16, 2014 (2014-05-16)
629September 26, 2014 (2014-09-26)May 15, 2015 (2015-05-15)
729September 25, 2015 (2015-09-25)May 20, 2016 (2016-05-20)
824September 23, 2016 (2016-09-23)May 12, 2017 (2017-05-12)
924October 1, 2017 (2017-10-01)February 25, 2018 (2018-02-25)
1023October 7, 2018 (2018-10-07)May 12, 2019 (2019-05-12)
1124September 29, 2019 (2019-09-29)May 15, 2020 (2020-05-15)
1225October 16, 2020 (2020-10-16)May 21, 2021 (2021-05-21)

Shark Tank premiered in August 2009 and aired 14 episodes through January 2010. In August, it was renewed for a second season.

Season 2 premiered with a "sneak peek" episode on Sunday, March 20, 2011, before resuming its regular Friday night time slot on March 25, 2011. Season 2 had 9 episodes, 5 of them featuring new panel members. Comedian Jeff Foxworthy[25] and Mark Cuban replaced panel member Kevin Harrington in those episodes.[26] In season 2, Kevin O'Leary, Barbara Corcoran, Daymond John, and Robert Herjavec appeared in all nine episodes; Harrington appeared in four, Cuban in three, and Foxworthy in two.[27]

Shark Tank's third season premiered in January 2012.[28][29] From the third season, Kevin Harrington was replaced by Mark Cuban, while the "queen of QVC" Lori Greiner replaced Barbara Corcoran on 4 episodes. Kevin O'Leary, Daymond John, Robert Herjavec, and Mark Cuban appeared in all 15 episodes of season three. In February, ABC ordered two additional episodes for season 3 using unaired footage, which brought the season's episode total to 15.[30][31]

On May 10, 2012, Shark Tank was renewed for a fourth season consisting of 26 episodes.[32] This is the first time the series received a full season order.[33] Filming began on June 30, 2012. According to TV Guide, as of December 2012, the show's panel members had invested $12.4 million in the business opportunities presented to them during that season.[34]

In 2013, ABC renewed the show for a fifth season.[35] Season 5 premiered on September 20, 2013.[36] In October 2013, ABC ordered an additional two episodes for the season. In December 2013, ABC ordered another four episodes, bringing the season order to 29 episodes.[37][38] Steve Tisch and John Paul DeJoria were added as panel members.[39][40]

CNBC syndication[]

In 2013, CNBC licensed exclusive off-network cable rights for the series from ABC.[41] In May 2014, ABC announced a sixth season starting in September 2014.[42] The series began its syndication run on CNBC on December 30, 2013.[43]

The seventh season of the show premiered on Friday, September 25, 2015.[44] Actor/investor Ashton Kutcher, music manager/CEO Troy Carter, and venture investor Chris Sacca all appeared as guest sharks.[45][46][47]

New set[]

The ninth season of the show premiered on Sunday, October 1, 2017, with guest shark Richard Branson[48] and a new, modern-looking set, Eames Lounge Chairs, penthouse views of a city, infinity pool, glass staircase to an upstairs lounge, and more space.[49][50][51]

Decade of Dreams[]

The tenth season of Shark Tank subtitled "Decade of Dreams" premiered on Sunday, October 7, 2018. The first episode of the 10th season marked the show's landmark 200th episode.[52]

On February 5, 2019, ABC announced at the TCA press tour that Shark Tank will return for an eleventh season.[53][54] It premiered on September 29, 2019.[5] On May 21, 2020, ABC renewed the series for a twelfth season,[6] which premiered on October 16, 2020.[7] On May 13, 2021, ABC renewed the series for a thirteenth season,[8] which is set to premiere on October 8, 2021.[9]

Production[]

Shark Tank is produced by Mark Burnett and based on the format Dragons' Den, which originated in 2001 with the Japanese show, Tigers of Money.[10] Shark Tank, however, more closely resembles the format of the British version of Dragons' Den, which premiered in 2005.[55][56][34][57]

