Dragons' Den (British TV programme)

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Dragons' Den
DragonsDenUK17.png
GenreReality television
Presented byEvan Davis
JudgesDeborah Meaden
Peter Jones
Touker Suleyman
Tej Lalvani
Sara Davies
Theo Paphitis
Rachel Elnaugh
Doug Richard
Simon Woodroffe
Duncan Bannatyne
Richard Farleigh
James Caan
Hilary Devey
Kelly Hoppen
Piers Linney
Sarah Willingham
Nick Jenkins
Jenny Campbell
Steven Bartlett
ComposerJohn Watt
Country of originUnited Kingdom
Original languageEnglish
No. of series18
No. of episodes189 (and 13 specials)
Production
ProducersDarrell Olsen, Samantha Davies
Production locationsOld Granada Studios (OGS) (2018–present)[1]
Space Studios Manchester (2015–2017)[2]
dock10 studios (2012–2014)
Pinewood Studios (2011)
The Depository (2005–2010)
Running time1 hour
Production companiesBBC Studios Factual Entertainment Productions
Sony Pictures Television International
DistributorBBC
Release
Original networkBBC Two (2005–2020)
BBC HD (simulcast with BBC Two, 2009–2013)
BBC One (2021–present)
Picture format576i
1080p (2009–)
Audio formatStereo
Original release4 January 2005 (2005-01-04) –
present
External links
Website

Dragons' Den is a British television programme, presented by Evan Davis. The format of the show is owned by Sony Pictures Television and is based on the original Japanese programme, which has been sold around the world. The programme has been produced by BBC Manchester since its inception and was first broadcast on BBC Two on 4 January 2005, and since 2021, it has been broadcast on BBC One.[3] Reruns of previous episodes are still broadcast on BBC Two.

The show allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the "Dragons" of the show's title, and pitch for financial investment while offering a stake of the company in return.

Programme[]

Format[]

Contestants have what they believe to be a viable and potentially profitable business idea but lack funding, or are already operating their business, but need additional funds for promotion or expansion. As part of their opening pitch, they are required to specify the amount of money they require from the Dragons. The rules stipulate that if they do not raise at least this amount from one or more Dragons, then they would leave with nothing. In exchange for the investment, the contestants offer equity in their business, the percentage of which is also stipulated at the beginning of the pitch. If the Dragons see potential in the business idea or product, negotiations then take place around the amount of equity on offer, with the contestant having the opportunity to negotiate further, accept any offers, or simply walk away. Dragons can also offer a percentage of the money requested if they do not wish to commit the full amount, leaving the other Dragons free to do the same. This can lead to the contestant receiving the financial backing of more than one Dragon, with the benefit of a broader range of expertise. However, for this to occur, the contestant usually has to agree to relinquish a larger share in their business than they had first planned.

A Dragon who, having heard the pitch, does not wish to invest, must declare themselves "out", implying that they leave the discussion. (However, on one occasion in series 4, Peter Jones continued to question an entrepreneur after his own declaration). This concluding phase may range from a few minutes if the Dragons do not perceive the business plan as credible, to much longer when complex conditions are negotiated. The Dragons often ridicule contestants, on grounds that vary widely, but especially for over-valuation of their respective enterprises.

There is no legal commitment for the Dragons or producers of the show to fulfil their offers. All deals undergo due diligence before contracts are signed. It is claimed that half of deals are not completed after filming.[4]

Set and theme[]

The opening sequence was shot in Ancoats, Manchester, an area transformed by the Industrial Revolution which helped give the city its nickname Cottonopolis.[5] The sequence features shots of Brunswick Mill, Murrays' Mills and McConnel & Kennedy mills – all three are Manchester's most famous cotton mills in production at the time of the Industrial Revolution and keeps in line with the programme's warehouse theme.[5] The location at which the pitches are filmed has varied over the years. It was originally filmed inside a furniture depository in Stoke Newington. The production were forced to move after the first series owing to building work next door. For the second series shooting took place in a disused warehouse, Wool House. It was the first set created by production designer Laurence Williams, requiring the construction of a section of the window wall and the staircase down to the lower floor. The owner of this warehouse converted it into flats necessitating a further move to Tanner Street for the next few series. Here another more extensive set was created including cutting a hole in the floor and again creating the stairs down to the lower floor. Building work required another move, this time to Pinewood Studios, only two weeks before a series was due to be shot and the production designer had to create a complete set on the film stage including a staircase which descended down into the underfloor tank. After several more series were shot at Pinewood, the production was moved to the BBC's new home in Salford Quays at dock10, MediaCityUK. A brand new set was created for the move and was screened in the latter part of 2012 for Series 10.[6]

Space Studios Manchester, in Gorton, was also used to film the programme from 2015 to 2017.[2] From 2018 onwards, the show has been filmed at Old Granada Studios in Manchester.[1]

Awards[]

Year Award Category Result
2005 Banff Rockie Award "Best Unscripted Entertainment Programme" Won
2006 BAFTA "Best Features" Nominated
2007 Royal Television Society Nominated
BAFTA "Best Features" Nominated

The Dragons[]

Series
Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Duncan Bannatyne Main Does not appear
Rachel Elnaugh Main Does not appear
Peter Jones Main
Doug Richard Main Does not appear
Simon Woodroffe Main Does not appear
Theo Paphitis Does not appear Main Does not appear Guest[7][8] Does not appear
Deborah Meaden Does not appear Main
Richard Farleigh Does not appear Main Does not appear
James Caan Does not appear Main Does not appear
Hilary Devey Does not appear Main Does not appear
Kelly Hoppen Does not appear Main Does not appear
Piers Linney Does not appear Main Does not appear
Nick Jenkins Does not appear Main Does not appear
Touker Suleyman Does not appear Main
Sarah Willingham Does not appear Main Does not appear
Jenny Campbell Does not appear Main Does not appear
Tej Lalvani Does not appear Main Does not appear
Sara Davies Does not appear Main
Steven Bartlett Does not appear Main

Notes[]

  • There have always been five Dragons, with the exception of an episode that first aired on 28 October 2012 (Series 10), when there were only four, as Hilary Devey was unwell. This was the first time in the show's history that this has occurred.[9]
  • Steve Parish was originally going to replace Nick Jenkins, but found he did not have the time and stepped down. He was instead replaced by Tej Lalvani.[10]
  • Steven Bartlett is the youngest Dragon to join the den, as of 2021, at just 28.[11] He has teased that he does not intend to wear a suit, as most male dragons traditionally do, during his time on the show.[12]
  • Series 18 marked the first temporary absence of Peter Jones, as he self isolated due to the COVID-19 pandemic. Theo Paphitis returned to cover his absence for 3 episodes.[8]

Statistics[]

Successful deals per Dragon per series[]

Series 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
No. of episodes 6 6 8 6 10 8 8 10 10 12 12 12 15 16 14 15 14 14 TBC
Peter Jones 3 3 2 4 5 6 6 6 4 10 3 2 5 5 5 4 1 9 TBC
Deborah Meaden 4 4 6 4 3 5 4 5 5 9 8 6 6 7 2 6 TBC
Touker Suleyman 2 5 6 8 3 8 TBC
Sara Davies 3 10 TBC
Steven Bartlett TBC
Tej Lalvani 8 9 3 12
Jenny Campbell 9 3
Nick Jenkins 2 6
Sarah Willingham 2 3
Kelly Hoppen 3 2
Piers Linney 2 2
Hilary Devey 4 4
James Caan 6 5 4 3
Richard Farleigh 2 5
Theo Paphitis 4 4 5 6 5 5 5 5 6 2 0 [note 1]
Duncan Bannatyne 2 1 2 3 4 4 2 6 3 4 2 3
Rachel Elnaugh 4 1
Doug Richard 2 0
Simon Woodroffe 1

Statistics as of 2014 confirm:[4]

  • £100,000 is the most common investment figure asked for by pitchers (30 of 143 pitches)
  • £35,000 is the lowest ever amount offered for a successful pitch.
  • £250,000 is the highest amount ever successfully pitched for in the Den.
  • The highest amount of equity ever given away in the Den was 79% by RKA Records, which has later renamed Bannatyne Music Ltd.
  • The most common amount of equity given away in successful pitches was 40%, with 42 of 143 pitches giving up that share in their company.[13]
  • Peter Jones is the most prolific investor, offering investment to 54 of the 143 businesses who successfully pitched on the show.

Successful pitches[]

Series 1[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 4 January 2005 Charles Ejogo Umbrolly 150,000 40 Multimedia vending unit selling umbrellas and adverts Duncan Bannatyne & Peter Jones N/A Deal Signed Dissolved (September 2010) [14][15]
Episode 2 11 January 2005 Tracey Ann Graily Grails Ltd1 120,000 40 Tailor-made suits for businesswomen Doug Richard & Rachel Elnaugh [2] Deal Signed Dissolved (circa 2006) [16]
Episode 3 18 January 2005 Tracie Herrtage Le Beanock 54,000 49 [note 2] A beanbag hammock Rachel Elnaugh [3] Deal Signed Active (April 2016) [17]
Episode 3 18 January 2005 John and Phillip Petty IV Cam, Industrial Control Systems 50,000 30 [note 3] A 3D measuring system using camera technology Peter Jones & Doug Richard [4] Deal Signed Active (April 2016) [18]
Episode 4 25 January 2005 Paul Thomas Mycorrhizal Systems 75,000 25 Land for a truffle farm Simon Woodroffe [5] Deal Failed [note 4] Active (April 2016) [19][20]
Episode 5 1 February 2005 Elizabeth Galton Elizabeth Galton Ltd 110,000 30 Custom-made jewellery Duncan Bannatyne & Rachel Elnaugh [6] Deal Failed [note 5] Dissolved (December 2008) [21][22]
Episode 6 8 February 2005 Nik Rawcliff Snowbone 75,000 33.3 Handle attachment for snowboards Rachel Elnaugh [7] Deal Failed [note 6] Active (April 2016) [23][24]
Episode 6 8 February 2005 Huw Gwyther Visual Talent Ltd 175,000 40 Wonderland high-end fashion and culture magazine Peter Jones [8] Deal Signed Active (April 2016) [25]
  1. ^ Despite only featuring in 3 episodes, series 18 marked the first time Paphitis had no offers accepted. This marked the second instance in the show's history that a dragon had not made an investment since Doug Richard in 2005.
  2. ^ Rachel Elnaugh no longer holds equity in Le Beanock as of 2016.
  3. ^ Jones and Richard no longer hold equity in IV Cam af of 2016.
  4. ^ Mycorrhizal Systems declined the investment after filming. The company remains active,
  5. ^ Elizabeth Galton did not accept Elnaugh’s offer after filming and only accepted Bannatyne's offer after taking the remaining £55,000 from another private investor. Galton has since dissolved the company and is now a designer at Aurum Group Limited who own Goldsmiths the jewellers.
  6. ^ Rachel Elnaugh provided Snowbone with £7,000, spent on branding, prototypes and a website. However Elnaugh later withdrew and the deal was never fully finalised. The company remains active.

Series 2[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 15 November 2005 Dominic Killinger Square Mile 150,000 40
(drops to 38% if targets are hit) 		Wireless broadband supplier to UK marinas Theo Paphitis & Peter Jones N/A Deal Signed [note 1] Sold (2008) [26][27][28]
Episode 2 22 November 2005 Danny Bamping Bedlam Puzzles 100,000 30 3-D puzzles Rachel Elnaugh & Theo Paphitis [9] Deal Failed [note 2] Dissolved (August 2013) [29][30]
Episode 3 29 November 2005 Julie White Truly Madly Baby 75,000 45 Baby products, via party evenings and web Peter Jones [10] Deal Failed [note 3] Dissolved (February 2010) [31][32]
Episode 5 13 December 2005 Paul Cockle The Generating Company 160,000 40 Contemporary circus shows Peter Jones & Theo Paphitis [11] Deal Signed [note 4] Dissolved (March 2017) [33]
Episode 6 20 December 2005 David Lees Mode Al 225,000 50 Custom furniture to house technology Theo Paphitis & Duncan Bannatyne [12] Deal Failed [note 5] Active [34][35]
  1. ^ Square Mile’s investment was completed, however it was sold to BT for £150,000 in January 2008.
  2. ^ 3-D puzzles decided against the investment after filming and opted to take out a bank loan.
  3. ^ Truly Madly Baby declined the investment after filming and accepted a deal from another source.
  4. ^ The Generating Company’s investment was completed, however the company was dissolved in 2017.
  5. ^ Mode Al declined the investment after filming. Lees stated that he was advised to accept a bank loan instead.

Series 3[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 3 August 2006 James Seddon Eggxactly 75,000 40 Water-free egg cooker Richard Farleigh & Peter Jones [13] [14] Deal Failed [note 1] Active [36][37]
Episode 2 10 August 2006 Gary Taylor Alpine Cleaning 200,000 40 Franchised HGV cleaning service Deborah Meaden & Theo Paphitis [15] Deal Failed [note 2] Dissolved (2011) [21][38]
Episode 3 17 August 2006 Matthew Hazell First Light Solutions 100,000 30 A sonar-based man-overboard detection system Richard Farleigh [16] Deal Signed Dissolved (March 2012) [39]
Episode 4 24 August 2006 Ian Chamings MixAlbum 150,000 40 Dance download site with digital mixing software Deborah Meaden & Theo Paphitis [17] Deal Signed Active [40]
Episode 5 31 August 2006 Richard Lee & Daren Duraidi Dr Cap 150,000 50 Chain of shops selling baseball caps Duncan Bannatyne [18] Deal Failed [note 3] Active (April 2016) [41][42]
Episode 6 7 September 2006 Stephen Bellis Nuts Poker League 50,000
(received 65,000) 		40 Pub-based tournament poker league Theo Paphitis & Deborah Meaden [19] Deal Failed [note 4] Sold (2014) [43][44]
Episode 7 14 September 2006 Peter Sesay Autosafe 100,000 50 A seat-belt height adjuster Peter Jones & Duncan Bannatyne N/A Deal Unfulfilled [note 5] Dissolved (January 2011) [21][45]
Episode 8 21 September 2006 Ian Daintith & Richard Adams Coin Metrics 200,000 25 Technology to monitor cash operations for slot machines Deborah Meaden & Theo Paphitis [20] Deal Failed [note 6] Sold (2007) [21][46]
  1. ^ James Seddon stated in the follow up series Dragons Den: Where Are They Now? that he was unable to agree on distribution terms with Jones and Farleigh. As of 2021 Eggxactly is active but is still yet to produce the product.
  2. ^ Alpine Cleaning eventually decided against the investment and opted to take out a bank loan. The company was dissolved in 2011.
  3. ^ Dr Cap’s investment was never completed. The company remains active.
  4. ^ The Nuts Poker League failed due diligence and has since merged with Redtooth Entertainment.
  5. ^ Peter Sesay passed away shortly after filming and the product was subsequently never released. Bannatyne and Caan were listed as the company’s directors at the time of dissolution. Bannatyne gave his condolences to Sesay’s family in person in the follow up series Dragons Den: Where Are They Now?
  6. ^ Ian Daintith & Richard Adams declined the investment after filming following approaches from other investors. They sold Coin Metrics in 2007 for £685,000.

Series 4[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 7 February 2007 Levi Roots Reggae Reggae Sauce 50,000 40 Spicy BBQ sauce Richard Farleigh & Peter Jones [21] Deal Signed Active [47]
Episode 1 7 February 2007 Anthony Coates-Smith & Alistair Turner Igloo 160,000 22.5 Specialist chilled and frozen transport services Duncan Bannatyne & Richard Farleigh [22] Deal Signed [note 1] Dissolved (February 2013) [48][49]
Episode 2 14 February 2007 Imran Hakim iTeddy 140,000 40 Classic teddy bear with integrated media technology Peter Jones & Theo Paphitis [23] Deal Signed Active [50]
Episode 3 21 February 2007 Roger Hind Rotamate 85,000 40 A clothes airer that protects washing from the rain Deborah Meaden & Richard Farleigh [24] Deal Failed [note 2] Dissolved (April 2015) [51]
Episode 3 21 February 2007 Denise Hutton Razzamataz Theatre Schools 50,000 25 A chain of dance, drama and singing schools for children. Duncan Bannatyne [25] Deal Signed [note 3] Active (April 2016) [52]
Episode 4 28 February 2007 Christian Lane Foldio 80,000 35 Stationery folder that halves size of paper without creasing Theo Paphitis [26] Deal Signed [note 4] Dissolved (September 2015) [53]
Episode 4 28 February 2007 Casey Jones Foot Deodoriser 100,000 50 Sanitiser that kills bacteria within shoes Deborah Meaden & Richard Farleigh [27] Deal Failed [note 5] Dissolved [21][54]
Episode 5 7 March 2007 Chris Haines Safe-T-First 95,000 30 Emergency light Deborah Meaden & Theo Paphitis [28] Deal Failed [note 6] Active [21]
Episode 5 7 March 2007 David Pybus Scents of Time 80,000 40 Perfumes from historical times which are re-created for today Peter Jones & Theo Paphitis [29] Deal Signed Dissolved (2012) [55]
Episode 6 7 March 2007 Peter Ensinger and David Baker Standby Saver 100,000 50 Device that cuts off electric current to home appliances on stand-by All five Dragons[note 7] [30] Deal Failed [note 8] Dissolved (April 2014) [56][57]
  1. ^ Igloo’s investment was completed, however the company was dissolved by 2013. Shortly before the dissolution, Igloo were reported to have illegally deducted wages of employees and ordered to repay with penalties induced.
  2. ^ Rotamate’s investment does not appear to have been completed. The company was listed as dissolved in 2015.
  3. ^ Razzmatazz’s investment was completed. Denise Hutton-Gosney bought back Duncan Bannatyne’s stake in 2014 for £70,000.
  4. ^ Foldio’s investment did complete, however Theo Paphitis gave up involvement in the company in 2011. The company was dissolved in 2015.
  5. ^ The Foot Deodoriser deal did not go through due to Meaden and Farleigh’s concerns over where Casey Jones’s efforts were focussed. Tiger Mobiles have reported the company is now dissolved.
  6. ^ Chris Haines declined the investment after filming, deciding to explore other options. The company remains active.
  7. ^ The Standby Saver was the first pitch in the UK show’s history to successfully receive all five dragons as investors.
  8. ^ The Standby Saver investment was not fulfilled due to Ensinger’s and Baker’s failure to obtain a patent.

