dm-drogerie markt

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dm-dialogicum in Karlsruhe, the new company headquarters

dm-drogerie markt (usually abbreviated as dm) is a chain of retail stores headquartered in Karlsruhe, Germany, offering cosmetics, healthcare items, household products and health food and drinks. The company was founded in 1973 when it opened its first store in Karlsruhe.[1]

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.[2] The company is known for its flat hierarchical structures and high level of social commitment. Götz Werner claims that the well-being of employees is more important than the company's returns.[3]

dm has more than 62,600 people employed in more than 3,700[4] stores in twelve European countries. In the 1970s, dm only had outlets in Germany and Austria. In the 1990s, it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia, and Croatia. In the 2000s the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, North Macedonia, and Italy.[4]

In March 2017, for the first time in its history, dm-drogerie markt started selling to consumers outside Europe with an Alibaba Group's Tmall Global cross-border flagship store to China.[5] This expansion was initiated and is managed by a Shanghai-based Tmall Partner oddity Asia.

DM store in Europe

Stores by countries[]

Country Year of entering the market Number of stores[6]
Germany 1973 1956
Austria 1976 389
Hungary 1993 260
Czech Republic 1993 228
Croatia 1996 157
Slovakia 1995 140
Serbia 2004 109
Romania 2007 95
Slovenia 1993 80
Bulgaria 2009 78
Bosnia and Herzegovina 2006 77
Italy 2017 54
North Macedonia 2012 18

See also[]


  1. ^ "Kevin David Lehmann". Forbes. Retrieved 25 June 2021.
  2. ^ Rekordumsatz: Der Siegeszug der Drogeriekette DM. Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)
  3. ^ Best Brands Awards: Götz Werner ist die beste Unternehmermarke. Wirtschaftswoche, 7 February 2013 (in German)
  4. ^ Jump up to: a b "dm in Europa". dm Germany (official website). Retrieved 10 October 2017.
  5. ^ "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global". 6 March 2017. Retrieved 10 March 2017.
  6. ^ "Unternehmenszahlen". 30 September 2018. Retrieved 14 February 2019.
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