Rossmann (company)

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Dirk Rossmann GmbH
A Rossmann store in Berlin (exterior view)

Dirk Rossmann GmbH (usual: Rossmann) is one of the largest drug store chains in Europe with around 56,200 employees and more than 4000 stores.[1][2][3] In 2019 Rossmann had more than €10 billion turnover in Germany, Poland, Hungary, the Czech Republic, Turkey, Albania, Kosovo and Spain.

The company was founded by Dirk Rossmann[4] with its headquarters in Burgwedel near Hanover in Germany. The Rossmann family owns 60%, and the Hong Kong-based A.S. Watson Group 40% of the company.

The product range includes up to 21,700 items and can vary depending on the size of the shop and the location. In addition to drugstore goods with a focus on skin, hair, body, baby and health, Rossmann also offers promotional items ("World of Ideas"), pet food, a photo service and a wide range of natural foods and wines. There is also a perfume range with around 200 commercial brands. Rossmann has 29 private brands with 4600 products (as of 2019). In 1997 the first own brands Babydream, Facelle, Sunozon and Winston were introduced. The best-known Rossmann brands are Isana (skin, hair and body care), Alterra (natural cosmetics), domol (cleaning and laundry detergents) alouette (paper tissues etc). [5]

The company logo consists of a red name and the symbol of a centaur integrated in the letter O: a mythical creature made of horse and man from Greek mythology, which symbolically stands for "Rossmann" (English: "Horse man").[6][7] The company's own brands have a small centaur symbol above the name.[8]

Since 2018, Rossmann has been publishing a sustainability report for the development of corporate climate protection activities.[9][10]

See also[]

References[]

  1. ^ "Europe: top personal care retailers' store numbers 2019". Statista. Retrieved 2020-12-07.
  2. ^ "Personal Care Retailers in Europe". www.retail-index.com. Retrieved 2020-12-07.
  3. ^ "Annual report 2019" (PDF).
  4. ^ "Dirk Rossmann". Forbes. Retrieved 9 June 2015.
  5. ^ https://www.rossmann.de/unternehmen/ueber-uns/unsere-marken.html
  6. ^ "Deshalb hat Rossmann so ein ungewöhnliches Logo gewählt". Business Insider (in German). 2016-08-19. Retrieved 2020-12-07.
  7. ^ "Wusstest du es? Das ist das Geheimnis hinter dem Rossmann-Logo!". BRIGITTE (in German). Retrieved 2020-12-07.
  8. ^ "Markengeschichte". ROSSMANN Unternehmen. Retrieved 2020-12-07.
  9. ^ "Nachhaltig zum Erfolg | Markant Magazin". www.markant-magazin.com. Retrieved 2021-06-14.
  10. ^ "ROSSMANN-Nachhaltigkeitsbericht". ROSSMANN-Nachhaltigkeitsbericht. Retrieved 2021-06-14.


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