Series 5[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 15 October 2007 Celia Norowzian & Ian Forshew Beach Break Live 50,000 25 Events company Peter Jones [31] [32] Deal Failed [note 1] Sold [58][59]
Episode 1 15 October 2007 Laban Roomes Goldgenie
(formerly Midas Touch) 		60,000 40 Mobile gold plating service James Caan [33] Deal Signed [note 2] Active [21][60]
Episode 2 22 October 2007 Sarah Lu youdoodoll 35,000 45 Personalisable doll Deborah Meaden [34] Deal Signed Dissolved (2014) [61]
Episode 2 22 October 2007 Emmie Matthews & Ed Stevens Gaming Alerts 200,000 30 Gaming referral website Theo Paphitis [35] Deal Signed [note 3] Dissolved (2011) [62]
Episode 3 29 October 2007 Mark Champkins Concentrate Design 100,000 20 Products that help children at school Peter Jones [36] Deal Signed Active [63]
Episode 4 5 November 2007 Max McMurdo Reestore 50,000 30 Functional pieces of furniture from waste objects Deborah Meaden & Theo Paphitis [37] Deal Signed [note 4] Active [21][64]
Episode 4 5 November 2007 Jamie Jenkinson Cush'n'Shade 100,000 40 A fold-away screen that acts as a cushion and sun shade Deborah Meaden & Peter Jones [38] Deal Failed [note 5] Active [21][65]
Episode 5 19 November 2007 James Halliburton Water Buoy 200,000 25 A device to rescue items that have been lost overboard. Peter Jones & Theo Paphitis [39] Deal Failed [note 6] Active [66][67]
Episode 5 19 November 2007 Shane Lake and Tony Charles HungryHouse 100,000 50 An online takeaway ordering service James Caan & Duncan Bannatyne [40] Deal Failed [note 7] Sold [21][68]
Episode 6 26 November 2007 Ian Helmore Steri Spray 145,000 40 UV Sterilising system for shower heads Deborah Meaden & Theo Paphitis [41] Deal Signed Active [69]
Episode 6 26 November 2007 Mark and Eleanor Davis Caribbean Ready Meals 100,000 50 Caribbean ready meals made using genuine Jamaican and Trinidadian recipes James Caan & Duncan Bannatyne N/A Deal Signed [note 8] Dissolved (2010)[21][70]
Episode 7 3 December 2007 Sammy French Fit Fur Life 100,000 50 A dog treadmill James Caan [42] Deal Signed [note 9] Active [71]
Episode 7 3 December 2007 Jerry Mantalvanos & Paul Merker JPM Eco Logistics 100,000 40 Environmentally friendly haulage company Deborah Meaden & Theo Paphitis N/A Deal Signed [note 10] Dissolved (2014)[72][73]
Episode 8 11 December 2007 Peter Moule ElectroExpo
(renamed Chocbox) 		150,000 32 Plastic housing that protects cable connections Duncan Bannatyne & James Caan [43] Deal Signed [note 11] Active [74]
Episode 9 18 December 2007 Amanda Jones & James Brown Red Button Design 50,000 10 A water transport, sanitation and storage device for the developing world All five Dragons [44] Deal Failed [note 12] Dissolved (2014)[21][75]
  1. ^ Beach Break Live decided to reject the offer after filming and later merged with Outgoing Travel Ltd.
  2. ^ Midas Touch re-purchased James Caan’s equity in 2011.
  3. ^ Gaming Alerts investment was successful. However the company was dissolved in 2011 with Theo Paphitis still holding his 30% stake in the company.
  4. ^ Deborah Meaden & Theo Paphitis no longer hold equity in Reestore as of 2021. The company remains active.
  5. ^ Cush’n’Shade’s investment was never completed. The company entered voluntary liquidation in 2012, however continues to trade in Ireland as of 2021.
  6. ^ James Halliburton eventually decided against the investment in Water Buoy and has branched into different areas. The company remains active.
  7. ^ Hungry House declined Caan and Bannatyne’s investment after filming and raised £150,000 from alternative investors. The company merged with fellow online food order and delivery service Just Eat in 2017.
  8. ^ Caribbean Ready Meals received Bannatyne’s investment, however following issues with Mark and Eleanor Davis’s major debts from previous failed business ventures, the product was never released and the company was dissolved in 2010.
  9. ^ Fit Fur Life’s investment was successful. James Caan no longer holds equity as of 2011, retiring as company director the same year. The company remains active.
  10. ^ JPM Eco Logistics investment was completed, however the company fell into financial difficulties less than a year later. Despite receiving a further £25,000 bailout from the dragons, the company was dissolved in 2014.
  11. ^ ElectroExpo’s investment was completed. James Caan no longer holds equity in as of 2011, retiring as company director the same year. Bannatyne retains his share of the business as of 2021.
  12. ^ Red Button Design declined the investment after filming, accepting a £45,000 grant from Oxford University instead. The company was dissolved in 2014.

Series 6[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 21 July 2008 Jamie Turner Hamfatter 75,000 30 A music band Peter Jones [45] Deal Signed [note 1] Dissolved (2016) [76][77]
Episode 1 21 July 2008 Julia Charles & Amy Goldthorpe D4M Ltd 75,000 40 Events management company Duncan Bannatyne & James Caan [46] Deal Signed Dissolved (2011) [78]
Episode 2 28 July 2008 Victoria McGrane Neurotica 56,000
(received 75,000) 		35 Fashion designer Peter Jones N/A Deal Signed [note 2] Dissolved (August 2013) [79][21]
Episode 3 4 August 2008 Ming Yun Light Emotions 40,000 30 Glow in the dark products Peter Jones [47] Deal Failed [note 3] Dissolved (2012) [80][81]
Episode 3 4 August 2008 Michael Cotton DDN Ltd 250,000 25 Misfuelling prevention device Theo Paphitis & Deborah Meaden [48] Deal Failed [note 4] Active [82][83]
Episode 4 11 August 2008 Charlotte Evans & Caroyln Jarvis Buggy Boot 80,000 30 Storage solution for pushchairs Deborah Meaden [49] Deal Signed [note 5] Dissolved (August 2012) [84]
Episode 4 11 August 2008 Andrew Harsley Rapstrap 150,000 50 Waste-free cable-tie Duncan Bannatyne & James Caan [50] Deal Signed Active [85]
Episode 5 18 August 2008 Neil and Laura Westwood Magic Whiteboard 100,000 40 [note 6] Portable whiteboard in the form of a roll Theo Paphitis and Deborah Meaden [51] Deal Signed Active [86]
Episode 5 18 August 2008 Guy Unwin & Caroline Kavanagh Planit Products 200,000 40 Toastabags James Caan [52] Deal Failed [note 7] Active [21][87]
Episode 6 25 August 2008 Guy Portelli Guy Portelli Sculpture Studio 70,000
(received 80,000) 		25 Collection of 18 sculptures James Caan, Peter Jones & Theo Paphitis [53] Deal Signed Active [21]
Episode 6 25 August 2008 Raymond Smith Magic Pizza 50,000 30 Device designed to eliminate a 'soggy middle' Theo Paphitis & Peter Jones [54] Deal Signed [note 8] Dissolved (2012) [88]
Episode 7 1 September 2008 Dominic Lawrence, Simeone Salik & Janice Dalton Blindsinabox 40,000 50 Temporary, easy-to-install blinds Duncan Bannatyne & James Caan [55] Deal Signed Active [89]
Episode 7 1 September 2008 Christian Richardson & Rachel Watkyn Tiny Box 53,000
(received 60,000) 		40 Unique recycled packaging company Theo Paphitis & Peter Jones [56] Deal Signed Active [90]
Episode 8 8 September 2008 Paul Tinton ProWaste Management Services 200,000 40 Construction waste recycling service Duncan Bannatyne & Deborah Meaden [57] Deal Signed [note 9] Active [91]
  1. ^ Hamfatter’s investment was completed. They released their last material in 2011 and dissolved in 2016. Peter Jones held no equity from 2010 and retired his role as director the same year.
  2. ^ Neurotica did receive investment from Peter Jones, however the company was dissolved in 2013.
  3. ^ Light Emotions investment broke down after filming. Ming Yun stated he was more in need of help with marketing that Peter Jones was unwilling to give. The company was dissolved in 2012.
  4. ^ DDN Ltd declined the investment after filming stating that on reflection they felt the equity given was too high. The company remains active.
  5. ^ Buggy Boot’s was completed, however the company failed to make a profit and was dissolved in 2012. Deborah Meaden was still listed as a shareholder at the time of dissolution.
  6. ^ Magic Whiteboard bought back the 40% shareholding held by Theo and Deborah in April 2015.
  7. ^ Planit Products did not follow up with James Caan’s investment and secured funding through a bank loan. The company remains active.
  8. ^ Magic Pizza’s investment was completed, however the company failed to generate a profit and the company was dissolved in 2012.
  9. ^ ProWaste Management Services’ investment was completed. Duncan Bannatyne & Deborah Meaden retired their positions as directors in 2011. The company remains active.

Series 7[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 15 July 2009 Rupert Sweet-Escott Sweet-Escott Aviation Ltd 80,000 49% An aviation renewable energy supply company James Caan [58] Deal Signed [note 1] Dissolved (2016) [92]
Episode 1 15 July 2009 Steve Smith TrueCall Ltd 100,000 12.5 A device to stop nuisance phone calls Peter Jones [59] Deal Failed [note 2] Active [21][93]
Episode 2 22 July 2009 Richard Enion & Michael Davis BassToneSlap 50,000 40 High energy drumming performance for corporate team building Peter Jones & Theo Paphitis [60] Deal Failed [note 3] Dissolved (2012) [21][94]
Episode 2 22 July 2009 Sharon Wright Talpa Products Ltd 50,000
(received 80,000) 		22.5 Magnamole - A device designed to thread cables through cavity walls Duncan Bannatyne & James Caan [61] Deal Withdrawn [note 4] Dissolved (2013) [95][96]
Episode 3 29 July 2009 Lawrence Webb & Frank Drewett Lid Lifters 50,000 50 A labour-saving device for lifting wheelie bin lids Peter Jones [62] Deal Failed [note 5] Dissolved (2018) [21][97]
Episode 3 29 July 2009 Oliver Richmond & Toby Richmond Servicing Stop 100,000 30 A bespoke nationwide car servicing company Deborah Meaden [63] Deal Failed [note 6] Active [98][99]
Episode 4 5 August 2009 Tony Earnshaw & Stephen Pearsons UK Commercial Cleaning 100,000 35 Commercial cleaning company Duncan Bannatyne [note 7] [64] Deal Signed Active [100]
Episode 4 5 August 2009 Karen O'Neill & Karen Coombes KCO Inline Ice Skating Ltd 100,000 45 New inline skate that allows dancers to perform ice-dancing moves on all surfaces Theo Paphitis [65] Deal Failed [note 8] Active [101][102]
Episode 5 12 August 2009 Carol Savage MyDish.co.uk 100,000 15 [note 9] Online community for sharing recipes with friends and family Deborah Meaden [66] Deal Signed Active (April 2016) [21][103]
Episode 5 12 August 2009 Jane Rafter Slinks 75,000 40 Sandals with interchangeable uppers Theo Paphitis & James Caan [67] Deal Failed [note 10] Active [104][105]
Episode 6 19 August 2009 Jason Roberts Tech21 150,000 40 Protective cases for laptops, mobile phones etc. using a material called D30 Peter Jones & Theo Paphitis [68] Deal Failed [note 11] Active [21][106]
Episode 7 26 August 2009 Michael Pritchard The Anyway Spray 125,000 25 Invention that allows every last drop of liquid to be used in multi-directional household product sprays Theo Paphitis & Peter Jones [69] Deal Failed [note 12] Active [21][107]
Episode 7 26 August 2009 Kay Russell Physicool Ltd 100,000 30 A bandage that reduces the temperature gently via evaporation Deborah Meaden [70] Unclear [note 13] Active [21][108]
Episode 8 2 September 2009 Michael Lea Earle's 100,000 35 Food truck franchise that sells hot and cold foods Peter Jones [71] Deal Failed [note 14] Dissolved (2014) [109][21]
Episode 8 2 September 2009 David & Patti Bailey Motor Mouse 100,000
(received 120,000) 		40 Wireless mice shaped like famous sports cars James Caan [72] Deal Signed [note 15] Dissolved (2017) [110]
  1. ^ Sweet-Escott Aviation ‘s investment was completed, however James Caan retired as director less than a year after the episode’s broadcast and the company was dissolved in 2016.
  2. ^ TrueCall Ltd investment was not completed. The company remains active.
  3. ^ BassToneSlap’s investment does not appear to have been completed. Companies House listed it as dissolved in 2012.
  4. ^ (see Talpa Products Ltd allegations)
  5. ^ Lid Lifters investment was never completed. The company was dissolved in 2018.
  6. ^ Deborah Meaden withdrew her investment in Servicing Stop during due diligence, stating her concern over the amount of customer complaints regarding the service it provided. The company remains active.
  7. ^ Duncan Bannatyne retired from his role as director of UK Commercial Cleaning in 2011.
  8. ^ KCO Inline Ice Skating decided against the investment after filming. The company remains active.
  9. ^ Deborah Meaden increased her stake in MyDish.co.uk to 19.60% after filming.
  10. ^ Slinks did not receive investment from the dragons following discussions after filming, with Jane Rafter citing displeasure with their visions for the business. The company remains active.
  11. ^ Tech21 are not believed to have contacted Jones or Paphitis after filming, citing the products success without the investment. The company remains active.
  12. ^ The Anyway Spray did not receive investment after filming. The company is listed as active but there is no evidence to suggest it has made it to market since.
  13. ^ Physicool’s website suggests that the company did receive the funding from Deborah Meaden, however there is no record of her being listed as a director or shareholder. Tiger Mobiles have suggested Kay Russell rejected the offer after filming. The company remains active.
  14. ^ Earle’s investment was not completed after filming and the company has since dissolved.
  15. ^ Motor Mouse’s investment was completed. The company was however listed as dissolved in 2017, though they continue to trade through their website.