The show initially required each contestant to sign an agreement with Finnmax, the producer of Shark Tank, promising Finnmax the option of taking a "2% royalty" or "5% equity stake" in the contestant's business venture.[58] However, in October 2013, this requirement was repealed by the network, retroactively, due to pressure from panel member Mark Cuban.[59] Cuban felt the requirement would lower the quality of the entrepreneurs, as savvy investors would be wary of trading away a portion of their company just for appearing on the show.[58] A number of potential entrepreneurs had declined to participate in the show for this reason.[60] The twelfth season production relocated to Las Vegas, Nevada.[61]

New Shark Tank set since Season 9

Spin-offs[]

Beyond the Tank[]

In 2015, ABC launched a companion series, Beyond the Tank, which shows the current state of companies that appeared on Shark Tank, including both those that made a deal and those that were rejected by investors.[62] Two seasons of Beyond the Tank have aired so far, one in 2015 and one in 2016.[63][64]

Special[]

A prime time special titled Shark Tank: Greatest of All Time premiered on February 26, 2020.[65]

International versions[]

Main article: Dragons' Den § Versions

Shark Tank Australia[]

From 2015 until 2018, Shark Tank Australia was licensed from Sony Pictures Television (SPT), filmed at Fox Studios Australia, and aired on Network Ten.[66]

Shark Tank Mexico[]

In 2016, Sony Pictures Television and ABC launched the Shark Tank Mexico franchise on Sony Channel,[67][68] co-produced by Sony Pictures Television and Canal Sony.

Shark Tank Colombia[]

In 2018, Shark Tank Colombia was launched with Alexander Torrenegra, Frank Kanayet, Mauricio Hoyos, Ricardo Leyva and Juliana Barreto as investors, and Jean Claude Bessudo as guest investor.

Shark Tank Viet Nam[]

In 2017, Sony Pictures Television launched and distributed the Shark Tank Viet Nam franchise on VTV.[67][69][70]

Shark Tank Nepal[]

In 2020, Shark Tank Nepal was announced to launch at 2021.[71]

Shark Tank India[]

On 22 June 2021, Shark Tank India was announced for the Sony TV channel via promo.[72]

Reception[]

Critical reception[]

During its first season, Shark Tank saw a mostly positive reception. Josh Wolk of Entertainment Weekly wrote, "The moneymen ask informed questions and make shrewd decisions, a welcome relief from Donald Trump's capricious calls on Burnett's Celebrity Apprentice".[73] Heather Havrilesky from Salon said that "ABC's Shark Tank is easily the best new reality TV show to air this summer."[74] Tom Shales of The Washington Post wrote, "It sounds gimmicky and visually tedious, with most of the so-called action taking place in a conference room. It's all those things, but the moments of misery make it memorable."[12] Shales noted that the series was premiering during an economic recession, and that many of the aspiring entrepreneurs had poured significant amounts of money into their businesses; he praised "how deftly the show personalizes the desperation and pain experienced by victims of a broken down economy."[12] And David Hinckley of the New York Daily News said, "Once you get past its somewhat misleading title, Mark Burnett's new Shark Tank is a well-paced hour that offers entertainment without humiliation."[75]

Ratings[]

During the first two seasons, the series barely peaked at 5 million viewers, with season 2 only having 9 episodes in its run. By season 3, the show's viewership went past 5 million and started to crack the top 100 in the ratings. By 2012, the show averaged over 6 million viewers per episode. It is the most watched program on Friday nights in the 18- to 49-year-old demographic.[76][citation needed] As a result, ABC added three more episodes to the original season order of 22. In its sixth season, the series reached over 9 million per episode, becoming its most successful season to date.

