Deutsch LA

From Wikipedia, the free encyclopedia
Deutsch LA
TypeAdvertising agency
IndustryAdvertising, marketing, public relations
PredecessorDeutsch Inc.
FoundedLos Angeles, CA (1995)[1]
Headquarters
Los Angeles, CA
,
USA
Key people
Kim Getty, CEO
ParentInterpublic Group of Companies, Inc.
SubsidiariesDeutsch Music[2]
Websitedeutschla.com

Deutsch LA is a Los Angeles, CA-based advertising agency that was opened by New York City-based Deutsch Inc. in 1995. It became a standalone agency in October 2020 when parent Deutsch split into two agencies, Deutsch LA and Deutsch NY.[3] Its CEO is Kim Getty.

History[]

Deutsch LA's first office was opened in 1995 by parent Deutsch, Inc., an agency with roots going back to 1969.[1]

In Fall of 2014, Deutsch LA launched its DLAtino practice, focused on Hispanic marketing.[4]

In 2015, former Deutsch LA CEO Mike Sheldon was promoted to Deutsch North America CEO and chairman, after joining in 1997.[5] Kim Getty became president of Deutsch LA, after joining the agency in 2003.[1]

In 2016, Deutsch LA launched a branded entertainment department, DeutschMusic, signing Grammy-nominated artist Charlie Puth.[2]

In October 2020, Deutsch Inc. split into two separate corporate entities and began doing business as Deutsch LA and Deutsch NY.[3]

Operations[]

Deutsch LA is based in the Silicon Beach area of Playa Vista, California. The agency also operates Steelhead Productions, a video production company that creates television commercials, digital branded content, and episodic entertainment.[6]

The agency focuses on entertainment, tech and culture.[3]

Some of its notable clients have included Taco Bell, PetSmart and Volkswagen.[7][8]

Notable campaigns[]

AdWeek picked the Deutsch commercial, "The Force", for Volkswagen AG, as the top commercial of 2011. The ad featured a child in a Darth Vader suit.[9] The Association of Independent Commercial Producers also listed that commercial as one of the top 3 of 2011 in several categories.[10] The spot was nominated for an Emmy Award.[11]

Deutsch produced two live commercials for client Target Corporation during the Grammys alongside musicians Imagine Dragons[12] and Gwen Stefani,[13] marking the first live commercial-break concert[14] and the first live music video[15] respectively.

Deutsch created TacoBot, an artificially intelligent chatbot for placing orders and specifying pickup at local Taco Bell restaurants via Slack.[16][17]

Awards[]

In 2012, while still part of Deutsch, Inc, Deutsch LA won advertising organization The One Club's Gold Pencil award in the Interactive category for its spot Michael, promoting Sony's PlayStation 3.[18] In 2013, the agency was named by Ad Age as its Creativity Innovator of the Year.[19]

References[]

  1. ^ a b c "Q&A: Deutsch's Kim Getty on Los Angeles' Growth, Creative Community and Earthquakes". Adweek. October 9, 2016. Retrieved May 5, 2021.
  2. ^ a b "DeutschMusic Signs Grammy-Nominated Pop Singer Charlie Puth". Ad Age. January 20, 2016. Retrieved June 12, 2021.
  3. ^ a b c "Deutsch Splits New York and Los Angeles Offices Into Separate Agencies". Adweek. October 29, 2020. Retrieved June 12, 2021.
  4. ^ "Deutsch LA steps up focus on Hispanic marketing". Campaign Live. July 9, 2020. Retrieved June 12, 2021.
  5. ^ "Mike Sheldon Elevated To NA CEO At Deutsch". Mediapost. January 15, 2015. Retrieved June 12, 2021.
  6. ^ "Steelhead Productions in Playa Vista, California". Architect Magazine. December 6, 2018. Retrieved June 12, 2021.
  7. ^ "Deutsch LA closes office and will consolidate at agency's Steelhead production facilities". Campaign. August 5, 2020. Retrieved June 12, 2021.
  8. ^ "How Deutsch L.A. Snared Plum VW Account". Ad Age. October 26, 2009. Retrieved June 12, 2021.
  9. ^ "10 Best commercials of 2011". AdWeek. 2011.
  10. ^ ""The Force"- AICP Show". AICP. 2011.
  11. ^ "Emmy nominated commercials -- the year's best". EW.com. Retrieved 2021-04-20.
  12. ^ Coffee, Patrick. [1] AdWeek, February 9, 2015.
  13. ^ Lenker, Margaret. [2] Variety, February 15, 2016.
  14. ^ Homonoff, Howard. [3] Forbes, February 18, 2015.
  15. ^ Lynch, Joe. [4] Billboard, February 10, 2016.
  16. ^ Peterson, Tim. [5] Marketing Land, April, 2016.
  17. ^ Finley, Klint. [6] Wired, April 7, 2016.
  18. ^ "Michael". One Club. Retrieved June 12, 2021.
  19. ^ "Creativity Innovators Of The Year 2013: Deutsch L.A." Ad Age. January 16, 2014. Retrieved June 12, 2021.

External links[]

Retrieved from ""