Series 8[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 14 July 2010 Geoff Bowen Pebblebed Vineyard 60,000 40 The chance for wine lovers to rent their own vines in a vineyard Duncan Bannatyne [73] Unclear [note 1] Active [111][112]
Episode 1 14 July 2010 Kirsty Henshaw Worthenshaw's
(rebranded as Kirsty's) 		65,000 30 A frozen dessert which is a dairy-free healthy alternative to ice cream Duncan Bannatyne and Peter Jones [74] Deal Signed [note 2] Active [113][114]
Episode 2 21 July 2010 Angela Newman Vintage Patisserie 100,000 39 A vintage hosting company that runs parties Deborah Meaden and Theo Paphitis [75] Unclear [note 3] Active [115]
Episode 3 26 July 2010 Dennis Fuller Golfers' Mate 100,000 25 A 3-in-1 golf accessory that includes a pitch-mark repairer, ball marker, t-peg and sharpener James Caan [76] Deal Failed [note 4] Dissolved (2013) [21][116]
Episode 3 26 July 2010 Peter Harrison and Wesley Downham FGH Security 75,000
(but received 100,000) 		20 A security company that provides manned security, electronic security (alarms) and CCTV Peter Jones and Theo Paphitis [77] Deal Failed [note 5] Active [117][118]
Episode 4 2 August 2010 Layla Bennett Hawksdrift Falconry 50,000 25 Birds of prey business which does pest control, falconry displays and a gift delivery service Duncan Bannatyne [78] Unclear [note 6] Active [119]
Episode 4 2 August 2010 Tim Williams and Tom Hogan Lumacoustics 50,000 40 An electronic graffiti wall Peter Jones & Deborah Meaden [79] Deal Failed [note 7] Active [120][121]
Episode 5 9 August 2010 Sarah & Mike Longthorn & Laura Booth WedgeWelly 65,000 30 Wellington boots with a wedge Theo Paphitis [80] Deal Signed Active [122][123]
Episode 6 16 August 2010 Faizal Khan & Gary Hilman Peel Engineering 80,000 30 The world's smallest production car, also powered by an electric motor James Caan [81] Deal Signed [note 8] Active [21][124]
Episode 6 16 August 2010 Ralf Klinnert Funky Moves 120,000 50 An electronic interactive sports cone game Peter Jones and Theo Paphitis [82] Deal Failed [note 9] Active [21][125]
Episode 7 24 August 2010 Letitia Valentine & Alexander Lewis SURVIVA – SURVIVA JAK 75,000 45 Jacket that has foil lining to prevent hypothermia Deborah Meaden [83] Deal Failed [note 10] Active [21][126]
Episode 7 24 August 2010 Richard Blakesley & Chris Barnardo The Wand Company 200,000 30 "Kymera" – a buttonless gesture-based universal remote control Duncan Bannatyne [84] Unclear [note 11] Active [127]
Episode 8 31 August 2010 Patrick van der Vorst ValueMyStuff 100,000 40 An online antique valuation service Deborah Meaden and Theo Paphitis [85] Deal Signed [note 12] Sold (2015)[128][129]
Episode 8 31 August 2010 Chris Elsworthy Power8 Workshop 150,000 30 Power8 workshop, a power tool set that is the world's first cordless bench top system Duncan Bannatyne and Peter Jones [86] Deal Failed [note 13] Active [130][131]
Episode 9 6 September 2010 Solvej Biddle Content and Calm (Traykit) 80,000 23 A backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor Peter Jones and Deborah Meaden [87] Deal Failed [note 14] Dissolved (2016) [21][132]
Episode 9 6 September 2010 Adam Weaver Proppa 50,000 20 A website that sells vehicle accessories Duncan Bannatyne [88] Unclear [note 15] Dissolved (2014) [133][134]
Episode 10 13 September 2010 Ian Taylor Media Displays 80,000 45 A mobile digital advertising service James Caan [89] Deal Failed [note 16] Active [135][136]
  1. ^ Pebblebed Vineyard’s website implies the investment was received, however there is no record of Bannatyne ever being listed as a shareholder or director. The company continues to trade despite Bowen’s death in 2018.
  2. ^ Worthenshaw's received the investment and has since successfully re-purchased the 30% stake from Jones and Bannatyne. Jones has since hinted that he was however dissatisfied with the return he made on the investment. The company remains active.
  3. ^ Vintage Patisserie’s investment remains unclear. The company remains active, however there is no record of Meaden or Paphitis ever being listed as shareholders or directors.
  4. ^ Golfer’s Mate’s investment was never completed and the company dissolved in 2013.
  5. ^ FGH Security rejected the investment after filming, stating a difference in visions for the business from the dragons. The company remains active.
  6. ^ Whether Hawksdrift Falconry’s investment from Bannatyne was fulfilled remains unclear. The company wasn’t incorporated until the following year, whilst Bannatyne was not mentioned in the listing, despite the company website stating their pitch in the den was successful. The company remains active.
  7. ^ Lumacoustics declined the investment after filming. The company remains active.
  8. ^ Peel Engineering continues to trade. James Caan’s equity was renegotiated to 20% after filming and retains his share as of 2021.
  9. ^ Funky Moves’ investment is not believed to have been completed. There is no record of Peter Jones or Theo Paphitis being listed as directors or shareholders. The company remains active.
  10. ^ Surviva Jak did not receive investment after filming but have continued to trade. Letitia Valentine left the company 3 months after the episode’s broadcast.
  11. ^ The Wand Company continues to trade. Bannatyne appeared in follow up series Dragons Den: Where Are They Now? seemingly having invested in the product, however Companies House have not mentioned him in their listing.
  12. ^ ValueMyStuff received their investment, however the company was fully sold in 2015 to German rival Auctionata.
  13. ^ Power8 Workshop declined the investment after filming citing displeasure with the show’s format, instead opting for investment from crowd funding page Kickstarter, continuing to trade since.
  14. ^ Content and Calm did not receive investment after filming and since been dissolved following its parent company entering liquidation.
  15. ^ Proppa announced in 2011 that the company had entered liquidation, and was dissolved by 2014. Adam Weaver declined to comment on whether Bannatyne’s investment was received.
  16. ^ Media Displays investment was not received after filming, however the company benefited from the exposure and continues to trade.

Series 9[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 31 July 2011 Georgette Hewitt The Present Club 60,000 30 A website for buying gifts for children Peter Jones and Theo Paphitis [90] Deal Signed [note 1] Dissolved (2017) [21][137]
Episode 1 31 July 2011 Chris Hopkins Ploughcroft Solar 120,000 25 A company that installs solar panels in homes Deborah Meaden and Theo Paphitis [91] Deal Signed [note 2] Dissolved (2013)[138][139]
Episode 2 7 August 2011 Christian Hartmann, Martin McLaughlin, Tom Callard Love Da Pop 70,000 45 A business turning the old popcorn treat into a modern mainstream snack Peter Jones [92] Deal Signed [note 3] Dissolved (2015) [140]
Episode 2 7 August 2011 Liz and Alan Colleran Raskelf Memory Foam (Duvalay) 80,000 26 A zip-up memory foam mattress and duvet combo Hilary Devey [93] Deal Signed Active [141]
Episode 3 14 August 2011 Peter and Michelle Hart Fun Fancy Dress 100,000 50 Fancy-dress shop business and franchise Duncan Bannatyne [94] Deal Failed [note 4] Dissolved (2017) [142][143]
Episode 4 21 August 2011 Bob Davis Unique Ideas UK 50,000 20 Corporate events and entertainment including the Cyclone GameCube Hilary Devey [95] Deal Failed [note 5] Active [21][144]
Episode 4 21 August 2011 Robert Lewis Rollersigns 100,000 49 Advertising on belt banners Peter Jones [96] Deal Failed [note 6] Active [145][21]
Episode 5 28 August 2011 Kate Castle BoginaBag 50,000 30 Lightweight, portable toilet Theo Paphitis [97] Deal Signed Active [146]
Episode 5 28 August 2011 Henry Buckley and JJ Harding JogPost Limited 50,000 20 Direct marketing company specialising in leaflet distribution Deborah Meaden [98] Unclear [note 7] Active [147][148]
Episode 6 4 September 2011 Andy Bates AB Performance 50,000 35 Bike-engined car manufacturing, servicing, repairs and tuning company Peter Jones [99] Deal Signed Active [21][149]
Episode 7 12 September 2011 Nick Cross, Richard Hadden and Sebastian Stoddart barMate 50,000 30 Hands-free pint-pulling product Deborah Meaden and Theo Paphitis [100] Deal Failed [note 8] Active [21][150]
Episode 7 12 September 2011 Simon Booth Kiddimoto 75,000 30 Children's balance bikes Hilary Devey and Duncan Bannatyne [101] Deal Failed [note 9] Active [151][152]
Episode 8 19 September 2011 Ryan Ashmore and Liam Webb RKA Records (renamed Savage Digital Ltd) 50,000 79 Record label Duncan Bannatyne [102] Deal Signed [note 10] Sold (2013)[153][154]
Episode 8 19 September 2011 Aidan Quinn and Gemma Roe EcoHab Homes and O-Pod Buildings 75,000 40 Energy-efficient dome-shaped buildings and garden structures Theo Paphitis [103] Deal Failed [note 11] Dissolved (2012) [155][156]
Episode 9 26 September 2011 Andrea McDowall and Rebecca Baldwin Shoot It Yourself 60,000 26 Professional video hiring and editing business Hilary Devey [104] Deal Failed [note 12] Active [157][158]
Episode 10 3 October 2011 Helen Waterston Innovative Gadgets Ltd
(Roastcosy) 		70,000 48 Stainless steel chain mail covering for roasting meats Peter Jones and Deborah Meaden [105] Deal Failed [note 13] Active [159][160]
  1. ^ The Present Club’s investment did go through, however the company has dissolved as of 2017.
  2. ^ Ploughcroft Solar received investment from the dragons and re purchased their shares in 2012, however the company soon fell into administration and was liquidated the following year.
  3. ^ Love Da Pop did receive investment from Peter Jones, however the company has dissolved as of 2015.
  4. ^ Fun Fancy Dress declined the investment after filming stating growth had doubled since their appearance on the show. The company was however dissolved as of 2017 with Peter Hart launching his own business investment website.
  5. ^ Unique Ideas UK’s investment did not complete, however the company continues to trade.
  6. ^ Rollersigns investment is believed to have been withdrawn due to the companies failure to prove a particular order had been placed as stated in the den. The company continues to trade.
  7. ^ JogPost Limited continues to trade and has since announced the investment was successful, however there is no evidence of Meaden’s listing as a shareholder or director.
  8. ^ barMate’s investment does not appear to have been completed. The company continues to trade.
  9. ^ Kiddimoto ‘s investment did not go through after Simon Booth saw growth immediately following the episode’s broadcast. The company continues to trade.
  10. ^ RKA Record’s investment at 79% remains the largest amount of equity ever given away in the den. Bannatyne renamed the business to “Bannatyne Records” in 2012, reducing his share to 51%, before selling the company to Sony Music in 2013. Renamed again to Savage Digital Limited, the company remains active on Companies House but appears to be dormant in trade.
  11. ^ EcoHab Homes and O-Pod Buildings never received the dragons investment and dissolved in 2012.
  12. ^ Shoot It Yourself ‘s investment talks broke down following filming after Hilary Devey increased her offer to 40%. The company continues to trade.
  13. ^ Roastcosy ‘s investment was never completed. A publicised investigation by the Advertising Standards Authority on the company’s products may have impacted on the deal. The company remains active.

Series 10[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 9 September 2012 Bee London Weave Got Style 85,000 40% Hair extensions Hilary Devey [106] Deal Failed [note 1] Dissolved (2018) [21][161]
Episode 1 9 September 2012 Lewis Blitz, James Gold and Richard Gold Skinny Dip 120,000 30%
(equity drops to 25% when investment repaid) 		Fashion technology accessories Peter Jones [107] Deal Failed [note 2] Active [162][163]
Episode 2 16 September 2012 Geoff and Colette Bell Shampooheads 75,000 20% Children's haircare brand Theo Paphitis and Hilary Devey [108] Deal Signed [note 3] Dissolved (2018) [21][164]
Episode 3 23 September 2012 Helen and Lisa Tse Sweet Mandarin 50,000 40% Oriental dipping sauces Hilary Devey and Duncan Bannatyne [109] Deal Failed [note 4] Dissolved (2019) [21][165]
Episode 3 23 September 2012 Kellie Forbes and Gill Hayward YUUbag 60,000 30% Children's backpack and accessories range Peter Jones and Deborah Meaden [110] Deal Signed Dissolved (2019) [166][167][note 5]
Episode 4 30 September 2012 Harrison Woods Primal Parking 60,000 40% Car parking space lettings agency Peter Jones and Theo Paphitis [111] Deal Failed [note 6] Sold (2013) [168][169]
Episode 5 7 October 2012 Kiryl Chykeyuk and Art Stavenka Old Bond (later renamed as Kino-mo and HyperByn) 90,000 40% Spinning, animated advertisement on bicycle wheels Deborah Meaden and Theo Paphitis [112] Deal Failed [note 7] Active [170][171]
Episode 5 7 October 2012 Dupsy Abiola Intern Avenue 100,000 40%
(equity drops to 30% if targets are hit) 		Online internship directory Peter Jones [113] Unclear [note 8] Dissolved (2019) [172][173]
Episode 6 14 October 2012 Marie Sawle Billy + Margot 60,000 40% Ice cream for dogs Deborah Meaden [114] Deal Signed Active [174][175]
Episode 6 14 October 2012 Henry and Philip Blake WoodBlocX 75,000 25%
(Equity drops to 15% as soon as investment is repaid) 		Outdoor wooden DIY landscaping product Peter Jones [115] Deal Signed Active [176]
Episode 7 21 October 2012 Umer Ashraf iCafe 80,000 49% Coffee shop business and franchise Duncan Bannatyne [116] Unclear [note 9] Active [177][178]
Episode 7 21 October 2012 Ben Hardyment Zapper 250,000 30% Website which buys iPhones, iPads, electronics, books, CDs, DVDs and games for cash Theo Paphitis [117] Deal Failed [note 10] Active [21][179]
Episode 8 28 October 2012 Paul Turner A Turner & Sons Sausage Ltd 80,000 33⅓% [note 11] Sausage manufacturing company Peter Jones [118] Deal Signed Active [180]
Episode 9 11 November 2012 Ashley Sayed Karuma Innovations 150,000 25% Child-friendly tablet retail company Peter Jones [119] Deal Failed [note 12] Active [21][181]
Episode 9 11 November 2012 Anne and Keith Proctor Pro-Tec Covers 75,000 26% Caravan and motor home fabric covers Hilary Devey and Duncan Bannatyne [120] Deal Failed [note 13] Active [21][182]
Episode 10 18 November 2012 Mark Richardson Bionic Glove Technology Europe Ltd. 100,000 40% Ergonomic, durable, patented gloves for golfing, gardening and gym use Deborah Meaden and Theo Paphitis [121] Deal Failed [note 14] Active [21]
Episode 11 25 November 2012 Mark Ferguson and Emma Jones myBunjee 70,000 35% Mobile phone case attachment to prevent phone from falling on the floor Peter Jones [122] Deal Signed Active [183][184]
Episode 11 25 November 2012 Luke Booth and Christopher Eves P4CK 50,000 30% Product design business, including two products related to carrying of takeaway food and drink, and beer cups Theo Paphitis [123] Deal Failed [note 15] Sold [185][186]
Episode 12 2 December 2012 Naomi Kibble and Helen McAvoy Rocktails 80,000 40%
(Equity drops to 30% when annual profits show £500,000.) 		Frozen cocktails Peter Jones and Duncan Bannatyne [124] Deal Failed [note 16] Dissolved (2015) [187][188]
Episode 12 2 December 2012 John Spence Megaflatables 37,500
(received £40,000) 		25% Large inflatables used for advertising brands and products Peter Jones [125] Deal Failed [note 17] Dissolved [21][189]
Christmas Special 27 December 2012 Allison Whitmarsh ProperMaid 50,000 25% Homemade cakes with a twist Deborah Meaden [126] Deal Signed Active [190]
  1. ^ Weave Got Style’s investment never happened and the company has since dissolved.
  2. ^ Skinny Dip decided against the investment after filming and reinvested the company’s profits back into the business. The company has continued to trade successfully.
  3. ^ Shampooheads investment was completed, however the company has ceased trading as of 2018.
  4. ^ Sweet Mandarin’s investment never went through. The company continued to trade until 2019.
  5. ^ YUUbag’s investment was completed, however the company was listed as being in liquidation as of 2019.
  6. ^ Primal Parking declined the investment after filming, although Peter Jones and Theo Paphitis continued in advisory roles. The company was sold to a private investor in 2013.
  7. ^ Old Bond’s investment did not go through. The company has since been rebranded twice as Kino-mo and then as HyperByn, remaining active on companies house.
  8. ^ Intern Avenue’s investment was reported to have been completed and later bought out by a variety of shareholders, however it remains unclear as to whether Peter Jones sold his share or whether Dupsy Abiola chose not to accept his offer in favour of other options. At the time of liquidation in 2019, Intern Avenue appears to have had as many as 18 shareholders.
  9. ^ iCafe continues to trade and press reports have stated the investment was received, however there is no record of Bannatyne being listed as a director or shareholder in the company.
  10. ^ Zapper’s investment did not complete. The company remains active.
  11. ^ A Turner & Sons Sausage investment includes same percentage of family butcher's business, which is handed back as soon as investment is repaid.
  12. ^ Karuma Innovations investment did not complete. The deal was subject to review after 12 months, only progressing if successful. The company no longer trades the device pitched in the den and has since been redeveloped into a consultancy business.
  13. ^ Pro-Tec Covers’s investment did not complete. The company remains active.
  14. ^ Bionic Glove’s investment did not complete. The company remains active.
  15. ^ P4CK’s investment was not completed, and was instead sold to Delta Packaging Ltd.
  16. ^ Rocktails declined the investment after filming, believing that Bannatyne and Jones undervalued the company. The company was dissolved in 2015.
  17. ^ Megaflatables investment did not complete. The company remains active.