Viewership and ratings per season of Shark Tank
Season Timeslot (ET) Episodes First aired Last aired TV season Viewership
rank		 Avg. viewers
(millions)
Date Viewers
(millions) 		Date Viewers
(millions)
1 Sunday 9:00 pm (1–6)
Tuesday 8:00 pm (7–10)
Friday 9:00 pm (11–14)		 14 August 9, 2009 4.23 February 5, 2010 4.65 2009–10 102 4.81[77]
2 Friday 8:00 pm 9 March 20, 2011 6.13[78] May 13, 2011 4.99[79] 2010–11 113 5.12[80]
3 15 January 20, 2012 6.25[81] May 18, 2012 5.52[82] 2011–12 98 6.03[83]
4 Friday 8:00 pm (1–7, 23)
Friday 9:00 pm (8–22, 24–26)		 26 September 14, 2012 6.40[84] May 17, 2013 6.68[85] 2012–13 63 6.92[86]
5 Friday 9:00 pm 29 September 20, 2013 6.86[87] May 16, 2014 6.74[88] 2013–14 51 8.02[89]
6 29 September 26, 2014 7.45[90] May 15, 2015 7.04[91] 2014–15 55 9.13[92]
7 29 September 25, 2015 6.08[93] May 20, 2016 5.47[94] 2015–16 63 7.05[95]
8 24 September 23, 2016 4.98[96] May 12, 2017 4.01[97] 2016–17 71 6.00[98]
9 Sunday 9:00 pm 24 October 1, 2017 5.12[99] February 25, 2018 3.15[100] 2017–18 86 5.50[101]
10 23 October 7, 2018 2.96[102] May 12, 2019 3.87[103] 2018–19 108 4.31[104]
11 Sunday 9:00 pm (1–12)
Friday 8:00 pm (13–24)		 24 September 29, 2019 3.82[105] May 15, 2020 4.55[106] 2019–20 70 4.95[107]
12 Friday 8:00 pm 25 October 16, 2020 4.03[108] May 21, 2021 3.55[109] 2020–21 61 4.97[110]

Awards and nominations[]

