Hill Holliday

Hill Holliday
Type	Subsidiary
Industry	advertising agency
Founded	1968
Founder	Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday
Headquarters	Exchange Place; Boston, Massachusetts, United States
Key people	Karen Kaplan, Chairman and CEO
Parent	Interpublic Group of Companies
Website	www.hhcc.com

Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.^[1]^[2] It is the 17th largest advertising agency in the U.S.^[3] and is part of the world's third largest advertising and marketing conglomerate, IPG.

Karen Kaplan serves as Chairman and CEO of the agency, having worked there since 1982 when she was hired as a receptionist.^[4] She has been named one of the "100 Most Influential Women in Advertising" by Advertising Age.^[5]

History[]

Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.^{[citation needed]} It was acquired by IPG in 1998.^[6]

Awards[]

The agency was named Media Magazine's full-service Agency of the Year for 2011 and 2012,^[7] and is the only agency to win Adweek's Media Plan of the Year four years in a row.^[8]^{[failed verification]}

Notable work[]

Dunkin Donuts: "America Runs on Dunkin"
Bank of America: "Life's Better When We're Connected"
Cigna: "GO YOU"
Partnership for Drug-Free Kids: WeGotYou^[9]
AMD K6/K6-2: "Trucks",^[10] "Diabolical",^[11] and "Flatzone"^[12]

References[]

^ "Hill Holliday – Contact Page". Hill Holliday. 10 August 2018.
^ "Hill, Holliday Acquires Erwin-Penland Agency", The New York Times, January 14, 2004
^ "Hill Holliday – advertising agency / marketing – Boston, New York". Hill Holliday. 10 August 2018.
^ "Karen Kaplan: From Secretary to CEO".
^ "Women in Advertising: The Rainmakers".
^ "Archived copy". Archived from the original on 2014-02-01. Retrieved 2014-01-31.CS1 maint: archived copy as title (link)
^ Cummings, Carrie (December 28, 2012). "Full Service, Full Throttle: Full Service Agency of the Year—Hill Holliday". Commentary. Media Magazine. Retrieved 4 July 2019.
^ Adweek Staff (14 June 2009). "The AdweekMedia Plan of the Year". Adweek. Retrieved 4 July 2019.
^ Rebekah Lowin (July 17, 2015). "Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads".
^ https://ew.com/article/1997/05/30/reviewing-tv-commercials/
^ https://adage.com/article/snapshot/bob-garfield-s-ad-review-3-advertisers-raise-tech-ads-level/69794
^ http://www.adeevee.com/1999/08/advanced-micro-devices-amd-k6-2-micro-processor-flat-zone-film/

External links[]

Official website

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[1] "Hill Holliday – Contact Page". Hill Holliday. 10 August 2018.

[NYT01142004-2] "Hill, Holliday Acquires Erwin-Penland Agency", The New York Times, January 14, 2004

[3] "Hill Holliday – advertising agency / marketing – Boston, New York". Hill Holliday. 10 August 2018.

[4] "Karen Kaplan: From Secretary to CEO".

[5] "Women in Advertising: The Rainmakers".

[6] "Archived copy". Archived from the original on 2014-02-01. Retrieved 2014-01-31.CS1 maint: archived copy as title (link)

[7] Cummings, Carrie (December 28, 2012). "Full Service, Full Throttle: Full Service Agency of the Year—Hill Holliday". Commentary. Media Magazine. Retrieved 4 July 2019.

[8] Adweek Staff (14 June 2009). "The AdweekMedia Plan of the Year". Adweek. Retrieved 4 July 2019.

[9] Rebekah Lowin (July 17, 2015). "Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads".

[10] ttps://ew.com/article/1997/05/30/reviewing-tv-commercials/

[11] ttps://adage.com/article/snapshot/bob-garfield-s-ad-review-3-advertisers-raise-tech-ads-level/69794

[12] ttp://www.adeevee.com/1999/08/advanced-micro-devices-amd-k6-2-micro-processor-flat-zone-film/

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