Series 11[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 11 August 2013 Kate Cotton and Louise Ferguson Skinny Tan 60,000 10% Naturally derived tanning lotion and cellulite-reducing cream Piers Linney and Kelly Hoppen [127] Deal Signed [note 1] Sold (2015) [191][192]
Episode 1 11 August 2013 Ross Mendham Bare Naked Foods 60,000 50% Low-carb, low calorie, gluten-free noodles and pasta Peter Jones [128] Deal Signed Active [193][194]
Episode 2 18 August 2013 Donna Kerr-Foley The Running Mat 50,000 40% Portable wearable exercise mat and boot-camp business Deborah Meaden and Kelly Hoppen [129] Deal Signed [note 2] Dissolved (2017) [195][196]
Episode 2 18 August 2013 Joe Walters Original Jerky
(renamed Texas Joe's) 		37,500
(received £50,000) 		24% Flavoured beef jerky snack Peter Jones [130] Deal Failed [note 3] Dissolved (2019) [197][198]
Episode 3 25 August 2013 Richard Ernest RemPods 100,000 45%
(Drops to 40% if targets are met.) 		Small pop-up rooms set up from past decades used to calm people who have dementia Deborah Meaden and Peter Jones [131] Deal Signed Active [199][200]
Episode 4 1 September 2013 Cheryl and Michael MacDonald YogaBellies 50,000 35%
(Drops to 20% after initial investment returned.) 		Franchise business for yoga classes for pregnant women and mothers and their babies Duncan Bannatyne [132] Deal Failed [note 4] Active [201][202]
Episode 6 15 September 2013 Chris Rea and Tom Carson Young Ones 75,000 40% Clothing and accessories company aimed at university and college students Duncan Bannatyne [133] Deal Failed [note 5] Active [203][204]
Episode 7 26 January 2014 Rob Tominey and Aden Levin Mainstage Travel 100,000 15% Package holiday tour operator Piers Linney [134] Deal Signed Active [205]
Episode 7 26 January 2014 Oliver Murphy Reviveaphone 50,000 25% Repair kit for water-damaged mobile phones Kelly Hoppen [135] Deal Signed Active [206]
Episode 8 2 February 2014 Amer Hasan Minicabit 75,000 35% Website and mobile phone app for booking and comparing mini-cabs Peter Jones and Deborah Meaden [136] Deal Failed [note 6] Active [207][208]
Episode 9 9 February 2014 Carrie Bate The Little Coffee Bag Co. 100,000 33⅓% Coffee bag company Peter Jones and Deborah Meaden [137] Deal Failed [note 7] Active [209][210]
Episode 9 9 February 2014 Vini and Bal Vini & Bal's Rustic Indian 50,000 30% Chilled, fresh Indian cook-in sauces Piers Linney [138] Deal Signed Active [211]
Episode 11 23 February 2014 Brian O'Reilly EnergyEGG 50,000 30% Energy-saving automatic sensors to switch off appliances when not needed Piers Linney [139] Deal Failed [note 8] Active [212][213]
Episode 11 23 February 2014 Jo Kerley JK Worldwide (PlayAway Case) 60,000 35% Children's suitcases and games system combined Duncan Bannatyne [140] Deal Failed [note 9] Dissolved (2016) [214][215]
Episode 12 2 March 2014 James Roupell Bobo Buddies 50,000 40%
(Drops to 30% after money invested is repaid) 		Backpack, pillow and blanket in one. Peter Jones and Deborah Meaden [141] Deal Failed [note 10] Active [216][217]
  1. ^ Skinny Tan was sold to InnovaDerma in 2015. Piers Linney and Kelly Hoppen nonetheless retained an increased individual share at 10% each.
  2. ^ The Running Mat did receive investment, however the company was dissolved by 2017.
  3. ^ Original Jerky did not receive investment after filming. The company was renamed Texas Joe’s before being dissolved as of 2019.
  4. ^ YogaBellies declined Bannatyne’s investment after filming. Cheryl MacDonald stated she felt he wasn’t the right investor for the business, whilst also suggesting they would have preferred a female investor. The company continues to trade.
  5. ^ Young Ones declined the investment after filming, stating they felt Bannatyne did not share their creative direction for the business.
  6. ^ Minicabit rejected Bannatyne’s offer after filming. Amer Hasan stated that giving away such a high percentage caused conflict with his other investors. The company continues to trade and Hasan has cited his appearance on the show with boosting the company’s success.
  7. ^ The Little Coffee Bag Company declined investment after filming. Carrie Bate cited she was already in talks with EasyJet and Virgin Trains and subsequently felt the company did not need the investment. The company remains active.
  8. ^ EnergyEGG’s investment talks broke down after filming. Brian O'Reilly stated Piers Linney’s investment conditions caused conflict with other investors as the deal was dependent on equity being taken away from them. The company remains active.
  9. ^ PlayAway Case’s investment broke down after filming due to Bannantyne’s concerns over the overall financing of the business. Jo Kerly resigned as director in 2014 and the company was dissolved by 2016.
  10. ^ BoboBuddies declined the investment after filming, deciding to search for cheaper options elsewhere. The company remains active.

Series 12[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 20 July 2014 Scott Cupit Swing Patrol London 65,000 20% Swing dancing classes in London Deborah Meaden [142] Deal Signed Active [218][219]
Episode 1 20 July 2014 Jennifer Duthie Skribbies 60,000 25% Kids' shoes which can be drawn on Piers Linney and Kelly Hoppen [143] Unclear [note 1] Active [220][21]
Episode 2 27 July 2014 Johnny Shimmin and Annie Morris Spoon 50,000 30% Breakfast cereal Deborah Meaden and Peter Jones [144] Deal Signed Active [221]
Episode 2 27 July 2014 Asi Sharabi and David Cadji-Newby Lost my Name 100,000 5% Personalised children's books Piers Linney [145] Deal Signed [note 2] Active [222][21]
Episode 3 3 August 2014 Philip Perera & Omar Farag The Teabox Company
(renamed as Phom Teas) 		50,000 25%
(Drops to 20% once some of the money invested is repaid) 		Loose leaf tea Kelly Hoppen [146] Deal Failed [note 3] Dissolved (2018) [223][21]
Episode 3 3 August 2014 Ralph Broadbent and Alex Dixon Victor's Drinks 40,000 25% Make your own cider Duncan Bannatyne [147] Deal Failed [note 4] Active [224][225]
Episode 4 10 August 2014 Tracy Baker Umbrands 60,000 35% Nanotech suction technology (UK distribution rights) Duncan Bannatyne [148] Deal Failed [note 5] Active [226][227]
Episode 5 17 August 2014 Jordan Daykin GripIt Fixings 80,000 25% Plasterboard fixings Deborah Meaden [149] Deal Signed Active [228]
Episode 6 24 August 2014 Richard McLuckie and Stuart McKenzie-Walker Pants On Fire Games Ltd 50,000 40%
(Drops to 30% once money invested is repaid.) 		Board games and party games Peter Jones and Duncan Bannatyne [150] Deal Failed [note 6] Active [21][229]
Episode 6 24 August 2014 Effie Moss Just For Tiny People 50,000 25% Handcrafted tents and accessories Deborah Meaden [151] Deal Signed [note 7] Dissolved (2018) [21][230]
Episode 7 25 January 2015 Ally Stevenson Clean Heels Ltd 50,000 25% High heel attachments to prevent sinking in grass and damage to floors Deborah Meaden and Kelly Hoppen [152] Deal Signed Active [231][232]
Episode 7 25 January 2015 Nicky Fletcher Equisafety Ltd 100,000 30% High-visibility clothing and gear Piers Linney and Duncan Bannatyne [153] Deal Failed [note 8] Active [21][233]
Episode 7 25 January 2015 Hyrum and Joshua Cook Zeven Media 50,000 25%
(Drops to 20% once money invested is repaid) 		Photo-booth rental and sales Deborah Meaden [154] Deal Signed [note 9] Dissolved (2020) [234][235]
Episode 8 1 February 2015 Rajan Jerath iGlove 75,000 40%
(Drops to 30% if targets are met.) 		Touch screen gloves Duncan Bannatyne [155] Deal Failed [note 10] Active [236][237]
Episode 8 1 February 2015 Angela McLean and Jessica McCarthy Baggers Originals 100,000 30% Children's rainwear Peter Jones and Deborah Meaden [156] Deal Failed [note 11] Active [238][239]
Episode 9 8 February 2015 Levi Young and Dana Zingher Enclothed 70,000 15% Men's online clothing and delivery service Piers Linney and Kelly Hoppen [157] Deal Failed [note 12] Sold (2018) [240][241][242]
Episode 10 15 February 2015 Yee Kwan Chan Yee Kwan 50,000 30% East Asian ice cream and sorbet company Deborah Meaden [158] Deal Signed Active [243][244]
Episode 11 22 February 2015 Ryan O'Rorke Flavourly 75,000 20% Food and snack box delivery service Peter Jones and Piers Linney [159] Deal Failed [note 13] Sold (2017) [245][246][247]
Episode 11 22 February 2015 John and Sam Ford Seabung 50,000 20% Boat valve maintenance plug Deborah Meaden and Kelly Hoppen [160] Unclear [note 14] Active [248][249]
Episode 12 15 March 2015 Ross Gourlay Nae Danger & Glencrest 200,000 30% Sports & energy drink and cash & carry business Peter Jones and Duncan Bannatyne [161][162] Deal Failed [note 15] Active [21][250]
  1. ^ Skribbies have publicly stated their investment was successful and continue to trade, however there is no official record of the dragon’s investment being made.
  2. ^ Lost my Name’s investment was completed and Piers Linney now owns a 3.42% share from his initial 5% at £100,000. This remains the highest ever valuation in the history of the show. The company remains active.
  3. ^ Phom Teas’ investment broke down after filming, however Kelly Hoppen continued to advise the business. The company was dissolved in 2018.
  4. ^ Victor's Drinks did not receive investment. They stated that whilst they enjoyed their time in the den, within the 8 month wait to appear on the show from the time of applying the business had grown to a point that they felt they didn't need investment. The company remains active.
  5. ^ Umbrands’ investment was withdrawn after Bannatyne discovered Tracey Baker's fiancée and business partner was a murder suspect, who has since been convicted. The company remains active.
  6. ^ Pants On Fire Games did not receive investment. The company continues to trade.
  7. ^ Just For Tiny People received investment after Meaden increased her share by 0.73% following filming. The company was dissolved in 2020.
  8. ^ Equisafety did not receive investment. The company continues to trade.
  9. ^ Zeven Media’s investment was completed, however the company failed to break even and was dissolved in 2020.
  10. ^ iGlove failed due diligence due to Bannatyne’s citing that Apple already owned a patent to the glove. The company continues to trade.
  11. ^ Baggers Originals declined the investment after filming. The company continues to trade.
  12. ^ Enclothed declined the investment after filming, stating the business had grown faster than expected and no longer needed the dragons help. The company was sold in 2018.
  13. ^ Flavourly rejected the investment after filming, opting to raise money through crowdfunding instead. He later secured £515,000 from a total of 339 investors in return for 34% equity. The company was sold in 2017.
  14. ^ Seabung’s investment status remains unclear. Despite the company stating their investment was successful, there is no record of Meaden nor Hoppen being listed as shareholders or directors. The company remains active.
  15. ^ Nae Danger & Glencrest’s investment did not complete after filming. The company continues to trade.

Series 13[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 12 July 2015 Ben Fridja Fridja 70,000 25% Home appliances retailer, including clothes steamer Deborah Meaden and Nick Jenkins [163] Deal Failed [note 1] Active [21][251]
Episode 1 12 July 2015 Thierry Giunta BeamBlock 50,000 50% Yoga equipment and workout system Peter Jones and Touker Suleyman [164] Deal Signed [note 2] Dissolved (2019) [252][253]
Episode 2 19 July 2015 Chika Russell Chika's Foods 30,000 25% African snacks business Peter Jones [165] Deal Failed [note 3] Active [254][255]
Episode 2 19 July 2015 Graeme and Fiona Fraser-Bell Accentuate 45,000 40%
(Drops to 25% once money invested is repaid) 		"Guess-the-accent" board game Peter Jones [166] Deal Signed Active [256]
Episode 2 19 July 2015 Linus Gorpe The Raw Chocolate Company 72,000 10% Raw chocolate bars, dried fruit and superfoods Deborah Meaden [167] Deal Failed [note 4] Sold (2018) [257][258]
Episode 3 26 July 2015 Steve Noyes and Duncan Summers Sync-box 55,000 35%
(With option to buy back 5% within 12 months) 		Recessed and covered power and AV outlet Deborah Meaden [168] Deal Signed Active [259]
Episode 4 2 August 2015 John Tague Tags Snack Foods Ltd 125,000 30%
(Drops to 20% after investment is repaid) 		Potato crisps business Peter Jones and Deborah Meaden [169] Deal Failed [note 5] Dissolved (2020) [260][21][261]
Episode 4 2 August 2015 Sarah Reast and Phil Wilson Timberkits Ltd. 25,000
(received 40,000) 		30% Wooden mechanical kits Touker Suleyman [170] Deal Signed Active [262]
Episode 5 9 August 2015 Polly Gotschi Vitiliglow 37,500
(received 40,000) 		40% Skin foundation for vitiligo sufferers Sarah Willingham [171] Deal Failed [note 6] Active [21][263]
Episode 6 16 August 2015 Amy Wordsworth Ella Banks Ltd (Good Bubble) 60,000 40% Naturally formulated bathtime products for children Deborah Meaden [172] Deal Signed [note 7] Active [21][264]
Episode 6 16 August 2015 Ben and Sue Youn Yogiyo 50,000 33⅓% Korean home cooking range Peter Jones [173] Deal Signed Active [265]
Episode 7 23 August 2015 Marc Wileman Sublime Science 50,000 10% Science-themed children's birthday parties and workshops Nick Jenkins and Sarah Willingham [174] Deal Signed Active [266]
Episode 9 6 September 2015 Steve Shickell and Tony Garlick Magloc UK 100,000 40% Magnetic dog and equine lead connector Nick Jenkins [175] Deal Failed [note 8] Active [21][267]
Episode 10 27 December 2015 Gary MacDonough, Loren Gould and Ben Greenock Double 75,000 15% Online double-dating app Nick Jenkins [176] Unclear [note 9] Active [268][267]
Episode 11 3 January 2016 Caner Veli Liquiproof 100,000 50% Waterproof coating for footwear, hats and clothing Touker Suleyman [177] Unclear [note 10] Active [269][270]
Episode 11 3 January 2016 Deepak Tailor Latest Free Stuff 50,000 10% Free sample website Deborah Meaden [178] Unclear [note 11] Active [271][272]
Episode 12 10 January 2016 Lloyd Haxell and Tasha Harris Grounded Body Scrub 30,000 45% Coffee-based body scrub Sarah Willingham [179] Deal Failed [note 12] Active [21][273]
Episode 12 10 January 2016 Spencer Turner Tegology 45,000 25% Portable camping stove and charging device Peter Jones [180] Deal Signed Active [274]
Episode 13 24 January 2016 Ben Mason Masons Beans 50,000 20% Freshly cooked, baked beans Nick Jenkins [181] Deal Signed [note 13] Dissolved (2017) [21][275]
Episode 14 31 January 2016 David Kendall Slappie Ltd 50,000 45% "Slap-on" wrist watches Nick Jenkins [182] Deal Signed Active [276]
Episode 14 31 January 2016 Jonathan Harris and Jonathan Schofield Opus 80,000 25% Trailer tents Deborah Meaden [183] Deal Failed [note 14] Active [21][277]
Episode 14 31 January 2016 Morag Ekanger and Paz Sarmah Bad Brownie 60,000 30% Gourmet-flavoured chocolate brownies Touker Suleyman [184] Deal Signed Active [278]
Episode 15 21 February 2016 Kath Harrop Mum2Mum market 35,000 25% Babies and children's "nearly-new" sales Deborah Meaden [185] Unclear [note 15] Active [279][280]
  1. ^ Fridja’s investment does not appear to have been completed. The company continues to trade.
  2. ^ BeamBlock’s investment was completed, however the company has dissolved as of 2019.
  3. ^ Chika’s declined investment after filming and opted to continue without Peter Jones. The company remains active.
  4. ^ The Raw Chocolate Company’s investment did not complete. The company fell into financial difficulty and merged with Conscious Chocolate in 2018.
  5. ^ Tags Snack Foods’s investment did not complete after filming. Tiger Mobiles suggested neither party was comfortable with the amount of equity given away at the end of pitch and presumed this to be the main factor. The company dissolved in 2020.
  6. ^ Vitiliglow’s investment does not appear to have been completed after filming. The company remains active.
  7. ^ Ella Banks’s investment was completed and Meaden has since reduced her equity to 29.94%.
  8. ^ Magloc UK’s investment does not appear to have been completed. The company remains active.
  9. ^ Double’s investment status is unclear. The company states their pitch was successful and spoke of where funds were set to be used, however there is no record of Nick Jenkins being listed as an investor or director. The company was later purchased by series 14 entrepreneurs M14 Industries.
  10. ^ Liquiproof’s investment status is unclear. The deal was subject to a distribution contract being looked at to secure the growth of the business. They have stated that since Suleyman’s investment in the business it has grown, however there is no record of him being listed as a shareholder or director.
  11. ^ Latest Free Stuff’s investment status remains unclear. The company has stated their investment was successful, however there is no record of Meaden being listed as a director or shareholder.
  12. ^ Grounded Body Scrub’s investment did not complete. The company remains active.
  13. ^ Masons Beans investment was completed, however the company was dissolved by 2017.
  14. ^ Opus’s investment did not complete following filming. Tiger Mobiles have suggested Harris and Schofield failed to clarify whether Meaden was investing in another brand mentioned, named Purple Line, or just the Opus brand. The company remains active.
  15. ^ Mum2Mum market’s investment status remains unclear. The company continues to say the investment was successful, however there is no record of Meaden being listed as a shareholder or a director.