Year Award Category Recipient(s) Result Ref.
2012 Critics' Choice Television Awards Best Reality Series – Competition Shark Tank Nominated [111]
Producers Guild of America Awards Best Non-Fiction Television Nominated [112]
Primetime Creative Arts Emmy Awards Outstanding Reality Program Mark Burnett, Clay Newbill, Phil Gurin, Yun Lingner, Brien Meagher, David Eilenberg, Jim Roush, Rhett Bachner, Bill Gaudsmith and Becky Blitz Nominated [113]
2013 Critics' Choice Television Awards Best Reality Series – Competition Shark Tank Nominated [114]
NAACP Image Awards Outstanding Reality Series Nominated [115]
Producers Guild of America Awards Best Non-Fiction Television Nominated [116]
Television Critics Association Awards Outstanding Achievement in Reality Programming Won [117]
Primetime Creative Arts Emmy Awards Outstanding Reality Program Mark Burnett, Clay Newbill, Phil Gurin, Yun Lingner, Max Swedlow, Jim Roush, Carl Hansen, Bill Gaudsmith, Joni Day and Becky Blitz Nominated [118]
2014 Critics' Choice Television Awards Best Reality Series – Competition Shark Tank Won [119]
Television Critics Association Awards Outstanding Achievement in Reality Programming Nominated [120]
Producers Guild of America Awards Best Non-Fiction Television Becky Blitz, Mark Burnett, Bill Gaudsmith, Phil Gurin, Yun Lingner, Clay Newbill, Jim Roush, Laura Roush, and Max Swedlow Nominated
Primetime Creative Arts Emmy Awards Outstanding Structured Reality Program Mark Burnett, Clay Newbill, Philip Gurin, Yun Lingner, Jim Roush, Max Swedlow, Bill Gaudsmith, Becky Blitz, Sami Aziz, Heather Dreiling, Michael Kramer, Laura Skowlund and Kate Ryu Won [121]
Outstanding Directing for Nonfiction Programming Ken Fuchs (for "Episode #501") Nominated
2015 Critics' Choice Television Awards Best Reality Series Shark Tank Won [122]
NAACP Image Awards Outstanding Reality Program/Reality Competition Series Nominated [123]
Television Critics Association Awards Outstanding Achievement in Reality Programming Nominated [124]
Directors Guild of America Awards Outstanding Directing – Reality Programs Ken Fuchs (for "Episode #702") Nominated [125]
Producers Guild of America Awards Best Non-Fiction Television Mark Burnett, Clay Newbill, Yun Lingner, Max Swedlow, Jim Roush, Brandon Wallace, Becky Blitz, Laura Roush, Shaun Polakow, Phil Gurin Nominated
Primetime Creative Arts Emmy Awards Outstanding Structured Reality Program Mark Burnett, Clay Newbill, Philip Gurin, Yun Lingner, Jim Roush, Max Swedlow, Brandon Wallace, Becky Blitz, Laura Skowlund, Sami Aziz, Heather Dreiling, Michael Kramer, Kate Ryu, Dominique Worden and Ian Sambor Won [126]
Outstanding Picture Editing for a Structured Reality or Competition Program David R. Finkelstein, Terri Maloney, Eduardo Martinez, Matt McCartie, Matt Stevenson, Andrew Oliver, Nick Staller, Joel Watson (for "Episode 608") Nominated
2016 Critics' Choice Television Awards Best Structured Reality Show Shark Tank Won
Directors Guild of America Awards Outstanding Directing – Reality Programs Ken Fuchs (for "Episode #801") Nominated [127]
Primetime Creative Arts Emmy Awards Outstanding Structured Reality Program Mark Burnett, Clay Newbill, Yun Lingner, Philip Gurin, Max Swedlow, Brandon Wallace, Becky Blitz, Sami Aziz, Heather Dreiling, Kate Ryu and Dominique Worden Won [128]
Outstanding Picture Editing for a Structured Reality or Competition Program Editing Team (for "Episode 702") Nominated
2017 Critics' Choice Television Awards Best Structured Reality Show Shark Tank Won
NAACP Image Awards Outstanding Reality Program/Reality Competition Series Nominated
Television Critics Association Awards Outstanding Achievement in Reality Programming Nominated [129]
Primetime Creative Arts Emmy Awards Outstanding Structured Reality Program Mark Burnett, Clay Newbill, Yun Lingner, Philip Gurin, Max Swedlow, Brandon Wallace, Becky Blitz, Sami Aziz, Heather Dreiling, Michael Kramer, Shaun Polakow, Laura Roush, Kate Ryu and Dominique Worden Won [130]
Outstanding Picture Editing for a Structured Reality or Competition Program David R. Finkelstein, Ed Martinez, Tom McGah, Andrew Oliver, Nick Staller, Matt Stevenson, Joel Watson (for "Episode 801") Nominated
2018 Critics' Choice Television Awards Best Structured Reality Series Shark Tank Won [131]
Primetime Creative Arts Emmy Awards Outstanding Structured Reality Program Mark Burnett, Clay Newbill, Yun Lingner, Philip Gurin, Max Swedlow, Brandon Wallace, Becky Blitz, Sami Aziz, Heather Dreiling, Shaun Polakow, Laura Roush, Kate Ryu, Dominique Worden, Alan Kirk and Christina Reynolds Nominated
Outstanding Directing for a Reality Program Ken Fuchs (for "Episode 903") Nominated
NAACP Image Awards Outstanding Reality Program/Reality Competition Series Shark Tank Nominated
2019 Primetime Creative Arts Emmy Awards Outstanding Structured Reality Program Mark Burnett, Clay Newbill, Yun Lingner, Max Swedlow, Phil Gurin, Brandon Wallace, Becky Blitz, Laura Roush, Heather Dreiling, Sami Aziz, Shaun Polakow, Alan Kirk, Christina Reynolds, Nicole Edholm and Shawn Aly Nominated
Outstanding Casting for a Reality Program Mindy Zemrak and Jen Rosen Nominated
Outstanding Directing for a Reality Program Ken Fuchs (for "Episode 1002") Nominated
2020 NAACP Image Awards Outstanding Reality Program, Reality Competition Series or Game Show Shark Tank Nominated [132]
Directors Guild of America Awards Outstanding Directing – Reality Programs Ken Fuchs (for "Episode #1211") Nominated [133]
Primetime Creative Arts Emmy Awards Outstanding Structured Reality Program Mark Burnett, Clay Newbill, Yun Lingner, Max Swedlow, Phil Gurin, Mark Cuban, Lori Greiner, Kevin O'Leary, Barbara Corcoran, Daymond John, Robert Herjavec, Brandon Wallace, Becky Blitz, Sami Aziz and Heather Dreiling Nominated [134]
Outstanding Host for a Reality or Competition Program Barbara Corcoran, Mark Cuban, Lori Greiner, Robert Herjavec, Daymond John and Kevin O'Leary Nominated