Series 14[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 24 July 2016 John Burke and Jon Hulme Craft Clubs Ltd 75,000 12.5% Craft gin subscription business Sarah Willingham [186] Deal Signed Active [281]
Episode 1 24 July 2016 Rashpal, Gurminder and Amarinder Dhillon Boot Buddy 60,000 30% Footwear cleaning product Peter Jones, Deborah Meaden and Touker Suleyman [187] Deal Signed Active [282]
Episode 2 31 July 2016 Danielle Barnett and David Holmes Light Lead 70,000 35% Analogue optical musical instrument cable Touker Suleyman [188] Deal Failed [note 1] Dissolved (2018) [21][283]
Episode 2 31 July 2016 Andrew Doris Universal Manhole Key Kit (renamed Dad Machining) 40,000 35% Universal manhole cover lifting key kit Deborah Meaden [189] Deal Failed [note 2] Active [21][284]
Episode 3 7 August 2016 Sarah Sleightolm and Beth Chilton Iveson & Sage (renamed Hope and Ivy) 78,000 25%
(Drops to 20% once initial investment is repaid.) 		Womenswear company Peter Jones and Deborah Meaden [190] Deal Signed Active [285][286]
Episode 3 7 August 2016 Nick Coleman and Andrew Allen The Snaffling Pig 70,000 20%
(Option to buy back 10% after 18 months) 		Gourmet pork scratching snack company Nick Jenkins [191] Deal Signed Active [287]
Episode 4 14 August 2016 Martin Chard and Jenny David Marxman Limited 50,000 30% Wall marking tool Deborah Meaden [192] Deal Signed Active [288][289]
Episode 5 21 August 2016 Jacob Thundil Cocofina 75,000 20%
(Option to buy back 10% of the company for £75,000 in 12 months' time) 		Wide range of coconut products Nick Jenkins and Sarah Willingham [193] Unclear [note 3] Active [290][291]
Episode 6 28 August 2016 Lauren and Mark Taylor Kokoso Skin Limited 50,000 30%
(Drops to 25% once initial investment is repaid) 		Organic coconut oil for baby skincare Touker Suleyman [194] Deal Signed Active [292]
Episode 7 4 September 2016 Jamie Lawlor Kidsflush 40,000 40% Musical flushing button for children Touker Suleyman [195] Unclear [note 4] Active
Episode 8 28 December 2016 Steven Davis and Matthew Allen Active Away 25,000 20%
(Drops to 15% once initial investment is repaid.) 		Tennis holiday provider Peter Jones [196] Deal Signed Active [293]
Episode 9 1 January 2017 Rachel Day and Merry Whitaker Love Keep Create 50,000 10% Keepsake clothing company Deborah Meaden [197] Deal Signed Active [294]
Episode 10 8 January 2017 Vincenz Clemt and Raj Sark Lupo 100,000 30% Bluetooth finder and tracker Peter Jones [198] Deal Failed [note 5] Active [295][296]
Episode 11 15 January 2017 Rob Manley Illuminated Apparel 50,000 20% Interactive glow t-shirts Deborah Meaden [199] Deal Failed [note 6] Active [297][298]
Episode 11 15 January 2017 Oliver Gauci Love Me Beauty 80,000 8% Beauty products subscription service Nick Jenkins and Sarah Willingham [200] Unclear [note 7] Active [21][299]
Episode 12 29 January 2017 Agostino Stilli and Luca Amaduzzi CYCL WingLights 45,000 12.5% Detachable bicycle indicators Nick Jenkins [201] Deal Signed Active [300]
Episode 13 5 February 2017 Andrew Watmuff Watmuff & Beckett 75,000 20%
(10% can be bought back if turnover and profit figures are achieved.) 		Fresh soup and risotto business Nick Jenkins [202] Deal Signed Active [301]
Episode 14 12 February 2017 Sinead and Adam Murphy Shnuggle 75,000
(received 100,000) 		25%
(If targets are met in one year, 10% can be bought back.) 		Baby bath and bed products Touker Suleyman [203] Deal Failed [note 8] Active [302][303]
Episode 15 19 February 2017 John Kershaw M14 Industries 80,000 20% Dating app platform Peter Jones and Nick Jenkins [204] Deal Failed [note 9] Active [304][21][305]
Episode 16 26 February 2017 Simon Heap Rugged Interactive 100,000 30% Motivational fitness technology Peter Jones and Deborah Meaden [205] Deal Failed [note 10] Active [306][307]
  1. ^ Light Lead’s investment was never completed. The company was dissolved in 2018.
  2. ^ Universal Manhole Key Kit’s investment was never completed. The company remains active.
  3. ^ Cocafina’s investment status is unclear. Neither Jenkins or Willingham were listed as shareholders or directors, however the company has promoted their appearance on the show as successful and have since been pictured with both dragons.
  4. ^ Kidsflush’s investment status remains unclear. The company remains active, however there is no evidence of Sulleyman’s investment being made or the company being listed.
  5. ^ Lupo’s investment did not go through. Peter Jones tweeted that some issues arose during due diligence which led to him withdrawing. Lupo later received bad press when it was reported a number of users had complained about the product’s durability. The company remains active.
  6. ^ Illuminated Apparel’s investment did not go through. Rob Manley has since stated he was able to raise funds himself. The company remains active.
  7. ^ Love Me Beauty’s investment remains unclear. Neither party has confirmed or denied investment was made. The company remains active.
  8. ^ Shnuggle declined the investment after filming, stating they had received better offers from alternative sources. The company remains active.
  9. ^ M14 Industries’ investment did not complete. Peter Jones stated that after filming the offer of investment had caused conflict with the company’s current investors which led John Kershaw to re-negotiate, to which he and Nick Jenkins declined. The company remains active and later purchased dating app ‘Double,’ who had appeared in series 13.
  10. ^ Rugged Interactive’s investment did not complete. It was cited that the product was already doing well prior to their appearance and was possibly capable of raising funds without the dragons. The company remains active.

Series 15[]

Episode First air Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 20 August 2017 Julianne Ponan Creative Nature 75,000 25% high-protein snack bars, superfoods, and organic baking mixes Deborah Meaden [206] Deal Failed [note 1] Active [308][309]
Episode 1 20 August 2017 Ben Corrigan and Jonny Plein Pouch 75,000 18% A free browser extension which looks to save web users time and money on voucher codes. Tej Lalvani, Touker Suleyman and Jenny Campbell [207] Deal Failed [note 2] Active [310][311]
Episode 2 27 August 2017 Mike and Zena Dean Huxley Hound 50,000 15% organic vegetable treats for dogs Jenny Campbell [208] Deal Failed [note 3] Active [21][312]
Episode 2 27 August 2017 Liam Sheriff and Craig Newbigin Natural Nutrients 100,000 18% Natural supplements Peter Jones and Tej Lalvani [209] Deal Failed [note 4] Active [313][314]
Episode 3 3 September 2017 Alex Buzaianu Temporary Forevers 90,000 35% Versatile leather bags designed to carry laptops, gadgets and photography equipment Peter Jones [210] Deal Failed [note 5] Active [21][315]
Episode 3 3 September 2017 Claire Gelder The Wool Couture Company 50,000 30% online retailer for Big wool yarns and finished goods, knitting kits and tools Tej Lalvani and Touker Suleyman [211] Deal Signed Active [316]
Episode 4 10 September 2017 Andy Jefferies and Ben Muller Dock & Bay 75,000 10% Beach and travel brand specialising in micro-fibre towel products Deborah Meaden [212] Deal Signed Active [317][318]
Episode 4 10 September 2017 Sarah Agar-Brennan Lovebomb Cushions Ltd 80,000 30% Novelty plush goods based on emojis Tej Lalvani and Jenny Campbell [213] Deal Signed Active [319]
Episode 5 24 September 2017 Adelle Smith BKD 80,000 35% A children's baking brand that combines baking with a craft activity Peter Jones [214] Deal Signed Active [319]
Episode 6 1 October 2017 Catherine and Chris Baldrey-Chourio Nana's Manners 50,000 20% Children's cutlery Touker Suleyman [215] Deal Signed Active [320]
Episode 7 8 October 2017 Matthew Deasy The Oomph 40,000 15% In-cup coffee brewer Jenny Campbell [216] Unclear [note 6] Active [321]
Episode 8 15 October 2017 Rick Beardsell ShakeSphere 75,000 30%
(Equity drops to 20% once the investment is repaid.) 		Range of shaker bottles designed for protein and fitness shakes Deborah Meaden [217] Deal Signed Active [322][323]
Episode 8 15 October 2017 Sarah Hilleary B-Tempted 75,000 40%
(Equity drops to 30% once the investment is repaid.) 		Gluten-free cakes Tej Lalvani [218] Deal Signed Active [324]
Episode 9 26 December 2017 Andrew Pearce Thortful £80,000 16%
(Equity drops to 11% once the investment is repaid.) 		An online marketplace for greeting cards. Tej Lalvani and Jenny Campbell [219] Deal Failed [note 7] Active [21][325]
Episode 9 26 December 2017 Keval Dattani, Kunal Dattani and Savan Dattani Mo Bros £150,000 20% A men's grooming retailer specialising in products for beards and moustaches. Tej Lalvani and Peter Jones [220] Unclear [note 8] Active [326][327]
Episode 10 14 January 2018 John Boff EcoSpot £25,000 35% An adjustable mortarboard for bricklayers Deborah Meaden [221] Deal Failed [note 9] Active [21][328]
Episode 10 14 January 2018 Corien Staels Staels Design (wheelAIR) £75,000 30%
(Equity drops to 20% once the investment is repaid.) 		A cooling backrest cushion for wheelchair users Peter Jones and Deborah Meaden [222] Deal Failed [note 10] Active [329][330]
Episode 11 28 January 2018 Dylan Watkins and Louise Mackintosh Poppy's Picnic £60,000 15% Raw, natural dog food brand Deborah Meaden [223] Deal Failed [note 11] Active [331][332]
Episode 11 28 January 2018 Daniel Cheddie Glazesafe Limited £60,000 30% Two products which help construction workers safely carry out window repairs and other projects at height Touker Suleyman and Jenny Campbell [224] Unclear [note 12] Active [333]
Episode 12 4 February 2018 Michal Takac and Tim Inskip Carun UK (Since renamed "CBVIT") £50,000 25% A specialist organic hemp producer that creates a wide range of Hemp skincare, wellbeing and food supplements Jenny Campbell [225] Deal Signed [note 13] Active [334][335]
Episode 12 4 February 2018 James Dawson Tea Plus Drinks £50,000 25% Nutrient rich teas herbal, fruit and green teas with daily essential vitamins Tej Lalvani [226] Deal Signed Active [336][337]
Episode 13 11 February 2018 Edward Hollands DrivenMedia 30,000 20% advertising business enabling businesses to advertise on trucks and lorries Jenny Campbell [227] Deal Signed Active [338]
Episode 13 11 February 2018 Chris Frappell Chain Monkey 75,000 25% motorcycle chain tensioning tool Touker Suleyman [228] Deal Signed Active [339]
Episode 14 18 February 2018 Sophia Ferguson Tickle Tots £50,000 50%
(Equity drops to 40% once the investment is repaid.) 		Re-usable cloth nappies and accessories Touker Suleyman [229] Deal Failed [note 14] Active [340][341]
  1. ^ Creative Nature’s investment broke down during due diligence. Julianne Ponan has since stated that major supermarket’s purchase orders arrived shortly after filming and she no longer felt the need for investment. The company remains active.
  2. ^ Pouch’s investment did not complete as they decided to seek better investment elsewhere. The company remains active.
  3. ^ Huxley Hound’s investment does not appear to have been completed. The company remains active.
  4. ^ Natural Nutrients’ failed due diligence and since turned to crowd-funding for raising of funds. The company remains active.
  5. ^ Temporary Forevers investment does not appear to have been completed. The company remains active.
  6. ^ Oomph’s investment status remains unclear. The company remains active and the website quotes Jenny Campbell stating that the product was her ‘best investment,’ however there is no record of her being listed as a director or shareholder.
  7. ^ Thortful’s investment does not appear to have been completed. The company remains active.
  8. ^ Mo Bros’s investment status remains unclear. The company’s website states they successfully ‘shook hands’ with the dragons and have cited their appearance with the company’s growing success, however there is no record of Jones or Lalvani being listed as shareholders or directors. The company remains active.
  9. ^ EcoSpot’s investment did not complete after filming. The company remains active.
  10. ^ Staels Design’s investment does not appear to have been completed, with Corien Staels seemingly having raised funding from alternative sources. The company remains active.
  11. ^ Poppy’s Picnic declined investment following due diligence, stating they had since received better offers from alternative sources. The company remains active.
  12. ^ Glazesafe’s investment remains unclear. The company has stated that their pitch was successful, however there is no record of Touker Suleyman and Jenny Campbell being listed as shareholders and directors. The company remains active.
  13. ^ Carun UK’s investment was completed. Campbell sold her equity to CBVIT Holdings in August 2019. The company remains active.
  14. ^ Tickle Tots’ investment was never completed. Sophia Ferguson indicated that Suleyman withdrew his offer following filming. The company remains active.

Series 16[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 13 January 2019 Alex and Rupesh Thomas Tuk Tuk Chai 100,000 33.3% Tea shop business and franchise Peter Jones [230] Deal Failed [note 1] Active [342]
Episode 1 13 January 2019 Yosi Romano and Ziv Leinwand Brizi 125,000 25% Device designed for prams and strollers to protect babies and young children from air pollution. Touker Suleyman [231] Deal Signed Active [343][344]
Episode 1 12 August 2018 Sam Piri VIVIT 90,000 20%

(Percentage of equity drops to 15% once investment is repaid.)

Live anatomy and physiology exhibitions with synthetic bodies and animal specimens. Deborah Meaden and Peter Jones [232] Deal Signed Active [345]
Episode 2 19 August 2018 Will Hodson and Henry De Zoete Look After My Bills 90,000 3% Energy services comparison website offering details for energy services. Jenny Campbell and Tej Lalvani [233] Deal Signed Sold (2019) [346][347]
Episode 3 26 August 2018 Anna and William Brightman Optiat 50,000 30% Sustainable skincare products. Tej Lalvani and Touker Suleyman [234] Deal Failed [note 2] Active [21][348][349]
Episode 3 26 August 2018 Brian Smillie and Euan McCreath Beezer 125,000 15%

(Percentage of equity drops to 10% once investment is repaid.)

App generator platform. Peter Jones [235] Deal Failed [note 3] Active [350][351]
Episode 4 2 September 2018 Rob Forgione & Denis Kovalyov Infuse My. Colour 80,000 25% Natural vegetable dye colour wash shampoo. Tej Lalvani [236] Unclear [note 4] Active [352][353]
Episode 5 9 September 2018 Liz Beswick and Camilla Brown Young in Spirit 50,000 30% Alcoholic drink specialising in Gin. Tej Lalvani and Touker Suleyman [237] Deal Signed Active [354][355]
Episode 6 16 September 2018 Peter Hill Pedaldish (renamed Petvictus) 30,000 33% Pedal-activated bowl designed to freshen cat food. Deborah Meaden [238] Deal Failed [note 5] Active [21][356]
Episode 7 4 November 2018 Steven Ransom Brighter Bikes 90,000 25% Indicator lights for bicycles Deborah Meaden and Peter Jones [239] Deal Failed [note 6] Active [21][357]
Episode 7 4 November 2018 James Holmes Mark Mate 20,000 35%
(Percentage of equity drops to 30% once investment is repaid.) 		App platform designed to aid teachers mark and assess students’ work Touker Suleyman [240] Deal Failed [note 7] Active [358][359]
Episode 8 11 November 2018 Robert Sak. Robert The Heart of Nature 40,000 20% Wheat and gluten-free whole grains, seeds and fruits, suitable for vegans. Deborah Meaden [241] Deal Failed [note 8] Active [21][360]
Episode 9 25 November 2018 Laurence Beeke Platinum Pie LTD (renamed TubFix) 50,000 33% Bathroom construction service Deborah Meaden [242] Deal Failed [note 9] Dissolved (2021) [361]
Episode 9 25 November 2018 Andy Murray The Drinks Bakery 50,000 25% Snacks box containing selections of alcoholic drinks and biscuits. Deborah Meaden and Peter Jones [243] Deal Signed Active [362]
Episode 10 2 December 2018 James Heaton and Alex Beckett Elite Competitions 50,000 25% Gambling competition service offering user chosen prizes as rewards. Tej Lalvani and Touker Suleyman [244] Deal Failed [note 10] Active [363][364]
Episode 10 2 December 2018 Katie Mullally Katie Mullally Jewellery 70,000 40% Hallmarked jewellery combining vintage pieces with modern bespoke design with links to Irish heritage. Deborah Meaden [245] Deal Failed [note 11] Active [365]
Episode 11 23 December 2018 Steven Holmes Soccer Star 60,000 25% Personalised football comic books Peter Jones [246] Unclear [note 12] Active [366]
Episode 11 23 December 2018 James Cadbury Love Cocoa 75,000 20%
(Percentage of equity drops to 15% once investment is repaid.) 		Chocolate boxes founded by descendant of Cadbury Tej Lalvani [247] Deal Failed [note 13] Active [367][368]
Episode 12 6 January 2019 Louis d'Origny OHMME 80,000 20% Men's yoga clothing made from recycled materials Peter Jones [248] Deal Failed [note 14] Active [369][370]
Episode 13 13 January 2019 Robert Milder Van de Sant 70,000 15% Sustainable furniture made from ocean bound plastics Deborah Meaden [249] Deal Failed [note 15] Active
Episode 13 13 January 2019 Liam Manton and Mark Smallwood Didsbury Gin 75,000 33.3% Gin based alcoholic beverages Jenny Campbell [250] Deal Signed Active [371]
Episode 14 27 January 2019 Sian Ellingworth Buddies 60,000 44% Electric toothbrush for children, inserting toothpaste cartridges to ensure the correct amount. Tej Lalvani and Touker Suleyman [251] Deal Failed [note 16] Active [372][373]
Episode 14 27 January 2019 Andy Dixon and John-Paul Gardner Oatein Ltd 50,000 25% Range of low sugar, high protein snacks Peter Jones [252] Unclear [note 17] Active [374][375]
Episode 15 3 February 2019 Christopher Reed ParkingPerx 80,000 45% Loyalty app that offers discounted parking fees and cashless payment for parking Jenny Campbell [253] Deal Signed [note 18] Active [376]
  1. ^ Tuk Tuk Chai rejected the investment after filming stating that they would opt for crowd funding instead. The company remains active.
  2. ^ Optiat’s investment does not appear to have been completed. Tiger Mobiles reported that the company raised £217,500 for 9.81% equity via Crowdcube. The company remains active.
  3. ^ Beezer's investment did not complete. Smillie and McCreath have since stated they would still consider Jones as an investor should negotiations re-open. The company remains active.
  4. ^ Infuse My. Colour ‘s investment status remains unclear. The company has stated their pitch was successful, however there is no record of Tej Lalvani being listed as a shareholder or director.
  5. ^ Petvictus’s investment does not appear to have been completed. There is no record of Deborah Meaden being listed as a director or shareholder. The company remains active.
  6. ^ Brighter Bikes investment did not complete. Tiger Mobiles stated that Ransom completed due diligence, however he suspected the dragons felt the investment undervalued the company and had unrealistic expectations for the product’s release date. The company remains active.
  7. ^ Mark Mate’s investment did not complete. James Holmes claimed to have received substantial advice and mentoring from Touker Suleyman, but decided to continue without investment citing the product’s growth from the time of the episode’s broadcast. The company remains active.
  8. ^ The Heart of Nature’s investment does not appear to have been completed. There is no record of Deborah Meaden being listed as a director or shareholder. The company remains active.
  9. ^ Platinum Pie’s investment does not appear to have been completed. There is no record of Deborah Meaden being listed as a director or shareholder. The company was dissolved in 2021, though Laurence Beeke appears to have rebranded the company as TubFix and continues to trade.
  10. ^ Elite Competitions’ investment did not complete. It is believed the dragons had concerns over gambling addictions which led to the investment being withdrawn. The company remains active.
  11. ^ Katie Mullally Jewellery’s investment does not appear to have been completed. There is no record of Deborah Meaden being listed as a director or shareholder. The company remains active.
  12. ^ Soccer Star’s investment status remains unclear. The company has promoted its appearance on Dragon’s Den as successful, however there is no record of Peter Jones being listed as a shareholder or director. The company remains active.
  13. ^ Love Cocoa’s investment was never completed. James Cadbury stated he was unable to come to terms with Tej Lalvani after several meetings. The company remains active.
  14. ^ Ohmme’s investment was not completed, believed to have broken down during due diligence. The company remains active.
  15. ^ Van de Sant’s investment does not appear to have been completed. There is no record of Deborah Meaden being listed as a director or shareholder. The company remains active in Holland.
  16. ^ Buddies’ investment did not complete. Sian Ellingworth stated she had various meetings with the dragons before they decided to withdraw their offer without apparent reason. The company remains active.
  17. ^ Oatein’s investment status remains unclear. The product was launched into supermarkets weeks after its appearance on the show with some reference to Peter Jones’ alleged input, however he has not been listed as a shareholder or a director. The company remains active.
  18. ^ ParkingPerx’s investment was completed. This marked Jenny Campbell’s final investment on the show.

Series 17[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 11 August 2019 Tom Keen Flush Brush 50,000 50% Alternative Toilet Cleaner Touker Suleyman and Sara Davies [254] Deal Failed [note 1] Active [377][378]
Episode 1 11 August 2019 Katy Foxcroft and Gillian Robson Tancream 75,000 25%
(Investment split at 12.5% per Dragon.) 		Sun Block and Moisturiser Touker Suleyman and Sara Davies [255] Deal Signed Active [379]
Episode 2 18 August 2019 Jacqueline Barleycorn and Matt Hunt The Great British Porridge Company 60,000 22% Porridge Tej Lalvani [256] Deal Failed [note 2] Active [380][381]
Episode 2 18 August 2019 Sean McGarry The ShowerGem 100,000 24% Rust Proof Shower Organiser Tej Lalvani and Sara Davies and Touker Suleyman [257] Deal Failed [note 3] Dissolved (2020) [382]
Episode 2 18 August 2019 Oliver Adkins and Ruth Nicholls Churchill Gowns 60,000 22% Graduation gown rentals Deborah Meaden [258] Deal Signed Sold (2020) [383][384]
Episode 3 25 August 2019 Hanna Sillitoe hannasillitoe skin care products 50,000 20% Skin Care Product Tej Lalvani and Peter Jones [259] Deal Signed Active [385]
Episode 3 25 August 2019 Will Chew Mak Tok 60,000 33% Mak Tok Chilli paste Sara Davies [260] Deal Signed Active [386]
Episode 4 1 September 2019 Ben Smith Fine Diet App 70,000 25% Mobile Dieting app Theo Paphitis [note 4] [261] Unclear [note 5] Active [387][388]
Episode 4 1 September 2019 Wayne Taylor Rehook 50,000 25% Bicycle tool Deborah Meaden [262] Deal Signed Active [389][390]
Episode 5 8 September 2019 Teirnan Mccorkell Pipe Easy 41,000 30% Pipe Fitting tool Sara Davies [263] Unclear [note 6] Active [391][392]
Episode 5 8 September 2019 Daniel Gray War Paint 70,000 12% Make up for men Peter Jones and Tej Lalvani [264] Deal Failed [note 7] Active [393]
Episode 6 15 September 2019 Richard Brook Sockitz 100,000 40%
(Equity reduces to 20% each when investment is paid back.) 		Electrical protection shields Deborah Meaden and Theo Paphitis [note 4] [265] Deal Failed [note 8] Active [394]
Episode 7 22 September 2019 Stephen Conway Pure Heavenly Limited 75,000 20%
(Reduces to 15% if investment is returned within 18 months.) 		Reduced Sugar Vegan and Gluten Free Chocolate Peter Jones [266] Deal Failed [note 9] Active [395][396]
Episode 8 22 Dec 2019 Matt, Will, and Ed Dinoski 50,000 12.5% Animal Themed Ski Suits Peter Jones [267] Deal Failed [note 10] Active [397][398]
Episode 8 22 Dec 2019 Claudia Negoescu Imperial Candles 100,000 40% Jewelry Bath Bombs and Candles Tej Lalvani and Touker Suleyman [268] Deal Failed [note 11] Dissolved (2020) [399]
Episode 9 24 Dec 2019 Paul and Sarah Alexander Drynks Unlimited 125,000 7.5% Alcohol-free Drinks Sara Davies [269] Deal Signed Active [400][401]
Episode 9 24 Dec 2019 Von Sy Nimble 85,000 39% Plant-based Baby Products Tej Lalvani, Touker Suleyman, and Sara Davies [270] Deal Signed Active [402]
Episode 10 15 March 2020 Rutger Bruining and Theo Brainin StoryTerrace 90,000 5% Personal Biographer Tej Lalvani [271] Deal Failed [note 12] Active [403][404]
Episode 10 15 March 2020 David and Julie Gray Viper Clip 80,000 25% Fully Insulated Cable Staple Deborah Meaden [272] Unclear [note 13] Active [405][406]
Episode 11 22 March 2020 Jess and Philip Brain Fud Drinks 50,000 30% Natural Energy Drinks Peter Jones [273] Deal Failed [note 14] Active [407][408]
Episode 11 22 March 2020 Ross Lamond Bug Bakes 50,000 50%
(35% if investment is returned in 12 months.) 		Insect Protein Dog Food Touker Suleyman [274] Deal Failed [note 15] Active [409]
Episode 12 29 March 2020 Eric and Hugo Bohring Lemuro 75,000 25% Phone Camera Lenses Deborah Meaden [275] Deal Failed [note 16] Unknown
Episode 12 29 March 2020 George Hintzen TOAD.ai 100,000 10% Outdoor Advertising Software Tej Lalvani [276] Unclear [note 17] Active [410]
Episode 13 5 April 2020 Mike Shore Eco For Life 50,000 33% Bottles made from corn plants as oppose to plastic Touker Suleyman and Tej Lalvani [277] Unclear [note 18] Active [411]
Episode 13 5 April 2020 Phillip and Lakshmy Pengelly Fliptop 10,000 25% Chair table designed for care homes Sara Davies [278] Deal Signed Active [412][413]
Episode 14 12 April 2020 Joe Metcalfe Thrift+ 150,000 10% Online sales of used clothes Sara Davies [279] Unclear [note 19] Active [414]
  1. ^ Flush Brush’s investment did not complete. Tom Keen started following filming that he had opted to look for crowdfunding instead. The company remains active.
  2. ^ The Great British Porridge Company rejected the investment after filming, stating after various discussions with Tej Lalvani they felt the offer was too ‘restrictive.’ The company remains active.
  3. ^ The Showergem’s investment does not appear to have been completed. The company was dissolved in 2020.
  4. ^ Jump up to: a b Theo Paphtitis standing in for Touker Suleyman.
  5. ^ Fine Diet’s investment status remains unclear. The company promotes the pitch as successful, however there is no indication of Theo Paphitis being listed as a shareholder or a director. The company remains active.
  6. ^ Pipe Easy’s investment status remains unclear. Media reports indicate the investment was received, however there is no record of Sara Davies being listed as a director or shareholder. The company remains active.
  7. ^ War Paint declined the investment after filming. Daniel Gray stated that he would progress the business further before accepting financial investment. The company remains active.
  8. ^ Sockitz’s investment does not appear to have been completed. Deborah Meaden nor Theo Paphitis have been listed as shareholders or directors. The company remains active.
  9. ^ Pure Heavenly rejected the investment after completing due diligence, stating they’re uncomfortability at signing certain clauses. The company remains active
  10. ^ Dinoski declined investment after filming, stating they had raised six times the amount they pitched for via crowdfunding. The company remains active.
  11. ^ Imperial Candles’ investment does not appear to have been completed. The company was dissolved in 2020.
  12. ^ StoryTerrace rejected the investment after filming. They since stated they raised more money from alternative sources after filming. The company remains active.
  13. ^ Viper Clip’s investment status remains unclear. The company has said their pitch was successful, however Meaden has not been listed as a shareholder or director. The company remains active.
  14. ^ Brain Fud Drinks rejected the investment after filming, stating they preferred to raise funds through crowdfunding. The company remains active.
  15. ^ Bug Bakes’ investment did not complete. Ross Lamond stated following further discussions with Touker Suleyman he decided to continue without his investment, citing differences in visions for the ecological aspects of the business. The company remains active.
  16. ^ Lemuro’s investment is not believed to have been completed. The company’s status is unknown as it is not registered at companies house and the website is no longer active.
  17. ^ Toad AI’s investment status remains unclear. The company has stated their pitch was successful, however there is no record of Tej Lalvani being listed as a director or shareholder. The company remains active.
  18. ^ Eco For Life’s investment status remains unclear. The company’s pitch appeared successful, however Lalvani nor Suleyman have been listed as shareholders or directors. The company remains active.
  19. ^ Thrift +’s investment status remains unclear. The company’s pitch appeared successful, however Davies has not been listed as a shareholder or director. The company remains active.

Series 18[]

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Website Result After Filming Fate
Episode 1 1 April 2021 Dmitry Klochkov and Jeong Cheol BAE Offblak £70,000 10%
(Equity drops to 7.5% as soon as investment is repaid) 		Flavoured tea delivery service Peter Jones [280] Deal Signed Active [415][416]
Episode 1 1 April 2021 Zena El Farra Masterpeace 50,000 25% Mindful art classes and painting kits Deborah Meaden [281] Deal Signed Active [417][418]
Episode 1 1 April 2021 Antonia Philp and Jonny Philp Nursem £75,000 5% Skincare product for hands Tej Lalvani [282] Deal Signed Active [419][420]
Episode 2 8 April 2021 Sean Ali and Charlotte Bailey Super U £50,000 6% Organic foods supplier Tej Lalvani and Peter Jones [283] Deal Failed [note 1] Active [421][422]
Episode 3 15 April 2021 Emma Thornton True Skincare Ltd £75,000 12.5% Waterless skincare products Deborah Meaden [284] Deal Failed [note 2] Active [423][424]
Episode 3 15 April 2021 Dom Hogan Opies Emporium £50,000 35%
(Equity drops to 20% as soon as investment is repaid) 		Pet treats for dogs Touker Suleyman [285] Unclear [note 3] Active [425][426]
Episode 4 22 April 2021 Noel Marshall MuscleBallers Ltd £100,000 20%
(Equity drops to 10% if investment is repaid within 12 months) 		BackBaller foam roller device Sara Davies [286] Unclear [note 4][427] Active [428][429]
Episode 4 22 April 2021 Julie Hawkins and Nancy Gries Coti Vision £50,000 20% Interchangeable chains for reading glasses Deborah Meaden [287] Deal Signed Active [430][431]
Episode 4 22 April 2021 Sam Jones Gener8 £60,000 10% Online vouchers in response to data received by advertisers Peter Jones and Touker Suleyman [288] Deal Signed Active [432][433]
Episode 5 29 April 2021 Sharon Keegan Peachy Lean £100,000 30% Spandex and nylon gym wear for women Touker Suleyman, Sara Davies and Tej Lalvani [289] Deal Signed Active [434][435]
Episode 5 29 April 2021 James and Abi Morris Compare Ethics £70,000 10% Ethical clothing verification platform Peter Jones and Deborah Meaden [290] Deal Signed Active [436][437]
Episode 6 6 May 2021 Jeremy Poland NGX £50,000 15% Genetically personalised meal shake Peter Jones and Touker Suleyman [291] Unclear [note 5] Active [438]
Episode 6 6 May 2021 Dave Murphy Trapped in the Web £30,000 10% Online escape room gaming service Sara Davies [292] Deal Signed Active [439][440]
Episode 6 6 May 2021 Eileen Hutchinson Nit Not £40,000 30% Hair comb for nits and head lice Tej Lalvani [293] Deal Signed Active [441][442]
Episode 7 13 May 2021 Carina Cunha Be Nosy Ltd £50,000 15% Breathing device protecting against air pollution Tej Lalvani [294] Unclear [note 6] Active [443]
Episode 7 13 May 2021 Stephanie Kelsey WhiskyMe £75,000 15% Whisky subscription service. Deborah Meaden, Tej Lalvani and Peter Jones [295] Deal Signed Active [444][445]
Episode 8 20 May 2021 Tim Wilday and James Colhurst Willsow Ltd £20,000 15% Plantable books pages made from seeds Sara Davies [296] Deal Signed Active [446][447]
Episode 8 20 May 2021 Drew Cockton Owen Drew £50,000 30%
(Equity drops to 25% when investment is repaid) 		Vegan soy wax candles, eau de parfum fragrances and shampoo collections Touker Suleyman [297] Deal Signed Active [448][449]
Episode 9 27 May 2021 Jack Niber Puresweet £75,000 10% Sugar free alternatives Peter Jones and Tej Lalvani [298] Deal Signed Active [450][451]
Episode 9 27 May 2021 Helen Davies Easy Tots £80,000 30% Food trays for babies and infants Sara Davies [299] Deal Signed Active [446][452]
Episode 9 27 May 2021 Tim Keevney and Matt Aubrey Home Things £50,000 5% Cleaning tablets used to reduce waste of plastic bottles Peter Jones and Deborah Meaden [300] Unclear [note 7] Active [452]
Episode 10 3 June 2021 James and Aileen McCauley The Wriggler £50,000 40%

[note 8]