In popular culture[]

  • Jimmy Kimmel has pitched twice on Shark Tank (horse pants and a wearable cone for kids) as a comedy skit which aired on his show, Jimmy Kimmel Live!.[135][136]
  • Bill Nye has pitched the Global Citizen Festival on Shark Tank.[137]
  • Disney's Phineas and Ferb character, Dr. Heinz Doofenshmirtz, pitched his invention on the 2013 season finale in a cross-over episode.[138]
  • On the Season 6 Episode "The Tank" of Grace and Frankie, Grace and Frankie pitch their Rise Up toilet invention to the Sharks.

See also[]

References[]

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External links[]

Brumachen- Shark Tank Kweku and Ross are a true reflection of ‘continue grinding even when the Sharks are out.’ The duo came with the revolutionary idea of a portable coffee maker that made it convenient for users to make coffee anywhere, anytime. Unfortunately, the Sharks found their deal 'impossible' and all opted out. However, Kweku believed in his company and went away to continue making sales. Though he did not get a deal, his company got the much-needed publicity to push it to the next level. About Brumachen Brumachen is a single-serving portable coffee brewer that allows users to fix themselves a quick cup of coffee while on the go. The coffee maker is a relatively small machine weighing about a pound and a half, and looks like a big flashlight. Brumachen brews 6oz of coffee at 190 degrees in approximately 5minutes. You can plug the machine into a 12-volt car outlet or your charging outlet at home. When your coffee is ready, the machine converts itself into a coffee cup. The birth of Brumachen Kweku is a Ghanaian who came to the US for studies and got a Civil Engineering degree from Cleveland State University. While working hard on the construction sites, Kweku would crave a cup of coffee. Unfortunately, the nearest coffee shop was miles away. His desire to satisfy his craving and love for a decent cup of coffee pushed him to solve the problem for the many construction workers working on construction sites with a thirst like his. The Ghanaian found his solution in a portable and personal coffee maker made from biodegradable pods that decay in 180 days. The engineer designed the concept and design from scratch, sourcing for his invention’s necessary parts. When he got through with his compilation, he produced an exceptional prototype using a 3D printer. Kweku tested the durability and brew quality and found a befitting manufacturer in Asia. Kweku met Ross, a social media influencer who helped him push the product to his approximately 15million followers on TikTok. Brumachen’s experience on Shark Tank The duo came to Shark Tank asking for $1Million for 10% equity. However, the vast investment they were asking irked the Sharks, and one by one, they opted out. Marc Cuban was the first to walk out of the deal because the entrepreneurs could not prove their company’s worth. Shark Robert was next to opt-out stating that the coffee maker’s design was ‘horrible.’ Though Shark Daniel felt intrigued by Kweku, he admitted that the guys made it impossible for the Sharks to make an offer. Shark Kevin was harsh and did not did not have kind words as he opted out of the deal. He termed Kweku and Ross’s request ‘obscene’ and blasted the duo for their ‘greed.’ The Investors also struggled to come to terms with Ross's ‘influencer’ role and how he had inflated the sales. They felt that the product needed a lot of design work to catapult it to an actual consumer product. When the last Shark shared his disinterest in the company, Kwekeu almost broke down in tears. He believed in his company and stated that Sharks had lost a big deal, one they will know in years to come. Brumachen after Shark Tank Before coming to the show to offer the Sharks a deal, Brumachen’s founders reported raising $41,553 in a Kickstarter Campaign in January 2020. After the idea appeared on Shark Tank, the company got national attention and the product went viral with new users placing their orders. The product, which initially sold at $120.99, now costs $99.99. The founders dreamed of shipping their finished product to potential clients worldwide, but they could not make shipments due to financial constraints. Fortunately, the dream did not fade in thin air. Though they could not reach their clients worldwide, Kweku and Ross manage to sell their product to US travelers who love to explore outdoor activities. The company is still in business and uses social media pages to promote the product, grow its online fan base, and commitment to sustainability.

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