Anti-roll changing mat for babies and infants Sara Davies [301] Deal Failed [note 9] Active [453][454]
Episode 11 10 June 2021 Thomas Hurst Rockstar Spirits £25,000 8% Premium spiced rums Touker Suleyman and Tej Lalvani [302] Unclear [note 10] Active [455][456]
Episode 11 10 June 2021 Yanika Cordina Cordina Hair £75,000 50% Heatless hair curling device Sara Davies [303] Unclear [note 11] Active [457]
Episode 12 24 June 2021 Gaynor Saunders It's All About Shoes £50,000 45% Recyclable shoe straps Touker Suleyman [304] Unclear [note 12] Active [458]
Episode 12 24 June 2021 Kate and Matt Ball Mini First Aid £50,000 20%
(Equity drops to 10% if investment is repaid within 18 months) 		First aid training kit for children Sara Davies [305] Deal Signed Active [459][460]
Episode 13 1 July 2021 Darren Lewitt Feisser Nobu Pet £50,000 35%
(Equity drops to 30% if investment is repaid within 18 months) 		Pet waste collecting device Touker Suleyman [306] Unclear [note 13] Active [461]
Episode 13 1 July 2021 Assad Hamir and Dhruvin Patel Ocushield £75,000 15% Blue light filtering product for mobile phones Peter Jones and Tej Lalvani [307] Deal Signed Active [462][463]
Episode 13 1 July 2021 Rachel Kettlewell Fearne and Rosie £40,000 35%
(Equity drops to 30% if investment is repaid within 18 months) 		Reduced sugar jams Tej Lalvani [308] Deal Failed [note 14] Active [464][465]
Episode 14 8 July 2021 Siobhan Miller Positive Birth £136,000 10%
(Equity drops to 6% if investment is repaid within 18 months) 		Hypnobirthing mobile app Tej Lalvani and Touker Suleyman [309] Unclear [note 15] Active [466]
Episode 14 8 July 2021 Gary Giles and Alan Watts Ogel £50,000 10% Recyclable building materials for outdoor buildings Sara Davies and Tej Lalvani [310] Deal Signed Active [467][468]
Episode 14 8 July 2021 Kirsty McClaren and Katie Bell The Workbench London £50,000 45%
(Equity drops to 30% when investment is repaid) 		Custom designed jewellery service Sara Davies [311] Unclear [note 16] Active [469]
  1. ^ Super U declined the investment after filming, opting to raise funds through crowdfunding. The company remains active.
  2. ^ True Skincare declined investment after filming, deciding to continue with new brand developments without investment. The company remains active.
  3. ^ Opies emporium's investment status remains unclear. Hogan has stated negotiations were still ongoing at the time of the episode's broadcast, however has not since confirmed whether Suleyman is involved with the company.
  4. ^ Muscle Ballers investment status remains unclear. The company has indicated Sara Davies invested in the company, however there is no record of her being listed as a shareholder or director.
  5. ^ NGX's investment status remains unclear. Poland has stated his pitch was successful, however there is no record of Jones nor Suleyman being listed as a shareholder or director.
  6. ^ Be Nosy's investment status remains unclear. Cunha has stated her pitch was successful, however there is no record of Lalvani being listed as a shareholder or director.
  7. ^ Home Thing's investment status remains unclear. The company has stated their pitch was successful, however there is no record of Jones nor Meaden being listed as shareholders or directors.
  8. ^ Touker Suleyman's declined proposal of £50,000 for 90% equity of The Wriggler remains the highest amount of equity ever requested by a dragon.
  9. ^ The Wriggler's investment was not completed. The company stated in August 2021 that the deal was still not signed and were open to offers from other investors.
  10. ^ Rockstar Spirits investment status remains unclear. The company's website has suggested its appearance on the show as successful, however there is no record of Tej Lalvani being listed as a shareholder or director.
  11. ^ Cordina Hair's investment status remains unclear. The company has stated their pitch was successful, however there is no record Davies being listed as a shareholder or director.
  12. ^ It's All About Shoes's investment status remains unclear. The company has stated their pitch was successful, however there is no record Suleyman being listed as a shareholder or director.
  13. ^ Nobu Pet's investment status remains unclear. The company has stated their pitch was successful, however there is no record Suleyman being listed as a shareholder or director.
  14. ^ Fearne and Rosie declined Tej Lalvani's investment after filming, deciding instead to partner with another investor. The company remains active.
  15. ^ Positive Birth's investment status remains unclear. The company has stated their pitch was successful, however there is no record Lalvani or Suleyman being listed as shareholders or directors.
  16. ^ The work bench's investment status remains unclear. The company has stated their pitch was successful, however there is no record of Davies being listed as a shareholder or director.

Ratings[]

Episode ratings from BARB.[470]

Series 1[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 4 January 2005 N/A N/A
2 11 January 2005 N/A N/A
3 18 January 2005 N/A N/A

Series 2[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 15 November 2005 2.22 23
2 22 November 2005 2.33 19
3 29 November 2005 2.29 18
4 6 December 2005 2.46 16
5 13 December 2005 2.41 17
6 20 December 2005 2.79 10

Series 3[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 3 August 2006 2.52 1
2 10 August 2006 2.48 4
3 17 August 2006 2.88 1
4 24 August 2006 3.03 1
5 31 August 2006 3.03 1
6 7 September 2006 3.35 1
7 14 September 2006 3.38 2
8 21 September 2006 3.90 1

Series 4[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 7 February 2007 3.38 3
2 14 February 2007 3.16 9
3 21 February 2007 3.69 2
4 28 February 2007 3.42 4
5 7 March 2007 3.53 4
6 21 March 2007 3.56 1

Series 5[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 15 October 2007 3.22 1
2 22 October 2007 2.89 6
3 29 October 2007 3.29 3
4 5 November 2007 3.56 5
5 19 November 2007 3.31 3
6 26 November 2007 2.66 9
7 3 December 2007 3.14 4
8 10 December 2007 3.58 1
9 18 December 2007 3.42 4
10 25 December 2007 2.14 24

Series 6[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 21 July 2008 3.85 2
2 28 July 2008 3.29 1
3 4 August 2008 3.74 1
4 11 August 2008 3.73 1
5 18 August 2008 3.84 2
6 25 August 2008 3.62 1
7 1 September 2008 3.95 1
8 8 September 2008 3.89 1

Series 7[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 15 July 2009 3.18 3
2 23 July 2009 3.34 4
3 29 July 2009 3.36 3
4 5 August 2009 3.37 3
5 1 August 2009 2.93 5
6 19 August 2009 3.49 2
7 26 August 2009 4.24 1
8 2 September 2009 4.04 1

Series 8[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 14 July 2010 3.25 2
2 21 July 2010 3.27 3
3 26 July 2010 3.02 4
4 2 August 2010 3.17 3
5 9 August 2010 3.17 1
6 16 August 2010 3.11 2
7 24 August 2010 3.17 1
8 31 August 2010 2.98 3
9 6 September 2010 3.13 1
10 13 September 2010 2.82 2

Series 9[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 31 July 2011 4.39 2
2 7 August 2011 4.19 1
3 14 August 2011 3.27 1
4 21 August 2011 3.72 1
5 28 August 2011 3.20 4
6 4 September 2011 3.08 3
7 12 September 2011 2.26 6
8 19 September 2011 2.17 6
9 26 September 2011 2.46 7
10 3 October 2011 2.45 5

Series 10[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 9 September 2012 2.17 5
2 16 September 2012 1.91 9
3 23 September 2012 2.05 9
4 30 September 2012 1.66 14
5 7 October 2012 1.96 10
6 14 October 2012 1.91 12
7 21 October 2012 2.19 8
8 28 October 2012 2.00 12
9 11 November 2012 1.63 30
10 18 November 2012 N/A N/A
11 25 November 2012 1.65 27
12 2 December 2012 1.91 16
Christmas Special 27 December 2012 N/A N/A

Series 11[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 11 August 2013 3.37 1
2 18 August 2013 3.36 1
3 25 August 2013 2.65 2
4 1 September 2013 2.18 6
5 8 September 2013 2.47 4
6 15 September 2013 2.58 6
7 26 January 2014 2.79 3
8 2 February 2014 3.13 2
9 9 February 2014 3.12 2
10 16 February 2014 3.00 5
11 23 February 2014 3.15 5
12 2 March 2014 3.26 3

Series 12[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 20 July 2014 2.63 3
2 27 July 2014 2.47 4
3 3 August 2014 2.59 5
4 10 August 2014 2.52 3
5 17 August 2014 2.91 2
6 24 August 2014 2.36 3
7 25 January 2015 2.88 4
8 1 February 2015 2.80 4
9 8 February 2015 2.83 5
10 15 February 2015 2.87 5
11 22 February 2015 3.10 3
12 15 March 2015 2.45 6

Series 13[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 12 July 2015 N/A N/A
2 19 July 2015 N/A N/A
3 26 July 2015 2.84 2
4 2 August 2015 3.47 1
5 9 August 2015 3.61 1
6 16 August 2015 3.16 1
7 23 August 2015 3.23 1
8 30 August 2015 2.55 4
9 6 September 2015 2.39 6
10 27 December 2015 2.42 9
11 3 January 2016 2.91 2
12 10 January 2016 2.94 3
13 24 January 2016 2.60 5
14 31 January 2016 2.68 6
15 21 February 2016 2.53 3

Series 14[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 24 July 2016 3.37 1
2 31 July 2016 3.06 1
3 7 August 2016 2.77 4
4 14 August 2016 2.34 13
5 21 August 2016 3.43 3
6 28 August 2016 2.82 4
7 4 September 2016 2.67 5
8 28 December 2016 2.04 16
9 1 January 2017 2.31 12
10 8 January 2017 2.79 3
11 15 January 2017 2.89 2
12 29 January 2017 2.68 2
13 5 February 2017 2.63 2
14 12 February 2017 2.72 2
15 19 February 2017 2.64 2
16 26 February 2017 2.79 1

Series 15[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 20 August 2017 2.82 1
2 27 August 2017 2.29 2
3 3 September 2017 2.77 1
4 10 September 2017 2.46 1
5 24 September 2017 2.44 2
6 1 October 2017 2.64 2
7 8 October 2017 2.39 4
8 15 October 2017 2.39 4
9 26 December 2017 2.12 3
10 14 January 2018 2.16 10
11 28 January 2018 2.41 4
12 4 February 2018 2.38 4
13 11 February 2018 2.83 2
14 18 February 2018 2.80 3

Series 16[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 12 August 2018[471] 2.92 1
2 19 August 2018[472] 3.16 1
3 26 August 2018[473] 3.32 1
4 2 September 2018 3.04 1
5 9 September 2018 3.08 1
6 16 September 2018 3.10 2
7 4 November 2018 2.12 4
8 11 November 2018 2.57 5
9 25 November 2018 2.34 6
10 2 December 2018 2.17 7
11 23 December 2018 2.29 8
12 6 January 2019 2.43 7
13 13 January 2019 2.86 1
14 27 January 2019 2.58 3
15 3 February 2019 2.68 2

Series 17[]

Episode no. Airdate Viewers
(millions)		 BBC Two
weekly ranking
1 11 August 2019 3.07 1
2 18 August 2019 2.84 2
3 25 August 2019 2.34 3
4 1 September 2019 2.53 1
5 8 September 2019 2.82 1
6 15 September 2019 2.70 1
7 22 September 2019 2.79 1
8 22 December 2019 2.26 8
9 8 March 2020 2.26 6
10 15 March 2020 2.56 4
11 22 March 2020 3.06 3
12 29 March 2020 3.08 4
13 5 April 2020 2.88 4
14 12 April 2020 2.68 5

Series 18[]

Episode no. Airdate Viewers

(millions)

BBC One

weekly ranking

1 1 April 2021 TBD TBD
2 8 April 2021 TBD TBD
3 15 April 2021 TBD TBD
4 22 April 2021 TBD TBD
5 29 April 2021 TBD TBD
6 6 May 2021 TBD TBD
7 13 May 2021 TBD TBD
8 20 May 2021 TBD TBD
9 27 May 2021 TBD TBD
10 3 June 2021 TBD TBD
11 10 June 2021 TBD TBD
12 24 June 2021 TBD TBD
13 1 July 2021 TBD TBD
14 8 July 2021 TBD TBD

Special episodes[]

Where Are They Now?[]

Where Are They Now? is a companion series to the main programme, often broadcast after each respective series, taking a look back at some of the show's success stories – and biggest failures – and finding out what the participants are up to six months on.[474] The series began with a one-off two part special, broadcast on 21 and 28 December 2005, in which presenter Evan Davis reviewed the programme's success stories from series one and two, and looked at the entrepreneurs who received funds to market their ideas. Cameras followed Charles Ejogo, who planned to put umbrella vending machines in London Underground stations, jewellery designer Elizabeth Galton, magazine publisher Huw Gwyther and Rachel Lowe, whose London-based board game caught their eye. Following this, another one-off two part special was broadcast on 28 September – 8 October 2006. Later, two full series of the show were commissioned, with series one, of four episodes, being broadcast between 18 July and 2 August 2007.

Series two, of five episodes, each following a respective Dragon and their investments, was broadcast between 17 September and 24 October 2010.[475] Peter Jones' episode followed him meeting with Kirsty Henshaw, who made an emotional pitch in the Den when she came in with her frozen dessert business, and was determined to get her product on the supermarket shelves as soon as possible, and also meeting up with condiment king Levi Roots. Duncan Bannatyne's episode followed him as he travelled to the south of France to oversee his daughter's wedding, and then went back to work to follow up on some of his investments. Theo Paphitis' episode followed him as he took 90 employees to Greece for a week of team-building exercises, and also visited two companies he invested in to see how they were getting on. Series five, episode nine also featured at a look back at deals from the series, in a similar vein to Where Are They Now?.[476]

Outside the Den[]

Outside the Den takes a step back from the world of Dragons' Den, to take a personal look at the Dragons themselves, including personal and intimate interviews, a look behind their business credentials, and taking the cameras into their personal lives. Six episodes of the series have been produced – with the first set of five episodes airing between 27 October and 23 November 2008, and following Theo Paphitis, James Caan, Deborah Meaden, Peter Jones and Duncan Bannatyne in their own respective programmes. A further episode, focusing on new Dragon Hilary Devey, was broadcast over three years later on 29 December 2011.

The Best of Dragons' Den[]

The Best of Dragons' Den focuses on presenter Evan Davis taking a look back at the best and worst pitches from the past series of the show, as well as revealing some unseen pitches that were so bad, they didn't make it to broadcast, and talking candidly with the Dragons involved. Two series of the show were produced, the first accompanying series two, with three episodes being broadcast between 19 January and 2 February 2006, and the second accompanying series six, with three episodes being broadcast between 23 February and 9 March 2009.

Dragons' Den: On Tour[]

Dragons' Den: On Tour was a series of five episodes which aired between 6 September and 7 October 2009. Each episode follows the Dragons (James Caan, Deborah Meaden, Peter Jones, Theo Paphitis and Duncan Bannatyne) as they travel by bus around the United Kingdom to find out what some of the budding entrepreneurs who had appeared on the show have been up to since, including success stories, awful failures, and some very obvious missed opportunities.

Dragons' Den: Online[]

Dragons' Den: Online was a special, online version of the show, which follows the same format as the main show, but is presented by Dominic Byrne, and features Shaf Rasul and Julie Meyer as the Dragons.[477] Instead of being set inside a Den, entrepreneurs pitch to the two Dragons via online video pitches, and subsequent interaction through webcam chat. The highest amount of money on offer is £50,000, which the Dragons can only individually invest in any one business. Episodes were posted weekly, for six weeks from 16 September 2009 to 7 October 2009, and viewers could participate by rating business plans before the two Dragons offered their verdict.[478]

Other programmes[]

A number of one-off specials accompanying the broadcast of the main show have also been produced, often as Christmas specials or charity specials. The following eight programmes have been aired thus far:

№ # Title Original airdate Prod. code
11"Junior Dragons' Den[479]"16 November 2007 (2007-11-16)CIN1
A special junior edition of the show in which youngsters pitch ideas for money exclusively for Children in Need. Investments on offer include a "Look for Loneliness" pack, with stickers, trophies and branded 'friendship' stops, where £5,000 is required, and a selection of guinea pig and hamster houses, where £1,000 is required.
22"The Survival Guide"25 December 2007 (2007-12-25)XMAS1
Evan Davis looks to find ten different ways that entrepreneurs can impress the Dragons. He also talks to a number of celebrity fans of the show, and also talks to some of the entrepreneurs who have pitched their ideas in the den.
33"Around The World"25 December 2008 (2008-12-25)XMAS2
Evan Davis takes a look at the different versions of the show broadcast around the world, including the original Japanese version, the American spin-off American Inventor, starring our very own Peter Jones, and an Australian version.
44"Dragons Give Back[480]"15 November 2009 (2009-11-15)CIN2
The Dragons pledge to turn a run-down community centre in a south London estate into a high-tech children's centre of the future for Children in Need. Picking up tools for the first time and getting their hands dirty, can they make a miracle happen with their latest investment?
55"Celebrity Dragons' Den"16 March 2010 (2010-03-16)SPR1
A special celebrity edition of the show, exclusively for raising money for sport Sport Relief. Some of the country's best known celebrities pitch their ideas to the Dragons for charity donations – but will any succeed in gaining investment?
66"Come Dine With The Dragons[481]"16 November 2010 (2010-11-16)CIN3
The Dragons take part in their own special edition of Come Dine with Me, the winner of which donates £20,000 to each of the charities selected by the dragons. But who will cook the best meal? And who will suffer a culinary disaster?
77"Dragons Den Meets The Apprentice[482]"17 November 2011 (2011-11-17)CIN4
Apprentice star Alan Sugar turns up in the Den looking for investment in his latest project. But will any of the Dragons be generous enough to part with their cash? Or does he have a few foul-mouthed words up his sleeve for his potential investors?
88"Christmas Dragons' Den"23 December 2012 (2012-12-23)XMAS3
For the first time ever, a number of entrepreneurs arrive in the Den to pitch seasonal ideas, including Christmas decorations, gifts, film experiences and much more. But are the Dragons feeling festive enough to part with their cash for a seasonal business?
99"Top Gear in Dragons' Den"27 January 2013 (2013-01-27)TG1
A special skit, featured during the first episode of the 19th series of Top Gear, in which presenter Jeremy Clarkson pitches up in the den looking for investment for his P45, a "car suit" that is designed to be the smallest roadworthy car in the history of motoring. Bannatyne offers Clarkson £1 for 1%.

Pitches to Riches[]

Dragons' Den: Pitches to Riches reviews some of the more memorable and successful pitches.

Airdate Presenter
28 February 2016 Richard Osman
31 December 2016 Richard Osman
30 December 2018 Steph McGovern
24 December 2019[483] Angela Scanlon

Successful people[]

Some contestants have gone on to reach the market with their products despite being turned down by the Dragons and have met with a range of success. Examples include: hungryhouse.co.uk, a website for online ordering of home delivered takeaway food; Destination London, a board game;[484] the Tangle Teezer, a hairbrush designed to smooth knotted hair;[485] Trunki, travel luggage designed for children;[486] and the BarbeSkew, a rotisserie barbecue.[487]

Rejected offers[]

In Series 2, Danny Bamping accepted an offer of £100,000 for 30% of his company Bedlam Puzzles, offered in a joint deal with both Rachel Elnaugh and Theo Paphitis investing. He rejected it after filming, claiming that he had a stronger vision for the company than either of his investors.[488]

In Series 3, Fenella Lindsell and Lara Goodbody rejected an offer from Richard Farleigh of £200,000 for 30% of their Yogabugs workout company. They also rejected an offer of £100,000 for 15% of the business made by Peter Jones, in a joint deal with Farleigh, and left the Den without investment.

Tamlyn Thompson rejected Richard Farleigh's offer of £250,000 for 50% ID Scan Biometric.[489]

In Series 6, Episode 2, an entrepreneur rejected a £255,000 investment for 40% equity in Diamond Geezer, an online jewellery retailer. At the time, this was the largest investment offered on the show.[490]

In Series 10, Michael and Joe Smith rejected an offer of £50,000 for 50% of their wheelbarrow accessory company, offered by Duncan Bannatyne, and again rejected an offer for the same amount of money and equity, split equally between Duncan Bannatyne and Hilary Devey. Also in series 10, Dustin Toland rejected an offer of £100,000 from both Deborah Meaden and Theo Paphitis for 45% of his company Gigwam, a tent system for outdoor events.[491] In Episode 8, A to E Training & Solutions Ltd turned down an offer for £50,000 from Duncan Bannatyne for 32% of their resuscitation and life support business.

In Series 11, Duncan Bannatyne offered £50,000 to Linkee Ltd for 40% of its board game business, but the owners were unwilling to negotiate with Bannatyne and rejected the offer. Also in Series 11, Deborah Meaden offered Tim Morgan £100,000 for 15% of his mountain trike company, which was rejected. In Series 11, two entrepreneurs rejected a combined offer from Peter Jones and Duncan Bannatyne of £130,000 for 50% of their wool bedding company Baavet. In the final episode of Series 11, after accepting Peter Jones and Deborah Meaden's offer of £50,000 for 40% (later 30%) of his company Bobo Buddies, James Roupell rejected the deal after filming.[492]

In Series 12, Daniel and Mat of Pure Pet Food[493] turned down both Deborah Meaden and Kelly Hoppen's offers of £40,000 for 30% and 20% respectively.[494] Also in Series 12, owner of gourmet marshmallow company Mallow & Marsh, Harriet Pleydell-Bouverie, turned down both Peter Jones and Deborah Meaden who wanted 40% and 33⅓% of the company respectively in exchange for £65,000 (later £80,000 from Jones).[495] In Episode 10, Cally Russell rejected Peter Jones' offer of £75,000 for 20% of his company Mallzee, a mobile shopping app, even after Jones offered to drop his share to 15% once the investment was returned.

In series 13, Ellen Green, director of the Blue Badge Company, declined Touker Suleyman's offer of £70,000 for 35% of her company.[496] Also in Series 13, Jo Hilditch rejected Peter Jones' offer of £50,000 for 30% of her wine-making company, British Cassis. In episode 10 of the same series, Roy Fitter rejected Peter Jones' offer of £80,000 for 30% of his company, Ram Training Ltd, a horror events company. In Episode 13, Yann Morvan and Richard Lee rejected Peter Jones and Nick Jenkins' offer of £75,000 for 40% of their portable drumming business Aerodrums.[497]

In Series 14, Sam Coley and Steve Pearce, co-founders of TickX, an event and ticketing search engine, rejected offers of £75,000 from Nick Jenkins and Peter Jones for 20% equity and one from Touker Suleyman for 15% as they felt the Dragons had undervalued the company.[498] Since filming, the duo went on to raise £750,000 through 24Haymarket and launched a Facebook Messenger chatbot for live events.[499]

In Series 16, Episode 15 the founder of AppyParking, Nick Hubert, pitched his parking app and software company to the Dragons at a valuation of £10m based on 2% equity for £200,000.[500] He was unsuccessful, declining two offers from Peter Jones and Nick Jenkins who counter offered for a 20% stake and a lower valuation of £1m.[500] In July 2019 AppyParking closed a Series A round of investment worth £7.6m from investors including Hyundai Motor Company and Sumitomo Corporation giving it a 2019 valuation of £50m after its 2019 round.[501]

Departures[]

Simon Woodroffe[]

After only one series of the programme, Woodroffe left the panel, citing his displeasure with the show's treatment of the entrepreneurs.[502][503]

Rachel Elnaugh[]

Shortly before the launch of the second series in 2005, Elnaugh's company Red Letter Days went into administration and its remaining assets were bought by fellow Dragons Peter Jones and Theo Paphitis. Although Elnaugh was at the helm before and at the time of the company's failure, she blamed the problems on the actions of the previous CEO whom she appointed in 2002, whilst she took a non-executive role to have her fourth child. Following disputes with other Dragons, and the continuing uncomfortable position of the BBC allowing a perceived "failed" businessperson to continue investing on the show, she agreed to leave the Dragons' Den panel.[504]

Doug Richard[]

Richard announced his departure from the show in 2005, having failed to make any investments in the second series.[502]

Richard Farleigh[]

It was announced on 18 May 2007 that Farleigh had been dropped from the series.[505] Farleigh's replacement was the British-Pakistani businessman James Caan.[506]

James Caan[]

On 7 January 2011, the BBC announced James Caan had quit the Dragons' Den panel.[507] He was replaced by Hilary Devey in February 2011.[508]

Hilary Devey[]

In June 2012, it was announced that after only two series in the show, Devey would be departing the show to front her own business series for Channel 4.[509] Her final appearance was in the 10th series which aired in Autumn 2012. Devey was replaced by Kelly Hoppen for the 11th series in 2013.[510]

Theo Paphitis[]

On 7 February 2013, Paphitis said that he would be leaving Dragons' Den because of other commitments.[511][512] Paphitis was replaced by Piers Linney from Series 11 onwards.[513] Paphitis however returned during Series 17 for four episodes, stepping in for Touker Suleyman whilst he recovered from a short illness,[7] and again during Series 18 for 3 episodes, stepping in for Peter Jones whilst he self isolated due to the COVID-19 pandemic.[8]

Piers Linney[]

Linney announced that he would be departing the show at the end of series twelve, in order to focus on various other projects and dedicate more time to his family.[514] He was replaced by Nick Jenkins from series 13 onwards.[515]

Kelly Hoppen[]

On 23 January 2015, Kelly Hoppen announced her departure from the show after two series, stating she was unable to commit to the filming schedule whilst she focussed on other commitments.[516] She was replaced by Sarah Willingham from series 13 onwards.[515]

Duncan Bannatyne[]

It was announced in July 2014 that, due to "other business commitments", Bannatyne would be departing from the show.[517] His final appearance was in the last episode of series 12, in which he made an investment jointly with Peter Jones in a cash-and-carry business seeking finance for a new sports drink. This left Jones as the only remaining original Dragon.[514] He was replaced by Touker Suleyman from series 13 onwards.[518]

Sarah Willingham[]

Willingham departed the show on 31 January 2017 after two series, confirming that she had decided to take a year out travelling with her family and was unable to take part in the programme.[519] She was replaced by Jenny Campbell from series 15 onwards.[520]

Nick Jenkins[]

Jenkins confirmed he was leaving on 31 January 2017 alongside Sarah Willingham, also after two series, saying "I have thoroughly enjoyed making Dragons' Den but I want to focus more on my portfolio of educational technology businesses and that would make it difficult to take on any more investments from the den."[519] He was replaced by Tej Lalvani from series 15 onwards.[521]

Jenny Campbell[]

Campbell left Dragons' Den with her last episode airing on 3 February 2019. She put her leaving down to a need to focus on her new role at the Prince's Trust Enterprise Fellowship Programme, as well as helping her sons Rik and Tom develop as entrepreneurs.[522] She was replaced in series 17 by Sara Davies.[523]

Tej Lalvani[]

In January 2021, it was announced that Lalvani would be leaving the show after four years, to focus on the expansion and development of his business Vitabiotics. He left at the end of Series 18.[524] In May 2021 it was announced that from Series 19 Lalvani was to be replaced by entrepreneur Steven Bartlett, who at the time, was the youngest dragon in the den's history.[525]

Criticism[]

Sunday Mirror and The Daily Telegraph investigations[]

Although the BBC has never made any secret of deals that succeeded or fell through, usually offering a follow-up in the final episode of the series, investigations conducted in 2006 and 2015 respectively by the Sunday Mirror and The Daily Telegraph newspapers criticised the show, reporting that many of the deals were unfulfilled after the programmes were shot, alleging half of Dragons' Den investments fall through.[526][4] The articles claimed that the Dragons either pulled out of the deals over minor technicalities, deliberately offered unfavourable terms to the entrepreneurs in an effort to make them withdraw, or simply broke off all contact with them after the recording.[526] Tiger Mobiles, a company which unsuccessfully applied to appear on the show in 2008, looked in depth at all 143 businesses that won cash on the show between series 1 and 11, alleging just £5.8m of the £13m pledged was ever invested.[21] Dan Forster, who compiled the research for Tiger Mobiles, claimed that the issue was less about the structure of deals and more about the kind of companies that the BBC invites to take part in the show. "The problem lies with the BBC, who, in a bid to keep the viewer count high, have turned the show into a contrived affair that’s more about viewer entertainment than genuine business success. They tend to pick pitchers who are TV-friendly rather than those who are investible with a healthy balance sheet."[527]

The Dragons have defended their record, blaming the failures on the entrepreneurs themselves, claiming they were dishonest in their pitches. Duncan Bannatyne said: "We don't hand over money to people who don't tell the truth." Theo Paphitis concurred: "I kept up my end of the bargain. The show is not about a cash prize, it is about us pledging to invest. But people must tell the truth. Simple."[526] When quizzed about the numbers, Deborah Meaden defended her position informing the Telegraph: "I've had entrepreneurs with extremely unfortunate health issues, patent issues, and two or three silences where I never hear from them again." Meaden also added that "The world explodes for businesses after Dragons’ Den, they get offered better deals in some cases, or think they don't need the Dragons. But what they find when the publicity dies down is that they still need help running the business."[4]

A BBC spokesman responded to the Sunday Mirror in 2006 saying: "After the initial agreement is made on camera, both parties enter a period of due diligence. Sometimes during this period the deals fall through."[528] In 2015, a BBC spokesman commented on Forster's claims, saying: "We are proud of our record of achieving investment offers in the Den and we look into every detail of a business before they are offered a slot on the show. The BBC plays no role in the deal after recording, and we accept that it is typical for some angel investments to fall down at the due diligence stage."[529]

From Series 1 to 11 the Telegraph’s research claimed:[4]

  • 76 out of the total 143 agreed investments never went through after the den.
  • 23 of the 143 business that successfully pitched are no longer trading.
  • Of the £13 million pledged by the Dragons, only £5.8 million was ever invested.
  • £250,000 is the highest amount ever successfully pitched for in the den. However, on the two occasions £250,000 was offered, neither investment went through after the show.

Clarity of investments and treatment of entrepreneurs[]

The differences between the agreement televised and the deals proposed after filming have caused controversy regarding how entrepreneurs are treated on the show. In 2012, the show faced calls to be cancelled following allegations that many entrepreneurs were being misled to believe their pledge of investment was based on returns from equity when in fact the deals were little different from personal loans.[95]

Founder of The Black Farmer food range Wilfred Emmanuel-Jones, although never appearing in the den himself, has heavily criticised the show, telling The Independent "How many deals in the Den have succeeded in the long run? Not many. And a lot of the deals the Dragons make will be based on loans or are equity-based, which is the worst kind of finance you can get for a start-up, there are hundreds of people out there you can get advice from - do not go to a Dragon. I know what it's like to build a successful business: hard graft gets you there, not appearing on a TV show. People would be much better off speaking to their bank manager."He also added "The Dragons are interested only in a good deal that benefits them, and their justification in being that ruthless is because a lot of the deals go wrong. Like everyone, I thought the show was quite novel when it first came out, but Dragons' Den is a programme that has had its time."[95]

Talpa Products Ltd allegations[]

The second episode of series 7 saw entrepreneur Sharon Wright, owner of Talpa Products Ltd, accept a joint offer from James Caan and Duncan Bannatyne at £80,000 for 22.5% after pitching the company's product 'Magnamole.' She has since alleged that Caan and Bannatyne misled her in the den, and that following filming the pledge of £80,000 was in fact a loan and not a purchase of equity. Wright was initially told to meet with series 5 entrepreneurs ElectroExpo, whom Caan and Bannatyne had also invested in together, instead of meeting with the dragons themselves. She was there informed an £80,000 loan would come from them and she would have to pay it back, as opposed to the dragons each giving £40,000 as pledged in the den.[530]

She continued with the process so as not to alarm her existing investors and eventually met again with both dragons where she alleged they threatened to withdraw the offer if the contract was not signed, which she did despite not having time to get legal representation to review it. Wright said she proceeded as she was then desperate for the money having increased her borrowing to over £26,500 having not seen the full £80,000 pledged, with ElectroExpo only releasing £4000 to that point.[530] Following the contract being signed she alleged Caan had misled her to believe he would pay for certain services, leading her to receive invoices that she could not afford, and then learnt she would have to pay up to £3000 for PR services he would then supply.[530] She then appointed a solicitor to review the contract and became aware she had limited access to the £80,000 loan, whilst the dragons had nonetheless purchased the 22.5% equity stake originally agreed upon for just £29. It was also said that at least one of the dragons would become a director, which her solicitor deemed controversial as the equity stake given was generally low.[530] Stating she was now in severe financial difficulty and unable to pay her staff, Wright accused Caan of suggesting she reduce her salary from £50,000 to £12,000 to cope.[530] With Talpa Products now facing financial collapse having subsequently lost part of its supply chain due to the investment's initial lack of clarity, Wright's solicitor terminated the contract and she eventually secured a £100,000 investment from another investor.[530][503] Despite the product's eventual success, she admitted to suffering a nervous breakdown as a result of the stress endured and was subsequently hospitalised.[530] She later published her book ‘Mother Of Invention,’ reflecting on her business career and detailing her ordeal from Dragons Den.[531]

Responding to Wright's allegations, Caan stated 'Unfortunately, within a few months of Sharon appearing [on Dragons' Den] she decided that due to the success and positive feedback from the show she would prefer to keep 100% of her company, which Duncan and I fully supported. Occasionally the investment opportunity isn't as it appears on the show. I wish Sharon all the best.' Wright filed a lawsuit against Caan, deeming his response derogatory, but was advised to drop proceedings under legal advice.[95] Although defending the involvement of Electro-Expo, Bannatyne implied that he was disgusted by Caan's alleged £3000 PR fee charge and stated his regret that he did not invest alone with Wright, insisting he would have solely offered money for equity as stated in the den and not offered a loan.[530]

Dragon departure controversies[]

Former dragon Simon Woodroffe left the show after participating in the first series citing his distaste for how he felt the entrepreneurs were treated on the show, quoting 'The show became a battle of egos - not a forum for business innovation,' whilst also adding 'The thing to remember was that when you walk up the stairs to pitch, it's not five people necessarily thinking, how am I going to be able to make an investment here? They're also thinking, am I going to be the star of this next little piece? That's not how I was told the show would go down.'[503]

Richard Farleigh's departure from the series was met with controversy following the announcement that British-Pakistani businessman James Caan would be his replacement, leading to suggestions that the BBC had not invited him back in favour of having a new dragon from an ethnic minority. Farleigh announced his disappointment at being dropped from the series stating, "It would be disappointing if that was the reason - rather than anything fundamental - if it was because I was the wrong colour. I don't know why this has happened and I am very disappointed and bemused - I wasn't expecting it because all the feedback I got was very positive. I had even moved back to the UK to focus on commitments for the show. I am gutted that I have not been invited back."[532] A BBC spokeswoman said "Richard will remain very much a part of the Dragons' Den team and will appear in related shows such when we catch up on some of the investments, It is a perfectly normal transition for the series. We do not discuss the reasons for the decision but it is all very amicable."[533]

In 2010, Duncan Bannatyne claimed Pakistani-born Caan had an 'unfair' business advantage due to his non-domiciled tax status. He complained that, because Caan does not pay UK tax on his overseas earnings, he has more money to invest in his UK ventures. Caan told the London Evening Standard: "I do not apologise for my country of origin, Pakistan."[534] He also said he could not invest with anyone who had a criminal record – a reference to Bannatyne having served a sentence in military prison when he was a teenager in the Royal Navy.[534] Bannatyne replied that Caan was 'playing the race card' and 'personalising the whole thing', and accused him of implying he was racist.[534] Only days before the filming of series 8, Bannatyne pointed out on Twitter that Caan is chairman of the Big Issue, which employs sellers with criminal pasts, and asking how they could now work with their chief.[535] He brought the name of the Big Issue founder into the row by asking: 'Did John Bird know about James Caan's view on ex-prisoners when he gave him the chairman's role?'[535] Caan later faced bad press when he was reported to have offered to buy a baby from a family affected by the 2010 Pakistan flood.[536] Caan subsequently decided to leave the show in January 2011.[537] The BBC announced regret and sorrow over the exit and thanked him for his efforts over his four series in the show.[507] Clive Morgan of The Daily Telegraph criticised his departure, stating his exit was the show's loss and it would not be the same without him.[538]

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